You And Your Blog ARE Your Brand

Here’s secret successful bloggers know: customers and clients don’t buy a product or service. They buy you.

Your personality.

Your experience.

The unique qualities only you possess.

There was a time when “branding” meant a corporate-looking logo and a slick website, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you.

And by letting your personality shines through in many ways. Mainly through two things:

  • Your “voice”
  • Your blog itself

Your Authentic Voice

How you speak and write and even how you seem on videos or on a podcast has the power to instantly identify you to your audience.

You can see this in action if you scroll through your Facebook or Pinterest feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.

Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience.

In recent years, a few high-profile bloggers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language. One of my favorites, Ash Ambirge over at, makes no apologies for her use of offensive words, and her fans love her for it. And those that don’t? Well, as she says right on her home page, her site and services are “not for humorless bores.”

Snarkiness and foul language is not the only way to go, though. I have tried to build my brand almost entirely on my ability to be kind and generous. I try to always have a nice word and to never seem defeated or overwhelmed.

While very different in our approaches, Ash and I have one thing in common: authenticity. It’s clear that if you were to meet either of us in person, we would speak and act exactly as they do online. And, hopefully, our brands are stronger for it.

Your Authentic Blog

When you’re just getting started with this whole blogging thing, you’ve got a lot to consider.

  • What will you blog about?
  • How will you get traffic?
  • How should you use social media?

But the #1 reason most new bloggers fail? It’s because they don’t have a professional-looking, profit-generating website for their blog.

Maybe you’re dealing with tech stuff right now.

Maybe you’re stressed out by choosing a free or paid theme, using WordPress or SquareSpace, or making your site look half as good as the pros.

MY PERSONAL RECOMMENDATION FOR YOU  How to Quit Your Job and Become a Full-time Blogger

Maybe you’ve spent hours and hours on site design, but all you got were broken themes, unattractive pages, and a raging case of website shame.

Fun fact: When an online visitor arrives at your website, they form an impression of your brand in just two-tenths of a second.

In the blink of an eye, they’ve decided whether they can trust you—if they want to read you, follow you, and buy from you.

If your website isn’t designed to sell, you’re actively repelling potential buyers every single day.

Think about that.

How much money are you leaving on the table because visitors don’t like what they see?

You NEED a website that makes it a no-brainer for people to buy from you.

But guess what?

Planning and building a successful blog is MUCH easier than you think.

When it comes to tech stuff, most new bloggers focus on the absolute WRONG things.

So if you’re stuck getting your website up and running, and it’s making you want to throw in the towel, don’t give up just yet.

Click below to get my newest free guidebook, The Get Started Guide For Bloggers, which that takes away the guesswork and gives you exact steps to create a profit-generating website.

Get Your “The Get Started Guide For Bloggers” Now!

You’ll learn:

  • My 3 steps for planning a profit-generating website—one that positions you like a seasoned blogger even if you’re brand-spanking-new
  • How to eliminate the “DIY effect” and stop draining your time, sanity, and cash flow…without becoming a coding expert or paying $1000s for a website designer
  • How to reverse-engineer your blog to grow your audience and encourage sales even while you sleep

Let me be clear: The Get Started Guide For Bloggers: How To Plan & Build Your Own Website For Blogging Success isn’t for everyone.

But if you’re ready to press fast-forward on your blogging business and launch a professional website in the next 30 days, you need to click below. Right now. 

Get Your “The Get Started Guide For Bloggers” Now!

20 thoughts on “You And Your Blog ARE Your Brand”

  1. Hey Sue!

    I like your tips here!

    Branding plays a huge factor in the success of your blog. You are right when you say; "they buy you".

    This is why you see a lot of people in the same niche, selling their own products even though there already are many other products with the same type of content. What separates YOU from them, is YOU. Your character, your personality, and even your vibe.

    People love to follow and learn from people who they can relate to. And a lot of times you always only find a few you can relate to and really connect with online. This is also why you must follow your passion and learn how to brand you and your blog – because there are people out there looking for you just YOU. 🙂

    I enjoyed reading this one!

    Thank you for sharing!

    Cheers! 😀

  2. Hello Sue,

    Great shout over here 🙂

    Indeed we and our blogs is our brand, we do not need to do some extra work on adding more things to our blogs.

    The way we speak or talk in the public really makes out a difference, people can hear the voice and they can be like " oh its

    that one speaking over there". This helps a lot to leave behind our images in our customers mind just by raising our voice

    and finding the right tone to pitch.

    Many bloggers have seem to become a super hybrid just by posting their videos and sharing their content,memories over

    for their customers and friends and the quality of words they use turns many more new leads too on their web site.

    Thanks for the share.


  3. You are so strong on mindset, Ryan, that I envy you! I need to take more time to do that.

    I so appreciate your comment – it was a great day when I discovered you, your blog, and your books!

  4. Hello Sue,

    Personal branding is definitely an important thing in blogging. Understand your blog goal and its target audience is helps bloggers to deliver relevant and quality content. These tips are really helpful to newbie bloggers to build their brand. Great post indeed.

    Have a great day 🙂

    Vishwajeet Kumar recently posted How to Create a Social Media Marketing Plan from ScratchMy Profile

  5. Hello


    Such a informative post you have written here. Really, this post will help bloggers especially for newbie. I totally agree that We and our blog are our brand. After reading this whole post I have learned something new.

    Thanks for sharing informative post.

    Best wishes,

    Praveen verma

  6. Hi Sue,

    It's so refreshing to know that you can just be yourself. I used to think that I had to try to be somebody that I wasn't.

    It was so tiring. Like you, I've made it a point to just by me. If you met me offline, I wouldn't be any different than how you know me online. To tell you the truth, I don't know how to be anything other than myself 🙂

    Believe me, I've tried. So it's nice to know that I can be little ole me and still attract the right people who are actually drawn to me.

    That's the mindset that I choose to take with my blog. Thanks for sharing these tips and I have no doubt that they will help so many new bloggers realize it's okay not to be like somebody else.

    Have a great day 🙂


  7. Hi Sue,

    I love to see you're always one step ahead. Do you remember I asked a question about e-book lead magnet in your webinar? Well, it validated my e-books strategy. Thanks for that.

    Now, after reading this blog post, I learned that one could write a useful blog post around the lead magnet. Every time I come across your content, I get something. Thank you so much.

  8. I love personal branding so much. this post will help bloggers especially for newbie. I totally agree that We and our blog are our brand.

    • A great way is to do guest blogging – people will see you "everywhere" that way. Webinars to build your list also work.

      Thanks for your question.

Leave a Comment

CommentLuv badge

Get Your Free Guide

You'll also get tips, strategies and updates delivered to your Inbox about once a week. Don't like it? No problem. You can unsubscribe in a click.