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How To Fail At Blogging: 15 Insanely Absurd Tips Every Blogger Needs To Ignore

fail at bloggingA troubling thought, isn't it?

To think that you can actually fail at something that you have a serious passion for?

I mean ... who actually wants to fail at blogging? Nobody, right?

But unsuspecting bloggers fail every day.

And the reason for the majority of their failures? Utter confusion.

For instance, have you ever been told, "All you need to do is just put ads on your blog and you'll make money?"

What a load of crap, right?

And even though Sarah Peterson debunked that "tip" in a recent post she did on Boost Blog Traffic, many people actually believe that. They believe that all they need to do to make money is throw up a few ads on their blog -- and voila!

Their bank account is regurgitating money.

What a bogus "tip" that is, right?

Well, prepare yourself for a real shock ...

15 Inescapable Blogging "Tips" That Will Pigeonhole Your Success

What if I told you that more than half of the "tips" you heard are bogus.

Lies being told to you to purposely lead you astray. All because a few money-grubbing "experts," wants to be your knight in shining armor.

How?

By continuously sharing false tips with you, and other unsuspecting bloggers.

And they do that because they want you to be so lost and confused about what "tips" you read, that you'll have no choice but to buy their course/program to do things the right way.

Their way.

Fortunately, I'm going to expose each one of these "tips" for what they are ... total nonsense that needs to be ignored.

Let's start with the biggest "tip" that's worth ignoring, shall we?

1. "Content Is King"

How many of you actually still believe that?

Don't be shy -- there's no shame in admitting it. But the truth is, that's just really horrible advice.

Here's why: Content alone can only carry you so far, but it's what you do with the content afterward that's important. If you don't get your content out there in front of the right people, it's as worthless as an election promise.
Agreed?

But, this is one of those things that no matter how much you try to debunk it, it has legs. It always comes back. Sensible bloggers are suckered into believing it.

Heck, I read a blog post from a semi-pro blogger a few days ago that swore by it.

*shakes head*

The truth is, if you truly believe that content is king, you'll be watching in dismay as it sits gathering dust.

2. "You Should Publish On A Regular Basis"

Let me guess. You were told that one of the best ways to get traffic to your blog, is to publish on a regular basis, right?

How often did they tell you?

2 times a week? 3 times? 5 days?

Well, unless you're in the news or entertainment niche where you have to publish content multiple times a week, or even multiple times a day, then there's no need publish that often.

Let me ask you a question.

What do you seriously gain by publishing multiple blog posts a week?

Sure you may get more traffic, but is it worth it if engagement is down? Comments are cut in half -- or non-existent? You no longer enjoy it?

And how about getting time to do the most important thing?

Promotion.

Hate to burst your bubble but publishing every day won't help your page rank. Nor will you get as much traffic as you think you'll get. The most it'll get you is more of your content out there.

But is that really a good thing if you're not able to promote any of it?

Nope.

The solution?

You should publish just enough content that:

  1. You can actively promote and maximize the reach of that post.
  2. Your audience can keep up with you without being overwhelmed.

In fact, I'd suggest that you publish once a week for a while. And over time, you can bump that up to twice a week -- as long as you maintain the quality of the content. You can do that, can't you?

3. "Make Sure Your Post Is Keyword Rich"

Did you get the memo for this one?

Even Google doesn't want you to write for Google -- or search engines. Yet there are so many bloggers out there misinformed about this.

I'm not saying that you completely ignore keywords in your posts. Just don't make that be the primary focus. Write content that your readers will enjoy, share and comment on because they're the ones who truly matter.

There's no need to stuff your post with keywords, hoping that it helps you rank.

Bottom line: if all you're doing is stuffing keywords and NOT writing for your readers, that post will certainly fail.

4. "Publish It, And They Will Come"

Speaking of certain failure ...

I'm always frustrated when someone has the nerve to say:

"All you need is good content. As long as you have that, your readers will eventually find you. In the meantime, keep plugging away."

Bull.

If someone tells you this, get as far away from them as possible. Because they obviously don't know anything.

Yes, you do have to publish good content. But if you're just sitting there twiddling your thumbs, hoping that your content goes viral, keep dreaming. It'll never happen.

My advice: as soon as you publish your content, spend 90% of your time promoting it. You read that correctly -- 90% of your time. That means promoting it to your list, on all of your social media channels, through effective blogger outreach and more.

