Defining A Target Audience

One of the best tips we’ve seen for creating a blog post is this: Identify your target audience and write as if you are directing your content directly to them.

Then, do some research so that you can know everything you can about your tribe and their demographics, including:

• Residence or country where they live
• Name, if possible
• Education level
• Age group
• Engagement level
• Employment type

Using this information, you can start building the profile or description of your average reader.

Once you know who you’re writing for, identify the pain points of your audience.

Ask yourself these questions:

• What problem do they need you to help them resolve?
• Do I have information that my audience will find valuable?
• How can I most concisely and effectively present content that will help my tribe?