How To Make Money On The Internet: A Success Story With Don Purdum

Hi, Don, please introduce yourself to the Successful Blogging team.

Thank you for the opportunity to share on your blog, Sue Anne. My name is Don Purdum and I am a ten-year entrepreneur of seven different businesses. All of them have been online and range from a high-end website design / web development company to community websites and online newspapers. I also helped start an online networking organization a few years ago.

In my previous web development company we worked on sites that projects sold for an average of $25,000. Some projects were well in excess of $100,000.

Currently I own a smaller web design company, but I recently started coaching web designers, developers, graphic designers and social media companies on how to grow a six figure business and beyond. Over ten years, I’ve learned what it takes to be successful and how to fail my way to success. I really do believe you have two choices in business:

  1. Make your own mistakes and fail the hard way.
  2. Learn from others mistakes.

In terms of marketing, blogging is critical key to building a business when done properly.

That includes writing articles that actually solves someone’s problems and focuses on them; just as important is building great relationships with others online that have access to the audience you want and they serve them in a different way than you do. The key is to bring these influencers incredible value through commenting, sharing, and really getting to know them as much as you can.

In just four months, I have built a business blog that went from zero to articles that average 75 comments and some well over 150 comments. I’ll share more in just a moment on how, because that’s one of things that make us different.

Thanks, Don! Now, let’s get personal! Where do you live? Do you have a family? What do you do for work and play?

I live in beautiful Lancaster, PA with my amazing wife of twenty-one years and our two sons. I still can’t believe my oldest graduated high school a few months ago and my youngest is in middle school.

As I mentioned above, for work I own a web design and marketing agency. In addition, I coach web designers, developers, social media companies and graphic designers on how to build their businesses properly by helping them transition from being an employee trapped in their own company to a full-fledged business owner.

That means they have to gain the leadership skills necessary to build a world-class company. They have to learn:

  • Marketing: What business are you really in? What problems do you really solve? Who do you specifically solve them for? Where do they hang out? How do you use your products or services as part of a solution? Then how do you properly language your marketing and focus on your prospects and not yourself.
  • Sales: If your marketing did its job right, sales ought to be easy. I teach them how to properly build relationships with prospects that convert into sales and how to understand their cash flow model for scaling and growth.
  • Production: What processes have to be in place from the sale to delivery to make sure a smooth transition and efficient production process? This is where most companies get themselves into trouble. I help them build out their production processes so that clients are given a reason to become raving fans.
  • Customer Service: How well do we keep up the relationship and take care of each client after the site is launched? This includes continually educating and informing them of changes in technology that lead to repeat sales or upsells.
  • Administration: This is the one everyone hates but has to happen. Are there processes for hiring, payroll, taxes, contracts, vendor relationships…. The list goes on and on.

Within each five of these categories every business must be good in order to succeed. We help companies set up their strategies, goals and objectives for each area of their business.

Through this process we identify the strengths and weaknesses of each entrepreneur and help them learn where they should be focusing and where they need help in other areas to grow their business.

The one other service I offer is that I work with the clients of web designers, graphic designers, and social media companies. They bring me in to consult with their clients and help them learn what business they are really in and the problems they solve. In one month we will change their messaging from boring to powerful!

For play, I love football and I’m a 23 year fan of the New England Patriots. Outside of that I love aviation photography and nothing is more fun that getting the right snapshot at the right time. My wife and I also love visiting boutiques and other places that have older period furniture and furnishings.

Tell us about Unveil The Web, your blog.

My blog is designed with a very focused strategy.

Our mission is to help businesses owners and entrepreneurs learn to stop thinking like employees and giving themselves jobs in their own companies. I want them to connect more meaningfully and purposefully with their business so that they can run their business and it not run them.

Do I build websites? Yes. But I do it to meet business owners who I know I can help make a real difference in their world by helping them connect more meaningfully with their prospects and clients online that will in turn become raving fans that increase ROI and profits.

So we blog about the problems business owners and companies have in their messaging on their websites, blogs and social media so that they can actually build and run their businesses. You know what they say; no cash, no business.

