Social media is an amazing way to increase traffic to your blog if you know what you’re doing.
The fact is, today, you need social media to get traffic. It’s simply become too big a part of our lives. The impact is probably just as big or bigger than TV was when it first came out on a wide scale.
Consider this, 22 % of the world’s population is on Facebook and if you’re in the US, 68% of adults are on Facebook. That’s an astounding number.
Frankly, if you can’t find your audience there, your audience doesn’t exist.
While Facebook is the most used, the others also play an important factor in social media marketing depending on your audience’s demographics and your products and services.
All this activity makes social media an excellent traffic source for your products, services, and content on your website.
Therefore, if you add social media marketing to your marketing strategy you’re going to get far more traffic than if you didn’t.
People love sharing informative information on social media and they do it 24/7. In fact, they never have their access to social media far away since most people access it from their smartphones or mobile devices.
What’s more, all you do to get more traffic with social media is to engage with others by sharing amazing content, commenting, and sharing.
It really is that easy. For example, if you publish a new blog post, also share it on your social networks. You’re sure to get a few clicks even without boosting the post or running an advertisement, just because you’re proving yourself to be trustworthy due to the engagement you have with your audience.
Before social media, if you wanted to find your audience, you would have to attend a lot of events, usually locally, to try to drum up enough customers. Or, you might have to buy addresses to send direct mail.
But today, all you must do is go where your audience is, engage with them, provide value to them, and you’ll end up with more traffic.
If you want to put the traffic generation on steroids, add some promoted posts, and some ads and the amount of traffic you can get is practically unlimited.
You can even use social media to build your email list which can also be a huge traffic booster if you’re sending your email list plenty of material that links back to your website.
To be successful, use story-telling images, original blurbs, memes, and even live events, like Facebook Live, to get the word out about your products and services.
Always make the content you provide easily shareable, optimized for search engines, and laser targeted to your audience. Then, ensure that you never forget the important social aspect of social media, engagement.
Engagement is essential to be successful on social media even if you do run paid advertisements. Answer comments, make valuable suggestions, and freely help people. As you become known as a problem solver you’re going to get even more traffic from your social media marketing efforts.
Focus On The Platforms Your Audience Prefers
Learning about all the various social media platforms can be overwhelming. You probably wonder how you’ll ever find the time to deal with them all. But, the thing is, you shouldn’t deal with them all, at least not until you can afford to outsource more. Instead, focus on the platforms your audience prefers.
The best way to figure it out is to ask yourself a few questions.
- What are my goals? – Do you want to spread brand awareness, share interesting content, engage with people through live video, or something else? Knowing the goal can get you just a little closer to understanding which social media platform you should use.
- Who is your target audience? – This is the first thing to determine before you even create a product or one bit of content to share, therefore, if you’re choosing social platforms you should already know the answer to this.
- What social media platform is your target audience using? – When you know your audience, you’ll also know which social platforms they’re using, for what, and whether your content will work with them or not.
- Who are your competitors? – Might seem like a strange question but it’s imperative that you know who your competition is. You only need to know the top two or three competitors of yours so that you can find out how they’re doing things and fill in the gaps.
- What social media platform are your competitors using? – Sign up for your competition’s newsletters, follow them on every platform they’re on. Which platform gets the most engagement? That’s the one you want to choose.
- What type of content are you creating? —This is an important factor. If you’re creating visual content it can go almost anywhere today, but if you’re creating mostly text-based content such as blog posts, white papers, eBooks, and so forth then there is a chance that the more visual social media platforms won’t work as well for you.
- How much time do you have to devote to social media marketing? – This is the last question only because it’s one of the most important. If you only have an hour or two a week, you’re going to want to limit your social media platform usage to just one. You can go ahead and make profiles of the others so that you can grab your name and branding but for now focus on just the main one in terms of promoting.
Once you answer these questions and research the social media platforms you should be able to choose which one(s) that you want to focus on. When you choose, ensure that you’re putting your all into it. Create an amazing profile, share, engage, and be social.
Take the time to build relationships, and your efforts will pay off in big ways by sending more targeted traffic to your website and offerings than you probably thought possible. Social media marketing generates loads of traffic, but only if you keep in mind the point of social media is to be social.
Why You Shouldn’t Post The Same Thing Across Multiple Social Media Platforms
Due to the proliferation of automation for social media platforms, there is a serious problem with how many businesses are sharing their information.
Sadly, this can end up being a huge mistake for the business which means they’re doing a lot of extra work without the benefit because they were trying to save time with automation. That’s why you probably want to choose one network to exploit until you can afford to hire experts for each network.
