Are you scared of making money from blogging and being called a ‘sell out’? Maybe because of the negativepress about bloggers and advertising.
The recent Visit Canberra tourism marketing campaign The Human Brochure sent mass media into a spin and saw them publish articles printed in many of the major Australian newspapers which raised the question of blogger ethics, implied that Canberra paid people to “like” them and suggested that bloggers will do anything for money.
In case you haven’t heard of The Human Brochure or Canberra, let me fill you in.
Canberra is the capital of Australia. True story.