Instagram is one of the important social media platforms, so if you’re not using it for promoting your brand, then you’re failing to experience something important.
Whether you take care of a small business or your own blog, including Instagram into your social media marketing strategy is a must!
The following are a few ways to revamp and establish your blog’s presence on Instagram,
Since Instagram encourages visuals, it is essential to develop a unique persona for building a brand to which users can easily relate to. A distinct Instagram theme not only magnifies your brand’s visual existence but also converts your followers into potential customers.
Therefore, finding a theme that goes well with your brand and sticking to it is one of the best ways to build a consistent brand image for your blog. Also, it is important to come up with an effective Instagram theme that satisfies your audience expectation and enriches their visual experience.
If your visuals are consistent in quality and style, people are more likely to get attracted and instantly recognize your brand (even without properly looking at your blog’s logo).
Using consistent filters and colors across all your visuals is the secret behind the success of most brands on Instagram. In doing so, no matter what kind of Instagram posts you create, users are more likely to see your content and quickly identify it as one of yours.
When you notice all the popular brands on Instagram, they all have one thing in common – a consistent theme!
Optimize Your Bio
Brands on Instagram are so obsessed with creating content due to which they forget about one of the most crucial components of their profile – an Instagram bio.
Since it is the very first thing that users would see while checking out your profile, this space should contain precise information on what your brand or business is all about.
Therefore, it is necessary to add a description that is relevant, engaging and gives a strong introduction to your brand. You can also include a relevant keyword or hashtag that might help users in finding your brand on Instagram.
So, craft a bio that addresses your target audience and reflects the unique tone of your blog. It is the only place where you can include a clickable link that helps to direct Instagram users to your website.
While editing your profile, you should make sure to include the URL of your website and optimize the content for search results.
Hire a Professional
Once you’ve determined Instagram is the platform that your brand should rely on, you can decide whether or not you’re capable of creating and posting quality content. Therefore, it is important to come up with a strategy on when to post, what to post, and how to craft content that satisfies your target audience.
Since blog owners have limited time to put much focus on Instagram strategy, it can be quite challenging to decide whether to handle the Instagram account themselves or hire an expert to look after it.
Even if you truly enjoy managing your brand’s Instagram profile, it can be helpful to gain insights from the perspective of a social media consultant. They can point out the mistakes you’re committing and even give you some ideas that you’ve never considered before.
Yet, it could be difficult to hire someone or an agency and trust them with your content – as sensitive Instagram posts could ruin your brand’s reputation.
Instagram is altogether a different animal in the digital marketing world, and there’s no crime in accepting that you might need some help in figuring out a plan. Also, learn more about the best practices of posting quality content on Instagram if you don’t have the budget to hire a professional.
Create More Videos
Due to the rising popularity of videos on Instagram, there are going to be even more opportunities for brands to reach their target audience. Since video content continues to develop and grow, it is important not to ignore this content format available to you as an Instagram user.
On the whole, videos can work well for your blog. Considering that videos make up 81% of a business’ marketing efforts in 2019, invest in getting more Instagram video views for your blog. It can be a challenge for blogs to create high-quality videos.
However, creating a short video is an excellent way to add value to your blog’s brand and showcases your products or services to the outside world.
Therefore, if you want to grab your audience’s attention, try to create a video that tells a story.Besides, the video content you are creating should align with the tone and feel of your brand. Through videos, you’ll not only able to communicate your blog’s values in a more authentic way but also develop a positive relationship with your followers.
Consistency is key when it comes to achieving success on Instagram, and the best way to generate results is by being active on this platform. So, to figure out the best times to post on Instagram, you must experiment with the posting times and frequency to find the right balance.
It is essential to keep your posting frequency consistent for engaging with your audience and make your followers more involved with the brand. To achieve this, instead of posting your own content, you can try sharing user-generated content between each of your Instagram posts.
But how often you post on Instagram will depend on what your followers want and how much time you can invest in your Instagram marketing strategy. If you do post more frequently, ensure that you take the time to maintain the quality of your posts.
Instagram offers a huge opportunity for blogs that are looking to reach their target audience with engaging visual content. Therefore, it is important to develop a unique voice and a consistent theme for your brand to keep your target audience more delighted in seeing your content.
Hopefully, this article has given you some glimpses on how to enhance your blog’s Instagram page. If you’ve any suggestions to add, let us know in the comments below!