I can feel it coming on. I’ve gotten used to this recently; this onset of a strong point of view or opinion about something. It comes on like flu symptoms; itchy brain, strategy fatigue. Things just don’t feel right anymore.
This is how I’m starting to feel about my marketing. Somewhere along the line (any maybe it’s happened to you too) I started caring about clicks, and numbers and hits and emails – instead of the only thing that really matters – engagement and conversions.
I’m not ashamed to admit it because it’s my business to look at shiny objects and try new things. Sometimes that very activity becomes a goldmine and sometimes it’s a trip down the rabbit hole.
There are 6 important online marketing ideas you could use today to drive conversions: