Why Customers Are Your Best Source of Content Ideas (and How to Write for Them)

content strategyA guest post by my colleague, Sarah Landrum

You’re out of ideas. You’ve exhausted your usual options for gathering ideas: reading the news, scanning your Twitter feed, and even twirling the same pen over and over, hoping that a thick blob of inspiration will somehow ooze out of its tip. But nothing’s coming up. None. Nada.

What do you do?

There’s still one thing, actually. You can turn to the people who, actually, are your most valuable source of ideas: your customers. And here’s why they’re “valuable”:

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