Content Marketing is probably the most effective among all digital marketing campaigns. Content is King is a well-known phrase and is extensively used as a buzzword.
Content-based marketing is about creating free content to appeal, attract and convert prospects into customers. It is important to understand that the content you broadcast reflects what you sell and the culture of your business.
You use a combination of words to educate people to make them understand your brand, its message and its offerings. 60% of firms struggle to produce content consistently, and 65% find content curation to be a challenging task especially engaging content, according to Zazzle Media.
Content depth is gauged by the skilled coverage of a wide range of subjects around a specific topic. It has been a chief ranking factor since 2010 when Google’s MayDay update made a note of articles being too thin, which led Google to penalize these articles.
Ten percent of a user’s daily-search needs are for more in-depth content – which is a true reflection of the growing popularity of in-depth content – according to research.
Content depth isn’t just about enhancing rankings; it is about serving your customers at the optimum level. Catering to customers’ queries in a comprehensive and thoughtful manner develops the reader’s trust and establishes the business as an authority.
How In-Depth Content Can Help a Blog
Here’s how in-depth content can help your blog in the long haul:
Boost Brand Reputation
Content creates a bridge of communication between customers and your business. The strength of this bridge depends upon the quality of the content on display. Great content will help you build trust with your leads and customers. The more value your content yields, the easier it will be to build a trustworthy relationship in your target segment.
Similarly, good in-depth content also can cultivate a reputation for the brand. It makes it easier for your viewers to trust your brand. Building this relationship is crucial for the success of any business in today’s digital era.
The competition among content producers is at its peak right now. This is one reason why the role of content software application has amassed such success over the years. One such company is PageOneTraffic, which is a content marketing software company. Their most popular product is the content software application called “Designrr”.
This company understands the complexities involved in fresh content creation. So it has realigned its content clients to boost traffic and to target a new audience.
If your content-creating department is having trouble producing quality content, we recommend investing in a software which meets your respective budgets.
Good Source of Organic Search (SEO)
When you browse and type a keyword or a sentence on Google, this search engine platform brings you the most relevant set of information relating to your search query. Curate professional content with the purpose of disseminating valuable information to your intended audience rather than a useless copy which serves no purpose.
Google recognizes if your content is meaningful and consequently will rank it higher in the search results. The algorithms of search engines are quite variable, but as long as you consistently curate content which is both informative and relevant, your site has a chance of ranking higher on search engine platforms. It is also important to understand that your content needs to be constantly updated if you want to keep crawling on search engine platforms.
Content & Conversions
Quality content and conversions are directly proportional to each other. People respond to content with which they can connect.
- Content marketing provides conversion rates almost 6 times higher than other digital methods of marketing. (ABG Essentials)
- 61% of users in the United States decide to make a purchase, after reading recommendations on a blog. (Content Marketing Institute)
- Video content has proven to be instrumental, as it can help provide a great ROI and significantly boost conversions, according to 72% of businesses surveyed. (CrazyEgg)
The role of high-resolution images and video content has been on a consistent rise..
Rolex has been good in conveying the quality of its mega brand by the vibrant use of excellent photography which radiates quality.
Content marketing plays a vital role in improving conversions as it facilitates the connection you have with your consumers.
One should realize that you build not only trust with your clients but also encourage conversions by giving customers the information they require making an educated buying decision.
To take maximum advantage of your content for conversions, it is imperative to include a clear call-to-action (CTA) guide. Your CTA guide will entice the user into the buying process. The easier you make the CTA for your customer, the higher the probability of their conversion.
Trello has done this well: it has come up with a persuasive copy and button text which stands out against its all blue background. The striking contrasting colors make their CTA prominent and easy to locate. They are clear in their approach as there is nothing to distract you from what they want you to do next.
Content marketing is all about using the content to attract and keep visitors, eventually turning them into your base of customers. As a successful marketer, focus on in-depth content which satisfies the needs of your intended audience. This requires out-of-the-box thinking can help any business prosper.
Sohail Rupani is a senior SEO Strategist at a Local SEO Company Orlando PNC Digital. He specializes in SEO and SEM techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates