You must have heard about email marketing in your office, in a meeting, on the internet, and at many other places.
It is said that email marketing is used to enhance business communications and target appropriate audience. And the best parts are that it is cost-effective and easy to reach out to your potential customers.
We will discuss!
Email marketing is known as a process in which a company sends emails to an individual or a group of people about their business, launch of a new product, or about an upcoming event.
Moreover, emails that talk about an advertisement, request for business, a sale or donation solicitation, or other communications are also considered email marketing.
The purpose of email marketing is to develop customer loyalty, trust in the company or the product of the company, or just to tell people about the credibility of the product to increase the number of paying customers. It is considered the most effective way to stay in touch with your customers and promote your blogging business.
Email marketing does have an exhaustive list of benefits in which a company can reach its target audience without the help of print media, TV, or radio ads. However, with the help of email marketing tools, companies can have a complete list of its target market and can send attractive emails to them. The emails may include newsletters and others that may convert the viewers into the regular customers.
An email marketing service is used for sending emails and transforming them in a way that adds more customers to your blogging business. Their sole purpose is to help you build your customer base and increase loyalty with the least possible expense and in the most effective way.
Let's discuss three of the most popular today.
Getresponse is one of the top 3 email marketing tools. It has more than 350,000 customers in 182 countries. It's easy to use and is available in 20 different languages.
Mailigen is another email marketing tool which is trusted by bloggers. According to Mailigen, they identified a gap in the email marketing provider market. The teams of Mailigen excel in making difficult things easy.
Benchmark was started with a small office in medical building with three people and one desk. But it grew very fast. It is liked because it offers online marketing tools, right at your fingertips. It allows you to have the best relationship with your customers and grow your business.
In most cases, the very first thing you think about is the price of the product you are going to buy.
GetResponse has four different packages depending on the size of your current email list.
Mailigen offers 6 packages to its customers.
Benchmark has 3 packages.
After looking at the above descriptions of pricing, Mailigen’s first package charges the least.
Autoresponders are considered an essential feature in an email marketing tool because it allows you to send emails to their customers automatically based on what day you want to send it after they subscribe. So, you do not have to worry about sending emails because the autoresponder will take care of it.
GetResponse has "Autoresponder 2.0" which is the latest version of autoresponders. It allows you to send emails to your subscribers and build your customer base.
Mailigen also has autoresponders so it also helps in running email campaigns and sending automatic emails to your subscribers.
Similar to Mailigen, Benchmark doesn't have the feature of "Autoresponder 2.0" but it does let you upload up to 8 autoresponder emails. You can schedule the emails for whenever you want.
When we critically evaluated the 3 email marketing tools, we found that GetResponse has the best and the newest version of autoresponders, which gives GetResponse an edge.
This feature allows you to make your emails look more attractive so that your customers enjoy reading them. Moreover, it also helps in designing emails that can be easily opened and read on any device.
GetResponse has the email designing feature which allows you to develop your own templates.
On the other hand, Mailigen has Responsive Drag and Drop Email Template Editor in which you can create emails effortlessly.
In Benchmark Email, you can develop attractive emails for iPhones and iPads. Moreover, the icons are now 60 pixels larger so mobile users can easily read your emails.
Getresponse has the most features in responsive email design. However, the other two also have a number of valuable features. It depends on what you need.
As you must know, editing is one of the important components of any email marketing tool.
GetResponse and Benchmark allow you to edit your emails.
As the name illustrates, this feature is used to make your emails stand out in the inbox of your readers. It helps you to add graphics to your emails to brand your blog for your customers.
GetResponse offers more than 500 newsletter templates. It also has some sample email templates to help the beginning blogger.
In Mailigen, you can create custom HTML email template designs. Moreover, the manager in Mailigen will help you create a personal email template for you.
Benchmark also has this feature and helps you send professional-looking templated emails.
So, all the three email marketing services have HTML Email Template designs. But GetResponse’s templates gallery has more email templates.
Head over to each website to get more info about these services.
I have used GetResponse for over 2 years and have been very happy with it. I prefer GetResponse because of its varied features and delivery dependability. Check it out if you are looking for an email service or for a change to your current service.