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Everything You Need To Create An Expert Roundup Post

If you’re a new blogger, one of the things you need most is more blog traffic.

But, unfortunately, one of the hardest things to get as a new blogger is more blog traffic.

How do you get people to come to your blog when you’re just starting out?

One of the best ways to increase your blog traffic and build relationships with other bloggers in your niche is to create a roundup post.

Roundup posts do take a while to put together, but luckily for you, I’m about to break down everything you need to do to create a roundup post that will get you a lot of traffic - even if you’ve just started your blog.

Psssttt...

It's the first thing I get my new clients to do!

What is a roundup post?

In a nutshell, a roundup post is a compilation of expert answers to a single question.

Roundup posts are very valuable to readers because they get many expert opinions in one place. The post brings in traffic because many of the experts will share your post with their audiences. You also build relationships with the experts because you’ve featured them on your blog.

Now I’m going to dive in and show you exactly how to create a roundup post for your blog.

Step 1: Choose a question your audience is dying to read about

The key to writing a successful roundup post is choosing the right question.

Think about your audience and what their pain points are. Then choose a question that directly speaks to their pain points.

Don’t ask a yes or no question, because you want your experts to write detailed responses. And if you can write a question that gets them to tell a story, your responses will be much more interesting.

Roundup post question starters:

  • What is the biggest mistake you made when you first started…?
  • What is the best thing you’ve done when it comes to…?
  • If you could change one thing about how you… what would it be?
  • What is your number one tip for …?

You’ll notice that all of these question starters ask the experts to tell you ONE thing. Remember, experts are busy, so you want to make it as quick and easy as possible for them to answer your question.

Step 2: Create your list of experts

You are now going to compile a list of 10+ experts to email your question to.

Remember, not all the experts will answer, so put enough names on the list that you’ll still have a good number responses even if some people don’t get back to you. At the same time, keep in mind that the more responses you have, the longer your post will take to put up. So don’t ask 50 people if you don’t want to spend hours and hours putting your post together.

When compiling your list of experts, choose bloggers that have larger audiences than you do. But don’t just approach bloggers with huge audiences, as they will be likely to reject your request for the roundup post. Ask a few really big bloggers, but also ask experts with medium-sized audiences that will be more likely to respond to your request.

You can find your experts by:

  • Googling “Top [YOUR NICHE] blogs”
  • Searching for other roundup posts in your niche and seeing who participated
  • Asking your readers (if you have them) whose blogs they read

Once you create your list, write the names and email addresses down in a spreadsheet so that you can keep track of who you’ve already contacted.

EXPERT TIP: To find your experts’ email address, go to their “Contact” page. If you don’t see it in the top menu, scroll to the footer. Most bloggers’ contact pages are listed there. Or you could just try http://blogname.com/contact.

MY PERSONAL RECOMMENDATION FOR YOU  How to Create Your Irresistible List Building Freebie (before lunch tomorrow!)

Step 3: Create a Google Form for them to submit their answers

Go to Google Forms and create a simple form with the following:

  • The question
  • Name
  • Twitter handle
  • Website
  • Short bio

Then set it up to feed into a spreadsheet.

Now, all of your answers will be nicely organized so that it will be easier to put your roundup post together.

Step 4: Email your experts

Once your Google form is ready to go, it’s time to email your experts. Make sure that you give them plenty of time to answer your question before the due date.

Here is an example of what you can email them:

Subject line: Quick question

Hi [EXPERT NAME],

I’m [YOUR NAME] from [YOUR BLOG] and I am doing an expert roundup post about [ROUNDUP SUBJECT]. I highly value your opinion, and I would love for you to participate in the roundup post.

If you could fill out this Google Form [LINK] by [DUE DATE], I would really appreciate it.

Thanks in advance,
YOUR NAME

To make this as quick and easy as possible, add the template into your Google "canned responses", or copy and paste it into each email, and change the expert name, and send it out.

When you get responses back, make sure to email your experts and thank them for their responses, and then tell them when you are going to publish the post.

Step 5: Put your post together

For each expert in your post, include:

  • A headshot (you can grab it on Facebook or LinkedIn)
  • Their Twitter handle
  • Their website address
  • Their answer to your question
  • Their 1–2 sentence bio
  • Optional: A click to tweet pulled out of their answer.

Examples of well put together roundup posts:

110 Top Bloggers And Entrepreneurs Share Their Most Successful Social Media Action

25 Valuable Lessons from Seriously Successful Writers

35+ Bloggers Share Their Top Secret Strategies for Google+ Traffic

Top 60 SEO Quotes of 2016/2017 

17+ Experts Suggest "3 Blogging Mistakes Bloggers Always Make & How to Fix Them"

Step 6: Email your experts and let them know the post is live

On the day you publish your roundup post, make sure to give yourself time to email all the experts to let them know you’ve published the post.

You can use this template to email them:

Subject line: The roundup post on [SUBJECT] featuring you is live

Hi [EXPERT NAME],

I am emailing you to let you know that I just published the roundup post on [SUBJECT]. Thanks again for your response. I know it will be a big help to my readers.

If you’d like to check out the post, here’s the link. [LINK]

And if you think it would be helpful for your audience, here’s a tweet you can copy and share with them. [Tweet with the link, your handle, and your roundup headline].

Thanks again,
[YOUR NAME]

And when they share your post, be sure to thank them!

if you are too busy and you can't afford to spend so much working on a roundup post, you could reach out to an expert in roundups. Minuca has done several great (and well-read!) roundups for me.

Now that you have everything you need to create a roundup post on your own blog, go out and make it happen!

You will be amazed at how much traffic you will get and how many relationships you will build.

What’s your idea for a roundup post? Share in the comments below.

Everything You Need To Create An Expert Roundup Post

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80 comments on “Everything You Need To Create An Expert Roundup Post”

  1. Hi Sue,

    What a joy to be here again.

    This is surely a great guide or let me say a check list for a roundup creator.

    You very well put together everything one need to create such a post,

    How nice it would have been if you wrote this few months back,.

    In short I troubled a lot without knowing some vital points mentioned in this post,

    But still I can very well relate to most of the area you covered.

    Yes, it is indeed a tedious job, but following these steps I am sure one can make it more easy,

    A well written piece, I really missed some of the things mentioned in this while I was creating my roundup posts

    Thank you very much for this share,

    Keep writing

    Best

    ~ Philip

  2. Hey Sue,

    Nowadays, the bloggers are focusing on expert roundups and it's quite helpful to drive more traffic.

    Some people just drop an email with no value and ask for the suggestions. Not all experts reply so it's important to keep the list up.

    Thanks for sharing with us.

    ~Ravi

  3. Expert Roundups are the ultimate win-win-win scenario: readers get a lot of useful tips in just one post, the host gets a lot of traffic, while his/her guest can enhance their reach 🙂

  4. Thanks for putting this awesome guide together! I've been thinking of doing an expert round up for a while but wasn't sure if there was a correct way to approach people- like a secret handshake or something 🙂

    Thanks Sue!

  5. Hi Sue,

    Roundup posts are really helpful to build a relationship with expert bloggers and reach more audience with the help of their influence they have in social media platforms.

    From long time I thinking about doing the roundup post on my blog but I was not aware how to go ahead and complete the task.

    This guide really helped me to understand the basics about doing roundup posts and the templates are good to use, thanks for sharing this valuable information, see you soon with another article.

  6. Hi Sue,

    Thanks for the kind compliments and quick response,

    yes, it is time to do another one! 🙂

    In fact another one is on the anvil and am sure this post is indeed a great help for that.

    Thank you very much for the timely post.

    May you have a great and profitable day.

    Best

    ~ Philip

  7. Thanks Sue for such an important post. While you really organized and articulated the information very well, what was most insightful for me was your advice regarding how to work with experts. I know that if I carefully follow your directives, I have a to lot gain from these experts and how working with them will help my website. Thanks again!

  8. Great insights Sue, if done well Expert roundups can really expose your blog to the next level.

    And just to add on, doing follow up to experts who didn't respond can increase response rate.

