One of the first things you’ll realize when you’re starting your own blog is the time it takes. Writing new articles, editing, and publishing. Staying on top of digital marketing and email marketing. The layout and imagery for your website. Responding to emails and comments. The list goes on.
And if you’re a beginner blogger, you’re probably not dedicating all of your time to the operation of your blog. So you’re going to need to take advantage of any resource you can find to keep up with everything you’ll need to do.
What I recommend – and have witnessed work really well for bloggers – is the addition of an apprentice. Here’s what a digital marketing apprentice could bring with them:
I don’t care what field of work you’re in, collaboration is always a good thing. Another opinion and another voice are exactly what your website might need. The opportunity to collaborate with an ambitious apprentice who just wants the opportunity to gain experience is priceless.
Steven Anderson, a well-known educator, once said
“Alone we are smart. Together we are brilliant.”
Your blog could be brilliant, and collaboration will help!
Engage with others
One thing I think is very valuable to bloggers, and any company or brand, is engaging with its followers. Through commenting, liking and responding to questions, you can broaden your scope and connect with people throughout the world. With so much to be seen and read online, it’s important to stand out. And personalizing your voice is one way to do that.
An apprentice can help with responding to comments on your blog and on your social media pages. While you work on building great content and making things look great, the apprentice will surely keep busy with this task, as well as engaging with other relatable websites and bloggers. This has proven to be a great way to grow your audience.
A different voice
Sometimes, you just need to introduce a different voice. Having an apprentice add their voice to the content on your blog (or on your social media channels) is a great way to keep things fresh and exciting.
Throw in a fresh voice every now and then to keep your audience on its toes!
A second opinion
Sometimes you’ll find yourself on the fence about a new layout, or an article topic, or what image you should for a story. Quick input from an apprentice can help make these decisions!
As the apprentice will work with the blog and be included in the everyday activities, they will quickly be able to offer a second opinion that remains in line with your brand’s image.
Taking a break
If you don’t know it yet, running a blog is a lot of work. It’s everyday work that can run all day and night. You will constantly be tweaking and creating, even if you’re not sitting in front of your computer. It can become very exhausting and finding a break will become tougher and tougher the more popular your blog becomes.
It can be very easy to get burnt out. You will feel fried and your love for blogging could disappear. That’s not what you want, and that’s not what your audience wants. Everyone wants you to feel fresh and excited about the content you are publishing.
The ability to take a few days off here and there, and not have to worry about new content not being published on your blog is great freedom.
If you have an apprentice work with you all the time who can take over the reins when you take some time to get away from the computer, you’ll thank me later!
Split the duties
My final piece of advice – and my most important input – would be to split the duties with an apprentice. I know it’s tough to give away big jobs when it comes to your very own blog, but simply splitting the duties with your helper will be a huge asset.
If you want to write the content, pick the topics and publish, have the apprentice focus on comments and social media management. It’s up to you! But from my experience in working with a blog, the opportunity to split the duties and create a small team will help you be a step ahead as your brand grows and you start looking into partnerships.
My tip: write & organize the content and have the apprentice write your social media posts for you. These are important, take up time and need to be thought out to perform best. Let it go and see what your apprentice can come up with.
I’ve watched apprentices jump in and help small businesses, startups, blogs, and more. Why not hire an apprentice to do the same for your brand new blog!
Darcy is a Journalism graduate working in PR with GenM. In the past, he gained experience working in Communications, Digital Marketing, Broadcast and more. Find him wearing an Ottawa Senators jersey with a Stephen King book in his hands! Follow him on Twitter to talk PR, hockey and showing kindness.