Lesson 3 of 9
In Progress

How To Create a Personal Brand

Something I continually cover in my articles is the importance of making sure you have a great online presence, while also showing off what you are great at. This is also referred to as personal branding.

It’s a leadership requirement to build personal brand. It’s an indication of what you can offer: contribution and performance. A personal brand builds skills and character. A blogger’s success depends on this personal brand.

Take the name of any famous blog. Chances are, its recall factor is higher in terms of knowing the blogger behind the blog. There is Pat Flynn from Smart Passive Income, Jitendra Vaswani from Bloggers Ideas, and Darren Rowse from Pro Blogger.

Now, when you recall the name, the mind brings forth a certain impression, created either via your personal interaction with the person or through professional growth you saw around the web. It’s the reputation built through personal and professional commitments, contribution to the blogging ecosystem and the general goodwill created with the followers.

It’s tough to build personal brand; takes years of commitment and leadership skills. As Emily from Corporate Catwalker says, “authenticity and personality is the key”.

If you want to build personal brand, I hope these commandments will be of use.