How to Use Flipboard as a Traffic-Generating Machine

Frustrating isn’t it?

Everybody told you social media is oh-so-important for generating traffic, so you focused so much of your time and effort building a following on Facebook, Twitter, Pinterest, or whatever the flavor of the month is today.

But every time you publish one of your blog posts, these sources don’t seem to drive all that much traffic. Only a small percentage of the following you’ve built seems to click-through to your site.

Well, what if I told you about a social media platform that not only generates mass traffic, but you don’t even need many followers to benefit from it.

If you’re disappointed with your results from traditional social media, try Flipboard.

What is Flipboard?

Flipboard is an app and website that allows you to curate content in the forms of an online magazine. (Few people know it also has great potential as a source of traffic to your website. But more on that later. )

The reasons Flipboard is preferable to traditional social media are simple.

  • Flipboard is visually appealing. People like to look at pretty things. Magazines made on Flipboard have such an aesthetic appeal, people want to read them.
  • The user is able to create a personalized experience since they are curating articles that appeal to their interests.
  • Flipboard Emails you articles you indicated you found interesting when you signed up.

When you sign up for Flipboard, it first presents you with a big list of topics. You select what you’re interested in, and when you’re done, Flipboard will create an online magazine with cover stories from all the topics you selected.

These cover stories are articles selected by other users.

You can personally add articles to your Flipboard as well.

Imagine you find an article on copywriting that you’d like to read, but you don’t have time right at that moment. You might then add it to your Flipboard (also known as “flipping”), and later, when you do have some time, you can read it (and other articles you’ve flipped) at your leisure.

Flipboard’s format differs from other content curation sites you find on the web. Instead of presenting the curated content on lists like on StumbleUpon or on boards like on Pinterest, Flipboard enables its users to have a real journalistic feel by collecting users’ content into a magazine-style format.

So you must be wondering, how can this help you get traffic?

How Flipboard Can Benefit You

The potential to bring your site traffic is enormous. The articles I share to Flipboard bring daily traffic to my blog.

Several bloggers report the same boost of page views from Flipboard. Jeff Bullas, for example, reported receiving 275 page views in one day to his blog from Flipboard. Harsh Agrawal showed his referral traffic from Flipboard. He received a jaw-dropping 3,682 hits from Flipboard in just one day.

Also, the site will send your blog posts out for you. Flipboard sends out your blog posts to people who expressed interest in your article topic.

These perks are not available on traditional social media.

It is an easy to use and Flipboard to get traffic to your blog considering it has over 90 million users. If you just tap a fraction of that, you will have amazing site traffic.

But the question is how?

Well, let’s start at the beginning.

How to Get Started Using Flipboard

Step 1: Set up Your Account.

Go to and make an account.

Select interests that you would like to read articles about. Flipboard will offer you your choices after you make an account.

Step 2: Make a magazine.

To make a magazine, click your profile picture in the upper right.

Then, click New Magazine, and name and describe your magazine. Make sure when you describe your magazine, you use topics that others might use to search for your article. Use the description to provide specific detail about what kind of information the magazine contains.

Describing your magazine is similar to describing a board over at Pinterest. Speaking of which, I have a Flipboard magazine that’s called Pinterest, which makes a great example.

The description reads: “How bloggers and authors can use Pinterest to promote their content and curate their content.” This description instantly clarifies to the reader what kind of articles they’ll find in the magazine.

Step 3: Add Stories to Your Magazine:

There are several ways you can add articles to your Flipboard.

The first way is to simply flip articles on Flipboard itself. You can either use the website or the app that’s available on Android and iOS.

Simply search for an article on a topic that interests you to find articles to put in your magazine.

Do this by clicking the magnifying glass and typing a topic of interest. For example, if you want to find an article about making money online, you might type in “making money online”. Many choices will come up. By reading the magazine name and description, you should be able to narrow your search to articles that will interest you.

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When you find some article you like, click the plus sign to flip it into your magazine. When you hover over the headline, a red plus sign will appear.

Clicking the plus sign will allow me to flip the story into one of my magazines. I can add it to as many magazines as I want, but only one at a time.

Of course, sometimes you might want to flip an article that you found on the web, rather than on Flipboard. This is quite easy too.

Some sites will have a Flipboard button, but if they don’t, you need to install the Bookmark browser extension which you can get here.

Oh, but you also want to have an easy way to add your own articles (and have others add them to their own Flipboards, while you’re at it). So you should install the Flipboard button on your website.

By going to this website,, you can get the code to install a “Flipboard” social share button on your site.

When you add an article to your Flipboard, make sure to write a description when Flipboard asks you what was so appealing about the content that you flipped it into your magazine. That way people who search for your content can find your article.

How to Get the Most Out of Flipboard

Now you got the basics of Flipboard down. That wasn’t hard, wasn’t it?

