Find Your Blogging Niche: Passion, Demand, and Earning Potential

Guest post by Barrie Davenport

Are you blogging because it’s so much fun you’re forgetting to eat or pay the bills? Or are you blogging to make piles and piles of cash?

Is it possible to do both. In fact, your chances of success as a blogger are better when you love the process while still approaching it like a business.

However, many people start blogging about a topic that interests them without initially giving any consideration to generating income or building a business from it.

Others strategically build a site around a topic they know will generate income, but they don’t give two hoots about the topic. They just want to make money.

You will never make a decent income with the first strategy. You can make money blogging with the second — but it won’t be sustainable. Eventually you’ll grow bored with the work, and it will impact your ability to grow your business.

I know this because I’ve tried both strategies — separately and together. I’ve created sites just based on fun and enjoyment, and I’ve eventually had to backtrack and rethink my strategy to make the blog profitable (which is very time-consuming) or abandon the project altogether. I’ve also created sites just with the idea of making money, but without any real connection to the topic, and my interest and commitment waned quickly.

This week I’m launching a new expert site,, focused on helping people uncover and live their life passions. In creating the site, I used a 3-part formula guaranteed to be successful if you implement it well before you ever launch your blog.

Most of the potential for the success of a site happens in the planning phase, before you choose a name, buy a domain name, decide on a blog design, or write the first blog post. Finding your blogging niche is an art and a science that requires careful thought, research, and planning.

With that in mind, here is the 3-part formula I used for my new site — one that has been followed by many other successful online entrepreneurs.

How to Find Your Blogging Niche

Part 1: Passion

To become an authority blogger, one who is viewed as having credibility, integrity, and depth of knowledge, you need to become an expert in your topic. You don’t have to begin as an expert, but over time, you must build your knowledge base.

This requires spending hours every day reading, researching, and writing about your topic, answering reader’s questions, guest posting, and talking about your topic on social media.

If you don’t love the topic, if you don’t feel passionate about it, eventually you’ll want to chew off your own foot to escape the boredom. You can’t sustain that amount of work around a subject that doesn’t make you froth at the mouth with enthusiasm.

This is particularly true if you are selecting a narrow niche. In fact many blogging experts recommend choosing a narrow niche because, as a rule of thumb, people searching for broad terms are less inclined to spend money. A narrow niche suggests that you have a solution to a very specific, personal problem.

My niche for is helping people uncover and live their life passions. On my other blog, I write about a range of personal development topics. But from the outset of planning this new site, I knew I wanted to become the expert in one area. My passion is helping others find and live their own life calling, so that’s why I selected this niche.

What if you don’t know your passion?

If you aren’t sure what you’re passionate about, you need to find out. Don’t select a blogging niche that feels “just sort of interesting.” If you want to build a business with your blog, view your niche like a marriage partner. Do you love this topic enough that you can live with it day in and day out, in good times and bad? If not, don’t go there. It will likely end in divorce.

Take the time to figure out what you are passionate about. This may take weeks or months, but it is imperative if you want to sustain your business. In fact, you may need to find a couple of topics you feel passionate about (more about this below). I have plenty of tools and articles about finding your passion on if you need some support in this endeavour.

Remember, you don’t have to be an expert in your passion initially. Over time, you will grow into an expert. But you do need to feel the love — or at least a very, very strong attraction.

Part II: Demand

Once you have a niche in mind you feel passionate about, you’ll need to determine if there’s an audience out there equally passionate or interested in your topic. It’s wonderful to feel all giddy about red widgets, but if only three other people in the world share that excitement, you can’t build a business.

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It’s difficult to know whether people will like your topic before you create your site, but keyword research is a great way to find out how many people are searching for your topic in the search engines. Doing this research is a must before you settle on a niche. (That’s why I suggested having a couple of passions for when one is too obscure.)

There are a variety of free and paid keyword research tools available.

Here are some of the best free tools:

  • Google AdWords – Google’s free tool to help you find key phrases and words and learn about the potential competition for those words.
  • Wordtracker – helps you compile associated keywords. A more thorough paid version is also available.
  • Keyword Discovery – the free version of the Trellian’s keyword research tool.
  • SEO Book Keyword Research- register for their free account.
  • Keyword Spy- this site allows you to view your competition and find their keywords.

Also, the next time you’re at your local news-stand  scan the magazines to see the popular publication topics and the hot topics covered within the publications.

You can also use Google Trends to see if the audience for your particular topic is growing or shrinking and how it compares to other topics.

Part III: Earning Potential

When you’re thinking about blog monetization, always begin with the readers in mind. The mantra of any successful blogger should be, “How can I serve my reader?” If you can provide solutions, support, and value to your reader — and if there’s a way to package that in products or services — you can find a way to monetize your blog. Here are a few suggestions:

  • Do some research on what other sites in the same niche are doing to monetize their blogs.
  • Check out affiliate marketing networks like E-Junkie, Commission Junction or ClickBank to see the affiliate products available in your niche.
  • Do a search of your keyword or topic on Google to see what ads appear above or to the right of your results to get an idea if advertisers are targeting your key words.
  • One of the most lucrative monetizing methods is by creating your own products and services to offer your readers. You have complete control of the message and quality, and you receive 100% of the income generated on your blog with your products.

Since my new site is an expert site (putting the focus on me as an “expert” at helping people find and live their passions), it was important that I create a personalized solution for my readers.

