What do I hear when I send any kind of survey to my list?
Traffic. I don't have enough. I want more. Where's all the traffic? I NEED TRAFFIC!
It’s the #1 concern my readers express. Well, after wondering how to make money with their blog. 🙂
You know that you can’t have a successful blog without traffic.
And I completely understand your traffic neediness!
I’ll be honest with you...
...I didn’t always have the traffic I have now.
Here's the deal:
When I first started blogging at Successful Blogging (after selling my profitable stress management blog), my stats looked quite different from what they do today.
Successful Blogging was getting about 185 views a day and had an email list of just 2,046 people in early 2014.
I was putting out new content weekly, but each post was only getting a handful of comments and not many shares on social media. I’m talking an average of 5 comments and about 20 social shares.
Hardly anything to write home about, right?
If you look at my posts now, you will see that they get a lot more comments and shares. For example, this post called “How to Start a Blog and Make Money” received 51 comments and 776 social shares after a week and I got a nice spike in traffic, as you can see by the graph below.
Well, I started here:
I took a course with one of my favorite bloggers, Brian Dean of Backlinko, called SEO That Works. And I followed his step-by-step SEO system that he outlined in the course. I focused on building quality links, aiming to rank as high as possible in the search engine results pages.
But it’s more than that...
...I worked to promote my content the right way. In fact, I managed to increase my traffic by over 300% (yes, you read that right). AND I went from getting about 21 newsletter subscribers a week to well over 200.
I started focusing more on blogger outreach. I realize that I needed to leverage the popularity and social power of other bloggers in order to get my own blog noticed.
I started emailing prominent bloggers about my newest post and asked them to help share it. And you know what? A lot of them would!
I now do at least 1 guest post a month, leave comments on other popular blogs and participate in expert round-up posts almost every week. As well as send out 25-50 emails a week about my newest post.
Because I know working together with other bloggers in my niche will help get my content in front of the right eyes. Their audience is essentially my audience. By contributing to their blogs, leaving thought-out comments on their posts and giving them great info for their round-up posts, they help share my own links and content.
My results speak for themselves. My site gets more visitors, and they are spending more time there, and leaving less. They are also engaging more, leaving comments and signing up for my mailing list.
My Alexa rank has shot up from 175,377 to 62,869 (in case you’re not familiar with Alexa rankings, it's like golf - lower is definitely better).
And sales have increased 283% and continue to grow!
All because I started to promote my content the right way. By implementing Brian Dean’s expert strategies, I was able to grow by traffic, my email subscribers and my brand. (In fact, Brian recently told me that my results made me one of his best students from that class.)
And you know what? My results are not impossible to duplicate. If you work hard to focus your promotions, centering your efforts on building those relationships that will bring you quality backlinks, and even more importantly, traffic, I KNOW you can boost your blog too!