(And maybe, just maybe, through all that hard work, you'll start seeing them on your site.)

5. "Avoid Competitive Niches"

I guess that means to avoid every type of niche then, right?

Because all niches are competitive.

Think about it.

Look how many people blog about Traffic Generation. Productivity. Blogging.

All of those niche's are highly competitive, yet we have bloggers like Ana Hoffman, Tor Refsland and Jenna Dalton all in.

I'll level with you. The more people there are in a particular space, the more potential money you can make.

I know, I know. That probably goes against everything you've probably heard before, right? But look how many people are in those spaces -- and enter those spaces daily. On top of just having a heightened interest in that niche, they know they can make money in it.

And you can too. End of story.

6. "Don't Focus So Much On SEO"

Life is so full of contradictions, isn't it?
Birds of a feather, flock together -- but opposites attract.

The pen is mightier than the sword -- but actions speak louder than words.

Slow and steady wins the race -- but time waits for no one.

Keyword stuffing is a recipe for failure -- but you need good SEO to succeed.

Right?

Truthfully, you should focus on creating amazing content that gets links and worry about SEO later. But, that doesn't mean to completely ignore it.

7. "Write For Everybody"

In my opinion, this is the epitome of horrible advice 101.

Why?

Because when you write for everybody, you're not only catering to no one, but your content won't appeal to anyone either -- and that's the last thing you want.

So, what are you supposed to do? Well, did you use to have an imaginary friend as a kid?

Probably, right? And they were someone you could talk to no matter what the situation was, right?

Newsflash: just because you've grown up, doesn't mean your imaginary friend disappeared.

As a blogger, that imaginary friend is your avatar. It's your ideal reader. The person who asks all the questions that they, and every other reader, wants to know.

If you don't know who your avatar is, then I suggest you follow this awesome step-by-step by Regina.

8. "Building A List Isn't That Important In The Early Stages"

Can you get away with not building an email list early on?

Sure.

But why would you want to?

Let's say you decided to follow through with this foolish advice, okay? You'll eventually come to the conclusion that having a list is valuable. That you need to start one. And you'll probably regret every day that you didn't have one -- because you'll realize that you should have started building a list sooner.

Don't believe me?

Here's what Adam Connell had to say about it:

It's incredibly valuable. Building a list isn't just important, it'srisk
essential.

Not just as a way to sell more products but also as a way to promote your content more effectively.

An email list gives you a direct route to the inbox of your readers. It's personal and it's immediate.

Better yet, it's more reliable than any other promotional channel. Facebook can drop organic reach as much as they like but you'll still have your email list.

- Adam Connell, blogger at BloggingWizard.com

Make the smart choice and just do it now. Start that list if you haven't done it already.

9. "Try To Make Money Right Away"

But the sad truth is, even if you try, you won't make much -- if any.

People tend to buy from those that they trust and have a relationship with.

For example, my friend, Don Purdum, had an eBook come out a few months back that did pretty well. The reason for that eBooks success was the relationships he built with other bloggers and entrepreneurs for as long as he's been blogging.

MY PERSONAL RECOMMENDATION FOR YOU  Why your Email List Isn't Growing and How to Fix That

And from those relationships, those bloggers and entrepreneurs purchased and gladly promoted his eBook to their readers. He even leveraged the success of that eBook and created a vibrant Facebook group:

sueannedunlevie1

Think that could have happened if he tried to sell a product the very first day he started his blog?

*shakes head*

(If you doubt me, and you're brand new to blogging, go try to sell a product to your readers. If you even sell 5, consider yourself lucky.)

My advice: focus on building relationships with other bloggers first. Connecting and engaging with them will lead to you making more money down the road.

10. "Blogging Is Easy"

Wow.

Anyone caught muttering that phrase to any blogger, sucks.

Plain and simple. They just suck.

Because if blogging is so easy, why do so many people abandon their blogs within the first two years? Why do so many people struggle to grow their email list? Why do so many people make less than $1,000 a year blogging? And why does less than 1% of bloggers actually create a popular blog?

Newsflash: Blogging is much tougher than it seems to be. And real bloggers know and understand that. The best thing you can do is take it seriously, but know that it takes work to truly be successful.

11. "Design Isn't That Important"

Are you kidding me?

The days of throwing up posts on a poorly designed site, and still getting a lot of traffic, is over.

These days, design has never been more important than it's ever been.

