Want To Make More Money Blogging?

7 Things To Stop Doing If You Want To Make Money From Your Blog

I love teaching beginning bloggers to make money from their blogs.

But what I don’t love is seeing new bloggers do things that sabotage their ability to make an income.

Making a sustainable income from your blog isn’t a piece of cake ­ but it is doable, as long as you approach it in the right way.

Which means not doing any of the following things.

1. Expecting Google Ads To Bring In A Lot Of Revenue

I see so many new bloggers open Google ads accounts within a month, or even a week, of launching their blogs.

They put banners in their sidebars and even above their blog content. The ads look tacky and take away from the content.

Big no­-no.

When you have more ads than content, you are actively driving people away from your blog with your fancy ad banners.

Not only that, the payout is so tiny that you won’t make an income from ads even if you have a very large readership.

For example, one of my clients gets 110,000 pageviews a month. And he told me he was barely making $700 from his ads. 110 thousand pageviews! It would take you years to get to that!

So if you’re a beginner blogger, ads won’t be a real revenue generator for you. In fact, they just give readers a chance to leave your blog ­ and never return.

2. Wanting People To Hire You To Write Sponsored Posts Before You’ve Gained Enough Traffic To Make It Worth Their While

Companies who pay for sponsored posts want to work with bloggers with large audiences.

That means that if you’re a new blogger, your chance of being paid at all, let alone well, ­for a sponsored post ­is very small.

Instead of trying to make an income from sponsored posts, in the beginning, write posts about products and companies you love, and then share your blog articles with those companies.

If your content is good, you can build relationships with your favorite companies, start getting products in return for reviews, and then, as you build your audience, ask to get paid.

3. Waiting Too Long To Sell Something

While many bloggers want to earn money from ads right away, even more of them wait too long to sell anything ­ which trains their audiences that everything they create is free.

It’s important to sell something ­, even if it’s small, ­soon after you start blogging.

When you sell things with your blog, you train your readers to buy from you.

If you only provide free content, your readers never expect you to sell to them ­and then when you do start selling, you will lose subscribers.

In my course, Earn Your First $1K Blogging, I teach you how to put out your first product and start making money from your blog sooner. Learn more here.

4. Selling Something That Your Audience Doesn’t Want

Another huge mistake I see beginner bloggers make is trying to sell something that your audience isn’t interested in.

Instead of creating a product based on helping their readers experience a transformation in their lives (which is the key to making money from your blog), many beginner bloggers create a product that they think is a good idea, but that their readers don’t want.

MY PERSONAL RECOMMENDATION FOR YOU  What Smart Bloggers Know About Creating Content Fast

Before you put a product out there, make sure it’s something your audience actually wants and cares about.

Do the necessary research to find out what your readers need help achieving.

In the first email that I send out to my subscribers, I ask them what they’re struggling with in their blogs.

I receive dozens of answers to this question each day, and they help me decide which products and services to launch, ­which is why I’m able to make a steady income from my blog.

5. Spending Too Much Time Creating Content For Your Own Blog ­ And Not Enough On Guest Posting And Promotion

I always tell my clients to write 4 blog posts a month, ­2 for their own blogs and 2 guest posts for other blogs.

When you’re a beginner blogger, one of the most important things you can do to make money is to grow your blog traffic. And no one is going to find your blog if you’re not getting out there and guest posting.

If you’re writing more than one post per week for your own blog, I bet you aren’t doing enough guest posting and promoting.

When readers can’t find your blog, they can’t buy from you, either. So promote and network 80% of the time, and write for your own blog 20% of the time.

Your efforts will pay off and you will grow your readership and your customer base.

6. Selling Affiliate Products That Don’t Match Your Blog’s Niche

You may love having BlueHost as your web host, but if your blog is about cooking, you probably won’t be getting many people who want to buy website hosting from your affiliate link.

Before you decide to partner with an affiliate program, make sure that their products are aligned with your brand and your niche. Otherwise, no matter how great their products are, your readers probably won’t be interested in buying them.

7. Not Having A Clear Niche For Your Blog

People buy from people they trust. And it’s very difficult to build trust when your blog is all over the place.

Many beginner bloggers want to blog about everything from dog food to fashion. So when someone new shows up at their blog, they don’t know what the blog is about, and they leave and never come back.

It’s great to have a lot of interests, but if you don’t focus on one topic that helps a specific group of people, you will have a harder time knowing which products, whether they’re your own or an affiliate’s, to sell to your audience. You also won’t build the trust and authority you need for people to buy from you.

Find a niche and stick to it. Then create a product that you know your readers will love. That’s the best way to make money from your blog in the beginning.

If you’re a beginner blogger, and you know that you do some of the things I mentioned in this post, don’t worry. You’re not alone.

And if you want a step by step system for making your first $1000 blogging, jump over and check out Profitable Blogging. Simplified. You will learn exactly how to monetize your blog, and you’ll stop wasting time focusing on things that don’t make you money.

