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Blog Checklist: The Ultimate Blog Post Publishing Checklist

How would you like a blog checklist, designed to help you with pre-and-post-publishing of your blog posts?

After failing at blogging for the longest time, using a lot of elbow grease, I know for a fact that blogging is not a cakewalk, especially the content creation, bits.

You need to wear multiple hats - all working simultaneously - to be able to create that epic post that makes readers drool over it. And to drive-in traffic.

And to do all of it effectively, there are many critical elements right from on-page optimization to grammar check to content formatting that contribute to making your blog post a success.

blog checklist

However, keeping a track of everything can be an overwhelming task.

BUT, it doesn’t have to be that way.

A simple checklist that breaks down the whole blog publishing, promotion process into easy, actionable items can make your job 10x easier.

That’s exactly what this blog post will help you with.

It’s going to give you one of the most - if not the most - helpful blog checklist.

So remember to bookmark, print and use this as a holy grail of simplifying your blogging process.

It’s going to be awesome.

But before we get into that... I want you to think about this for a moment.

Why do only a handful of bloggers manage to make each one of their blog posts a success, while most others just make it?

How does Brian Dean rank his content so high on Google - almost every single time? How does Neil Patel drive thousands of visitors to each of his posts?

From my 2.5-year long attempt at blogging, and going through a huge learning curve, here’s what I think separates them from others. It is not very complicated. In fact, it’s just common sense.

Here's what they do: Strategy + Effort (a lot of it).

And this checklist is all about efforts. It’s about helping you do what only the top 1% do, consistently.

I want to jolt you out of your comfort zone, and help you leverage your time in a way that gets you better results. Keep you from spending the same time on poor strategy, creating mediocre stuff and failing.

So, let’s begin...

Blog Post “Pre-Publishing” Checklist

Search Engine Optimization

SEO

Check #1 – Optimize for One Keyword

There are many views around keyword optimization. Some suggest optimizing for multiple keywords; since many suggest to limit it to just one main or focus keyword. However, many experts say that it works best when you: optimize your blog post around one main keyword.

Rand Fishkin of Moz.com explains in his article on targeting multiple keywords vs. singular keywords:

It’s also likely that you’ll be competing against pages that are more targeted on that keyword phrase and could lose out if you don’t have that singular, pinpoint focus.”

So to begin with, make sure that you have only one main keyword for the blog post.

Check #2 – Use The Main Keyword and Related Keywords Appropriately

The primary and related keywords must flow smoothly within the post, especially if you want readability to go hand in hand with SEO.

If you under-use keywords, you’d compromise on your SEO. Overuse them, and you’d compromise on your reader’s experience and risk getting penalized by the big G.

So, strike a balance.

Also, remember to use the main keyword in these places in your blog post as a thumb rule:

  • Title
  • Description
  • Beginning of the post
  • At the end of the post
  • At least one sub-heading as header tag
  • Image alt text

And then sprinkle the other related or semantic keywords across the blog post.

On-Page Optimization Resources:

Check #3 – Image Optimization to Rank Images

Image searches can drive a large chunk of search engine traffic to a blog. And if you don’t leverage it by properly optimizing your images, you're missing out on all that juicy traffic that you could otherwise get.

Image optimization is a subject in itself, but there are two image optimization essentials you need:

  1. At least one of your images must have the main keyword as a file name.
  2. At least one image  needs to have an alt tag, at least one with the main keyword.

Check #4 – Select the Blog Post Categories

Categorizing your blog post may not seem important for SEO but in reality, it really is. By properly categorizing your blog posts, you can let search engines easily pick up on the categories, and determine what category it belongs to.

This is especially true if the category is mentioned in the website permalink.

Here’s an example of category keyword in the permalink:

http://www.convinceandconvert.com/content-/publishing-checklist/

It can then direct people to your blog post whenever they type a keyword from that category.

Check #5 – Post Slugs (Post URI)

This is an often neglected check, but it is actually quite crucial. Your post slug is important when it comes to search engines indexing your pages - so much so that it can affect your rankings.

It is also important for website visitors. In many cases, people will look at the URL and determine if it is something they may be interested in reading.

