Want To Make More Money Blogging?

Are You Making These 9 Profit-Killing Mistakes With Your Blog?

how to make money with free blogI'm over on Unsettle today with my post on "Traffic Demystified" and Sarah Peterson has taken over Successful Blogging. Let's see how many of you can read and comment on both posts today!

It’s frustrating, isn’t it?

Getting the hang of this whole blogging thing.

You open Google Analytics to see that only a handful of people had visited your blog. Your comments section is as empty as the Chinese buffet on Christmas. You’re working overtime and haven’t earned a single cent.

And you wonder..

Should you throw in the towel? Give up this blogging thing entirely?

But I have good news.

You right just be making a handful of new blogger blunders that are preventing you from gaining traction, readers, and profit. And most of them are completely fixable.

Here are nine mistakes new bloggers make and how they hurt your bottom line.

1. They Think Blogging is About Writing

Blogging is a simple concept, right?

You load WordPress, find a host, and publish an article. At its core, blogging is writing, isn’t it? Putting fingers to keys and producing content?

Well, not quite.

Writing is actually only a tiny part of blogging. Maybe 15%. As a blogger, there are many more important hats you have to wear:

  1. First, blogging is about providing value. It’s about reaching your target audience through content to solve a pain.
  2. Then, blogging is about marketing. You should be spending 80% of your time promoting your articles, and only 20% writing.
  3. After marketing, blogging is about relationships. Relationships with your readers, other bloggers, influencers, and the media.
  4. Next, blogging is about community. Bringing people together around a central theme, topic, or set of beliefs.
  5. And finally, blogging is about writing.

As a successful blogger, you’re a marketer first. You’re a community builder second, and you’re a content creator third.

Don’t fall into this common new-blogger trap of assuming blogging is about writing.

How this hurts your bottom line: If you focus your time and effort on writing and ignore everything else, nobody will read your articles, subscribe to your email list  and buy your products.

2. They Care About The Wrong Stats

It’s addictive, isn’t it?

You hardly even notice your mouse dragging across your screen to your stats tab until you’re looking at your daily visitor count.

After all, visitors, page views, bounce rate… that’s a blogger’s bread and butter, right?

But I have a secret:

It doesn’t matter if you have 3 million page views per month if they don’t convert.

What is really important is whether you’re turning those visitors into email subscribers. Because you can’t build a relationship with a page view.

If you’re obsessing over the wrong stats, you can miss opportunities to increase the meaningful number: the number of email subscribers you have.

How this hurts your bottom line: Page views aren't going to pay the bills, and the casual search engine visitors won't be the people who buy your product, engage with you and become true fans.

So remember: traffic does not matter unless it converts.

3. They Sell Out for a Quick Buck

I know the feeling...

You spend hours writing articles, answering comments, and promoting your posts.

It feels like you’re working overtime for free.

Then, one day, you open your inbox and see a message from some company offering you $100 or $200 to including a link in an article. Cha-ching! You can finally get paid to do what you love, right?

Not so fast.

Jumping at these opportunities without weighing the consequences of advertising is a huge mistake that new bloggers often make, but consider this:

Especially on a new blog, ads weaken the trust of your readers. Especially when they stumble across a sponsored post with a link to a company that is not relevant, that you’ve never used before, and that doesn’t help them.

Focus on your audience first. Provide relentless value to them. Then, let them tell you what they want. Create a product or service to help them with a common pain point they have.

This will enable you to keep their trust, build a deeper relationship with them and help you make far more money in the long run.

How this hurts your bottom line: Your income is directly linked to the strength of your readership. The strongest bonds are built on trust. If your readers trust you, they are far more likely to buy your products, use your affiliate links and find ways to support you. A thousand people spending $200 on a course you built nets you more than 10 sponsored posts.

4. They Have Blogging Amnesia

It starts innocently enough.

You’re scouring the web, learning about becoming a successful blogger, and BAM! You’re hit with a case of blogging amnesia.

You forget why you started your blog. You forget who your target audience is. You forget what niche you’re in.