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159 comments on “7 Things To Stop Doing If You Want To Make Money From Your Blog”

  1. I cannot believe I just found your BLOG, this information, and THIS POST. However, I am so glad I found it now - I started a Blog in April and I have been doing this all wrong. However, I am learning a lot. I need to read your posts and learn even more. How would you recommend guest post for a travel blog. I choose this niche because kids andI have moved and travel so much it has made me an expert, some what.

    Thank you

    1. Sometimes you need to post for other niches than the one you are in - perhaps parenting and mommy blogs about traveling with kids.

      Thanks, Lourdes.
      Sue

  2. Sue,

    Number five seems to be mission critical to any person, organization, or company looking to make it big in search engines and get more traffic. Many times promotion takes a back seat to publishing more content. However, I really think less is more when it comes to blogging as long as we're sharing our posts on our social media and sending them via email to the right people. Thanks for this great post!

  3. Hello Sue!

    I am pleased to find a good food for thought every time I visit your blog. It means a great value for me as a reader, thank you for sharing 🙂

    I agree on every statement you`ve pointed out, but a couple of questions appeared in my mind while reading this article. First thing I thought of is "Should a blog writer be really passionate about what he is doing (so the money would be in a first place at all) or it just could be like business plan with thoughtful (mastermindful, haha) approach for the blog direction and strategy? I understand that ideal would be a combination of those two, but nobody`s perfect, especially the beginners, who tend to overdo approaches.

    And another one: "How can the begginner blogger understand that he reached the point when he could possibly earn money with his blog without doing much harm for the blog and the audience in terms of spooking the visitors?"

    Would be very glad to hear an opinion on this points from you, Sue. Thank you in advance.

    1. Thanks for your thoughtful questions, Kaiden. You can start a blog either way - with a passion or a business plan. It's just the passion needs to be able to make money.

      There are two different schools of thought about when to sell. If you wait and sell when you have 2,500 visitors, a lot of them will unsubscribe the first time you sell anything (I thought she just gave us everything for free!) and, if you sell right from the beginning, you don't have as large an audience to sell to but they are used to you selling every month.

      Hope this helps!
      Sue

      1. Thank you Sue!

        Never knew about those two schools about when to sell (or never thought about it this way). It really helps to push my thoughts into the right direction.

        Appreciate your answer!

  4. Hi Sue,

    I must say to read this article was a total worth of my time. The point about "2 own blog posts and 2 guest posts" was nicely put, or I should rather say that no one has put it this way earlier.

    Also, I would say that "waiting too long to sell something" was also a good point to note down, but then again I believe it depends on the niche of the articles. There might not be much scope about selling specific things at the beginning.

    Anyway thanks for such a great article.

  5. The 1st tip might break the heart of a newbie blogger, but it has to be done! Not all blogs can earn a sufficient income from Adsense, and its all the more difficult for a new blog!

    Love your posts. Keep up the good work, Sue 🙂

  6. Well, This post clears some of my doubts, Especially in Affiliate Marketing. However, I never looked Youtube as an income source until now.

    Hope I will make some bucks with Youtube as well while educating my Blog Readers !!

    Thank you ! Heads up for the awesome work!

  7. Hi Sue,
    I also agree with your first point that "Expecting Google Ads To Bring In A Lot Of Revenue"
    I have started my movie blog 3 months ago and I'd the same. but I realize my mistake soon after reading your awesome article.
    Thanks again!
    Great work!!! Keep it up

  8. Hey Sue,

    Yes, Ads are bad way to earn from any blog/website.

    Yes, you are right we should sell on our websites from starting. No matter what amount of traffic you are receiving, only one thing matters that how do you serve your products to your visitors.

    Thanks!

  9. This was really helpful. I am new to blogging and trying to get traffic.

    I especially heard the messages on guest posting and creating something to sell, rather than ads which seem tacky. I believe my niche is unusual so that could help since there doesn't seem to be much competition. It also is making it hard to find my tribe.

    I am a stay-at-home, home schooler who also takes around the clock care of my elderly grandmother with dementia. It's hard enough for moms or caregivers to juggle it all, this just adds a whole new dimension with unique challenges.

    Would you combine guest posting for parenting sites and caregiver sites and create those posts always highlighting the mix or would you try to stay within the context of the site and then use your bio to promote the combo. Maybe its both.

    1. Hi Laurie,

      Thanks so much for your comment and question. You can talk to the guest blog's audience and give them what they want to read. If that audience is a parenting site, highlight the parenting part of your message. You can also include some on caregiving but with the slant of parenting. And vice versa for the caregiver sites. A bit of both works in most cases with the emphasis on what the readers want.

      Hope this helps!
      Sue

  10. I think this is basic mistake done by all bloggers. They just want to earn money from their website and this leads readers to be away from their website. You have explained all the points very well. Good post thanks for sharing this content.

  11. Nice post, sue.

    I just got to know this blog few hours ago but I've found the few articles I've read here really helpful, information, detailed and engaging.

    Thanks so much

    Simon

  12. Hey Sue,

    It is really very interesting headline and you have elaborate in very simple manner to make understand whole scenario of online marketing. Selling online with the help of blog post sounds easy to convert into maximum earning but it is very complex to target potential customer to buy products and services.

    We need some effective strategies and trick to get success over it. I think your course will definitely very beneficial for people to learn effective strategies and tricks for online business. Eventually, thanks for sharing your healthy thought with us.

    With best regards,

    Amar kumar,

  13. Agree with all the points you shared!

    Now a days, Earning good money with Ads is very tough. Getting your blog Adsense approved has become tough.

    Google can ban your blog anytime because of violation of their policies. I got banned from Adsense one year ago when I was making around $200 a month.

  14. Sue,

    What a great post and pieces of advice!

    I was particularly impressed by the fact that you told us to promote rather than write so much. I have found that not most bloggers I have bumped into do not repurpose their content either. Repurposing content is an excellent way to get your material out into the marketplace and bring in traffic for years.

    When I repurpose content, I usually make SlideShare presentations, Camtasia presentations (Video that I upload to my Youtube Channel), whitepapers, eBooks, etc. that I can share all over the place.

    I also turn by best posts into mini eBooks that I give to people that ask me about my copy writing services. You can also use them as email newsletters (which is how I got your post sent to me). I even turn mine into newsletter pieces that can be used in direct mail campaigns.

    You still have to put some time into making them look good and professional, but like I said, you can use this stuff for years.

    I keep thinking back to the first time I ever heard of Dan Kennedy. I had found a cheap eBook online he originally had printed up as a short book years before the Internet was mainstream, called "The Ultimate Success Principle".

    Years later repurposed it into an eBook and I grabbed a copy of it online. The result? I spent thousands of dollars on his material over the course of 20 years. No kidding.

    Repurposing works.

    Anyway Sue, you have written another great post that beginners should read again and again. I know I will.

    God Bless!

    Mark Elmo Ellis

    1. LOVE this comment, Mark! You are so very right. Repurposing in different media is the key.

      Thanks, as always, for your thoughtful comment.
      Sue

  15. Whoa -popular blog topic, Sue!

    My favourite tip is waiting too long to sell. Another hilarious blogger advises to become a book store, not a library.

    Best wishes for reaching many bloggers for your course on monetizing.

    ~Keri

  16. Hi Sue,

    I agree that putting ads on website to earn is not a best way. selling your own products or affiliate marketing results are much better than google adsense.

    Niche selection also plays vital role for affiliate marketing and selling own products. for example its very hard to sell products on a news website.

  17. I agree with all of your point. Your 5th related to me. Thanks for warn me. Now i can focus on guest posting and promotion

  18. I agree that putting ads on web site to earn is not a best approach. selling your own product or affiliate promoting results area unit abundant higher than google adsense.

    Niche selection conjointly plays very important role for affiliate promoting and marketing own product. for example its very exhausting to sell product on a news web site.

  19. Hi Sue,

    I am already making mistake #1, relying on Google Adsense. Which I am trying to fix but cannot.

    Because I cannot find good affiliate products of my interest as well as blog audience.

    But i will surely overcome this in near future.

    Thanks for enlightening points.

  20. Great points here Sue Anne.

    The one I can relate to the most was #2. It's exciting to start a new blog and all but the offers are not going to start coming in until there is a decent amount of traffic. It was a bummer for me personally because that's what I expected. 🙂

    Your third bullet is also on point. It's good to give away free stuff every now and then but like you said, our readers will expect it every time a product rolls out and that's the last thing we want.

    Thanks for sharing all this valuable information. Definitely passing this along.

    Have a great rest of the week!

    Cori

  21. Hi Sue,

    Thanks for the concise list.

    My concerns after reading this are the points # 3 & 5. Rest all is fine at my blog I guess. I'm not selling anything and not guest posting enough. Just 2 guest posts against the 19 articles I wrote for my blog since November.

    I'll try to follow your advice and see the results.

    I posted a 7 step checklist to avoid by the name of 'How not to start a blog.' I'd love your feedback on it.

    Thanks again,

    Ilyas

  22. Hi Sue,

    You are right. If you miss the niche you've missed everything. Blogs talking about too many niches end up not talking to anyone.

    Thank you for sharing this. Permit me to emphasize that any blogger who intends to start selling a product straightaway should ensure that their blog have quality content. Otherwise it will harm their business.

    Emenike Emmanuel

  23. #3 point is bang on, Sue.

    There are a ton of bloggers WAIT until they get their first 1k subscribers, their first 1k visitors, their first some blah blah.

    You don't need to get others permission.

    Simply start monetizing your site with services or small products. Try to analyze your competition.

    Learn. Fail. Repeat. But don't wait!

    1. Love "Learn. Fail. Repeat. But don't wait!", Anil! I'm "borrowing" that saying from you 🙂

      Thanks, as always, for your comment.
      Sue

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