Want To Make More Money Blogging?

5 Ways to Make Your Blog More Polished

Every half a second, somewhere in the world, a new blog is created. Add this theory to a 2013 figure that put the total number of blogs at 152 million, and one thing is clear: the blogosphere is full to the rafters.

What does this mean for bloggers? The competition is fierce, and standing out is a challenge, to say the least.

how to set up a blog

Great content undoubtedly holds the key when it comes to driving traffic, and – along with design – is the lifeblood of any blog.

However, with so many blogs to compete with, sometimes it lies in the smaller details to really make a difference. With a bit of fine-tuning, you can break away from the crowd and set your blog apart as a serious contender. To polish up your blog with an extra air of professionalism, follow this simple five-point checklist.

1. Does Your Blog Have A Proper Logo?

There is a difference between blogging for fun as a side hobby and doing it professionally to make money.If you fall into the second category, your blog is not just a website; it is your brand.

Regardless of industry or topic, every brand should be represented by a unique, professional-looking logo. Unlike a header, a logo consists of shapes or symbols that do not necessarily include text, although a good starting point for bloggers is to use your initials.

Incorporate them into a simple shape and use a few colors that tie in with the rest of your web design. It needn’t be overly intricate or complex, as long as it reflects the theme of your blog and speaks to your target audience.

If you run a beauty blog, for example, your logo might be feminine and elegant, where if you write for the tech sphere, you might opt for something more futuristic.

2. Is It Easy For Your Readers To Get In Touch?

Something as simple as having clearly visible contact details can make the distinction between a serious, professionally managed blog and an amateur site. As with any business, it’s crucial that customers – or, in this case, readers – can easily get in touch with you, so open up as many communication channels as possible.

In addition to social media buttons, your blog should feature an email address that is aligned with the name of your blog. Many hosting plans, such as those from1&1, enable you to personalize your email address to your domain name, ensuring consistent branding and a professional image. Equally important is that your contact details are easy to find, either on a dedicated page, in the sidebar or within the footer.

3. Does Your Blog Have A Favicon?

A favicon – or a “favorite icon” – is the small square icon that represents a site when it’s open in a browser. If for example, the user has Google open, the famous “G” icon is visible on the left-hand side of the tab. Despite its humble size, a favicon is crucial to the branding of your blog and is a small but significant detail that should not be overlooked. Just like the Google sign, it provides instant recognition of your site and reinforces your brand. Creating a favicon is an extremely simple process: sites such as

MY PERSONAL RECOMMENDATION FOR YOU  Top 10 Writing Apps for Bloggers For 2019

Despite its humble size, a favicon is crucial to the branding of your blog and is a small but significant detail that should not be overlooked. Just like the Google sign, it provides instant recognition of your site and reinforces your brand. Creating a favicon is an extremely simple process: sites such as

Creating a favicon is an extremely simple process: sites such as Favicon Generator enable you to upload your logo as an image and after download the favicon as a file. Without a favicon, the Without a favicon, the generic browser icon will appear whenever your blog is open; whilst this may not seem important, it’s a simple touch that conveys authenticity and professionalism.

4. Is Your Footer Being Used To Its Full Potential?

The section at the very bottom of your site may not seem worthy of too much attention, but a neglected footer will only serve to let the rest of your blog down. The footer is, in fact, another opportunity to enhance the reader experience; many users will scroll to the footer in search of contact details, so display them clearly in an easily legible font. This space can also function as a navigational aid, and should, therefore, feature links to the most important areas of your blog. Given that the footer is somewhat narrow, keep it as clean and visually appealing as possible by leaving plenty of space and organizing each block of information into columns.

This space can also function as a navigational aid, and should, therefore, feature links to the most important areas of your blog. Given that the footer is somewhat narrow, keep it as clean and visually appealing as possible by leaving plenty of space and organizing each block of information into columns.

The footer is, in fact, another opportunity to enhance the reader experience; many users will scroll to the footer in search of contact details, so display them clearly in an easily legible font. This space can also function as a navigational aid, and should feature links to the most important areas of your blog. Given that the footer is somewhat narrow, keep it as clean and visually appealing as possible by leaving plenty of space and organizing each block of information into columns.

Given that the footer is somewhat narrow, keep it as clean and visually appealing as possible by leaving plenty of space and organizing each block of information into columns.

5.Is Your Typography User-friendly?

A truly competitive blog not only offers plenty of valuable content but presents it in a way that is comfortable and easy to read. Reading on a screen is somewhat more taxing than reading in print, and if a blog is too cramped or the font is too small, users will very quickly move on.

Use a minimum font size of 14 pixels and avoid using colors that are difficult to read – black text on a white background tends to work best. Additionally, ensure there is plenty of whitespace between headings, paragraphs and lines.

Share with us some ways you format your blog that works for you?

Leave a Reply

Your email address will not be published. Required fields are marked *

28 comments on “5 Ways to Make Your Blog More Polished”

  1. A good logo can make a huge difference. Also just a memorable design makes a huge difference in helping you stand out from the huge volume of blogs.

    Our brains are amazing at remembering we have seen something before if it is distinctive. When I notice I am back on a blog I remember with another good post I am much more likely to add it to my RSS feed reader.

