There’s no denying that social media platforms are a big deal when it comes to content marketing. Back then, when Instagram wasn’t the next big thing, bloggers stuck to their blogging sites and maybe Twitter. Nowadays, in order for a blogger to succeed, they have to “exist” on social media platforms or they may be forgotten.
Not only do they need to be active on social media, but bloggers need to cater to the growing user base of smartphones. There isn’t a year that goes by that we don’t witness at least a single new mobile phone launch.
This shows that the market is adapting to the fact that our day-to-day activities online such as emails, updates, and watching videos are changing from the desktop to the palm of our hands. According to Cisco, global mobile data traffic will increase seven-fold between 2016 and 2021.
As bloggers, you might be thinking of how you can make the change from just blogging to interacting with a mobile-oriented audience. Well, you can start by tapping into vertical videos.
Smartphones are Dominating
Around 57% of video plays worldwide come from mobile devices. Despite the early hate for vertical videos, many social media platforms are growing to embrace this format because this is how smartphones are oriented.
The truth is, your audience is lazy. Smartphone users hold their phones vertically 94% of the time and don’t like having to turn their phone sideways. However, TV shows and movies are still best watched in their landscape format.
Better Completion Rates
Vertical videos actually perform better. Mediabrix, a mobile advertising platform, found that vertical videos see a 90% higher completion rate compared to horizontal videos.
Their research concluded that less than 30% of users turn their phones sideways to watch an ad and those who do turn their phones just watch 14% of the ad.
Other than the impressive completion rates, most mobile platforms are already going vertical. Instead of hating the change, many social media platforms are embracing this new format such as YouTube, Facebook, Instagram, Snapchat, and many more.
The First Step
If you’re new to the concept of vertical videos, it might be confusing to figure out where to start. Here are some places you can start publishing vertical videos:
Vertical Video Content
So you’re sold on the idea of going vertical but aren’t sure what to make videos of. If you have content from your blogs, you can repurpose them into short digestible videos to post on platforms such as Instagram or YouTube.
A video that’s too long may be off-putting and can be perceived as boring. Keep it short and sweet so that your viewers don’t close that X button on the top right.
Here are some vertical video ideas you can use to apply to your content marketing plan:
- Create product explainers
- In-app advertising
- Digital billboards
- Mobile live videos
- Behind the scenes footage
Want to find out more about vertical video phenomena? Check out the infographic below!