And it’s easy to catch this deadly blogging disease! You’re up to your knees in information about marketing, copywriting, and conversions. Your mind is being invaded.

Slowly, these topics show up in your writing.

  • A post about blogging pops up on your food blog.
  • An article about online income crops up on your crafting site.
  • A mention of your favorite marketing guru appears on social media.
You’ve forgotten who you’re writing for and have alienated your readers, causing a disconnect between your blog and your readership.

Fight the disease! Before you publish, ask yourself: “will this help my audience?”.

How this hurts your bottom line: When you forget who your audience is, you disengage your readers from your brand. You earn money by providing value to your audience, not serving yourself.

5. They Write for Their Own Blogs

One silly mistake new bloggers make is that they write…

For their own blogs.

You may think I’ve gone nuts. Maybe I’ve succumbed to the creative madness of working alone as a solopreneur. Isn’t writing on your blog what blogging is all about?

But hear me out:

How many readers do you have right now? If you’re a new blogger, you have less than 1,000 readers.

Writing for a small audience (like you inevitably have) is a waste of your time. It’s like delivering a speech to your family in your living room when there is a hall full of people eager to hear your words a block away.

To reach a larger audience, you need to focus on guest blogging.

Guest blogging is one of the most effective ways to grow your audience rapidly. So instead of focusing on writing on your own blog, focus on reaching broader audiences elsewhere.

MY PERSONAL RECOMMENDATION FOR YOU  5 Proven Ways to Double Your Website Traffic In 30 Days

How this hurts your bottom line: How much money you can make blogging is directly tied to the size and strength of your audience. As a beginner blogger, you don’t have much of an audience. Without an audience, who will buy your products and use your affiliate links?

6. They Lack Professionalism

Have you ever said that your blog is a hobby?

If so, you’re not alone. This is a common new-blogger blunder. But if you want to turn your blog into a lifestyle business, you must banish the hobby mentality and begin treating your blog like a business.

This is a mindset shift that is absolutely crucial to the growth of your blog.

Once you make this mental shift, you’ll take your blog more seriously. When you begin to take your blog seriously, others will, too.

Your blog is a business. You need to focus on marketing, investing wisely, and outsourcing.

How this hurts your bottom line: If you don’t take your blog seriously and treat it like a business, nobody will! Do you spend your money with businesses or on other people’s hobbies?

7. They Don’t Invest

Blogging can be a cheap startup business.

For under $100, you can have your own self-hosted blog, and many assume that because a blog is cheap to start, it should be cheap to run.

New bloggers hesitate to spend more than $100/year on their blogs, but successful bloggers invest in their blogs.

After all, their blog is their business. Investing in your blog accelerates growth and keeps you accountable to your goals.

If you hire a coach or pay for a nice new blog design, not only will you see the cost come back to you (often 10x over), but you’ll be more accountable because you’ll want to get your money’s worth.

Think of investing in your blog in these terms:

If you went to college, you spent up to $50,000 on a degree to maybe land you a job you might not like. Wouldn’t it be silly to shy away from investing $1,000 into your blog to build a career you know you’ll love?

How this hurts your bottom line: You have to spend money to make money. Bloggers who hire a coach or invest in a program to enjoy faster growth and fewer hours wasted on trying to do it alone. You could spend $400 on coaching, and made $1,000 from your blog three months sooner or you can flounder in information overload and delay making an income even further.

8. They Wait for Inspiration to Strike

You don’t want your blog to become a chore, right?

So you wait until inspiration strikes to write. You joke about how infrequently you post on your blog, but what you don’t know is just how much that inconsistency is holding you back.

When a visitor lands on your website, you have less than 10 seconds to convince them to stick around.

And if they see that you haven’t updated in two months, they’re won’t stick around.

So instead of relying on a strike of inspiration to post, focus on consistency and habit-building.

Write every single day. Even if it’s only 100 non-publishable words. Get you in the habit of writing, and you’ll train your brain to be inspired every day when you sit down to write.

