An infographic and guest post by my colleague, Russel Cooke
Optimizing your work on social media means looking at the format of each of your platforms and making sure you are making the most of each.
It’s a good idea to post around the clock with the help of a social media scheduler so that people in different time zones catch your content on their schedule, rather than yours.
It’s also important to integrate all your social media platforms with each other as well as your website.
Each of your pages should ultimately point back to your website — and each piece of content ought to have share options available with widgets for Twitter, Facebook, Google Plus, and so on.