A guest post by Mary Brown.
There was a time when I did not consider social media an important aspect of how to promote your blog.
Boy, was I wrong.
I run a firm which deals with the exporting and importing of cosmetic products, I had an account on Twitter for the company but I did not really use it.
After consulting a marketing strategist, I started using social media in earnest. I would like to say that the results were amazing but the truth is not always as impressive as we’d like, but there were results nonetheless and. I saw people talking about my firm, discussing my products and I must say, I felt quite proud! It gave me a slight feeling of accomplishment.
There were other kinds of results as well, like a slight increase in sales (the most important one!). The tips in this article are from my own personal experience. I hope you find them helpful.
If you happen to be a small business and you aren’t taking part in social media marketing than you’re limiting your business a great deal.
1. Have content strategies
This is perhaps the first thing that you need to take care of before starting out any sort of social media activity. The most important thing to remember is that to attract customers your content on the social media needs to be relevant and useful to the kind of consumer you want to target.
When planning out your strategy you ought to figure out the number of posts you will be making per day. Too many posts will annoy and irritate future consumers while too little will not attract them.
Finding the balance can be quite difficult but 3-4 is a good number to begin with. Strive to find a balanced number of posts per day, to avoid posting too often or too little. You could use the example of other more established companies from your particular niche to get an estimate.
2. Focus on a platform that your customers prefer
It will not do you any good if you use multiple platforms to advertise your one business, personally I have always thought it is best to rely on quantity rather than quality.
Begin with just one social platform. But it would not do to simply focus on any old social platform which has a large proportion of your target audience.
By focusing on one platform you will be able to put in real effort and share content that is not only relevant but captivating. You can afford to start using another platform once you’ve built a large enough following on the first.
3. Be a regular and post consistently
This is perhaps the most important tip anyone can ever offer. This is the key to the mint. You may think this is rather obvious, but I feel it is not so common with the newer generation of entrepreneurs.
The thing is, consumers enjoy reliability and are likely to invest in a product which they are familiar with at some level. But don’t rely on auto-posting softwares as they eliminate the human element from your posts.
4. Respond to everyone
This is point is of great importance, you need to show the consumers that you genuinely care about their opinions and the best way of presenting this is by responding to those that take the time to write to you.
This is especially true for the negative comments. See, social media is a double-edged knife, I mean, social media is a great way of marketing but it also acts as a portal of communication for your unsatisfied consumers. Posts/comments of such a nature will discourage potential customers.
The only way to deal with negative comments is to reply to them and try to resolve them, this way you show that you as a business take customer satisfaction seriously. But be sure to respond in a timely manner, respond to everyone and do it quickly.
5. Participate and contribute in groups and discussions
Share your views on the prominent topics of your industry. Dish out advice and take part in debates.
You need to show your consumers that you are well-informed about the workings of your industry, and the only way to do so is to talk about them.
There are numerous discussions/groups on all forms of social media that are made with the sole aim of sharing relevant information. Be a part of such conversations, this will definitely attract a large number of consumers and allow you to build a large fan base.
I hope you found this article helpful and I wish you great heaps of good luck.
I present ideas to empower companies to make evolutionary leaps in their go to market strategies and helps entrepreneurs catapult their small business into the 21st century by utilizing these business strategies on Fourquadrant. A free spirit residing in Salt Lake City Utah I have been a writer since 5 years with over 500 published articles. I can be reached on twitter @googleclone.