Set a posting schedule so readers know what to expect from you. This builds trust. Stick to the schedule no matter what.

How this hurts your bottom line: You can’t become a pro blogger if you don’t consistently create content and show up for your readers. That’s your whole job as a blogger, and as with a 9-5, if you don’t show up you don’t get paid.

9. They Choose Their Topic Based Solely on Income

It’s the dream:

Becoming a professional blogger. Doing what you love. Working from anywhere.

And blogging has become a viable business option.

But choosing your blog topic based only on income potential is like choosing a vehicle based on fuel efficiency without considering other needs.

When you’re car shopping, it doesn't make sense to buy the car with the best fuel efficiency regardless of any other factor, right?

You’d probably end up with a Smart Car. Or maybe a scooter.

If you have a six-person family that enjoys road-tripping with equipment in the summer, the most fuel-efficient car on the market wouldn’t make sense. Fuel efficiency should be considered, but not at the exclusion of other factors.

Businesses need to earn money, otherwise it’s not a business, but you have to also make sure the business matches your skill set, your interests, and provides value to others.

Otherwise, there’s no way you’ll be able to sustain it.

Instead of choosing your topic based only on income potential, weigh all factors. Are you passionate about the topic? Do your skills match up? Choose the best fit for you.

How this hurts your bottom line: If you don’t love what you do, it will show through to readers. Are you more likely to buy a photography from somebody who is passionate and excited to teach photography, or somebody who is clearly in it for the money?

Stop Making These Silly Mistakes

Blogs are like grass. Drought and damage “kill” grass. The dries up, becoming brown and crunchy. But with a bit of TLC and water, grass can bounce back. So can your blog.

You work hard on your blog.

The value you provide to your audience. Your relentless dedication to solving their problems. The endless hours you spend in front of your screen.

You deserve to earn an income for all of your sweat equity.

So stop making these income-hindering new blogger mistakes. And start giving your blog the TLC it needs to bounce back.

Sarah Peterson is the author of Unsettle.org, where she encourages people to never settle for careers they don’t love. Want to start a blog but don’t know what to blog about?  Find the perfect blog topic idea that’s guaranteed to be profitable with her free course, so you can gain flexibility and freedom and do work you love.

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127 comments on “Are You Making These 9 Profit-Killing Mistakes With Your Blog?”

  1. Sarah,

    Valid pointers!

    As a newbie I was hesitant to invest in my blog. But with time I realised the importance of investing into my business as its not a mere hobby for me.

    Guest posting is the area where I am still lagging. I really need to work out a way for that.

    1. Hi, Sangeetha,

      Start commenting and sharing other bloggers posts and then ask them (after 3-4 weeks) if you could guest blog for them.

      Thanks for your comment on Sarah's post!

    2. Definitely guest post, Sangeetha! It's one of the most important things you'll do to build your blog's readership rapidly.

      Thanks so much for commenting!

  2. Hi Sue and Sarah!

    Great article. I especially like the point about investing in your blog. Blogging has gotten this reputation that you can make money without spending any. But you are right - investing in a coach or a blog design can pay off much sooner!

    1. Investing is so important, Daniela! When I invested in Leadpages, for instance, I just took my site more seriously. I think strategically investing is one of two things that helped me start earning an income from my blog within just a few months.

  3. Hey Sarah,

    Welcome to Sue's blog and thanks for dishing out such value in this post.

    I love these points and absolutely agree with them. What you underlined in point 2 is really making bloggers crazy. The care so much about those stats and end up being broke.

    If you run behind page views, you can easily forget about the real thing that matters.

    As soon as you start having some readers, it's a better step to focus on them and turn them to buyers and subscribers.

    I have a friend who bragged to me about having 5000+ daily readers. Unfortunately, he was unable to realize a cent. After working with him for 2 weeks, he made his first $200.

    It's not about the numbers, really. It's about what we can make out of them.

    Happy week ahead and hope to see you around again.

