A guest post by my colleague, Naomi Goldberg
Running a popular blog for small businesses means that it is part of my job to find reputable guest bloggers, but how do we find guest bloggers who are really experts in their field. and can contribute useful, actionable content? How do we weed out the real influencers from the self-marketed “experts”
I’ve divided my process into 4 steps. I hope it helps you to find experts contributors or to offer your own expert blogging services to others.
The First Step: Finding experts in your field
We use a host of excellent tools to help us find experts to guest blog for us.