MY PERSONAL RECOMMENDATION FOR YOU  Chris Brogan on Building Blog Traffic and Businesses

So what do you offer your readers that no one else does?

A unique ten-year history of failing and succeeding, and failing again and getting back up and succeeding even more…

Over the years I’ve learned how to think like the consumer. As a business owner that is the hardest thing to do when you’re consumed by your business. The way you think about your business is very different from the way the consumer thinks about and experiences your business.

We want to help bridge that gap so that when someone logs onto your website and you have a fraction of a second to make your impression; they get you completely because you’re talking to them and their issues and not about yourself.

However, it goes way beyond the online experience to the offline experience. Your messaging at networking events or fast one-on-one’s earn my clients an opportunity for further conversations that lead to sales.

How often do you update your blog?

I blog at least four times per week. We’ve also just introduced our video blog and we’re very excited about that.

That’s great about video! Where do most of your readers come from? Google search? Social media? Other sites?

That’s an interesting question. As a young blog, I’ve made it my point to connect with influential bloggers and my audience has grown very organically into a community.

Most of my readers are coming from comments I leave on other blogs or readers on my blog are sharing out my content like crazy on their social networks. I also get a lot of readers from blog directories like and Triberr.

I’d love to hear more about your blogging successes so far. What kind of good things have come to you from blogging? Please tell us your blogging success story.

It’s been an exciting journey. There are two ways I predominantly use my blog to earn business. The first has come from social media, especially LinkedIn.

Just recently I posted an article titled “Cut Through the Noise, Nonsense and Crap” and shared it to my LinkedIn groups. I was getting a rather large number of visits from LinkedIn and the time on site was longer than normal.

In the course of 48 hours I had requests for ten consultations; and I sold all ten of them on twelve month coaching programs.  That was AWESOME!!!!!!!

However, website sales come completely different. They come more from my offline networking and referrals. When they visit my site and my blog it instantly validates and provides credibility.

So it’s interesting that my blog works for me both online and offline, which for a business I think is extremely healthy.

What are the smart habits effective bloggers should develop?

The first habit is to get your mind straight around why your blogging and who you are blogging for. But aside from that, I feel that bloggers should get into the habit of:

  • Be learning everyday about your craft. Your blog is only as good as you are. Read articles, books, magazines, get a coach. Make it a habit to learn. It will change your business and blog forever!
  • Always respond with a comment to a comment in your blog. Don’t let it go any longer than 24 hours. Pay attention to what people say on your comments and social media, they will tell you their problems directly and indirectly and give you more ideas of what to write about than you can ever imagine. There is power in that!
  • Read other blogs daily and offering comments that really benefit the blogger and their readers. Don’t leave one line comments. Give it some real thought. I literally take notes through each one I read of the main points and then I’m able to summarize and add to them in the comments.
  • Network and share as much as possible. Remember, it’s not about you. If you make it about others they will make it about you.

What bad habits should effective bloggers ditch?

This one is pretty simple in my mind:

  • Don’t waste people’s time talking about yourself.
  • Don’t write short articles under 500 words, there isn’t enough room to tell stories or persuade anyone. Side note: Website Magazine said recently that articles above 1,500 words get more reads, comments, engagement and sales opportunities by as much as 400% over short articles.
  • When you leave a comment, don’t ignore the comment coming back from the blogger. Keep the conversations going if it’s relevant? Don’t just comment and forget. Influential bloggers love it and will see you as different and want to get to know your work; and maybe even share it out?

Where can people find out more about you? Is there anything else you’d like to share?

I’m at Our blog is at and you can also find us on the following social media sites:



Google Plus:    


Thank you again,  Sue Anne, for the incredible opportunity to share with your readers. It’s been a blessing and joy and I can’t wait to engage with their questions and comments.

It was an absolute pleasure, Don!

25 thoughts on “How To Make Money On The Internet: A Success Story With Don Purdum”

    • Thank you! Blogging long-term will be one of the best things you do for your business if you take the time to know why you're blogging and who you are blogging for. It's definitely a lot of work and not for the faint of heart… but if you take the time to build your community it's a very rewarding experience.

