You can't turn a blind eye to content creation anymore. Businesses of all sizes have realized quite well that marketing without content is almost impossible.
You must have noticed that more businesses than ever are now creating content to excite and satisfy their audience.
But what really makes the cut is how well-crafted your content is and how often you publish on your website or blog.
Just as the level of competition in your industry rises, you need to push out more and more content.
If you don't produce quality content consistently, your online marketing efforts will not yield the desired results.
So, it's crucial to make sure that you never get stuck or halt your content creation. Never, ever – unless you are OK with jeopardizing your business.
But businesses often struggle with content creation.
After a startup or small business has published a bunch of articles or blog posts, they start to wonder what to write about next.
Topic ideas betray them. They get confused and irritated.
If this sounds like you, here are some practical ideas that you can use to not get stuck with your content creation.
Keep an Idea Journal
Ideas can come anytime – no matter where you are. You may get ideas when you are driving a car or using a lift.
Ideas often strike when you least expect them.
You can't wait to capture ideas because, by the time you reach home or sit down to write, they might have gone forever.
What you should do instead is take hold of ideas the moment they hit your mind – using a journal or a notebook.
So, wherever you go from now on, carry an idea journal with you to jot down ideas without waiting a minute.
A little journal or notebook can easily fit anywhere in your handbag, but it can prove to be your best friend that you can refer to for writing new pieces of content for your site.
Failing to plan is planning to fail, right? Whichever aspect of your business you want to improve, it requires planning in advance.
Many businesses fail with their content creation only due to lack of brainstorming the topics in advance.
If you're truly serious about your content marketing efforts, you should never forget to plan.
If you run a business blog, create a list of categories that you'd like to cover.
Being aware of 8-10 main categories that fall within your niche helps a great deal when you want to keep your content creation on the right track and maintain consistency.
Likewise, you need to think about the types of content you'd like to publish to boost your marketing – well in advance.
Depending on what your current requirements are, you may need to focus on just 2-3 content types at a time or expand into a variety of content types.
Going a step further, you might also like to decide upon the length of each type of content.
Use a Content Calendar
Better yet, use a content calendar.
A content editorial calendar is where you document all the essential details of your content creation plan.
What will you post, and when will you post it? Your content calendar has the answer – at the least. But it does a lot more.
When using a content calendar, you can document who will write a particular article or blog post and what tone or style of writing they will follow.
A content calendar allows you to plan content on specific themes for each month.
Equipped with a content calendar, you can plan content for several months in advance.
A content calendar keeps your content strategy organized in the first place. It helps you build a framework for the story you want to tell about your company.
It provides a holistic view of all the content marketing activities you perform to fulfill your business goals.
When you have the bigger picture by your side, it is easy for you for you to turn your content ideas into broader strategies for business success.
You'll be happy to find out how using a content calendar can save you time and be strategic in your approach.
Everyone loves a content calendar, and you will too.
Hire a Freelance Writer
If you're getting stuck with your content creation because your in-house team is too small or inefficient, it's time to hire expert help.
Full-time employees are expensive, and hiring freelancers is the best thing to do as your content marketing aspirations get bigger.
Most entrepreneurs or startup CEOs bring freelance writers on board because
- either they lack great writing skills or are short of time
- they want to amp up their content creation and gain an advantage over the competition.
Hiring a freelance writer is a profitable decision.
If you're planning to take your content creation to a whole new level and give your brand a better positioning, you should work with freelancers.
But finding good freelancers isn't always easy because anyone could easily claim to be a freelance writer these days.
Skilled writers know how to turn a dull piece of writing into something that appeals to the target audience.
They are quite adept at picking a complex topic and presenting it to readers in a simplified and understandable manner.
They can help you create copies that attract people and convert prospects into buyers.
So, before you start looking for freelancers, make sure you interview multiple candidates.
Evaluate them on the basis of skills, working experience, and previous track record.
Also, make sure that the freelance writer you hire is in line with your understanding.
Content will continue to be the backbone of marketing.
However, now that more and more businesses are creating content, you need to devote more time to your own content creation.
Prepare yourself to produce and publish lots of fresh content.
Consistency is what will help you beat out the competition and fulfill your business goals.
Jane blogs at janesheeba.com and savvybloggingtips.com. She has a special content creation course to help you create awesome content for your blog on a regular basis. Check it out here!