    Hey Anne, thanks for giving Sarah this opportunity to share with us

      1. She did a great job on this one didn't she?

        You are really good at picking gems to feature here on your blog 😉

    1. Enstine, that's so great that you helped your friend re-focus his efforts from pageviews. It can be easy to forget what's important when you're chasing pageviews.

      Thank you for the warm comment!

  4. Hi Sue and Sarah,

    Happy to see a lash of two "S" - Sue and Sarah clash.

    This is a wonderful post and I really feel connected to it, especially the point number 1. Blogging isn't about but again you need to know how to write WELL. Readers can only engage with posts that give value, and strike emotions. Content needs to be written cohesively and coherently, which surprisingly helps you connect the dots; hence, making the content readable and interesting. I've written about this in a post on my blog, which I think might be of help to beginning bloggers.

    Thought you should know. Never make the above-mentioned blogging mistakes.

      1. Thank you Sue. Some correction please. I meant a Clash and not a "lash" of the two S's. Sorry about that but It was a good post from Sarah.

    1. Hey Enock! Love it - the S Club!

      Being a good writer definitely helps blogging, but I do think that improvement comes from practice. So even if somebody isn't a good writer yet, they can get there by writing consistently. Thanks so much for your comment, Enock.

      1. Really appreciate some cool bytes from the S club:)

        Saw you're featured on boostblogtraffic.com but I wouldn't advice on writing consistently because in one way or another, it hurts your blog. That's from Dries Cronje's post on John's blog. All in all, writing matters! You fail to write right, you make readers frown...no matter how much value of content you provide.

        Thinking about coming up with a post about this topic too.

        Thanks guest S.

  5. Very good tips Sarah!I have always thought that the blogging is more about writing and less about everything that you've mentioned here. Although I had realized the truth while interacting with amazing person Sue Anne, few weeks before, and now the validation came from none other than the blog owner whose blog I regularly read i.e. yours Sarah. I will implement all these tips into my blogging.Thanks a lot Sarah and Thank you so much Sue!

    1. Hey BJ! That's awesome that you read both Unsettle and Successful Blogging. I'm so glad you found the post helpful and thanks for leaving a comment!

  6. I confess that I think I've made all of these mistakes with my blog! I've at least realized this by now and am hopefully on my way to being better at blogging and improving my site. Thanks for this post. I will be referring to it often.


  7. Hi Sarah and hello Sue,

    Sarah, let me tell you one thing, THIS post is so me! Each line had me smiling in the background and I know so does every blogger who reads this. Almost everyone starting with a blog have made these mistakes either innocently or due to lack of knowledge. I have made many of the ones you mentioned only to learn from them.

    Blogging Amnesia is what I am guilty of the most. I got out from this after a eye-opening chat with Kristi Hines and Brian Honigman.

    I think everyone should read your this article to check if they are unconsciously doing this mistakes. 🙂

    1. I'm SO glad the post resonated with you, Swadhin. That's great to hear. We all make mistakes but when we become aware of them, we can gently shift to a better place.

      With my old blog, I was a blogging amnesiac too.

  8. Hi Sue, I am a regular visitor of your posts and let me tell you frankly that I am still learning a lot from bloggers like you but converting our visitors into our subscribers does really pays us? Unless or until you do not sell your own product.

    I am not sure about this?

    Mohinder Paul Verma

    BloggingFunda - A Community of Bloggers

    1. Hey Mohinder - I'll let you chat with Sue via email, but I will just say that no matter what, you need an email list. Whether or not you have products. It's the best (and arguably only) way to build a relationship with readers.

  9. Hi Sarah and Sue,

    Excellent tips!

    I'm so lucky I have come to know this site as a new blogger. I always am learning and getting valuable stuffs here.

    Thank you as always and looking forward to applying what I have learned and avoiding these mistakes.

    Have an awesome day!


  10. Great tips! They all resonate with me.

    Wonderful to get this information now as I'm planning to breath fresh air into my blog next week.

    Keep your posts coming Sue.


    - Carl

  11. Oh my! How true is this post? I found myself smiling and cringing as I read it! I need to head off to work now, but just saved this to revisit tomorrow...I need to make some changes:-) Thank you for offering such real, helpful advice to those of us just starting out. So appreciated!

    Have an awesome day!


  12. A lot of people think blogging is easy and that you don't have to do anything to make your blog a success. This list is a great reminder to put in the work and reap all the rewards of your efforts.

    We all need reminders to keep going and put quality and effort into our blogs. Thanks Sarah for this great post to jump-start our week!

  13. Really helpful reminders, Sarah. I loved this bit in particular: "If you went to college, you spent up to $50,000 on a degree to maybe land you a job you might not like. Wouldn’t it be silly to shy away from investing $1,000 into your blog to build a career you know you’ll love?". That is so true, it really hits home.

    I'm guilty of thinking that several of those things were important, like believing that blogging is about writing. Thanks to your articles I've realized I need to promote and connect more.

    1. I never thought of it that way either, Liv, and love it!

      Thanks for your comment on Sarah's post.

  14. Hello Sue and Sarah,

    Have just commented on Sarah's site so here I am on Sue's!

    How lovely to have a double dose of good guidance from two blogging twins - thank you.

    What I enjoy about being invited onto these blogs is that not only do I always benefit from the advice, invariably thoughtfully presented for ease of absorption, but that I also enjoy the additional value of your lovely readership and their comments.

    So thanks all round.

    Kindest, Zara.

  15. Great post, Sarah (as always)! I'm glad this exchange blogging happened because today is the first time I was introduced to Sue's blog -- great post, Sue as well on unsettle.org!

    I am very guilty of making these mistakes and I'm grateful to have learned all these tips today. Guest blogging is something I am very new to -- I read an earlier comment on this blog about the same thing. I am wondering -- if I post a link to someone else's blog on mine, do I seek permission for that first? Also, how can I work on building that relationship with other bloggers? Thanks so much!

    1. Thank you, Anum! I'm glad you enjoy Successful Blogging - I think Sue and I make a great blog swap team =)

      No, you don't need to seek permission to link to other people's blog posts. If you quote something, just attribute it. Generally, bloggers love to be linked to!

      If you do link to another blogger, just be sure to email them and let them know! That's a step in the right direction with respect to relationship building. Also, don't be afraid to send them nice emails, comment on their blogs, share their work on social media, etc. These are great ways to build relationships with bloggers.

  16. Hi Sarah,

    I've checked out your blog and subscribed! Looking forward to learning more from you!

    Hi Sue,

    You are always welcome!


  17. Thanks so much for your comment, Terry! That's certainly a notion that is out there - and it never fails to shock me that people think they don't need to do anything to make their blogs a success. It's a hustle! But you're right, there are a lot of rewards to hard work!

  18. Great to see you on here, Liv! Thanks for leaving a comment.I love thinking of it in those terms when I fall into the trap of wanting to hoard all the money I earn. We all need a reminder, sometimes 🙂

  19. Sarah,

    Thank you! I learned a lot from your blog. I need to work on guest blogging. You have given me the inspiration to move forward.


    1. That's so great, Hanna! I'm glad you're going to be taking action. Be sure to drop by again and let us know which blog you decided to pitch a guest post to!

  20. Another great article as usual! Always look forward to receiving your updates in my inbox Sue! Blogging is definitely like any business and is a learning process. I continue learn so much from your posts and what others have to say in your comments. I've made a lot of mistakes in the beginning as you mentioned, but slowly taking baby steps in the right direction!

  21. Thank you for this article and the others. I usually read your articles. My blog is about research and it is written in Arabic language. I write a lot.and the content is of good quality, but there are no subscribers. Will you give some hints about how to encourage visitors to subscribe. It seems that no one is interested in doing research!

    I am confused

    1. The main thing, Faraj, is to solve a problem for your readers. If you solve a pressing problem they have, you'll be successful with your blog.

      Also, a feature opt-in box, like at the top of this page, converts between 4%-10% of traffic versus a sidebar opt-in which converts 1/2 of 1%.

      Hope this helps!