My friend, Ashley Faulkes, shares why that it:

Design, and it's best friend branding, are very important to a business or blog because they are your first using-pinterestimpression. This is especially true online where your impact on a visitors, whether it be visuals or design of your website, comes entirely down to your website.

How this is done in practice depends on your personal taste, design experience and budget, but the following are crucial: have a clean, easy to read blog, that is well laid out, easy to get around on and stands out from the crowd. If you really have no idea about such things, simply find other blogs you like, find easy to use visit again and again, and use them for inspiration.

And if you need even more details, I have a small post on the topic, complete with sexy infographic to help.

- Ashley Faulkes, Blogger & Web Designer at MadLemmings.com

Bottom line: take the design of your blog seriously. Don't settle for just generic -- take action to make yours special and memorable.

12. "Write Only Short Posts"

Did you know that writing only short posts are like making Ramen noodles?

Sure, you know it doesn't take much effort and is very quick to create, but after you finish it, you're still left unsatisfied.

Just imagine if the "Special Of The Day" at your favorite local restaurant was Ramen noodles. How fed up and unsatisfied would you be about that?

That's how your readers feel when you only deliver them short posts. First of all, you're no Seth Godin. You can't get away with short posts like Seth can. For example, do you think you can get away with it if you wrote this for your readers?

sueannedunlevie

Look at how many share this post with less than 70 words received ...

Probably not.

Because you're not as established or as big a name as Seth to get away with that.

My advice: You should try to aim for posts that are 1,000 words or more. To do that, focus on writing blog posts for your readers that actually answers their questions in detail. For instance, say you decided to write "10 Ways To Grow Your Email List With Evergreen Content." You'll need to cover important points like:

  • Why Evergreen content is better than regular content
  • How can evergreen content actually help you grow your list
  • Detailed information of the 10 ways and why they work

At the end of it all, you would have answered their questions and probably written more than 1,000 words too. Don't focus on the word count when you write. Just get everything out as best you can.

13. "Images Aren't As Important As Content"

Are images important?

Sure.

Are they as important as content?

You better believe it.

Imagine this: you create an exceptional piece of content that you spent hours on.

Your headline is click-worthy. Your opening is captivating. You create a very conversational structure throughout the post. And, your closing paragraph not only sums up the post beautifully, but has a deliciously tantalizing CTA.

But, at the end of the day, your post doesn't get shared as much as you'd like.

Not because your content isn't good enough.

But because your feature image is unoriginal. It doesn't live up to the post. In fact, it diminishes the entire post because so many people have used the same image before. And believe it or not, images contribute a lot to how often your post gets shared.

I asked the branding superstar, Dre Beltrami, what she thought about original images and here's what she said:

Images are a visually recognizable path to your solutions.risk

Without infusing your branding and signature style, which is what fosters brand recognition and awareness, you're turning that path into a dead-end. The truth is, branded images increase that 8-10 seconds we're always told we have as marketers.

See, by appearing in someone's social feed with consistent visuals you can build a familiarity that often leads to their desire for deeper exploration into your brand.

Intrigue, baby!

That familiarity builds trust, and trust is where it all begins. When you skip branding your visuals you lose all of this brand building boom juice!

Dre Beltrami, branding expert at TheBrandedSolopreneur.com

The last thing you want is for your images to be unoriginal and uninspiring. And I learned that from a comment left on one of my posts from Carol Amato:

imageca

So true, don't you agree?

Bottom line: Spend a decent amount of time on your images. Especially your feature image. If you don't want to put out something that everyone else has, get creative. Creating your own images makes it truly unique to you and help you stand out.

14. "Keep Your Best Content On Your Blog"

You've wondered about this, haven't you?

"Why would I give away my best posts on other sites as a guest post? Why would I be foolish and give that away?"

Because more than likely, you're a nobody.

Let's check that for a minute: You create some unbelievable content and decide to publish it on your blog. What's it going to get? Maybe a handful of comments and 100 shares?

If you're lucky, of course.

Compare that to if you originally published that same content on an A or B-list blog. What do you think it'll get? Maybe 100 comments and close to, or more than, 1,000 shares?

Pretty easy decision, right?

My advice: Save your absolute best posts as guest posts for other, more popular blogs. The exposure, backlink, traffic and potential subscribers you'll get from that guest post will benefit you more than if you published it on your blog for very little people to see.

