The 4 Commandments for Designing an SEO Friendly Website

The undying rule in search engine optimization (SEO) marketing is that page ranking defines a business’s success.

Even when you take the time to make an aesthetically pleasing website that serves as a hub to brand your business, search engine optimization is the most vital element for your website. SEO ensures that consumers find your business when searching for product or services.

You will be surprised to learn that SEO implementation at the earliest stages of planning help your business succeed because you focused on search engine optimization strategies to achieve a high ranking.

The strategy will bring in more traffic to your site which in turn helps you convert it to sales. The return on investment for United States-based websites is $44 for every dollar you spend on SEO.

Optimize Your Links

4 Commandments in Designing an SEO Website

Algorithms now consider URLs as critical components to ranking. When you optimize your links based on SEO strategies, you are much more likely to rank higher when you use the same language that the searchers do.

If you are a local business dependent on SEO, it is helpful to include your name, location, and industry information for easier access. Utilize sites like Google My Business to ensure local consumers get up-to-date contact information.

Speed is a Vital Component

Did you know that your website speed affects SEO?

Many web designers tend to focus on creating desirable pages. Functionality is vital which is why you must build your site in a balanced fashion that is easy to load.

Too many additions will slow your website speed which in turn causes your ranking to slip. Search engines like Google use a variety of algorithm metrics to determine ranking which includes keywords, backlinks and load times.

You must also balance the number of additional elements like buttons, upsells and plug-ins.

Using unprofessional hosting sites will also affect your load times. It is best to perform a ping test to check your speed before and after making any changes.

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Use SEO on Imagery

The 4 Commandments for Designing an SEO Friendly Website

Some businesses focus solely on written content, but SEO image optimization is also a valuable strategy that you must perform.

Using smaller images will avoid lagging. It will also be helpful to use alt-tags as search engines count the description as an SEO tool.

Using SEO in your titles will also boost your score and ranking. You have access to free SEO keyword generators which will optimize each image.

Make sure they are relevant or search engines will think you are a scam site. When this occurs, you will rank lowly.

Update SEO Periodically

Overall, it is critical to stay up-to-date on SEO strategies.

Google’s business model includes relevancy of consumer needs. As needs change, so to do algorithms, which means you have to be consistent.

Make sure that you know which of your pages receive the most traffic so you have a base place to start updating. You will also need to check for SEO to update pages.

The best SEO agency will tell you that it takes a variety of strategies to rank number one. When you design a mobile-friendly, convenient site, traffic, and conversion increase exponentially. If you need help, click here for a Birmingham based SEO agency.

87 thoughts on “The 4 Commandments for Designing an SEO Friendly Website”

  1. This Article is very nice and very interesting.

    The content is essential part of SEO . Main things is good for seo Good Designing, Powerful content, good navigation.

  2. Sue, inspiring article. I wish I read your article years ago. I still vividly remember the days I paid $750 for a not-so-great web design. I could have designed it much better than that using the tips you mentioned. However, after several years, I have been running a successful blog and co-founder of a successful company. I like the way you generously giving out information without expecting anything in return. I would love to interview for our new blog post titled Successful bloggers list. Please let me know if you could spare a few minutes? Thanks.

  3. Hi,

    Thanks for your article. I tried to comment earlier, but I think I did something wrong. Anyway, how exactly do you do alt-tags for photos? I have a website and a blog, and both use pictures, but I've just been throwing them in randomly? How exactly do alt-tags work within wordpress?

    Thanks!

  4. Hello I am so delighted I found your blog, I really found you by mistake, while I was looking on Digg for something else, Nonetheless I am here now and would just like to say thanks for a marvelous post and a all round thrilling blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have saved it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic job.

  5. Speed is oh so huge. I got a VPS and bare bones-ed my site a few months back to really speed things up. SEO game is tighter now and I am ranking for some semi-competitive keywords, short term. Amazing how a simple investment and commitment to creating a clean, simple and light site makes all the difference. Tweeting for you.

    Ryan

  6. Really nice post!! I was recently searching for something and found your blog and instantly I fall in love with your blog and your articles. You are just awesome. I really needed this post to design my website SEO friendly. Thanks again…

  7. Hi,

    Thank you for sharing these tips with us. I get to know that how a blog can be SEO friendly.

    This is very informative. Really nice post. I'm very delightful to found you.