I created a six-part formula based on my personal experience, coaching work, and research, to help people find and live their passions. Then I created products, books, and courses around this solution which I offer for sale on my site. I also offer personal coaching services, and eventually I may create a membership program.

Of course, before you offer your own products for sale, you must first build your personal credibility and foster trust and loyalty with your readers. This is done through providing consistently useful and quality content through posts and meaty free products.

There are a myriad of other ways you can create income with your blog — including advertising, affiliate products, membership programs, and partnerships. Many of your decisions about how to monetize your blog will be based on the niche you select. Some topics lend themselves more to one method than others.

Remember, your reader and what they need is the most important thing to keep in mind with decisions about monetizing. As you test different products and services, your reader will let you know whether you’re on the right track. If they like what you are offering (and it’s marketed properly), they will continue to buy from you.

By doing this advance work before you create your blog, combining passion, demand, and earning potential, you will exponentially increase your likelihood of success — while feeling fulfilled and happy with your daily work.

Barrie Davenport is a life passion coach, author, and founder of, dedicated to helping people uncover and live their life passions.

19 thoughts on “Find Your Blogging Niche: Passion, Demand, and Earning Potential”

  1. Thank you Annabel — I really appreciate the opportunity to meet your wonderful readers and share my story with them. We have both come a long way since those early days! Looks like you have found several passionate niches. You are a great case study. 🙂

  2. Hi Barrie, a very informative and valuable post. Passion is really the key to profit, if you have no interest in the subject you will not work hard enough to derive any form of profit from the blog unless you approach it from a property developer mentality and outsource the various aspects of work to others.

    Passion will keep you going and has made successes out of niches that were considered non profitable, however I do agree that you should research your niche and find that demand and profit potential fits nicely alongside your passion then you are onto a winner.

    Once you have found that niche that you are passionate about and that is potentially profitable then before rushing in and building that blog my advice would be to spend time even if it is a week or two to really think about how you want the blog to grow and develop. Having a plan from the start really makes things a lot easier.

    • You are absolutely right Andi. We get so excited at the prospect of designing and launching the blog that we often skip that very important planning phase. I spent months planning my new site before launching it.

  3. Hi Barrie, I've always been a great admirer of your work, since it dovetails my blog so well. I write to provide inspiration, but I'm not a coach or therapist who can provide concrete advice and don't plan to become one. Thanks for the great advice and congrats on the new site. I'll definitely check it out and it to my resources list!

    • Hi Debra,

      Thank you so much for your kind words. Bloom is a great word! And inspiration is worth so much more than advice. When you inspire, you pull out the best from another person. You are doing great work. 🙂

  4. I think this is very true as well, if you love what you do then it's easy to do more and to become expert. It really jars with me when people don't seem to have passion about their area. My problem? Too much passion for too many areas!!

    • That's a good problem to have Seana! You are fortunate to feel passionate about many things. Pick one and give it your full attention for a time. Savor it like a piece of expensive chocolate from a box full of delicious choices!

  5. Barrie, could you please give us more information? Just kidding! This was so detailed and helpful, especially as I am speaking to authors about blogging and the word "passion" is key to success. I agree it takes a while to figure out what we re good at, and that becoming an "expert" takes time. For example, I never thought I would become an "expert" on indie-publishing, but that seems to be a passion of mine to help other authors start their own publishing companies.

  6. This post reminds me of what I was told when I first started to work after college. If your passionate about the work you do, then you will work well, if you work well, you will be paid well. So dont get any job, get one that your passionate about.

    Thanks for sharing this strategy with everyone reading successful blogging.

  7. I am into blogging right now. I personally choose gaming contents because of my gaming passion. This posts really helps you decide to choose the right blog for you. Its fun. Thanks!

  8. I just started blogging and would had done well by reading this blog prior to publishing my first post. I will, however, take into account all the helpful advice you shared and redesign the approach and purpose of my blog. Thank you!

  9. Thanks for the post. I am enjoying this blogging success stories blog posts. I'm a brand new blogger, but it definitely helps to write about something you are passionate about and something you would read yourself. If you aren't passionate then you won't put the work into it. I am going to check out your blog Barrie.

  10. I agree it is important to understand your niche and if you want to make money online to choose a profitable one. However, it is important to have an interest in that area. I chose make money online niche and started a blog. To tell you the truth at first I wasn't really comfortable especially as I wasn't making money. However, I started to create video blogs and I rediscovered my passion for teaching. Now I love producing how to video tutorials about stuff that I have learnt. There is a lot of information on the internet that can get confusing. I think that even if someone else is doing what you are doing they won't be doing it in the way you do it. People connect with different people.
    Daniel J. Chappell recently posted Email Verification API by Email YoYo – Google I/OMy Profile

    • Excellent point, Daniel. Passion is important to believe in your niche.

      Thanks for your thoughtful comment!

  11. I concur it is essential to comprehend your corner and in the event that you need to profit online to pick a gainful one. Be that as it may, it is critical to have an enthusiasm for that region. I profited online specialty and began a web journal. To let you know reality at first I wasn't generally agreeable particularly as I wasn't profiting. Nonetheless, I began to make video online journals and I rediscovered my enthusiasm for educating. Presently I adore creating how-to video instructional exercises about stuff that I have learnt. There is a ton of data on the web that can get confounding. I imagine that regardless of the possibility that another person is doing what you are doing they won't do it in the way you do it. Individuals associate with various individuals.

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