Part of the appeal of blogging is being able to be your own boss; most of your work can be done from the comfort and solitude of your own home.
But sooner or later, you’ll still need to interact with people if you want your blog to be successful.
Those in the blogging community rely on one another a lot more than many people realize. Often, the best way to promote growth is to appeal not only to your potential readers but to other bloggers with a larger reach than you can achieve on your own.
Here are five techniques you can use to reach out to other bloggers with the goal of promoting your own blog.
Include Links to Other Blogs in Your Posts
Chances are that you keep close tabs on sites that link to your content. The same is true of other bloggers, too, which presents one opportunity to get their attention. Linking to other blog posts is a subtle way to reach out to the blogging community, and they may be willing to do the same in return.
Even if the blog you link to doesn’t end up linking back to you, linking out shows blogs that you’re interested in being a part of the community, which makes them more likely to promote your content.
Post Valuable Comments
Even if bloggers don’t spend much time tracking the links to their site, a good number of them keep an eye on their comments. Commenting on articles allows you to engage not only with the blog’s owner but with members of their audience.
Remember that generic comments like “Great post!” won’t do you any good; they look like spam and will likely be ignored, if not deleted. Nor should you just post a link to your own blog without offering anything relevant to the actual post you’re commenting on. Instead, make your comments meaningful. Offer a helpful anecdote or example, or ask an insightful question that starts a valuable discussion.
Write and Accept Guest Posts
Submitting guest posts is one of the best ways to get on a blogger’s good side. This works best when both sides of the equation get something they want. Ideally, the blogger you write for receives a great piece of free content, and you get some extra exposure in return.
Keeping yourself open to publishing guest posts from your fellow authors is a good idea, too. This helps to build positive relationships and goodwill, which will come in handy the next time you need help reaching an audience.
Attend a Conference, Meetup, or Other Events
Meeting with other bloggers face-to-face allows you to build a deeper, more personal connection with them. Seek out special events where members of the blogging community network with one another. If you can’t find an existing event (but you know that there are other bloggers in your area), you may want to plan one of your own.
Once you have sufficient authority, you may get an opportunity to be a guest speaker at a conference or convention. This is an excellent way to build contacts while also demonstrating your knowledge. Consider creating binders printed with your blog’s name and/or logo and filling them with extra materials that supplement your presentation. Hand them out to your audience; this will give them a reminder of your brand that they can take home with them.
Reach Out To Other Bloggers On Social Media
Social networks provide a platform for you to engage directly with your favorite bloggers as well as find new creators with whom to converse. LinkedIn, Facebook and Google+ contain a number of groups that you can join, while Twitter is better suited to conversing with each blogger one-on-one.
You should also share links to other people’s posts on your blog’s social media pages. Again, this demonstrates to your fellow bloggers that you’re engaged with the community and willing to help promote your colleagues.
Networking is an important part of promoting your blog that not only gives you more exposure but ultimately helps you build strong relationships to enrich your life on both a professional and personal level.
Do you have more advice for reaching out to bloggers? Share them in the comments below!
Here’s what to do next…
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