Let me guess:
I bet it started out like this…
You began reading some blogs regularly, maybe even this one, and you thought “Hey, I could do that! I can start a blog”.
You were full of excitement and plans. You picked a topic that seemed interesting, bought hosting and
cursed struggled for a week trying to get your blog to look like the demo.
You wrote three blog posts that first month…
…or maybe even 33 posts in the first six months.
And then the thought finally hit you:
“Now I want to start making money with my blog”.
But Here’s The Kicker
You made a BIG mistake
When you started your blog, you thought that the most important decision you’d make was:
…what you’d write about.
…or the name of your domain.
…or having a great-looking website.
I hate to tell you this:
You Were Wrong
The most important decision you’ll make as a blogger is what your business will be.The most important decision you’ll make as a blogger is what your business will be.Click To Tweet
The missing piece in almost every blogger’s plans is just how you will earn money consistently over time.
But don’t worry. You and your blog can be rescued.
You can create a plan to make money with your blog…
…even if you have never sold anything before.
The first step?
Listen To Your Readers
Your goal is for your readers to see you as a trusted friend and a valuable resource. Before you sell anything, you need to build a relationship first.
And the key to building that relationship?
Focus on your reader’s needs.
When you can put yourself in their shoes…
…you can understand exactly what they want and how to deliver it to them.
Find Online Conversations
In order to really understand your readers’ problems, you need the hard data that they will actually provide to you themselves.
You need to listen to the conversations they have online.
The easiest way to learn about your audience’s thoughts and feelings is through:
- blog posts
- blog comments on other blogs
- forum postings
- social media sites
- Amazon book reviews
Even better, you can ask for the specific data you need by directly asking your readers to take a few minutes to give you feedback.
Online surveys are easy to conduct these days, and there are free tools, like Survey Monkey, which walk you through it step-by-step.
Understand Their Problems
So the key is to listen closely to understand their problems and desires. Selling isn’t about forcing a product down anybody’s throat.
In fact, you’ll be far more successful in the long run and make more sales if you take a completely different approach.
When you empathize with your audience, you can create a marketing message that resonates with them and shows that you’re a responsive blogger that listens and cares.
You can then offer the products and services that your readers are already actively seeking, rather than trying to convince them to buy products they never wanted in the first place.
It’s Never Too Late
Start by listening closely. See what your readers are thinking, feeling and saying while you cruise around the web this week.
It’s never too late to turn your blog into a business.
And if you’re ready to get serious with an action plan. The Profitable Blogging Simplified course will be starting later this month.
Click on the button below to get on the list and find out about it first.