Here are a couple of quick guides to learn how to create SEO-friendly slugs:

Check #6 – Internal & External Links

Adding valuable internal and external links play a huge role in SEO. And while everybody knows this, most do not know how to use internal / external hyperlinks effectively.

I usually try to keep it between 2-4 internal and 3-4 external links / 1,000-word post; however, it sometimes varies depending the blog post. For a post as massive as this, I use more hyperlinks, to provide additional value to the readers.

Few reasons bloggers usually want to internally link to other pages on their website are:

  1. To help with website navigation (especially those search engine crawlers).
  2. To define the hierarchy of a website.
  3. To evenly distribute ranking power throughout the website.

Internal linking keeps blog visitors on your website, improving bounce rate. And keeping them relevant to their anchor text will lead your readers to other posts that are in line with what they are seeking.

Here’s an example of how Brian Dean internally links to his content.

Image Border Editor: https://www.tuxpi.com/photo-effects/borders

External links build your credibility especially if they are high-authority links. They also give the reader more value. So it’s only wise to make sure your external links open in a new tab, though. This keeps your readers from completely leaving your website.

SEO tools are:

Language

Check #7 – Grammar

Seems like it’d be common sense, but many bloggers neglect to check their grammar before hitting that publish button. It’s true and it simply pushes people away from the blog.

As a blogger, trust me when I say this; you may make a grammar mistake from time to time. However, by self-checking, or by using an automatic grammar checker like Grammarly, you can cut the grammar mistakes down to a minimum.

Remember to  carefully review your sentences. Read it aloud to yourself, or use the Dragon Speech Recognition software, and you will catch them.

Also, there are several plugins including Yoast SEO, that let you check the difficulty level of reading your post.

Content

Check #8 – Headlines

Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs.” - Neil Patel

Neil displays a lot of wisdom in that quote. Your headlines can attract or detract readers. It should grab the reader by the eyeballs and say “Read Me!”.

Put yourself in the eyes of the reader… would you read the article you just wrote, based solely on the title you chose? If your answer is no, then you may want to hone your headline writing skills.

Here are a few articles to help you come up with attractive headlines:

Also, here is a new tool that can help with this: the Headline Generator by SumoMe.

Image Border Editor: https://www.tuxpi.com/photo-effects/borders

Check #9 – Central Theme

Examine the best teachers in the world. What do they have in common?

They do not attempt to teach about several subjects at once. It’d confuse their students.

As bloggers, we risk confusing our readers if we delve into various vaguely related subjects all in one blog post.

Stick to 1 central theme, and let it guide the sub-topics you want to talk about. 

There is nothing wrong with offering a plethora of tips or suggestions, but it needs to be tied together by one central theme.

Check #10 – Real-Time Examples

If you are not using real-time examples, you’re missing out. By doing so, you’d be able to better communicate the ideas in your blog post. It makes it easier for readers to understand what you’re saying.

One of the experts of using real-time examples in blog posts is Sarah Peterson of SumoMe. This blog post is a great example of hows she goes about it.

Check #11 – Takeaway

Every blog post should have at least one takeaway, preferably more. The value that readers derive from reading a blog post is exactly that - the important lesson they apply to solve a problem or better their situation.

The takeaway needs to be powerful enough that the reader will talk to others about it, leave a comment asking for more details from you, and have it benefit him considerably.

Sue Anne’s post on mistakes that bloggers make, and how to avoid them, is a great example of a blog post that has multiple takeaways.

MY PERSONAL RECOMMENDATION FOR YOU  How Strategic Use of Color in Web Design Can Increase Conversions

Check #12 – Value

It is imperative that as you reread your blog post, you need to ask yourself what kind of value you are giving to the reader. This will include #11.

Some of the others ways that readers will find value are:

  • Case studies
  • Actionable content
  • Content that solves problems
  • Content that holds additional resources

Check #13 – Call-To-Action

You needn’t have a call-to-action in all blog posts. But you need to have  CTAs in many of them if conversion is your aim.

It could lead them to a capture page in which you get their email in return for your newsletter. Or to a course you are selling.

The CTAs can be subtle, just a link within the text, or you can prominently display your call-to-action between a post.

Check #14 – Be Current and Up-To-Date

I absolutely had to add this check in this publishing blog post checklist.

