Here’s secret successful bloggers know: customers and clients don’t buy a product or service. They buy you.
The unique qualities only you possess.
There was a time when “branding” meant a corporate-looking logo and a slick website, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you.
And by letting your personality shines through in many ways. Mainly through two things:
- Your “voice”
- Your blog itself
Your Authentic Voice
How you speak and write and even how you seem on videos or on a podcast has the power to instantly identify you to your audience.
You can see this in action if you scroll through your Facebook or Pinterest feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.
Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience.
In recent years, a few high-profile bloggers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language. One of my favorites, Ash Ambirge over at www.TheMiddleFingerProject.org, makes no apologies for her use of offensive words, and her fans love her for it. And those that don’t? Well, as she says right on her home page, her site and services are “not for humorless bores.”
Snarkiness and foul language is not the only way to go, though. I have tried to build my brand almost entirely on my ability to be kind and generous. I try to always have a nice word and to never seem defeated or overwhelmed.
While very different in our approaches, Ash and I have one thing in common: authenticity. It’s clear that if you were to meet either of us in person, we would speak and act exactly as they do online. And, hopefully, our brands are stronger for it.
Your Authentic Blog
When you’re just getting started with this whole blogging thing, you’ve got a lot to consider.
- What will you blog about?
- How will you get traffic?
- How should you use social media?
But the #1 reason most new bloggers fail? It’s because they don’t have a professional-looking, profit-generating website for their blog.
Maybe you’re dealing with tech stuff right now.
Maybe you’re stressed out by choosing a free or paid theme, using WordPress or SquareSpace, or making your site look half as good as the pros.
Maybe you’ve spent hours and hours on site design, but all you got were broken themes, unattractive pages, and a raging case of website shame.
Fun fact: When an online visitor arrives at your website, they form an impression of your brand in just two-tenths of a second.
In the blink of an eye, they’ve decided whether they can trust you—if they want to read you, follow you, and buy from you.
If your website isn’t designed to sell, you’re actively repelling potential buyers every single day.
Think about that.
How much money are you leaving on the table because visitors don’t like what they see?
You NEED a website that makes it a no-brainer for people to buy from you.
But guess what?
Planning and building a successful blog is MUCH easier than you think.
When it comes to tech stuff, most new bloggers focus on the absolute WRONG things.
So if you’re stuck getting your website up and running, and it’s making you want to throw in the towel, don’t give up just yet.
Click below to get my newest free guidebook, The Get Started Guide For Bloggers, which that takes away the guesswork and gives you exact steps to create a profit-generating website.
- My 3 steps for planning a profit-generating website—one that positions you like a seasoned blogger even if you’re brand-spanking-new
- How to eliminate the “DIY effect” and stop draining your time, sanity, and cash flow…without becoming a coding expert or paying $1000s for a website designer
- How to reverse-engineer your blog to grow your audience and encourage sales even while you sleep
Let me be clear: The Get Started Guide For Bloggers: How To Plan & Build Your Own Website For Blogging Success isn’t for everyone.
But if you’re ready to press fast-forward on your blogging business and launch a professional website in the next 30 days, you need to click below. Right now.