Many bloggers go to great lengths refining their blog content to compete in a growing niche and draw in more traffic to their site via a concrete SEO strategy.
In fact, with content marketing becoming more and more popular, having a solid blog is not enough. You need to promote it. Basically, social media for blogging
This means not only knowing about the best social media platforms for bloggers but also which types of content do well on which platform, all with the goal of ultimately driving traffic to your blog and encouraging interactions.
Here’s how to get started.
Make Your Content Sharing-Ready
Sharing is a huge part of promoting blog content on social media. One person discovers an article they find appealing or informative, then they spread it to their professional or personal circles, who share it to their own networks. This is how content becomes viral.
For your content to be easy to share, use a strong headline that captures the reader’s attention but also provides a sign of what the article is about. Equally important is taking the time to make sure that your topic appeals to your social media audiences. If they don’t find the content useful, there’s little reason to share or read it.
When crafting headlines, instead of “Advice to Improve Your Customer Service,” use something more actionable like “5 Tips to Raise Your Customer Service Metrics.”
Schedule Your Content
As a blogger, you understand the importance of keeping to a regular content schedule. The same goes for social media. While blogging once a week is perfectly okay for certain niches, Facebook pages usually need at least one post a day, and three a week at a minimum. Twitter pages require as many as 15, according to some studies.
There are a few ways bloggers can tackle this issue. For example, if you are running a weekly blog on food, sprinkle in posts about other people’s recipe, or maybe posting a video about a restaurant relevant to your niche.
You can also reuse past work by using social media to link back to older content relevant to a current topic. If you wrote about a restaurant that’s recently in the news, it may be a good time to repost it. The more relevant and helpful material you can publish, the more reason you give people to follow your social media pages.
When you promote your blogs, this means a larger audience you reach.
Optimize for Mobile
Social media is dominated by mobile users, by as much as 91% in some demographics. This means that when you promote a post on social media, the bulk of traffic you will get to your blog will come from mobile users.
To prepare for this, you need to make sure that your pages are mobile-ready by being easy to read on all devices, and able to load quickly so your readers don’t lose interest. This makes it well worth the effort to invest in responsive design.
Follow Social Media Best Practices
No matter what the purpose of your social media pages, there are a few key best practices you everyone should follow. Blogging is no different. We already mentioned the importance of adhering to a schedule for content, but something that is equally important is fast response times to audience questions.
For example, as a blogger, you may post one of your blogs and get a question about a topic you cover. You want to respond to this as quickly as possible with useful information. Taking this step turns your social media pages into less of a content repository, and more of a community around your work.
Use Your Website To Promote Social Media
Everything we’ve covered so far has mainly focused on using social media to generate more traffic for your website. This can be a symbiotic relationship though. One way to encourage organic social media traffic for your blog content is by giving your readers the means to try to share your content themselves.
A good way to do this is through implementing social sharing tools on your website. This way, if someone likes your content, they can simply click a button and share it on their pages. In addition, make sure that links to your social media pages are front and center on your website, to bring your audience together.
As a final addition to this list of points, for blogging or social media management, things always change. New trends may take hold, your readership may demand a different approach, or the platforms you use may change their formats. Because of this, it’s vital for a blogger to always stay educated. There are different blogger resources out there that provide information on some of these trends and changes.
As businesses progress further and further regarding the digital evolution, social media and blogging are a great way to “double-down” and increase your business’s presence. Just make sure you stick to these best practices to reap the most benefits.
With over 10 years of experience helping hundreds of businesses succeed online, Paul Teitelman is one of the most respected and top ranking SEO consultants in Toronto & across Canada. He is a passionate SEO expert that works directly with clients and offers custom white-labeled services to search marketing and digital advertising agencies in Canada and the United States. Add Paul on LinkedIn or check out his SEO blog for more great tips.