Running a popular blog for small businesses means that it is part of my job to find reputable guest bloggers, but how do we find guest bloggers who are really experts in their field. and can contribute useful, actionable content? How do we weed out the real influencers from the self-marketed “experts”?
I’ve divided my process into 4 steps. I hope it helps you to find experts contributors or to offer your own expert blogging services to others.
We use a host of excellent tools to help us find experts to guest blog for us.
One of our favourite tools for finding experts is Mention. Mention helps you find mentions of your brand or other keywords across the web and social media. We use it to find WiseStamp users who are experts in their field, either for one of our professional resources, or for our blog.
For our blog we specifically look for experts and influencers in the field of marketing and branding, including SEO experts, blogging experts, design experts, etc. One of the best ways to find them is through a tool called BuzzSumo. If somebody has written a post that shows up as with the most shares for a certain keyword then we know they are the type of expert we want contributing to our blog.
Topsy is a great free tool which you can use to search for certain keywords or phrases on Twitter. Topsy not only tells you who is using the keyword, but how many times they have been retweeted, and if the sentiment of their post is positive or negative.
If you are looking for influencers who are also brand evangelists then Topsy could be an essential tool for you. If you are looking to guest blog, it could also be a great way to find relevant blogs in your field to contribute to.
Now you’ve got your list of potential experts, how do you make sure they are experts in their field, and not just people using a fancy title to get your attention? Here’s what we look for:
Once we’ve identified experts that we would like to contribute to our blog, we decide how to reach out to them. Our two usual ways of reaching out are:
The big advantage of reaching out via Twitter is that they usually see the message right away, and your outreach message is kept short and to the point. Once we get a positive response we try to move the correspondence over to email.
Any outreach emails you send, either to find guest contributors or to offer your blogging services should include the following factors:
Once an expert has contributed to a blog, we like to keep our relationship with them. We continue to promote their posts on our social sites, and via newsletters, and we recommend them to our followers as experts in their field.
Looking to get more contributions in the future? Ask your previous contributors for recommendations. The blogging world is very small, and the best bloggers are well-connected to others in their field.
Are you looking for expert contributors for your site? Are you looking for a place to contribute your expert content? Feel free to get in touch.