    2. Hey Faraj,

      Definitely do what Sue suggested. When I added a feature box I bumped my opt-in rates up substantially. But also, perhaps part of the problem is that it's more difficult to expand a reach with a non-English blog. It's too bad, but it seems to be the case. Doesnt' mean it's impossible, though!

  22. Thought provoking and informative post Sara! It seems that the old "perception" of blogging is drastically different than the reality of what it takes to have a successful blog. Thank you for the wonderful advice! You definitely reinforced how to approach things as I continue to learn from Sue via her posts, site,and, blogging school. Continued success!

    1. Thank you for your thoughtful comment, Horace! Awesome! I'm so glad you enjoyed the post and it sounds like you're learning some pure gold from Sue.

  23. 1, 2, 4, 5, 8 and several not listed as well. That's what I am guilty of. Those mistakes made blogging seem like just as much of a J.O.B. as my day job that I am hoping to one day get away from. Even had to put my blogging on hold temporarily because of such mistakes.

    1. I hear you, Rebecca! I have done that also - I have an autoimmune thing and I was working TOO much at one point and that wasn't good.

      But we all learn from our crazy mistakes and try to do better each day.

      I appreciate your comment!

    2. Hey Rebecca,

      We all make mistakes. These blunders actually made me give up my first blog that I ran for four and a half years. You get the hang of it and it gets way better 🙂


      1. Wow Sue Anne and Sarah you both impress me and make me feel like my own excuses are laughable. Four and a half years? I have yet to keep a blog going for four and a half months. So glad I found this blog.

  24. These are such sensible, valuable points.

    I'm at the point now where I'm ready to invest further in my blog (I've been self-hosted with a decent theme since day 1).

    I think because it is blogging is hobby-like insofar as anyone can jump into it, it does take a bit of testing to make sure you've got what it takes to create a successful blogging career.

    I've done that and I'd like to pursue it more deliberately but as a mama with several other humans competing for the same pot of gold (why do kids need so many clothes?? and food??) I'm more hesitant about using that money on 'non-proven' initiatives. (non-proven mainly because there are so many permutations in terms of what investment would be the most effective in any of the varied situations)

    I reckon I'd exercise the same caution regardless of what sort of investment it is - there are career-oriented conferences I could also spend the money on which are 'recognised' by the more traditional employers I'd be engaging with typically.

    So I think for me it's more about balancing priorities and even within blogging it's difficult to discern the 'right' path for me (and therefore) the right investment track - VA vs Coach vs Course vs Etc. Argh!

    1. Hi, Lisa,

      I feel your pain! You want to have the best and not spend a fortune. As someone who has invested over $50,000 in mentors and courses, I believe, Like Sarah does, the a mentor, who you believe in and have vetted, is the best way to go. I have taken a lot of 'guru' courses where you are one of hundreds vs. one of a few or one-on-one. I have made the most growth (and money) in the one-to-small mentoring situations. Right now I'm in Jon Morrow's mentoring group for the past 10 months and I'm also with Yaro Starak. I've had Ramsay Tarpin and Jason Nyack in previous years. And some of the best course I took were Brian Deans's SEO That Works, Amy Porterfield's FB ads and David Siteman Garland's Creating Courses.

      It's like paying for college, as Sarah so aptly put it. Sometimes it takes till the end of the coaching situation to make the big changes; some times they happen right away. But I'll always have a mentor.

      I hope that helps! If you ever want to run some names or courses past me, I'd love to weigh in!
      P.S. I so appreciate your comment and question.

    2. Hey Lisa,

      I hear you. It gets overwhelming knowing what to invest in. Like Sue, I think there's nothing better than paying somebody to work one-on-one with you to give you an edge.

      Make no mistake - everybody is capable of making a career from blogging. It's just a question of how much time, effort, and (yes) investment they are willing to put in it.

      My personal opinion is that paying a VA before you start making money is pouring money into a void. A VA can take things off your plate but they aren't going to help you turn your "hobby" into a career =)

      Thank you so much for your thoughtful comment!