But just creating magazines and flipping articles will only get you so far. To get the most cut of Flipboard, you should also do the following:

  1. Connect with Like-Minded Flippers.

Bring yourself to the attention of other bloggers. This is always a great way to get attention to your blog. They will want to check you out since you are a like-minded blogger. Some will return the favor and like your articles back.

You can find them by searching the topics that interest you. Click “Add Comment” in order to comment at Flipboard.

Like their articles as well by clicking the heart symbol.

2. Flip Content Without an Expiration Date.

Stick to flipping content that is always relevant. Some topics are only relevant for a short time or for a specific period each year. Other topics are relevant all year, every year. Find articles on these topics to flip. Such evergreen content will be appealing all year-long and will aid in increasing the traffic you get coming to your site from Flipboard.

3. Flip your best content from the past.

This will establish your brand. The more people interested in your brand, the greater your potential for Flipboard referral traffic. Dig through your archives to find your best content and flip it into your magazines.

4. Check your analytics regularly.

Agrawal recommends this practice.

5. Make additional magazines.

It is in your best interest to make as many magazines that relate to your content to increase your chances of getting traffic to the articles in those magazines. For example, my site offers blogging tips. If I suggest tools to help bloggers, I would flip the article into both my technology magazine and my blogging tips magazine.

6. Be a consistent flipper.

The longer you create content, the more articles you will have at Flipboard to attract readers. The potential snowball effect is staggering.

Look at this screenshot. On July 27, Flipboard sent Cresting the Hill more than seventeen thousand page views.

This was not unique. The screenshot shows Cresting the Hill received mass traffic from Flipboard on other days in July as well.

When asked why she felt she received such impressive stats from Flipboard, the admin blogger, Leanne Le Cras, explained she felt interaction with other bloggers at Flipboard was the cause. She offered flipping users’ content and commenting on their articles as examples of engaging with other bloggers.

Are You Ready to Make an Account?

Flipboard is growing in momentum as new users discover it and older users discover new uses for it. Why not get on the bandwagon and try it? You’ll build relationships with new like-minded bloggers, have a place to store articles for future reference, and you’ll even use it to boost traffic to your site.

Flipboard is easy and therefore quick to use. Once you select your topics of interest when signing up, Flipboard takes care of the rest by sending you their articles. Since there are 34,000 interests, its possibilities are endless.

Flipboard is a great way to increase your online exposure and be a source for massive blog traffic. Flipboard is a fun, easy, and quick to use, and best of all, it’s free.

Why not get started today?

Janice Wald is on a mission to empower site creators with tips for engaging readers, improving content, and dramatically increasing site traffic. Follow her over to

33 thoughts on “How to Use Flipboard as a Traffic-Generating Machine”

  1. Hi,

    Getting traffic is the desire of every blogger like me but it's not an easy task, Your post will make the job easy for me after implementing. I love and appreciate.

    Thanx for your kind words.

  2. I am sharing content on Flipboard, However, i have not implemented tips given in the article. Let me implement these awesome tips and come up with the results. I found something new as a Flipboard. Thanks for sharing! Great Article!

  3. Hi Agha,

    Thank you for your kind words! I'm glad you enjoyed my Flipboard article and found it valuable.


  4. I registered on Flipboard some weeks back but I am yet to see some positive result I will adopt your strategy and see how it goes from now on. Thanks for these tips to increase blog traffic

  5. Hi Janice. I was in sock about Flipboard. I just created my website some days ago and it has only 2 articles. I created an account on Flipboard just for backlink and social brand, then I posted one of my article to my magazine. After 10 hours I saw some users on Goolge analystic real time report? At first I though it was a spam. Then I checked where were these traffic from. Get what? 1500 visitors for a new account(about 10 hours). Then I do a research on how to get traffic from Flipboard and came here. Thank you for you article. I think i just discovered a gold mind. :))). Before this I have used Pinterest and it is also a good traffic channel.

  6. Just started with flipboard and looking for some way to get traffic from it. Fortunately found your blog about it. One more thing Janice, please write an article about how to get traffice from too.

  7. Hi Janice,

    As always your topics are very timely and useful. I appreciate you taking time to share with us another marketing strategy. I've seen these Flipboard a lot but in not too many websites – definitely attention grabbing and eye catching. A good strategy since not too many are using them. I'd like to try them in my upcoming sites. Thanks again for this helpful post!
    Nancy Bryant recently posted Portable Standing DeskMy Profile

  8. Hi Tech,

    I'm sorry for my delayed reply. Have you seen any Flipboard traffic since the summer?

    I have shown in some of the Flipboard articles I've published tremendous growth and not just mine. Other people shared their screenshots for my article.


