How To Increase Conversion Rates And Get Rid Of Your Engagement Problems Once And For All

final tutorial graphicA guest post by my friend and colleague, Ivana Taylor.

I can feel it coming on.  I’ve gotten used to this recently; this onset of a strong point of view or opinion about something.  It comes on like flu symptoms; itchy brain, strategy fatigue.  Things just don’t feel right anymore.

This is how I’m starting to feel about my marketing.  Somewhere along the line (any maybe it’s happened to you too) I started caring about clicks, and numbers and hits and emails – instead of the only thing that really matters – engagement and conversions

I’m not ashamed to admit it because it’s my business to look at shiny objects and try new things.  Sometimes that very activity becomes a goldmine and sometimes it’s a trip down the rabbit hole. 

There are 6 important online marketing ideas you could use today to drive conversions:

[Read more…]

Relationship Marketing: What I Learned From Adrienne Smith

Adrienne Smith is the Engagement Superstar at AdrienneSmith.net  She teaches you how to build relationships with other bloggers and how to connect with your prospects.

Join Adrienne and I as we discuss:

  • What we all hear when we first start blogging
  • How to change your blog from a “ghost town” to a community
  • How to build successful relationships by starting this specific plan of action
Free Bonus: Rather read than listen to the podcast? Get your free transcript. Click here for your free download.

Blogging For Beginners: What Was Your Biggest Mistake? (33 Bloggers Speak Out)

blogging-for-beginnersMy colleague, Kerry Russell, introduced me to Triberr earlier this year. Less than 4 months later,  I have a strong group of online colleagues that share all of my posts on social media. 

I wanted to take this time to thank all of them for their support.

I also wanted to take advantage of their expertise and asked them each to answer this question for my readers: “What was the biggest mistake you made when you were a new blogger?

[Read more…]

Blog Editorial Calendar: Why Your Content Schedule Should Be Your New Best Friend

blog-editorial-calendarYou’re setting in front of your laptop, the clock is ticking away but you haven’t written a single word yet.

It seems like ages since you last updated your blog and you know you really should, yet the inspiration isn’t there.

You simply don’t know what to write about!

We’ve all been there – it’s frustrating, I know. You’ve got the best intentions but all the positivity in the world can’t make you write a single word if the inspiration isn’t there.

You need a plan!

[Read more…]