In multiple instances, I’ve found bloggers using out-of-date case studies and old resources. Circumstances change, some information becomes invalid, some information becomes more thorough. Bloggers need to check and re-check their sources before they publish.

I made that mistake once when I included a product from Yaro Starak that was not one of his current products, in a blog post. Yaro was, however, kind enough to let me know  it to me so I could correct my mistake.

Image Border Editor: https://www.tuxpi.com/photo-effects/borders

Design

Image Border Editor: https://www.tuxpi.com/photo-effects/borders

Check #15 – Formatting

Blogging has evolved. As time goes by, we’ve learned what works and what does not.

These days, it’s become more action-oriented and aim to be easily digestible. In Sue Anne's words, blog rules are based on two simple facts:

  1. It’s become more difficult to read material on a screen versus print
  2. People tend to just skim through when reading on-screen material

Image Border Editor: https://www.tuxpi.com/photo-effects/borders

So you’d want to format your posts for skimmers.

Here are more resources on how to format your blog post better:

16 Rules for blog post Writing and Layout

10 Tips to Increase blogpost Engagement with Formatting & Organization

Marketing

Marketing

Check #16 – Content Upgrade

This content strategy has been proven to increase conversion rates for anyone who has applied it effectively.

For example, SEO expert Brian Dean — one of the early adopters of the content upgrade technique — has found great success with it.

He’s even written about how he’s boosted conversions by offering content upgrades in his blog posts.

Image Border Editor: https://www.tuxpi.com/photo-effects/borders

Content upgrades provide your readers with more value.

It can be you offering a printable download of your blog post, an eBook on the same subject,even a comprehensive course you have developed.

Some tools you can use to offer content upgrades are:

  • Plugmatter Promo BoxPROMO BOX
  • LeadPages

Leadpages

Check #17 – Product or Service Mention

Usually, you can subtly mention a product or service within a blog post. Whether it’s your own product or affiliate’s, it is a great way to pull in personal sales or affiliate commissions.

Just like mentioning my Optin Feature Box in this blog post, it is a great way to promote products without being overbearing.

Check #18 – Influencer Names

Using influencers in your blog posts as references to make points could be really powerful.

What I mean is, when you use influential names within your blog post, those people might share your post, and their followers might visit your website - boosting the traffic.

However, we’re not talking about just a mere mention of their name. It means mentioning them in a noticeable way by talking about their product, or reviewing their website or product or just sharing their thoughts / quotes. You can then share your post with them, and there is a great chance they will share it with their audience.

I recently wrote a guest post on here about monetization strategies, where I mentioned top blogger John Lee Dumas of EOFire. This is the email response I received from him -

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Blogger Outreach

Check #19 – Blogger Email List

A great way to promote your content is to email bloggers within the same niche. However, you do not want to sound “spammy”. Just share content that is relevant to their material, and it will usually be read and shared.

There are 4 types of bloggers that you will want to share your post with:

  1. Those who write similar material
  2. Those who comment on similar material value to the reader
  3. Those who link to similar material
  4. Those who share similar material in social media circles

Social Media

social media

Check #20 – Tweet Power

You already know Twitter is a great platform to share your blog post on. You can reach  bloggers within your niche, without, along with others who are just simply attracted by your tweets.

It helps schedule tweets. We normally set a spread of about 10 Tweets across 10 Days after we publish a blog post.

It pays to:

  • Set Tweets with attention grabbing, and helpful quotes from within the blog post
  • Set Tweets that mention the names of bloggers you have referenced in the blog post

Some great social media tools we recommend are Buffer and HootSuite.

Here are a few resources for you on blog post promotion:

10 Ways to Get the Most Out of Buffer

How to Make Buffer Even More Useful

How to Engage with Your Audience Using HootSuite Streams

General

Check #21 – Author

It’s become an unspoken habit for bloggers to have an author biography section. Even if it is a guest post, readers want to know about the person who wrote the post, and what authority they actually have.

It is important to show a Gravatar image of the author, your name, and a short description of yourself.

Check #22 – Preview

It seems like a no-brainer, but when bloggers are in a hurry, they sometimes neglect this all-important check.

You may have reviewed your article 50 times, but you won’t know how it looks on your blog unless you preview it.