15. "Fake It Until You Make It"

There's a reason 99% of people who do this get exposed.

Because it's stupid.

Why?

Because you're doing a disservice to your readers by being fake. Faking your success. Faking your following. Even faking your results.

Though you may think you're not hurting anyone, what happens when you get found out?

Let me ask you a question.

Do you know how smart your readers are?

The short answer -- very. And any claim that you make, they'll look into it. And if they catch you lying about something, they'll expose you. And if that happens, what do you think will happen to your brand?

Bottom line: Be as upfront and honest as possible. Transparency is a big thing and people will respect you more if you're truthful and not trying to deceive them.

The Bottom Line

How many of these "tips" have you fallen victim to?

A couple? Maybe more?

Thing is, you're not alone. We've all fallen for one of these at some point of our blogging journey. To be completely honest, I've applied every horrible tip on this list.

Every single one.

But I learned that these were tips worth ignoring.

If you’re guilty of following some of these tips now, then you have two choices:

  1. Ignore that you even read this post and refuse to accept that any of these "tips" are bogus.
  2. Ignore each one of these tips and start fresh.

I can't tell you what to do, let alone which choice to choose. But isn't it time you start making decisions that can help you grow your blog -- not keep it in mediocrity?

The choice is yours.

What do you think about these tips? And do you have any other horrible tips that you've been told to follow? Leave a comment below and share it with us. We'd love to hear your thoughts and comments.

Andrew M. Warner is the content writing mastermind behindΒ ContentRanked, a site that helps marketers and businesses create content on their site that converts. When he's not creating content, he's usually networking on Twitter, over at @CopyWarner

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183 comments on “How To Fail At Blogging: 15 Insanely Absurd Tips Every Blogger Needs To Ignore”

  1. Hey Ryan,

    Thanks for the comment.

    You said something interesting and true. Follow pros that have been there. They're there for a reason and if you want to be there too, why re-invent the wheel?

    And I'm all for going against the grain.

    - Andrew

  2. Hi Enock,

    Thanks for the comment.

    Posting everyday isn't for everyone. And especially if you don't have a large, engaged audience. I just stopped posting once a week recently, and I'm now posting every 2 weeks. That gives me MORE time to focus on the most important thing ... Promoting.

    - Andrew

  3. Hi Shantala,

    Thanks for the comment.

    I completely agree with you. I know Sue does too and so do many others. Posting everyday is not necessary ... nor does it really help you. Unless your niche involves news or entertainment, then it should be avoided at all costs.

    - Andrew

  4. Hi Brent,

    Thanks for the comment.

    Oh yes, I debunked that didn't I?

    Had to do it for Sue because her audience is so awesome. And I'm glad that they enjoyed the post.

    - Andrew

  5. Hi Andrew

    Well this is a thought provoking post. Sometimes it is good to review some principles or advice and see if it is still relevant.

    So looking at some of the advice that you have pointed out, I must say that you revealed a lot of insight.

    Thanks for sharing.

    Hi Sue

    Thanks for inviting Andrew to blow our minds with his guest post.

    1. Hey Ikechi,

      Thanks for the comment. You're absolutely right.

      It's best at times to review principle advice. But what doesn't work is taking the advice we're given by "experts" at whole value.

      - Andrew

  6. Hey Andrew, what a thoughtful post :). All of this assumes that someone is a relatively established blogger. The "rules" change as you become more experienced. Grammar doesn't matter as you're starting out, it will improve as you get used to writing online. Your first headlines will suck. Your first blog posts will only be read by your mom, and although there are 7 billion people in the world, not everyone will read your post.

    As you grow, then content is no longer king, and keywords will no longer keep your post on message. You'll be better at calls to action as your posts are now being read to the end. You'll focus on extending the relationships, you'll probably be on your own self-hosted site at this point.

    You'll still be learning, and you'll understand that the "rules" are there to be adapted. Others will tell you about faking it until you make it, and how not too. But they won't share the EXACT details of their journey, you'll only get the edited highlights.

    And despite all of this, your parents will still not understand what you do x

    1. LOVE this reply to Andrew's post, Sarah! I so appreciate your experienced point of view.

      Sue
      P.S. My Mom still doesn't understand what I do, either!

    2. Hey Sarah,

      Thanks awesome. Loved that comment.

      First headlines DO suck. There will be grammatical errors.

