You were sitting there all day searching the internet. Even a monkey could have done that job!!!
See how simple it is to point out that a blogger’s job is easy. But is it?
Allow those naysayers to write a few blog posts with real value – then they will know how difficult your job is.
When you start as a blogger, it is hard to keep things on track from the very beginning. So many things can go wrong, right?
That is the reason I am writing this post, highlighting the top 5 mistakes a blogger does when targeting their audience.
So, sit tight and let’s roll!!!
- Mistake #1: Only You Like Your Idea
- Mistake #2: Textbook Style Writing
- Mistake #3: You Think People Care For You
- Mistake #4: Overshadowing The Topic With Personal Anecdotes
- Mistake #5: Making Your Topics Too Broad
- Winding It Up
Mistake #1: Only You Like Your Idea
Isn’t that fascinating that once you write your article, you love to read it twice and then thrice and just adore your precious piece of creation?
But, are you the only reader for which someone intends the article?
No. So why be so self-centred?
I understand the thought-process can kick off any time. A great thought never waits for the right occasion; it may occur while you’re driving or you are with your mother. You need to understand that if that is a good idea; it doesn’t mean that it will benefit your audience.
Solution: Think for your company’s long-term interest
It must be clear to you by now that you are blogging to solve the problems of your audience. And by solving their problems, your goal is to grow your business.
So, this showcase that your blog title must resonate with your business growth goals. Always address specific questions and concerns of your audience. This will be the only opportunity where you can make your audience feel valued.
Mistake #2: Textbook Style Writing
There are two types of writers, one who is formal and the others writers who are casual. Your blogs represent your business; however, this doesn’t mean that your writing style needs to be formal.
Remember those times when you read your textbooks and felt confused? That is the case with your audience because your blog posts are only providing information in the most annoying way possible.
That is the case with a lot of writers who write for the sake of Search Engine Optimization. They write blogs for Google, not for their audience, which make their post too stiff to read.
Solution: Make your posts more conversational
Once a wise man said, if you want to be relatable and readable, you need to write as you talk.
Yes, you heard that right. When your writing is more approachable, the audience loves to read that kind of stuff. Your audience doesn’t want to deal with a robot, they want to deal with humans, and you are human, I presume!!!
So, loosen up and throw contractions. Avoid jargons. Make one or two puns. Be real – not the “Gone Are The Days” type bloggers.
Mistake #3: You Think People Care For You
Most of the time, we assume something is wrong and then create a plan on that assumption. While analyzing the audience, we think that people care about us. Now it may sound harsh, but that is not the case.
They never care about the writer.
The only thing they care about how useful the information is to them.
If you can teach them the thing they want, yes only then they will care about your information and experience.
Solution: Never Tell them your personality, just show’em it
Yes, people don’t care about you, but still, you can infuse your personality in your post to make the audience more comfortable with you.
Now, how you do, depends entirely on you. You can crack jokes, mention pop culture references, or add a relevant anecdote. Do these and you’ll connect with your audience in a better way.
Mistake #4: Overshadowing The Topic With Personal Anecdotes
Yes, mentioning your personal experience can be very helpful. However, if you use them more than usual, then you are making a mistake.
There are posts which make use of personal anecdotes and analogies, which never increase the value of post; instead, they bury the topic itself.
Solution: You need to make your point repeatedly
If you want to prevent losing your audience, then you need to restate your point in the article multiple times. That way, you can not only remind the audience about the main topic but also keep your head straight to avoid the overuse of anecdotes.
Mistake #5: Making Your Topics Too Broad
We, as writers, often commit mistakes when we choose a topic. As newbies in this business, we go for topics such as Social Media Marketing Tips, Best Business Practices, Web App Development Trends You Must Follow, and much more.
With such topics, you cannot convince your audience.
It is tough to cover these types of topics. When you try to cover such vast topics, you often make your content redundant.
Solution: Always go for a specific topic
It is essential to understand that selection of topic is one of the most crucial tasks. If done right, it can do wonders.
The title only is not the only thing; you need to have a solid angle for the post. If we do the ideation process right, the explanation of the topic becomes easy, and you can easily resonate with your audience.
Winding It Up
So, these are the top 5 mistakes blogger frequently commit and then lose their audience forever.
Learn from them and let me know which one you were doing and will stop doing, Till then, adios fellas!!!
Lisa Kosh is known for her tremendous contribution as a senior writer who loves to share her views on topics covering upcoming technology and the market trends. She is currently associated with a web app development company based in the USA as a content strategist.