Why do some bloggers succeed and some just never make it?
Is it their content?
Is it the traffic they get?
Is it all the people they know?
How do some bloggers earn 6 figures a year and most make less than $100 a month?
The reason is that successful bloggers follow a blueprint, a ‘formula’ for success and profit.
I call it the Successful Blogging Blueprint, the heart of my traffic course in Successful Blogging School.
If one of the three components of this formula is missing, you don’t get the other end of the equation. Not even if you post every day.
Want to learn how you can use free traffic to drive readers to your blog who will then become subscribers and, eventually, customers and clients?
Let’s break it down.
Remember that it is who you know and not so much what you know that counts in the blogosphere.
When I was a sales rep for a well-known copier company, the first thing you did as a spanking new rep was to shadow a top-notch representative for a week. You would ride with that successful salesperson to observe everything they did. And then you could take what you learned and replicate it in your own territory.
And this is a great strategy to grow the traffic to your blog. You are going to hunt down (not literally!) and shadow popular bloggers in your niche.
Shadowing the Top Bloggers
There are two ways to find the bloggers you are going to shadow. The first way is to put your niche into Google and run a search. Here is a screenshot of my search for “how to make money blogging”:
You can see that Problogger by Darren Rowse and Boost Blog Traffic by Jon Morrow come up first on Google.
Hunt down and create a list of 10 – 20 popular bloggers that come up when you search Google for your niche. Start shadowing them by reading their blog posts and following them on social media.
What Should You Do Next?
Share their social media posts and comment on each one of their blog posts for at least several weeks. This way you can start to show up on their radar.
Every time another blogger leaves me a comment, I comment back and take note of their name and their blog’s URL. If they then emailed me, I would remember them and open their email. Which will definitely help you out when you start to…
Posting on another blog gets you:
- Free Traffic
First off, you’ll want to see if the bloggers you are shadowing take guest posts. Just scroll through their posts and see if there are other writers on their blog.
Since you have shadowed them, you’ll also know if they have an engaged audience. Make sure they get social shares and comments on each of their posts.
Now you are ready to find out more info about your targeted bloggers.
How To Know What Type Of Post To Write
The fastest way to find out to use Buzzsumo. It’s a free tool that shows which posts from the bloggers you are shadowing are the most popular.
Take a look at the top posts for one of my mentors, Yaro Starak.
His “How to” article came in second and a case study of his came in first.
So, if you wanted to guest post on Entrepreneurs-Journey, you would know what type of post to write to maximize traffic and social shares for the post you write.
I recommend looking up each blogger in Buzzsumo before you send them an email with several potential topics that you could write for them.
The best way to get traffic from guest blogging?
Get at least 2 blog guest posting opportunities each month.
It’s better to only blog once a week on your own blog and save the great content you would have used on your blog and hand it to another blogger as a guest post. It will drive more traffic than if you posted it on your blog and is a better use of your time.
Reverse Guest Posting
This is when you get guest bloggers to write for your blog.
The best way to do this is to make friends with 4-6 bloggers in your niche. Perhaps you took a class together or you met each other on social media.
Ask them if they’d be willing to write a post on your blog. They will share that post with their audience either by email or social media (or even better, both!) and you’ll get new ‘eyeballs’ on your site.
What You Should Do Next
So what’s your first action step to start getting more free traffic?
Start shadowing bloggers in your niche. Share their content and comment on their posts. Ask for guest blogging opportunities and have your blogging friends guest post occasionally on your site.
Go for it!