      And you're right about others sharing edited highlights on how they made it. Thinking back on it, I can't recall anyone actually sharing a DETAILED version.

      Once again, great comment.

      - Andrew

  7. Hi Andrew and Sue.

    Andrew, I was nodding my head all the way through this post because I've heard it all! And yes, I did fall victim once when I was told to blog every day. HA...After 20 days I realized it did no good at all. OK I'm a slow learner lol.

    Put up a blog and money will roll in! What a joke and how misleading is that one. I still see it going around and it makes my blood boil.

    When it comes to images, another pet peeve of mine. I make my own now because 2 years back there was so much controversy about terms and conditions of even paid images. To stay out of harms way, I do my own original images. They may not be the best, but it gets the job done. Plus I get some folks coming to my blog from the image I created. Some even ask my permission to use them. Fine with me because I have my mark on it lol.

    This is wonderful and I will share because I see these mistakes being done many times.

    Thanks again for a wonderful post,

    -Donna

    1. Hey Donna,

      Thanks for the comment.

      You know, those that say throw up a blog and money will roll in, are just lazy individuals. They truly are. And they're unfortunately feeding lies to unsuspecting newbies who don't know any better because those individuals themselves don't know any better.

      I'm all for creating original images as well. Carol really opened my eyes when she left that comment to me and I see how true it really is. And don't worry, I was a slow learner as well. I did it for a month lol.

      - Andrew

  8. Hey I give my 15 precious minutes to read your whole post :). In your post you have shared with us some great information. It’s really a good collection man. I really loved it to read.

    I am big fan of your blog. Its really nice going. I wish you the best of luck on your blogging journey.

    Have a great weekend! Cheers!!!

    With Regards,

    Priya - MuchTech

    1. Hi Priya,

      Thanks for the comment and so glad that you took time to read this post. Time is precious and I'm very appreciative of you spending some time reading this.

      Was there any one of the 15 tips that really stood out to you?

      - Andrew

  9. The first thing any blogger should do is start building a list! Even when you have no idea why or how you'll use it.

    Nicely done, Andrew. And thanks so much for the shout; always much appreciated.

    Sue: thanks for having Andrew and bringing me over here (Andrew knows mentions are like candy to me. πŸ˜‰ It was nice to look around your blog.

    1. Hi, Ana,

      I'm glad you like sweets as much as I do!

      I'm so grateful that Andrew brought you over. You do a great job for your readers -and I'm a loyal one.

      Thanks,
      Sue

    2. Hi Ana,

      Thanks for the comment.

      You're absolutely right. And that's what I tell anybody now.

      Build. A. List.

      That's the main thing that will benefit your success (or lack there of).

      No problem for the mention as well, Ana. You're one of those blogs that I read religiously and I'm glad and grateful that you stopped by.

      - Andrew

  10. Hi Andrew,

    You went all out with this one. I agree with all the point you made. Epic content is useless if its gathering dust and no one sees it. Many new bloggers get this wrong. They think, all I have to do is start a blog and tell my friends about it, then I will start having tons of comments from huge traffic referred by these friends.

    three months down the line, they discover that their close friends are not their target audience and hence are not interested in what they say in their blogs. This leads to frustration.

    But your list points out that content is not the only thing a new blogger should focus on. they should focus on building lasting friendships with bloggers in their niche. They should understand SEO. They should learn how to promote their content and not focus on churning out 4 articles each week.

    Lovely post, Andrew. Really enjoyed it. Thanks for sharing it.

    ~Chioma

    1. Hi Chioma,

      Thanks for the comment.

      What you said about content being useless is true. But I'm just sickened at the fact that many of us think that way. That needs to change because too many newbies are falling for it and ending up worse off than they were.

      And yes, there are many things that people should ignore and many more things they should question. I just want people not to take whatever advice they get at face value. And consider if t's right for them to follow this, or if there;s another route to take.

      - Andrew

  11. Hi Andrew,

    I remember hearing Content is King so much. While it is very important, after all you wouldn't have a blog without it, it's not everything.

    The people who promote #1 seem to directly connect it to #4. They make it seem like all you have to do is write it and the people will come flooding to your site. Then you learn the hard way that it doesn't work like that. All you have to do is think to yourself, "How would they know?" And the theory begins to fall apart.

    It's completely promoted the wrong way.

    Great observations! I'm sure a lot of people can relate.

