Whatever you're doing with your blog, keep doing it because you're business is red hot right now. The phone's ringing, email enquiries come in every day and more people than ever before are hiring you.
Business is great but what do you do when your blog marketing strategy starts getting results, when business is booming and you can't keep up with your blog any more?
Small business owners always want more business and because of the instability of self-employment we tend to take on all the work that comes our way. That's because there's often a fear that work could dry up in the future, and because most businesses have natural seasonal slumps so when business is good you're grateful for it and happy to work hard during those times.
In our web and blog design business we adapt our work hours depending on the flow of our clients. If there's a lot of work on (October, November and December are usually our busiest months) we put it as many hours, nights and weekends as it takes to get the jobs done well.
Whenever there's a quiet period we work less and spend more time at the beach. Fortunately a lot of our clients take time off after Christmas and at the beginning of January when the school holidays are on so so that makes it easier for us to spend more time with our kids then.
Being self-employed means you don't have the luxury of paid vacations and often work long hours when business is booming. But how do you keep blogging when you're so busy working on the paid jobs you hardly have time to turn around, let alone write and publish a new blog post?
1. Focus on your paying clients
Don't worry about your blog right now. You're obviously doing something right so just leave it be. It really won't matter if you don't publish any blog posts for a week, a fortnight or even a month. Really. My experiments into what happens if you stop blogging proved that.
Remember that no one ever unsubscribed from a blog because no new posts were published. Blog readers unsubscribe or lose interest in your blog when your posts are irrelevant or boring, not because you haven't written anything new for a few weeks. Or even months.
Focus on keeping the clients you've got happy and remember that it's much easier to get new business from the clients you already have than to convert a new lead into a paying customer.
When you wrap up business with a client make a point of calling them to say how much you enjoyed working with them, then mention that you're growing your business right now and you'd love it if they recommend you to anyone who might need your services.
A few five minute phone calls to clients like that could lead to thousands of dollars of new business and will be much faster than writing a new blog post and promoting it.
2. Keep the blog ticking over with quick blog posts when you can
Remember not to stress about keeping your blog up to date. It's optional but if you only have 30 minutes and want to write a blog post here are a few ideas for getting great blog post up fast:
3. Don't apologise
If you need a blogging break because business is booming take it and when you have time for your blog again there's no need to apologise for your absence. Just write a relevant blog post about your recent experiences such as:
Remember that if business is booming that's cause for celebration. When business slows down again take time to breathe and recover from all that hard work then come back to your blog refreshed when you're ready.
Whatever you've been doing on your blog keep doing it but keep doing it at a pace that works for you and allows you to sustain your business, income and sanity.
What do you do when you're so busy and don't have much time for blogging?