But if you are going to be on multiple networks you shouldn’t post the same thing across multiple social media platforms in the same way at the same time. Every platform is slightly different and while your audience is there, how the audience embraces things on Facebook is very different from how they embrace things on Twitter.
But don’t worry it doesn’t have to be a lot of extra work. You simply only need to tweak each post a little based on the platform you want to share it on. For example, if you share something on Instagram and Pinterest, both highly visual social media platforms, even though the link is going to take the audience to the same website and perhaps even the same landing page, you want each post to look different.
- Image Sizes – Each social network has preferred image sizes and it’s important that you know what they are before creating a graphic or sharing an image on them. It can be hard to keep up since they do change so it helps to check with the network before creating the graphic, each time.
- Image Preferences – Each social network also has a different vibe which means different images will perform better or worse depending on where it’s posted. For example, on Pinterest lighter images, that do not show faces, are more likely to be shared. But it’s the opposite on Facebook where people like to see faces while on Instagram you can be artsier with pictures and get lots of traffic love.
- Space for a Blurb – Additionally, every social media platform has different amounts of space for a blurb introducing the image and link to the content that you’re sharing. Plus, the users have different preferences on how they want that to look.
- Times for Sending – They also have different “best” times to send information. Even though you have the same audience, the way people use certain social platforms is slightly different. Most platforms have information for you about the best times and days to post something new using the stats they’ve collected.
- Calls to Action – How you post your CTAs will also be different depending on the network. On some like Twitter, you can be more direct to ask people to share, click, or buy. But on Instagram, you’ll need to ensure that your profile has a link back to your site and people will have to search for it.
When you post the same thing across all platforms due to the ability to automate such things you’re missing out on the importance of engaging your audience. You start to look like you’re not even a person and people will stop engaging with you and follow you because of it. Therefore, take the time to tweak each post for each platform or just use one.
Let’s Talk About Social Media Graphics
Every social media platform has different size suggestions for the graphics you post. They are continuously changing so it’s important to look at the platform you want to use so that you know the right sizes for everything from profile photos, headers, and ads.
It’s also important to read the terms of service on where you get images, how you alter them with text overlays and more. Outside of that, there are some general things that you should know about using social media graphics.
Use Plenty of White Space
If you make an image of any size too cluttered it won’t be very attractive. No one will know what your point was, and therefore won’t engage with it. Cleaner and simpler is often better depending on the message you’re trying to get across to your audience.
Choose Colors Carefully
Remember that people are typically on their mobile devices when they look at things. If the colors don’t match, or worse, clash, it can be painful to the eyes to the point that they can’t wait to click away and look at something else.
If you’re not familiar with colors that look right together you can use a color wheel to help but you can also take a photo of something where you find the colors pleasing, upload it to a color checker, and then use the colors to match.
Understand the Rule of Thirds
This is an artist and photography trick that really works. When you’re creating a graphic no matter the size separate it into thirds both horizontally and vertically. Images that aren’t in the background should intersect with the intersection of each line. This will make your images more pleasing to the eye.
Pick the Right Size Fonts That Are Readable
Study how your audience is looking at the image including the platform in which they’ll be looking at it with. Each social media platform has a different look and feel. You’ll need to learn it so that you can make a good choice on fonts. They need to be large enough to read, and designed right so that they’re readable on a screen.
Use High-Quality Images
Don’t skimp on the quality of the images that you are using. It’s not worth it to get free images that look blurry or distorted.
When choosing an image, decide if the layout is right for what you’re going to use it for, instead of just picking any old image.
Social media graphics are important because you’ll get more shares with good images. Plus, it’s a way to brand yourself across all networks in a way that both is original and fits in with the platform that you’re using.
The Importance Of Being Consistent In Brand and Message Across Social Media Platforms
Your brand, whether personal or business, is how other people view you. If you use the right methods, you can control the message and optimize how your brand is presented to others. This is called branding. If you want to be known as your brand it’s important to be consistent with brand and message across all social media platforms.
Know Your Audience
Everything you do starts with your audience so it cannot be repeated enough. Remember just because you studied your audience last year doesn’t mean you’re done. Keep studying your audience.
Consider that Dove has been around for a long time, but if you look at their marketing, it’s changed because while their customer’s demographics have not changed, the way they talk to them has. Why? Because the customers have changed with the times. Yours will too.
Find Your Brand’s Voice
A great way to determine your brand’s voice is to think about what you want to stand for and how you want to talk to people. Do you want to be soft and subtle, polite and nice, or do you want to be bold, irreverent, and maybe even loud?
