Social media is the fastest way to cast a wide net to catch the attention of potential customers and create a community. There are more social media platforms than you can tackle effectively, even if you had all day to devote to being social!
When you began your business, you probably got great advice to narrow your niche and focus on a target audience. These are the ideal clients and customers who want what you offer.
And you have been told to market to this ideal audience and focus on their needs, their wants, and solving their problems. If you followed that advice, then you have a good idea of who you want to engage and where they hang out.
Knowing where your audience hangs out is the key to building a social media presence that maximizes your time and marketing budget. Once you know where your customers naturally hang out, you can master those specific platforms a lot easier.
Let’s dive in:
- Focus on The Platforms Where Your Target Audience Hangs Out
- Quality Over Quantity – Share a Few Good Posts & Foster Engagement
- Limit Your Social Media Time – Set a Timer
- Review What’s Working & Ditch the Rest
- Wrapping It Up
Focus on The Platforms Where Your Target Audience Hangs Out
Depending on your business, master one of these main social media platforms:
Picking a platform is all about engagement and captivating your target audience.
Engagement can take many forms. Consider these options:
- Pictures- Best for Instagram, Snapchat, Pinterest
- Video- Best for YouTube or Facebook live
- Audio- Best for YouTube, can be linked through other platforms as well
- Short stories- Best for Instagram, Facebook, Snapchat
- Links to blogs- Best for Facebook, LinkedIn, Pinterest, Twitter
- One-to-one connection- Best for Facebook, LinkedIn, Snapchat, Twitter
Once you have decided on one to two primary platforms, you can test them out to see which ones give you the most engagement.
If you aren’t getting results, it may be time to switch platforms – or abandon one altogether.
It’s easy to learn how to maximize the platforms through tutorials or training tools. TIP: YouTube is an excellent place to train yourself on the most effective ways to use each platform.
Being visible on social media isn’t as daunting when you know who you are marketing to and where they hang out. Finding a social media platform that meets your needs, gets you noticed, and brings you sales is just a few posts, tweets, and pins away.
The squeaky wheel may get the grease, but the loudest mouth on social media usually gets blocked. Being a major contributor on social media can be a recipe for engagement and sales or a disaster; it depends on how often and what you share.
Being visible is one thing, but it is vital that you are providing quality – not just quantity – when you engage your community. It is equally important that you be on-brand with your image, products, and the culture you are fostering. Any disconnect can confuse your community and send them packing.
Sharing a few great posts and encouraging engagement is more favorable than posting anything and everything, leaving your audience blasted or bored. Here are four pro tips for posting quality over quantity.
Pro Tip #1. Make content relevant to your brand and audience- Your posts should be on-brand and consistent with what you are selling or the image you are promoting. Don’t mix and match your professional and personal lives if they are radically different from one another.
Pro Tip #2. Use the platform to its best design- Whatever platform you use, understand it to its fullest capacity. Learn the tricks of the trade for the platform so you are getting the maximum benefit for your engagement.
Pro Tip #3. Create original content that is shareable- It’s great to network and share other people’s posts and content, but it is equally important to have unique content that is branded with your watermark or easily identified as your unique content. This builds know, like, and trust – and increases your authority with your audience.
Pro Tip #4. Share content regularly to increase engagement- Each platform has a formula that increases the likelihood you will be seen and heard. Sometimes the opportunities are pay-to-play, but usually you can also see large results organically. Increase your exposure by consistently posting relevant content to the preferred specifications of the platform.
Social media is a free platform to educate, celebrate, and take part with your target audience. Set your goals for engagement based on quality over quantity and you will provide valuable services in less time with bigger results.
Limit Your Social Media Time – Set a Timer
Nearly everyone is engaged in some form of social media, and it takes up a disproportionate amount of time.
Social media can be a time suck. It is a distraction from reality and a deterrent to productivity; yet, it’s a valuable resource. Walking the thin line between social media and focused work is the key to a well-balanced relationship with your screen.
The most straightforward solution for limiting screen time is to set a timer. For those who don’t have that kind of personal discipline, there are third-party ways to metaphorically smack that screen out of view.
There’s an app for that
Find an app that helps you digitally detox from your device. There are apps that help you set limits and stick to them by shutting down designated social media sites at preset times. There are also apps that alert you when you have spent too much time gazing at your screen.
Adopt the Pomodoro Technique: The Pomodoro Technique [AKA the Tomato Timer] is based on a theory developed by Francesco Cirillo. They break tasks down into 25 minute intervals with breaks in between. This can be a great way to use screen time while completing important got-to-do blogging tasks.
Delete Social media apps on your phone
If your smartphone is the screen time vampire, consider deleting social media apps from your phone entirely. Having to use your computer or tablet to view social media can keep you present and help you move through the day faster and more efficiently.
Review What’s Working & Ditch the Rest
When you are starting out, it’s important to have your finger in all the pies that make up your business – it is vital that you have a command of what is happening. Your business needs a captain at the wheel.
An effective business management tool is conducting strategic reviews of your social media routinely. Reviewing your social media platforms is a great way to determine what is working and what isn’t. Then take decisive action and cut out what’s not working.
- Use the data tools available with your social media platform. These tools will tell you everything you need to know about the quantity and quality of your social media posts and community engagement.
- Has a new platform come on the market? Is there a bigger and better bell or whistle available for your current platform? Make certain you are staying up to date with the technology associated with your most successful social media tools.
Once you have done your reviews, make sure you:
- Set goals- Set a goal for the next quarter.
- I want to increase engagement by 15%.
- I want to get a notable Twitter user to engage in a conversation with me.
- I want my new infographic to be shared 1k times.
- Collect data- Collect the data through the next quarter. All social media platforms have analytics for your review.
- Review the data- Either learn to break down the data as it relates to your goals, or have your coach review the data and give you feedback.
- Change operations- Based on the feedback, change your operations along the way with the goal to meet or exceed your goals for the quarter.
- Implement new ideas and tactics- If a social media platform is under-performing or there has been a big switch in the mindset of your ideal customer, switch up your tactics and try something entirely new.
- Ditch what isn’t working- Don’t hang on to a sinking ship. Ditch what isn’t working or is causing you too much time and headache.
Setting smart goals and reviewing them is an essential part of running effective social media campaigns. Doing routine reviews and making tweaks is an easy method for maximizing your social media presence and making more sales of your products and offers.
Wrapping It Up
Is loyalty one of your core values?
If so, you may hang on to a sinking ship with social media. Your love for a platform and unwillingness to see that it isn’t working for you may keep you from the engagement and exposure you need for profit.
Let me know in the comments which social media platform is working best for your blog’s traffic.