  2. I'm so bad at all of this, ha ha!

    - I don't have a logo

    - I only very recently switched from Gmail to a @domain.com email address

    - My favicon is just terrible (Side story: I used a favicon generator that looked like Paint, I drew something random and it looked like a chicken. I was so proud of it that I kept it.)

    - In my footer there is an ad for Wishlist Membership because I use this plugin and it puts that at the bottom. I've been too lazy to remove it.

    - I have no idea what font I'm using, but I guess it's okay-ish.

    I must admit I never took care of these details, simply because I was considering them like that... as "details", and I was more focused on getting things "good enough" to move on and start building something.

    Now that I've built something, I should take care of this. At the very least getting a logo, I'm sure it can be done in a few minutes by asking someone on Fiverr, right?

    1. Totally, Charles! As you start making more money, invest in better graphics down the road.

      I give you credit for starting and keeping with it - that counts more!

      Thanks for commenting today.
      Sue

  3. Hi Sue, thank you for these useful tips!

    I use black ink on a light grey background which is really easy on the eyes. I also have a list of categories (only 3), posts, pages, comments all on the side. However my footer is not well used, sad to say, as I don't know how to amend the footer for the theme I'm using (I'll have to dig into techie stuff).

    1. I didn't have a footer till this year and Krista Rae made it for me!

      Thanks so much for commenting!
      Sue
      Sue

  4. let me add a little to the last one..

    IS YOUR TEXT FORMATING USER FRIENDLY?

    when you write a blog post, before you click publish, always use the preview post option to check if your post is user friendly, that is, if the H1, H2, H3 tags are used in the right way where necessary.. and if you are the reader, how interesting will you be reading that post.

    while doing text formating, you have to consider the following.

    does it have the proper images?

    does it fit in well with the background?

    does your bold and italic text make it interesting or worse..

      1. Thanks sue.. I see you are really doing a great job here on this blog.. Can't even count how many of my hours I have spent going through your posts.. Hope I be like you someday **winks**

  5. Thanks for sharing your five awesome tips Sue!

    And while I love all five tips, # five really hits home for me!

    Because without a doubt, I really need to take more advantage

    of my footer space! Thanks for sharing such an awesome, low cost

    tactic, to improve my results!

  6. All great points, Sue!

    The font color part I found interesting.

    Every now and then, I visit a blog with blue text on a white background... or orange text on a black background... and I can't help but wonder, why?

    The black on white thing you've got going -- as most of us do -- is not only the easiest to read, it's the cleanest and most modern looking, too.

    Also, I see you have redesigned your blog again... it looks freakin' awesome. Nice job!

    Brent

    1. I also come across those blogs, and Brent, and say to myself "What are they thinking?".

      Thanks for the compliment -improving as I go.
      Sue

  7. Stumbled on your site about 2 weeks ago and it has just felt like a gift ever since then. Just trying to start out and you have taken quite a lot of scare from most of my scary... Thank you Sue.

  8. Thanks for the pointers Sue! I struggled with typography when I was starting out because there's just so much to choose from. In the end I prefer clarity over being 'different'. Another point for a polished look is a nice header like yours with a clear opt-in box. It helps the reader immediately connect with the person and makes it easy to get subscribers too! It's clear and spot-on.

  9. I like to know some good free tools for designing logo or can you provide some ideas on how to a design a good logo for your blog.

  10. Oh my goodness! I've learned so much more from this article than most of the other content i read about how to blog in a more affective way. You had me going Ah-HA! the whole time. Some of the tips, i completely forgot. You are a wonderful writer and very clear in your explanations. I'm soooo enjoying reading your blog. I have to step my game up. Following your lead will be a great start for me.

    S.Thomas

    Elygantthings

  11. Hey Sue Ann,

    Interesting article and I'm one that don't use a logo or a favicon. It's definitely a great BrandiNG practice to embed your blog in the minds of your readers.

    The only thing I can say is that I make my blog posts easy to read. This will give your readers a good reason to keep coming back to your blog. Especially if it's mobile friendly!

    Thanks for sharing Sue! I hope you're enjoying your weekend!

    1. Hi, Sherman,

      You are spot-on about easy to read. That is so key to having a blog that connects with your ideal readers.

      Thanks for your comment (as always) and enjoy your weekend, too!
      Sue

  12. A website if missing logo and favicon, it won't attract readers and not impress them. Above all things, an excellent content can do the rest, even you don't have a nice logo or favicon.

    I have visited many blogs that don't have a logo, just some text and there was no favicon at all. But their contents are great and keep me come back over, over and over.

  13. Great tips. Indeed if you do not take the time to polish your website, visitors will not take you seriously either. It is true people come to your website to get information but the look-and-feel of that website will determine whether those visitors will bounce immediately or stay. At the very least a great header image if you do not yet have a logo. Good layout with enough white space makes your website feel roomy, open to the air and light. Typography is that touch that invites readers in your copy.

Get the strategy to take your blog to consistent $1K months with your free guide:

"THE 5 STEP BLUEPRINT TO YOUR FIRST $1K FROM BLOGGING"

PINTERESTFACEBOOKTWITTER
Copyright 2013 - 2018 @ Successful Blogging