Ever since the blogging trend started, almost every website has a blog and everyone with a hint of experience in any field became a writer.
But that wasn’t just beneficial for those who wanted to quit their jobs. People worldwide with questions got their answers and engaged with people that help them with their problems.
But these days, what started out as an individual’s game is now for everyone. Blogs are becoming popular and more interactive than ever. In fact, those that blog are getting better results in their marketing for their online businesses. In terms of site traffic and impressions and conversions, blogs play an important role.
Whether you wish to improve and increase your brand awareness or wish to enhance and broaden your lead generation, blogging is the way to go. According to a recent survey, 53% of the marketers with an online business say blogging has become the best way to have customers stay interested and informed.
In the research, most of the people who were visiting blogs didn’t have the time or just didn’t want to read entire paragraphs or pages of blog posts.. Of those who took the time out to discuss the problem, 36% stated that reading bullet points and headlines were far easier and more helpful rather than wasting time reading entire paragraphs.
2017 was a big year as almost 50% of the market were blogging to help their marketing campaigns. This has meant a large increase in traffic and leads. Blogging has become a top priority for the rest of the market that doesn’t yet blog so they can boost their promotions and their businesses.
They also discovered that websites with a running blog scored higher than most of their competition. In fact, search engines prefer sites with more indexed pages, as it means more information and resources for the search engines and also for the readers.
Providing a site that has a lot of quality information, it's helpful to their visitors and, in return, search engines ranked these sites higher.
Whether your site is about traveling or about your small business, having a blog means you can post anything from your services to the latest information that your clients will find useful. Reviews are another great use for blogs. You can find app reviews, like the WhatsApp tracker, hotel and food reviews on many sites.
Blogging is the future, and the future is now as the market shifts to enhance user experience on their sites.