    Cheers

    Bill

  9. Sue,

    Woah. This post was incredible! This totally helped me understand how to make a round-up post featuring genuine experts. You even included sample scripts I can use?! I am so happy with you right now. 🙂 Thank you!

  10. Sue,

    Thanks for this SLAM DUNK of a post! Expert round-ups are critical to SEO regardless of your niche. If you're in a vertical with any kind of experts at all, leveraging them can help drive traffic along with links to your site. I've seen these work time and time again. Thanks for spelling out a step-by-step process for people on any marketing level to go out and make it happen!

  11. Hey Sue!

    I love the idea of using a Google From to collect the answers for a roundup!

    I can't believe I haven't thought of that.

    I'll have to try it out sometime.

    Great tips!

  12. Ok.....thanks for writing this post, Sue, I am going to do my first round-up post on the theme of self-love and self-care. I need to do my research but top of head, maybe top self-love books or blogs or even videos. Not sure yet, but definitely feeling inspired and ready to move forward and do a Round Up Post. Thanks for the guidance and check-list of resources.

    1. So glad that it helped, Ntathu!

      I appreciate your comment. Send me your roundup when it's done so I can share it on social media.
      Sue

  13. Thank you so much for this, Sue!!! I watched your webinar yesterday (took a TON of notes!) and this really helps visualize what you were talking about. I totally appreciate you writing this out.

    Lynn

  14. Hi Sue,

    Great post as always! Roundup post is an awesome way to get exposure to a new blog.

    I love to read a roundup post because in a single post I can get lots of expert ideas from experts.

    I was planning to organize a roundup post on my blog and this post gonna help me in that.

    Thanks for the sharing. 🙂

    Umesh Singh

  15. This is exactly what I've been looking and waiting for. As always, Sue, you're fantastic at delivering what your readers WANT AND need.

  16. Nice post, Sue! Roundup posts seem the order of the day, and I get quite a few requests. As you mentioned, the request email is so important. Most people omit to mention who they are and what they do and why I should respond.

    I've seen those examples you included and they're great. Minuka has been prodding me to do a roundup post. I've done them before and they are definitely fun to put together.

    Love to you!

  17. Hey Sue,

    Our goal for creating expert roundups shouldn’t be purely for SEO gains, but moreover for helping to make some new connections in our industry and to build our blog community.

    We can also gain a lot of credibility and authority with our expert roundup posts, especially if the folks contributing to our posts are truly experts in their field. Roundup blog posts essentially take handfuls of content which we haven’t written and assembles them in a logical and meaningful way. They can consist of three general categories, listed in order of the value they can provide to us and our audience, our topic is the most important part of our post, the foundation upon which everything else will build. It’s got to be good Otherwise, no one will click and few experts will respond to our request for comment. Thanks for sharing your thought with us.

    With best regards,

    Amar kumar

  18. Hey Sue, how are you?

    This is a great step by step guide.

    I published my first ever expert roundup at the start of this year actually and it was a small success, and you're definitely right about how these wonderful posts can help new bloggers drive traffic, build new connections and add some solid authority to their blogs.

    I think you have to be well organised to make your expert roundup successful, it's a lot of work and takes a bit of time, but definitely worth it.

    I personally use my own templates created in excel for organising, contacting and following up participants, which I can save for later and use again. Your tips here are spot on Sue, great stuff!

    Regards, Fabrizio.

  19. You are inspiring to give roundup posts another try. I don't think I had very good questions during my first go. Thanks! 🙂

  20. I often write roundup posts and what I do is finding a topic first, and then find related post to integrate to the post.

    You know, roundup posts will have many outbound links. So to make it looks good, I always write a few sentences to tell users about each link. It will make my article more interesting and longer.

    In the end, I have a great roundup post, not only with a lot of links but also with a lot of words.

    What about you?

  21. Hi Sue,

    Great post. Expert roundups are the best way of increasing your blog's traffic and connecting with other bloggers.

    I wouldn't use a google form. I saw some bloggers posting on facebook groups the link to a form containing the question for a roundup. The problem is that anyone can answer and although the authors are happy to get a lot of answers quickly, the participants aren't so well targeted anymore.

    Creating an expert roundup that drives a ton of traffic requires a lot of work and time but the results are fantastic.

