A great homepage is like a strong first impression – if visitors like it, they’ll remember your site for a long time. A homepage can make or break your blog – newcomers can either leave immediately or become regular visitors.
If you decided to improve your homepage, you’re in the right place. Keep on reading to find out how you can make a stunning homepage to grow your readership.
Important Things To Consider Before Making Your Homepage
Before we start, let’s discuss what to keep in mind first. A homepage works like a good introduction. When you meet someone for the first time, you will typically tell them who you are and what you do. In most cases, you will have to introduce yourself in relation to them.
Therefore, there are two main things to consider when creating your homepage: your blog’s content and your target audience.
Your Blog’s Content
If you’ve been blogging for a while, this shouldn’t be a problem for you. However, if you’re just starting out, you have a lot to think about. Let’s begin brainstorming what your blog will be about.
Nowadays, there are blogs about nearly everything. You can’t simply write about your passion and get clicks. If you want to stand out, try to find a gap in your desired topic.
- What do you do better than most people?
- What are people looking for that isn’t extensively covered yet?
- How can you provide a unique solution to a common problem?
These questions aren’t only useful for determining your content. They can also define what to put on your homepage.
Next, think of a good blog name. If you want people to remember your blog name easily, create one that is short, catchy, and memorable. Make sure it’s relevant to your content. If you need help, click here to check out some great blog name generators.
Your Target Audience
After deciding on the content, let’s move on to who your blog is for. Why does the target audience matter? Knowing your market can help decide what information and elements should be on your homepage.
Say you’re writing about tips for young parents. You must think about a headline that can make them stay on your homepage and explore your blog. Maybe something like, “The Journey to Connect with Your Kids Starts Here.”
Furthermore, you must decide on the visual elements and calls-to-action that can appeal to them.
A good homepage should describe how you can serve your readers and what they should expect from your blog. To make such a page, you have to know your audience.
What To Include On Your Homepage
Now, let’s talk about what to display on your homepage.
Typically, a homepage should have all or most of the following:
- Headline – a brief description of what you can offer in your blog and how your visitors can benefit from it.
- About Section – your introduction to the visitors.
- Navigation Bar – links to help readers navigate your blog.
- Popular Posts – a selection of your most-read posts.
- Recent Posts – a collection of your latest content.
- Categories – classification of your posts based on its content and type.
- Social Media Handles – links to Facebook, Instagram, YouTube, etc.
- Social Proof from Readers or Business Partners – testimonials from your readers or people you have worked with.
- Call-to-Actions – buttons that lead visitors to wherever you want them to go.
- Opt-In Forms – a signup form for your email list, online course, newsletter, etc.
Depending on your preference, you can include all of them or just the most relevant ones.
The best way to decide which elements to include and which should be highlighted is to decide your main priority. What is the primary purpose of your homepage? Is it to get new subscribers? For new visitors to explore your page?
Once you’ve made your decision, choose the elements based on how they serve your most important objective. Also, consider how you can take advantage of each of them to make your homepage more credible and attractive.
Add other elements as well if you want to. If you have a merchandise line, you can have a segment on your homepage for your product display.
Let’s Get Designing
You’ve thought of what to include on your homepage. Now you just need to put everything together!
Creating the Layout
A stunning homepage should simply be attractive and serve your main purpose. Therefore, think of the most strategic way to arrange your elements.
The easiest way to plot your homepage is by putting your headline with your primary call-to-action on top. Then the rest can follow below according to your priority.
Let’s look at an example. When you visit Marie Forleo’s homepage, you will come across the headline below. It gives a hint on what she does, which is inspiring people to read her blog.
A popup with a call-to-action will also appear. Do this for your homepage if you want to immediately convert new visitors.
As you scroll down, you will see her about section and some information on her blog. You will also find testimonials from her readers. These elements still align with her headline.
As you can see, her homepage aims to give brief information on who she is, what she does, and why you should subscribe to her. She puts her headline on top for a quick glimpse, which prompts visitors to explore her page as they scroll down.
Picking The Visual Elements
Let’s also not forget about the design elements. These may include your theme, typeface, widgets, color palette, and images. Make sure the design reflects your personal brand, but remember that you have an audience to cater to.
In any case, research your target demographic’s visual preferences. Additionally, do some experiments to gauge your audience’s response.
Take a look at the following homepage from The Suitcase Entrepreneur.
Here, the predominant color is blue, which is usually associated with trust and reliability in businesses. Meanwhile, the call-to-action is in orange, which stands out from the rest of the text. The headline and the description are also spaced for readability.
Testing Your Homepage
The journey hasn’t ended yet. Once you’ve finished creating your homepage, test it for the following aspects:
- Clarity – your audience understands what your blog is and what it aims to do just from the homepage.
- Page Load – the quicker your page loads, the likelier your visitors will stay.
- User-Friendly Navigation – make sure people can navigate through your homepage easily.
- Responsiveness – since Google prioritizes mobile-friendly websites, ensure that your homepage can be viewed from any device comfortably.
Remember – a stunning homepage should communicate who you are and what you can do for your audience.
To determine what to include on your homepage, think of the purpose of your homepage. From there, decide the most important elements that should be prioritized.
Design a strategic layout that would best serve the purpose of your homepage. Then pick the visual elements that represent your brand and speak to your audience. Also, don’t forget to test your homepage for clarity, page load, navigation, and responsiveness.
Creating a stunning blog homepage is a never ending journey. You can always change it up as your blog starts growing over time. Good luck!