A guest post by my friend and colleague, Ivan Bayross
Very often entrepreneurs do not have a focused, well thought through and documented social media marketing strategy. The contents of this blog post describes an approach that social media marketing specialists use, when creating a social media marketing strategy, which consistently deliver results use.
Make their approach your own, and I’m confident that you will find a palpable / measurable change in the results of your social media marketing strategy for your business, irrespective of its size.
All social media marketing efforts are focused on attracting and engaging fans and followers on multiple (but appropriate) social media streams, and then converting them into paying customers. To achieve this consistently, you must have a clearly thought through, goal oriented, documented, social media plan.