    Thanks for mentioning me!

    Minuca

  22. Hi Sue,

    I question in some bloggers Fb group for creating Roundup blog post and how they did it. But, None of them give me is a right guide to do it and also I got only few reply.

    Now, This guide helps me to understand how to do it.

    Thank you, Sue

  23. Awesome Post Indeed 🙂 I have done one round up from the top experts but i failed to execute some steps. But now after reading your Guide i'm sure i can make an nice roundup and publish it on my website. Thanks for the Share 🙂

  24. Hey there Sue!

    It's been a little while...

    How are you?

    I like the tip about using Google Forms. I've put together two expert roundups. The first time, I did it all through email. The second time, I used Google Forms. Needless to say, the second time went much smoother despite collecting almost double the responses.

    Also, I am surprised at how many people who create a roundup post don't bother to email the contributors when it is published... seems strange to me.

    Great topic for a post!

    Brent

  25. Great Idea Sue, It is going to be my next post and I will come back to you once again.

    Thanks for sharing such a very informative post.

  26. Hi Sue!

    Definitely a very helpful article on Expert Roundup Post for me as a newbie! You explained every point very clearly. Really, i loved the "Template" you provided in this post!

    Anyway, thanks a lot for an awesome post!

    Keep it up!

    Happy blogging!

  27. Hi Sue,

    This is just another amazing post. It is yet a well-written piece with the accurate templates we can use to email the experts. I like the idea of Google Forms, it'd be an easy way for experts to fill it and it will also look more professional 😉

    Your post always mesmerize learners.

  28. Hi sue Anne,

    i think round up post is for expert only. And it is best thing for them to increase their traffic..

    Regard:

    Maqbool Azam

    1. I disagree, Maqbool. I've had brand new bloggers do a roundup on their 2nd month of blogging and get great experts to particpate.

      Thanks for your comment.
      Sue

  29. Hi Sue!

    I have just began collating information for the first Expert Roundup Post on my business blog.

    In my own, I asked, "Why Most Bloggers Find It Difficult to Make Money from their Blog."

    So far so good, most top bloggers and SEO experts I contacted have started responding.

    I'm hopeful you will find time to respond to the tweet I mentioned you with the title and handle, @ebusinessroom.

    Thanks for sharing this. I will get a Google form to make my pitch more professional.

  30. Thanks for the informative post, Sue!

    I am currently doing my first roundup post that includes other freelance writers like myself, but also bloggers that are making a full-time living from their blog or side hustle.

    And this post was quite helpful!

    I was wondering how you would approach the subject of them sharing the post with their audience - I like your idea for that.

    Your posts are always so well written, and I always leave having learned something new. 🙂

    Alee

  31. I have never done a 'roundup' post and today I am about to embark on a couple.

    Your post will be my guide.

    I really appreciate the detail you have put in this article...

    daveM

  32. Hey, Sue,
    Expert Roundup post is the amazing thing which I have ever seen, you have explained it accurately and I would also like to create these types of post.

    Cheers!!

    1. Go for it, Susan! Let me know when it is published and I'll share it on my social media channels.

      Thanks,
      Sue

  33. Hi Sue,

    Thanks for this.

    I need to try a roundup using Google forms. I haven't tried that yet.

    I would love to know if experts are more likely to submit the Google form than respond via email.

    1. Good question - I haven't seen any info on that. I would try it and do your own 50/50 A/B test with a form and with email.

      Thanks for your comment!
      Sue

  34. Hi Sue,

    It is really nice and informative post,

    Reason behind writing this comment is i can improve my blog traffic easily applying this method , so i want to say "Thank you "

  35. So unique.I like all point in your post and your articles are so easy to understand because it is written in so easy language and it really helpful for me.

    Thanks for this wonderful post, I will pass it:)

  36. Hello Sue,

    Great tips as always. Co incidently I have your mind likely. I have done all those things you've mentioned here. Thanks for a beautiful post.

    I personaly consider if an anoutreach email is short, concise and relavent, then it is expected to get response even from Sue too... 🙂

    Anyway I have received great responses from influencers and bloggers for my roundup post by following these tips.

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