One way to accomplish this is to look at how you are as a person. If your company involves you as a solopreneur that makes it easy. You are going to be more comfortable if your brand mirrors your personal brand. Another way is to look at your competition and determine how you can use your brand’s voice to differentiate your brand from the others.
You don’t have to make brand-new content for each social media platform. You can share the same content across all channels. But, what you want to do is change the blurb, change-up the images in terms of size and type of image, but you want the message to be the same regardless of the channel you’re delivering it on.
To maintain a brand takes a lot of work on your part. You’ll need to stay up to date on what’s new within your industry and niche so that you can improve your knowledge and be the go-to person in your field. But, don’t do that by changing your brand’s voice, logo, images, and so forth because you want people to recognize you on any platform.
You’re more trustworthy when you are consistent. It’s also easier to find and recognize you. Ensuring that you are consistent means that you’ll see a steadier stream of prospects, develop rewarding partnerships, and your perceived value will increase. Your audience will feel listened to and inspired because the more they see you the more they’re going to trust you.
It’s a lot simpler when you realize that you want to be the same person/business on each network. All you really must tweak is how you deliver the message, not the entire message or the content that you’re linking to. Keep the same business name, personal name, logo, and colors across all networks and you’ll become recognized.
Social Media Automation Dos & Don’ts
Social media automation has a lot of lovers and haters. The main reason is that in some cases people go overboard with automation and never personally engage with their followers in any way. That’s not what automation is for. Automation should be used to rid yourself of repetitive tasks, but it should not end your physical engagement on each platform.
Plan Messaging for Each Platform Feed
When you create your content calendar in addition to the content you’re creating for your products and services, you’ll want to also create messaging for each platform in which you want to share that content. So, for example, let’s say you have a Lead Magnet that you want to promote and one of the platforms you want to use is Pinterest.
Pinterest is very visual, so you can’t just share a simple link to an image. Instead, pull out info from your Lead Magnet to make an infographic. Share that on Pinterest.
Do something like that for each platform. You’re still sharing the same message but how you’re doing it, is slightly different based on the needs of the platform.
Develop Platform Centric Content
In addition to the general content and products you create for your brand, consider each platform and how you can create content just for that platform. For example, on Facebook, you might create a quiz, tell a story using Facebook Live, and you’ll do all that without hashtags.
On Twitter, you might create memes with quotes pulled out from your Lead Magnet, give easy and short tips, and do it all in about 100 characters or so along with a hashtag.
On Pinterest, you will need to figure out how to get visual such as by using an infographic or a smaller type of graphic that gives directions to do something.
Design Graphics for Each Platform
Every social media platform not only has various sizes for images depending on where you’re going to use them, but they also call for slightly different styles. On Pinterest, you want to have very clear images that show the products well. On Pinterest, you can be artsier. On Facebook you want the image to encourage them to learn more.
Instead of using the same image resized get creative and start from scratch on images to use for each platform based on the mood of that platform and the point you want to make with the content you’re sharing. I love Social Warfare social media sharing buttons (see at the top and bottom of this post) since they let you put the right size sharing images into the plugin without cluttering up your blog post!
Create a Posting Schedule for Each Platform
On every single social media platform, there are different rules of thumb about when you post, how often you post, how many times you post the same thing, and so forth. You can usually go to the platform and find out what the best practices are because they will tell you. Then, using that information create a schedule for each post so that when you put it into your automation software it’s easy.
Engage on Each Platform Individually
Using automation to schedule each post is a great way to cut down on the amount of work you do and the things you remember.
A budget-friendly tool is Social Aider. For just $5 a month, you can have unlimited social media accounts and set up automation.
But, outside of the scheduled posts, make it a point to spend some time on each platform that you use so that you can respond to posts, share other people’s posts, and engage with your audience. That will make you more human and people like spending money with humans more than corporations.
The main don’t is to not automate the things that need to be done personally. People resent receiving automated messages on all platforms within private areas until you have spent some time getting to know them, and letting them get to know you.
Here’s A Quick Rundown
You’ve learned how to use social media to get more traffic, build relationships, and take your business to the next level. You’ve learned about the technology you can use to automate the process as well as the pitfalls of automation.
Social media marketing is like word-of-mouth marketing on steroids. It works better than any other form of marketing and we’re all lucky to live in this time in history where this is possible.
Just think, from the comfort of your kitchen table, home office, or any place where you have a computer and internet access, you can build a large following using social media marketing along with content marketing related to your niche to help you add value to your audience while solving their problems and of course, earning money.
After all, that’s what we all want to do, right? Earn more money!
What has had the biggest impact on you? What tips and ideas have you found the most helpful?