      1. Thanks ladies - I appreciate your replies! You're right, I know you're right dang it Sarah! Sigh. The attraction of a VA was really a busy mamas dream of someone else taking tasks away from you (I'll still daydream).

        Coach is where I've been leaning - thanks so much Sue. I've been trying to figure out who the 'fly by night' or 'newbie in disguise' coaches are - which takes a sodding long time! Even working out who's knowledgeable about wider online activities - putting a business hat on, I see my blog as sitting within a 'portfolio of online assets' so finding someone who knows when to focus on blog vs product creation vs niche site etc just seems to add another dimension to filtering through the loooong list of coaches. (double argh).

  25. I'm looking forward to taking Sue's course, which starts in a week. We'll see if she can convince me to stop writing. It may require an intervention. I'm addicted.

    Yesterday, I did some things I thought were productive, and when 8pm rolled around, I was flabbergasted. I hadn't worked on my book at all. I still don't know where the entire day went. I do spend two hours at the pool, and by the time 5 o'clock rolled around, I felt like someone had slipped me a mickey. Maybe someone had. I'll blame it on this anonymous perp.

    As usual, good value! Thanks for the post!

    1. Hi, Gigi,

      Focus is a tough thing for us bloggers but really helps. I find that if I plan on 2 hours a day of income-producing work, that the day has been successful.

      Thanks for commenting!

    2. Hey Gigi,

      Don't stop writing! Always write. Make a habt out of writing. =) Just know that there are a lot of things more important than writing as a problogger.

      Thanks for your comment!


  26. Hi Sue,

    I made it by and was happy to meet Sarah here. Don't think I've had the pleasure.

    Great post Sarah and you did point out a lot of things that new bloggers can and are doing wrong. Of course I was thinking back to when I first started and I probably still wouldn't follow all of your advice but that's just because of some of the methods I prefer over others.

    I do agree with investing in our blogs and ourselves. I did invest in a paid theme so that I would have much more control but I wish I had invested in a coach. At least back when I started but I did eventually invest in a particular program that really helped me over that hurdle.

    Things have slowly changed since I first started so I feel for those just beginning today. At least there is a lot more great information out there for them such as posts like this one but if you're new you're never really sure which advice to take. I would hope all new bloggers would join the ranks of you and Sue and their blogs and businesses would explode quick enough.

    Thank you ladies for this post and I'll try to hop over and check out your post too Sue Anne. Nice to meet you Sarah and you ladies have a wonderful week.


    1. Hi, Adrienne,

      I so appreciate your time to come over and comment on Sarah's post. We all work with beginning bloggers and we know the issues the face.


    2. It was so nice to meet you, too, Adrienne!

      I'm with you. If I had invested in a coach four and a half years ago when I started my very first blog, I probably would have started Unsettle far sooner. And I'd probably have made a lot more money a lot sooner and would've been able to help more people. But we live and we learn!

      Thank you for reading and comment 🙂


  27. Hi Sue and Sarah,

    I have read blogging advisories before, but this one seems to have a special resonance with me - so, thank you very much for posting.

    It is very clear to me now that blogging is not a part-time exercise - it is a business and apart from the marketing aspect, it is about building relationships. I am in a full-time career, so I'll have to wait until I retire from this profession in the foreseeable future, before venturing into web-building and blogging.

    The importance about relationship building is one that strikes me much more: I have about 270 contacts on another business website, and have relationships with perhaps three of them - that was because I was new to that platform and now I wish I had been more selective with connecting. Not that my connections are bad, but because it is impossible for me to build relationships with all of them...

    Thanks again for an eye-opening post! MW

    1. Hey Michael,

      Blogging is definitely a commitment, especially if your goal is to make a career from it. Completely doable, but very time consuming. Thank you so much for your comment, Michael!

  28. Thanks Sarah for this excellent post. I'm learning that blogging is more about marketing than writing. Blogging is much more of a business than I ever would have imagined a couple months ago.

  29. Great to meet you Sarah!

    I've made mistake #4 countless times already that its not funny anymore

    Talk about stubborn and ignorant...yup, that's me. Took a while to get that out of my system.