Doing just that before clicking the publish button can save you from simple mistakes in formatting, design, and other small issues.

Check #23 – Downloadable Version

As I mentioned earlier, readers tend to skim material. By offering the post as a downloadable version, you can create more value for your readers.

They can read it on their own time, and will always have a digital copy of your blog post. It won’t just be in a browser tab that they can swiftly close and forget about.

You can use ConvertOnlineFree’s website, or SmallPDF, to offer a downloadable version of your blog post.

Check #24 – Social Media Distribution

In most cases, there are automated methods of sharing your blog posts at all the social media outlets. But, after it is published, you need to leverage the comments to build more focus on your blog and posts.

It is important that after the post is published that you engage with your audience. Answering questions and just showing that you are reading their comments will get them be invested in your blog, and your brand.

Check #25 – Did You Reach Out To Other Bloggers?

This is a reminder of check #19: it is now time to reach out and let other bloggers know about your post.

Here are some resources on doing that:

Check #26 – Repurposing Content

Blog posts can be used more than once. That does not mean re-posting the same piece, but blog posts can be used as:

  • Guides
  • Using the data within the posts for case studies
  • An expert advice ebook
  • Newsletter material

Here are some resources on how to repurpose content:

Check #27 – Email List

Check if your post got sent to your entire email list.

Check #28 – Buzzfeed

Promoting your content on Buzzfeed, is a sure way to gain a lot of traction.

Check #29 – Slideshare

Developing slideshow presentation of your content is another way it can be promoted, to a more visually stimulated audience.

I highly recommend making a slideshow of your expert advice. Just go to Slideshare and upload it, and the audience will come if your presentation is visually appealing, concise, and info-rich.

Check #30 – Link Building

Building links is hands down one of the most important parts of the post-publishing blog post checklist. It is where you personally knock on the e-door of another blogger and spread the word about your blog post.

There are multiple ways to build outside links. You should:

  • Approach bloggers and website owners
  • Provide testimonials
  • Submit to trustworthy directories
  • Comment on niche related blogs

How to Use This Checklist?

Publishing blog post checklist tool

This handy plugin allows you to use this publishing blog post checklist I have provided and develop your own checklist that you are “forced” to follow before you publish your posts. Check it out here.

publish post

Step 1: Download the pre-publishing checklist plugin.

Step 2: Add everything that you decide to do pre-publishing

Step 3: Dedicate time and execute

Conclusion

By following a blog checklist, you can guarantee that your blog posts will be as near to perfection as possible.

Feel free to use this publishing blog post checklist, or create your own. By doing so, you will have a method of posting that is professional, and consistent.

Remember that consistent work shows you are trustworthy, and will get you a loyal readership quicker than if you are erratic and unpredictable.

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64 comments on “Blog Checklist: The Ultimate Blog Post Publishing Checklist”

  1. Hi Sue! This is a great list. I do have a checklist of sorts to check for category, SEO (sometimes), tags, image alt tags, featured image, snippet, etc. Of course, formatting and readability is automatic as I am practiced at writing that way.

    There's a whole lot more here that I probably ought to do! I am always ready to learn new stuff and get very excited about it if it is something I've always wanted to know. I am about to go check out the pre-publish post checklist. It says it was last updated a year ago... hmm.

    By the way - I am iffy about #23 - offering the downloadable version. Most people prefer to save to "read later" or "Evernote" or some such app rather than actually download the pdf, which is quite likely to be forgotten. I know many people confess that while the option for downloading is great, they seldom get around to reading them - simply because they know it is there. Quite like never quite meeting friends who live in the same city, but making it a point to those who visit from elsewhere, or when we visit another place! Maybe it works for some. I generally just prefer to read it then and there and add it to bookmarks to pull up later. I do much of my blog post reading on my tab or phone...so really don't want to save anything there.

    This post would make such a good infographic AND a slideshare post! 🙂

    1. Syed did an awesome job on this post and you gave me two great ideas on how to make it even more awesome, Vidya!

      Thanks so much for stopping by today and leaving such a great commment.
      Sue

    2. Hey Vidya,

      There are many who do have checklists, but I believe most people follow only the common stuff. There are very few who go the extra mile and do stuff that can be more beneficial to them. For example, using influencer names, or spending time on headlines, or scheduling tweets for multiple days or the blogger outreach for that matter. These are the things that contribute bringing results to a blog post.