      Thank you for commenting! I hope you have a great week!!!

      ~ Don

  1. Hi Don and Sue,

    Great to see you featured, Don! It's always fun when you see the spotlight shined on one of your blogging friends (and you get to learn more about them, too)!

    Sue: Thank you for featuring Don with your readers!

    I'll be Tweeting this very shortly…

    – Kevin

    • Hi Kevin,

      Thank you sir! What a blessing that Sue Anne afforded me. It's so awesome to see my blogging friends jump over and share with me.

      I have a lot of catching up to do after being away, so I'll be by to connect with you on your blog soon!

      ~ Don

  2. Hi Don and Sue,

    This is such a lovely surprise – to see Don here, and I am glad I just found this on Triberr 🙂

    He is one person I recently connected with and is a wonderful person, beside one awesome blogger who knows all the ways to make money online – lots to learn from him for sure.

    Yes, I keep seeing your lovely pictures on Facebook with your beautiful wife and the little recent trip you had as well, though didn't know you had such grown up sons – you don't look that old!!

    Great tips for bloggers to develop and ditch, which I am sure they're going to take away from this interview, which is so well conducted, Sue. It's been a pleasure to connect with Don.

    Thanks for sharing it with us. Have a nice week ahead, both of you 🙂

    • Hi Harleena,

      Thank you so much for your kind words! We had a fun business trip in Dallas, TX and it was a really profitable time. So many neat things on the horizon!!!!!!

      Yep, my son just turned 19 on Saturday and Nicole and I have been married over 21 years now. We were young and that's the way we liked it! It's been the best 21 years of my life. I'm definitely a blessed man!

      I am blessed by connecting with you as well Harleena! Thank you for your friendship.

      ~ Don

    • Hi, Harleena,

      Always a pleasure to have your comments on the blog! Don is a great colleague and we also met on Triberr.

      Thanks and happy blogging,

  3. Hi Sue and Don

    First of all thanks a lot Sue for this interview post of this gem of a person who is equally unforgettable as a perfect professional and a wonderful human being.

    I am lucky enough to be in his friend's list and much amazed to see him here as featured guest. 🙂

    You did an awesome job to let him share his success story with your blog community. I am dead sure it would be great to learn from his strategic thinking and robust strategy to get the the things done.

    And Don as always you well described what you are, why you are and how awesome your are. The two-prong way of learning from either committing mistakes yourself or from others mistake is a great message for those who still shy to take their first step.

    Once again thanks a lot for this wonderful post of huge inspiration especially for marketing struggler.

    • Hi, Mi,

      Thanks SO much for coming over to the blog and commenting on Don's interview! He's a great guy and I'm glad to now call him a colleague and friend.


    • Hi Mi,

      I appreciate your constant encouragement and positive interactions. You are also a very brilliant man and your blogs are amazing!!!!

      You know I believe that we shouldn't be afraid to fail or make mistakes. It's through adversity that we learn, are made better and improve both as a person and as a business. After all, a business is really just an extension of a person. Wouldn't you agree?

      Again, thanks so much Mi and I hope you have an AMAZING week!!!!

      ~ Don

  4. Hey Sue Anne,

    Great interview with Don. I've had the pleasure to get to know Don online for the past few months and what has always amazed me was his persistence to not only put out great information, but great tips and advice as well.

    One thing he said here that I had to chuckle at was ,"Don’t waste people’s time talking about yourself." It's so true. The fact of the matter is that as bloggers, nobody really wants to hear about you. Within reason. They want to hear about the information that you can and should provide to them.

    Great stuff here.

    Hope the both of you have a great day.

    – Andrew

    • Thanks for your comment, Andrew. I always appreciate you coming over to the blog!

      You are so right about the "talking about yourself" as a blogger. Within reason is the key,right?

    • Hi Andrew,

      It's great to see you here!