  8. Hi

    Sue,

    Website speed matter a lot and yes, it affects SEO. There are many ways to increase website speed such as by optimizing images, remove unnecessary plugins, choosing a good web hosting company, using a content delivery network and much more. SEO is a big topic and there are many things to do to get better results. Here, I like the tips about using SEO on imagery.

    Thanks for sharing this post with us.

    Have a great day.

    Praveen Verma
    Praveen Verma recently posted Top 10 Tips to Optimize your Google Play Store AppMy Profile

  9. Hi,

    Feeling Good to find this great informative post about the SEO work, design for my website. I have put a great effort to make my website visible in the search ranking, however, still struggling in this regard. I have also developed a good and original content for my website and follow all the tips to complete the link building process. My web pages are still struggling in the second page on Google ranking from all the relevant keywords related to the niche. Should I keep some more patience or change my entire strategy towards SEO and designing of my website?
    Picnic Spots near De recently posted Suzuki Celebrated the Campaign ‘Urban Brotherhood’ for IntruderMy Profile

  10. Hi,

    Thank you for sharing the post with us. It was helpful to us. you have shared a very important post for a Digital Marketer. I was in search of the topic. Today I am very happy that I found this post. Thank you…

  11. As we know that Search Engine Optimization is really a great tool for getting higher ranking for our websites. We do various efforts for making our websites more pleasing in which SEO is really helpful. Thank you for sharing this article , I found various tips over it.

  12. Hi Sue,

    Thank you for sharing this interesting and informative article. Your insight and guidelines are great. The 4 commandments for designing an seo friendly article will indeed be helpful to me, especially on the area of staying up-to-date on seo strategies. Thank you once again for writing this in depth post. I really appreciate your efforts and I will be waiting for your next write up.
    Emmanuel Udo recently posted List Of Private Universities In Nigeria And Their School FeesMy Profile

  13. Hello Sue,

    Wonderful post as always. SEO is very important to optimize your blog for better rankings in search engines. Page speed is definitely important. According to an independent research that the user will move from a website if it takes more than 3 seconds to load. I always concern about my blog page speed and try to make it more faster. Thanks for sharing these helpful insights.

    Have a Great Day 🙂

    Vishwajeet
    Vishwajeet Kumar recently posted Everything You Need to Know about Influencer MarketingMy Profile

  14. Amazing post as usual.

    SEO is bae. Without SEO running a business on the internet will be a struggle of money consuming.

    I have been able to meet quite number of clients because I optimized my content around specific keywords that they search for. Imagine if I was to depend on paid traffic alone to do it…

    Thanks for the insight. I deeply appreciate it.

    Emenike
    Emenike Emmanuel recently posted Profitable Online Businesses You Can Start In 6 WeeksMy Profile

  15. Hi, possibly I’m being a little off topic here, but I was browsing your site and it looks stimulating. I’m writing a blog and trying to make it look neat, but every time I touch it I mess something up. Did you design the blog yourself?

  16. This is a really informative post on important SEO tips one should consider whiled designing a blog. SEO is both art and science and this post definitely reflects that sentiment. Thank you.

  17. The success of a business depends on the SEO friendly design of the website. During this stage, it is important to update the SEO continuously, optimize the links properly and monitor the speed of the website. Page speed is the key factor to drive more visitors to your website else you will lose the business.

  18. some on page SEO topics such as

    1)Meta Tags

    2)Meta Description

    3)Anonymity Content

    4)Presence of Alt text in pics and Image Optimization

    5)Internal Links

    6)URL structure

    7)Page Titles

    8)Keyword Density

    And according to latest google medic update presence of SSL in url and usage of long tailed keyword is must.

    for wordpress website Yoast Plugin is good.

    For Off page ratio ,we have to maintain a balance sheet of backlinks such as classified posting,forums,blogs,articles,social bookmarking,pics posting,guest posting etc

  19. Nice post, Sue. And a reminder that anyone blogging or running an online entity must consider the search engines as one of their 'stakeholders'.

    My reading of well-known SEO guys like Neil Patel and Brian Dean suggests that making great content that readers love is the primary goal – and I agree – but anyone who isn't in their lofty position needs to think about things like keywords, title tags, urls etc.

    ** off to review my pingdom stats…
    Mark | The Productiv recently posted Inbox Zero: The Ultimate Guide to Managing Your EmailMy Profile

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