    ~Lea

    1. Hi, Lea,

      We all heard that and that's a great connection!

      Thanks for your comment today on Andrew's post.
      Sue

    2. Hi Lea,

      Thanks for the comment. Preach it.

      You're exactly right. How WOULD they know if you just leave it and hope they would come? Where would be coming from to find your site (which is like a spec of dust in the giant desert called the Internet).

      People need to lose that mentality of publishing it and they would come. Because they never do. Never will. And will never have any intentions of doing so.

      That's why you need to promote. Promote. And promote some more.

      - Andrew

  12. Hi Andrew, great seeing you here! I Sue Anne!

    I appreciate all the tips and myth busters you shared above, Andrew. I agree with a lot of those. I take everything I read on the web about "blog tips" with a grain of salt. Everyone appears to know more than the other. Frankly, if I was new to blogging, I'd be really confused. As a veteran to blogging, it can be confusing as well. WEhat I found to be helpful to me is trial and error. Read all the blog tips you want, however, no single blog or blogger is alike. Find what works best for you and the goal(s) you wish to achieve.

    Passing this along. Thank!

    Brenda

    1. Hi Brenda,

      I couldn't agree more with what you said. Thanks for this great comment.

      It's tough and confusing these days for anyone to know whose advice to take on whatever subject. You have to take everything with a grain of salt, like you said, and then do what's best for you.

      - Andrew

  13. Hi Andrew,

    Great read. Finally someone has spoken it out loud!

    I shared your post on G+, and although the initial response was positive, there is currently, ehm, quite a discussion going on πŸ™‚

    As I said, I personally find that your post make sense, and I would agree with all the points. But I don't have the expertise on these issues for my opinion to "qualify" (or matter) in that particular discussion.

    So if you could join us on G+ this would be great.

    I tried posting a URL to the post within my comment, but it doesn't get pass the spam checker πŸ™ But you'll find it if you check your G+ notifications, because I mentioned you on that post.

    Thanks a lot in advance,

    Gill

      1. Entirely my pleasure, Sue! I wanted to leave a comment earlier, but with the discussion we are having on G+ it has totally slipped my mind! πŸ˜€

    1. Hi Gill,

      You are a breath of fresh air. I saw what you did on G+ and that ... was ... awesome. Thank you so much. I was honestly speechless after that. That was a lot of effort put into that and I saw the discussion.

      I will check out the discussion momentarily. Thanks for being awesome, once again.

      - Andrew

      1. Oh, no worries. The pleasure is all mine! I'm happy when I can find an interesting (and apparently provocative) post to share with the gang.

        I'm glad you didn't go entirely speechless, though! Can't thank you enough for taking the time, going through the comments and also answering them in such detail!

  14. Loved this post, especially number 1 and 4 :)) Arrived here from brian's blog(backlinko..) he made an example of you in one of his posts and I have lot to learn from you!

  15. Firstly i would share that this was the first article whose each line i read and understood each part.

    But one question arises that what ratio of keywords with the content should i maintain ?

  16. I love that "You Should Publish On A Regular Basis" is on this list. I struggle with that one. It's not realistic for me to post multiple times per week, so I'm happy to get the feedback that it's OK!

    I have always wondered why some smaller blogs post daily as it seems like it would be harder to promote and there would be many unread posts. It also seems as if the posts are short and sometimes do not have any actual content.

    So thanks for the tips! I will continue posting 1-2 times per week! And will continue to focus on sharing content.

    1. Once a week is great, Emily! Magazine-style blogs with many writers can blog daily. But we one-person bloggers - once a week is the max!

      Thanks for your comment,
      Sue

  17. Oh thank your Sue for this post. I'm starting a blog myself but I am doing my homework before I publish anything.

    I've read all of these "great tips" everywhere on the internet and glad that I encounterd your advice.

    I know that blogging will not be easy but I am glad that it's possible to create a successful blog with a lot of hard work.

    Thank you for the tips!

    1. It really is possible, Christine! You are going to do great with that attitude.

      Let me know how I can help,
      Sue

    2. Hey Christine,

      Thanks for the comment.

      Blogging isn't easy and requires a lot of work. Glad that you found these tips helpful and good luck on your blogging journey.

      Do you know what you're planning to blog about yet?

      - Andrew

  18. Well, what do ya know. Here lies one of the best blogs I've ready in quite some time. To your 12th tip regarding the length of a blog, I am a testament. Despite the length of THIS blog I was still intrigued and wanted more....so I kept reading.