      People are always interested with themselves first and what can help them or interest them. There is just so much out there that when we are on the web we are looking for information about that subject, not information about a person or business and what they do.

      Now, once they get that info and you've proven to be competent to them, then yes they want to know more about you. But the problem is too many start by making it about themselves. Big mistake.

      I really appreciate your kind words. What a blessing Andrew!!!!!

      I hope you have an amazing week.

      ~ Don

  5. Great to see you again, Ryan! One success story talking to another success story is great to see.

    I highly recommend you cut your postings down to once or twice a week and make them longer. Neil Patel quoted a study that says over 1,500 words per post is the way to go. Plus, I believe that 20% of you time should be spent writing and 80% of your time should be spent promoting that post. Blogger outreach is key and you do that well. You just need more time to do it and freeing yourself up from writing so much will do it!

    Happy (less) blogging,

  6. Hi Ryan,

    It's a simple lesson, but a very true one… if we make it about others they will make it about us. So, why not promote others over self. After all, they know more people than I do.

    Cutting back to 2 or 3 articles may be a really good thing for you. I've done it and had a lot of very positive results. It's allowed me more time to connect with others and develop more meaningful relationships.

    Keep going with your gut my friend, it will really pay off!!!!

    ~ Don

  7. Hey Sue,

    Great to see that you've connected with Don too. What a great interview and I got to learn a few new things about him outside of what he does.

    I met Don myself not long ago and found him to be a very savvy guy. I'm also extremely impressed by what he's been able to achieve and in my book, those are the people we need to learn from. I have no doubt that with all the connections he's been making online that if he's ever in need of more business or clients then they will be never ending for him.

    Thank you for the interview and thank you Don for sharing more about you with all of us.


    • Hi Adrienne,

      WOW! You are so encouraging!!!! I cannot express how grateful I am for your kind words. While I traveled this last week and was speaking at a conference in Dallas I had an opportunity to reflect on where I am at in my business and my life.

      I've been blessed to make so many new friends and business relationships. It's been a lot of hard work and there is a lot more in front of us, but the reality is that there is an incredible future in front of me just waiting!

      This last year has been absolutely amazing and I can't wait to see what the future holds.

      Thank you again Adrienne… and Sue Anne thank you for this opportunity to share with your audience!

      ~ Don

  8. Hi Sue and Don,

    So super excited to see my friend featured here! He's a man with integrity and really cares about helping people. He goes the extra mile any time someone asks for help, and I definitely count it a privilege to call your friend.

    Don, I may see if you're around when we schedule a trip to visit my sister in Bainbridge. She and her husband have the Nissley Vineyards, not sure if you're familiar with it.

    Anyway, awesome business tips. I especially like how you say you fail your way to success. Amen to that! We all have done just that. That's what it's all about, sharing what we learn on our journey with others so they too can learn from our mistakes, which is the preferable way to learn, right?

    I so enjoyed getting to know you better.

    Thanks, Sue, for having Don share his knowledge with us – I am truly blessed to know you both.

    Have a blessed weekend. 🙂

    – Carol

  9. Hi, Carol,

    I'm pleased to call Don, and now you, a great colleague. Once you present yourself to the Successful Blogging Team, through an interview, podcast or guest post, you are a friend of all of us.

    Thanks for opening yourselves up to the SB Team. We are looking forward to your podcast, Carol!

  10. Hi Carol,

    You are so kind!!! I really appreciate you.

    If you're out this way, I would love to connect. How fun would that be!!!! I'm big into meeting in person when possible and taking this offline when it's realistic as well.

    I have heard of Nissley Vineyards… what a great business. For sure, let me know.

    Sue, I so appreciate the opportunity and thank you for the very kind words. It's great to be a part of the SuccessfulBlogging team!

    ~ Don

  11. Glad I found your blog on Google Plus, being shared by a mutual friend. Lots of great insights here. Thanks for the introduction to Don…I learned a few things about blogging and marketing. It's really all about solving problems for people and helping them move forward.

    Well, you've helped me gain a greater understanding today to move forward.

    Thanks again!


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