  9. Hi Gadgets,

    1. I'm sorry for my delayed response. I only just saw this comment.

    2. I am so very glad that Flipboard turned out to be a traffic-generating gold mine for you. Exciting isn't it? Thank you for writing to tell us.

    3. You mentioned Pinterest has also generated mega traffic for you. May I ask what niche you are in? Sometimes some niches do better than others there.

    Thanks for your comments.


  10. Hi Rahul,

    I am sorry for my late reply. I only just saw your August comment.

    How has Flipboard worked for you since then?

    You asked if I could publish an article about Scoop.It.

    Good news: It's done.

    Unfortunately, I can't leave a link in the comment section on Sue Anne's blog.

    If you go to Google and type in Janice Wald Scoop.It, it will come up.

    The headline is Wait Till You See What Happens When You Scoop.It.


  11. Hi Janice,

    I am really hoping you can help me with a Flipboard issue. I was getting over 2 thousand people a day from Flipboard, but all of a sudden that started to drop, and now I can't even get over 80 people a day. My content seems to not be showing up as new anymore, and Flipboard swears I am not blacklisted. After reading a bunch of blogs, I know I am doing everything right (flipping ratio 8:1 each day, following and engaging on Flipboard daily, and I have enough niche magazines). Is there any advice you can give, or other factors you know of that could influence Flipboard traffic this much?

    It was a good read, thank you! Hope you can help!

    • Hi Simone,
      My apologies. From what I can tell I never responded to this.
      I've used Flipboard for a long time. In my experience, there is a direct correlation between your engagement and your traffic.
      Engage with the people there. Someone likes my post: I thank them. Someone reflips my post: I thank them. I introduce myself. This is time-consuming, I realize but not unique. Most sites give you what you put in. Put in the time and you'll see results.

  12. Hi Nancy,
    Nice to see you here on Sue's blog. Is this where you originally found me?
    I agree. Flipboard is an effective strategy as well as a unique strategy. I noticed this article I wrote actually ranks on Google's Page 1, or at least it did, the last time I checked which means not a lot of people are writing about it. Thanks for your comments and your compliments.

  13. Hi Simone,

    Thanks for the compliments on my article and your comments here.

    I read what you wrote and that's exactly what I learned to do by reading Janette Speyer's posts on Flipboard traffic. She's an expert. If anything, you're going over and above what I learned. I'm sorry you're experiencing frustration.

    That said, I have to ask you what you are writing about. In Janette's article, she said long posts and posts about money do well. I used to find the people on Flipboard loved my tech posts. Now, things have changed for me. Primarily, posts about money and my long posts do well. I don't know if an algorithm changed at Flipboard. Try writing a post over 2,000 words and make the content about money and see if things don't improve.


  14. Hi Janice,

    Thank you for this great guide. I have always had Flipboard on my phone but wondered how I would get my website on the app. Thanks to you, I've just submitted by publisher application and website RSS. Waiting for their approval.

    Thanks a lot for this guide.
    Rachael recently posted Best Bread Machine ReviewsMy Profile

  15. There is obviously a bundle to identify about this. I feel you made some nice points in features also.

  16. Ahhh thanks so much for this! I couldn't for the life of me work out Flipboard's purpose – was it like StumbleUpon? Or like Pinterest? But these tips have helped so much and I'm ready to start flipping 🙂

  17. Hi Amelia,

    Thanks for your interest in Flipboard and what I wrote. I have other instructional articles about Flipboard at my site Mostly Blogging and another one coming out soon.

    I'm glad you enjoyed my article. Thanks for writing to tell me.


  18. Flipboard only launched its Android app recently. The app allows users to browse through their Facebook, Twitter and Google+ streams, as well as Google Reader feeds in a beautiful flipping manner. It also consolidates and curates a stream of important stories for those who are too busy to go through everything. As a blogger, using this app and browsing through interesting news content daily will give you fresh ideas on what to write about in your next blog post.

  19. I’m about to flip my first post to Flipboard, hope to get the best of it. Thank you for sharing your technique on how to use the flipboard to get blog traffic.


  20. Getting traffic is not an easy task. This help both beginner and experienced webmaster combined. Thanks a lot for taking your time and putting in so much effort to write this up.

  21. Awesome, I have a blog and using all the social websites to drive traffic but as you said, very few follower click onto the website. Going viral has become so rare. What you have said about Flipboard excites me and definitely going to use this. More than the site, it is an eye opener what this sort of site can do in terms of traffic. Starting today on this.Thanks again!!

  22. I used to browse through Fipboard on my iPad every night before bedtime – even my Twitter timeline – as it is visually so appealing. I never thought of using it for my own blog, thanks Janice.

  23. Thank you. Never thought about flipboard as a source of traffic. I’m definitely going to give it a try. I’m just thinking to use it to get more participants in to competitions I run on my blog.

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