    And it just got better!

    Ever since middle school I have had a penchant for writing. In fact, at times it seems as though I can't stop. So now that I'm blogging I thought, "maybe I should shorten my blogs and break them up into smaller pieces."

    Glad that you were able to clarify that because I was a victim of #12.

    To add one more point, would you consider guest blogging and sharing your posts equally important?

    I ask this because of the potential exposure one can get organically. I have been a victim of NOT pumping and promoting the posts I publish. SO very easy to overlook this, as you're conditioned to believe that proper SEO and key wording will suffice.

    I really like this informative piece.. You may have very well earned yet ANOTHER link into your site (from me). This was great, yet serious stuff here. WELL DONE.

    1. Hi, Kevin,

      Thanks so much for your comment!

      80/20 rule applies to blogging - 80% promotion and guest blogging/ 20% writing on your own blog (just once a week - tops).

      Sue

    2. Hey Kevin,

      Thanks for the comment.

      Promotion is really the key to everything. I found that out early on. I would write content and pray ... only to have my prayers NOT answers. So, I have changed my ways and focused on promotion.

      But promotion alone isn't good, you need to also repurpose your content. Infographics. Video. Audio. Slide share. etc. because SEO and keywords alone won't work.

      - Andrew

  19. Emily, with 90% frequency, too! It's almost like we have to re-train our thinking into PROMOTING the post as opposed to creating a quantity of posts. I am glad that you were able to get a fresh perspective from this blog as I certainly did. Take care.

    1. Exactly, Kevin.

      Promoting is key with anything. Movies. Music. Business. You have to promote to get yourself out there. And when you do it effectively, you'll be rewarded.

      - Andrew

  20. Hi Emily,

    Thanks for the comment.

    Yea, to me, it makes no sense to publish everyday. Many people would have you believe that because they publish everyday, they're getting search engine traffic and their content is always fresh ... but if you publish content daily, you're doing your readers a disservice. Mainly because you're not the only blogger they read, they have a handful more that they read and if the quality of your content isn't great, you're just wasting their time.

    And also, daily publishing leave very little time for promotion. The only person I see getting away with a near daily posting schedule is Neil Patel and he can just have success based off his name.

    Definitely focus on promoting content, Emily. It'll work wonders for you.

    - Andrew

  21. Hi Andrew and Sue,

    This was such a helpful article. I have read so many contradicting things out there to get followers and grow my blog. I am completely new to this and have been overwhelmed with what to do and what not to do. I think the reasons why certain things won't work and what will was very beneficial. Thanks!

    Mergen

    1. Hey Mergen,

      Thanks for the comment.

      It can be very confusing with the oodles of contradicting information out there, but that's where each person has to decide which information to actually take at face value. Not everybody is right ... so the onus is on you to figure out what really works best for you.

      Glad this post was able to help.

      - Andrew

  22. Great post.I agree with you πŸ™‚ we should improve our article quality also we should satisfy our visitor fast.quality content always KING.I would love to read more like this.thank you very much

    1. Hey Norman,

      Thanks for the comment. The quality of one post will always do better than how many posts you can in a short period of time.

      - Andrew

    1. Hey Ejiga,

      Thanks for the comment. Glad that these tips and this post proved to be motivational to you. Good luck in your conquest.

      - Andrew

  23. Hi Andrew,

    Excellent post. I especially love the images tip. My blog is still quite new and I can already feel the lack of personal flair. Branding and images are the one thing that keep coming to mind as the next major building block.

    Definitely building your own images stands out as important.

    I would also add that just as important as doing it yourself is knowing what kinds of images will bring your blog to life. What is the visual equivalent of your stated goals, and how do you get people to instantly connect your content to your look? An obvious example would be not having pictures of cute cats if your blog is about accounting!

    Great post Andrew! Keep it up.

    1. Hey Geoff,

      Thanks for the comment.

      You said it all there, my friend. Especially the part about "knowing what kinds of images will bring your blog to life."

      That's important because you have to make sure your images have a purpose for being there AND makes a connection with the reader.

      Easier said than done ... but it's MUCH better than using any stock photo.

      - Andrew

  24. Excellent tips.

    My two cents

    I would also believe the content with more context will get more attention. For say, giving examples or citing case studies , providing infographics will give more content and increase the audience curosity ..

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