If you’re not making money from your blog, it may not be for the reasons you think.
I will be completely honest with you.
Most bloggers aren’t making money.
But it’s not because there is something wrong with them.
It’s because they’re not doing the precise things that will help them make money.
Are you making the following mistakes? If so, they may be the reason you’re not making money from your blog.
Mistake #1. You focus on yourself and aren’t focused enough on your audience
I hate to break it to you, but people don’t care about you.
They care about solving their personal problems. The more you help your readers with what they care about, the more they’ll stick around and recommend your blog to others.
But most bloggers don’t focus on their audience. They focus on themselves.
They write about what they had for breakfast. They write about their dog’s birthday. No one cares about that other than them. (And maybe their dog.)
Stop doing that and you’ll already be ready to making money from your blog.
Want to know even more? Click on the button below to download your free infographic on “The 5 Ways To Monetize Your Blog”
2. You aren’t getting to know your audience well enough
On a similar note, if you’re not making money from your blog, you’re probably not doing enough to get to know your audience well.
In order to write what really matters to your audience, you need to get to know them extremely well.
Here are 2 ways to get to know your readers better:
- If you’re a coach, listen to what your clients tell you. Write their common struggles and use them as blog post ideas.
- When someone signs up for your email list, send them a welcome email asking them to share their biggest struggle with you.
I ask the “What’s your greatest struggle” question in my welcome email, and I get dozens of responses every week.
Because of that, I have a long list of ways to help future bloggers (and I have a regular stream of people who are thrilled to buy from me).
Here are pain points I’ve come up with from the emails I’ve received:
- Have trouble starting a blog
- Don’t know what to write about
- Don’t know how to make money from their blog
- Need expert support
You’ll be astonished at how much better you get to know your readers.
Once you know what your readers struggle with, you will know what to blog about and, more importantly, what to sell to them.
3. You aren’t getting adequate traffic
It’s fine to know what your readers care about, but if they’re not seeing your blog, they won’t be able to purchase from you.
Numerous bloggers think they have to become SEO experts in order to get traffic. That’s simply not the case.
I teach my clients how to use blogger outreach in order to get greater high-quality visitors to their blogs, and I’m going to share 2 of the hottest ways with you right now.
1. Do roundup posts
Come up with a tempting question and then send it to 20 or more bloggers in your niche. Then create a post compiling all the answers you receive.
2. Write high-quality guest posts for influential bloggers in your niche
One of the best ways to get more readers is to guest post for other blogs. In fact, I suggest that when you start blogging, you guest post even more than you write on your personal blog!
Once you’ve developed relationships with other bloggers by doing a couple of round-up posts, the next step is to ask them if you can guest post on their blog.
You need to do your homework on their blog to know if they accept guest posts or not. If they do, most bloggers include a page on what they are looking for from guest posters.
A winning guest post can bring in hundreds of new readers (and eligible buyers).
Want to learn more about how to get traffic to your blog? Read this post.
4. You don’t have a process for converting blog visitors to customers.
It’s one thing to have a popular blog, and quite another to have a blog that actually makes money.
In order to convert visitors into customers, you need to set up an effective sales pipeline.
When you join my Profitable Blogging Simplified group coaching program, you’ll learn my in-depth process for creating a sales pipeline that really works, but for now, here’s a breakdown of the process that transforms readers into buyers.
Awareness (I.e. Traffic) — > Leads (I.e. Subscribers) — > Prospects (I.e. Highly active subscribers) — > Sales (I.e. Customers)
To create brand awareness, you need an extensive plan to get more blog traffic, as I mentioned above.
The next step is creating an extraordinary lead magnet (based on your readers’ pain points) to get leads onto your email list.
Once they sign up for your list, you should be able to lead readers to a sale by writing a series of well-crafted emails that get them motivated in your product. (Which is also based on what you’ve learned about your customer’s struggles.)
I recommend LeadPages for growing your email list. Click here to check it out.
5. You’re assuming that you need a huge list in order to make money from your blog.
Is it easier to make money if you have a large list? Yes, it is.
Is it impossible to make money if you don’t have a list? Absolutely not.
Even if you don’t have an email list at all, you can still make money by creating Facebook ads to your lead magnet, and then sending new leads a well-prepared email series.
You can also create a personal Sales Invitation to a small group of readers who you know are interested in your product because they’ve been active on your blog.
If you offer a product for $97, all you need is 10 customers to make your first 1K with your blog.
And that’s totally doable if you know what your readers want and have a process for getting them excited n your offers.
Wrapping It Up
- You’re writing about yourself too much
- You don’t know your audience well enough
- You aren’t getting adequate traffic
- You don’t have an persuasive sales pipeline set up
- You’re getting in your own way by assuming you need a large list to make money
Want to know more? Click on the button below to download your free infographic on “The 5 Ways To Monetize Your Blog”
What are you doing to monetize your blog? Share with me in the comments!