    Ill be heading over to your blog shortly.

    Thanks for letting her takeover for a while Sue! 🙂

    1. I think we bloggers are all stubborn, Dennis!

      Thanks for commenting on both blogs. #challengemet

    2. Hey there, Dennis! I only know it's a bit blogging mistake because I used to be the person who made it over and over.. and over again! You're not alone.

      Thank you for commenting - on both!


  30. As a human being we all are tend to make mistakes, but it is good if you know what mistakes people already do and you should avoid them. As a professional blogger is our duty to stop making same mistakes and behave professionally.

  31. Great article and certainly learned a couple of new things... They are not applicable for my blog as of now as i am only writing technical articles related to my field just to gain some popularity, which will help me later in getting better job 🙂

  32. This post make me smile.....why because I made some of these mistake....and you are saying ...Stop Making These Silly Mistakes.....

    Great article and keep it up.

  33. Hey Sarah,

    Really great stuff you shared here.

    I use to care about the stats like crazy, until I finally came to the realization that the only stat that matters is the subscriber #. So that's what I'm focused on now. Like you said, "It doesn’t matter if you have 3 million page views per month if they don’t convert."

    Regarding not investing, that's another great tip. Something I just started to do is paid advertising for my blog posts. Like Jon says, there's only 2 ways truly get traffic and have a successful blog:

    1. Pay money

    2. Pay for your time by spending hours promoting on various social media platforms, etc.

    Really great post here.

    - Andrew

    1. Thanks so much for your comment, Andrew! Love that - I think you should know how to get organic traffic through non-paid channels, but you can always go the paid route, too 🙂

  34. Hey Sarah,

    You definitely put out some great tips here and I can't see why anyone would disagree. The one tip that really stuck with me is that blogging isn't just about writing.

    I can remember being taught that you have to publish a blog everyday. I thought at the time how can anyone accomplish this, but I tried it and failed miserably.

    There was one ingredient that was missing which was promoting each of my posts. Yea, I found out that "they won't come", if I don't promote each posts. So we should spend a majority of our time promoting and the least of our time publishing.

    Thanks for the share! I hope you and Sue have a great weekend!

  35. Love these tips Sue - There's a few absolute gem's in there that would have saved me stacks of time in the past!

    It's so easy to take the fast buck and ultimately lose your (growing) loyal following.

  36. Hey Sherman,

    I do think it's good to write every day to get into the habit- but you don't have to publish every day! Promotion is the most important 🙂

    Thank you for reading and commenting!

  37. Love the idea about blogging amnesia - which raises a question: What's the best way to go about remembering what we each have on our own blogs, i.e. for inbound linking? Is there perhaps a relevancy app?

      1. Brilliant - thanks! I was thinking about coming about with a memory technique for creating a site map, but this plugin looks much more to the point. 😉

    1. Ha! Love the question, Anthony. I'm sure there's a great memory technique. Sue I've never heard of this plugin. I'll have to look into it!

  38. Hello sarah,

    Thanks for all those tips. Most of bloggers including me doing these mistakes. I liked that first point a lot. Writing is just a part of it, there are lot more of other things to do. I realised it as i blogged for few months. Most of beginners think writing is the only thing because an outsider can only see our words.

    And the other thing its really good to invest in blogging. But as a student blogger, i dont afford for even hosting. So i blog on blogspot. But as i begin to make some bucks. I'll surely invest. Because MONEY MAKES MONEY.

    Thank you

    1. Hey Susheel,

      The problem is that free blogs don't usually make money - are you able to pick up an online freelancing job or something once or twice so you can afford hosting? It's not super expensive but it sure can go a long way 🙂 Thanks for your kind comment!

  39. Sarah,

    I agree with you. Investing in the right products/areas/steps can help us in making a difference in our blogging as well as an online business.

    That transition takes you closer to the success. When I started thinking that why top bloggers invest in their arsenal, why they buy premium themes, and why they use paid products, that curiosity actually taught me great lessons.

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