      Thanks for the wonderful ideas.

      Best,

  2. Hi Syed,

    Thanks for sharing this informative post. I will use pre-publish post-plugin, as it seems useful. I agree that giving Real-time examples makes post look authentic and well researched.

  3. Hi Syed,

    Great post!

    I liked the idea of rechecking the stats and data we present. As a freelance writer myself, this is very essential because any wrong information and my client will be embarrassed because that will be ghostwritten content.

    Wow, I didn't know a plugin like that existed. This is real gold when you manage sub-contracted writers and team members on your blog.

    Thanks.

    -Swadhin

  4. This is a mammoth checklist! And so so useful. Many of these things I do without even thinking about them anymore, but there were lots that I know I *should* be doing every time, but don't.

    Love the recommendation for the Pre-Publish Post Checklist - that's going to be super helpful.

    If you offered this huge post as a downloadable content upgrade checklist, I'd totally opt in for that 😉 (Even though I'm already on Sue's list)!

    Thanks for sharing this info - now I'm off to share it!

    1. Sure Candis,

      It's a handy plugin, it doesn't let you publish until everything is checked in the list. The key to effectively use it is to have a really comprehensive checklist. Good luck with it.

  5. Such an useful post! I go through many of the steps on this list but I'm having hard time connecting with big names in blogging and with those who write in the same niche.

    Social interaction is difficult to me but one needs to get out of the comfort zone to achieve something. So, I'll have to be more active in this sense.

  6. Hi Syed & Sue

    Great checklist. All the points mention here is important for a post and if use properly that work surely.

    Arpit

  7. Awesome post, Syed!

    So many to-do items! Yet all these items are important - and checklists are super helpful - they're simply the best way to get things done! Thank you again!

  8. Hello Sue and Syed,

    Just a very quick thank you for such an epic and useful post - quality always shines through.

    Although I have suspended my blogging for a while, I shall be treasuring this post knowing how invaluable it will be for my future efforts.

    Thank you both - much appreciated.

  9. Wow - this is an amazing checklist! Thank you so much Sue and Syed!! I will definitely be using and sharing this 🙂

  10. Hi Syed,

    Never thought that such a plugin would be available. I normally ust use a notepad and manually check 6-7 points before publishing any post. Having a plugin would be great, even though I don't want to use too many plugins.

    As I said, before publishing any post I take care of 6 or 7 of these points that you have mentioned, mainly the on-page SEO part (and I thought I was covering everything). Need to take care of some of the other points too.

    1. Sourav,

      There's a solution for almost everything, out there. We just don't actively look for stuff. The SEO part that you do is something most others do too, only a few go beyond those stuff, which is where real results lie.

      Have a good rest of the week! (Y)

  11. The post url is something that isn't given enough attention. Also some people even use url shorteners instead of the actual url which is a bad idea. Bad for SEO. And bad for users, as you say savvy users look at the url before clicking.

  12. This is an amazing list that is full of great resources! Thank you for the time and effort that went into compiling this Syed!

    1. You're welcome Lucy. It can take a blog to the next level, in just a few posts / couple of months, provided that it is followed every single time. I promise!

      Best,

  13. Syed, this is a really in depth post full of valuable information. As I read through, I was happy to know that I was following most of the suggestions on this list.

    In regards to Check #23, this is something that I've recently started doing with my longer posts. I offer a pdf version of the post in exchange for their email address. It's works wonderfully!

    1. Tiffany,

      That's wonderful to hear. Follow the other marketing to-dos like the blogger outreach, social media setup, along with the others, and I'm confident that you will see a lot more increase in your traffic / leads.

      Keep it up!

  14. Hey Sue,

    I hate when I don't get notified each time a new post is published on this blog. What really happened this time? Am I not on your list?

    BTW, thank you Syed for such a detailed and meaty post. It's super exhaustive that I don't know what to mention here in this comment. However, I think to grab the "Pre-Publish Post Checklist" plugin you mentioned and try it out.

    I hope you both are ready for an exciting weekend 😉

    1. I do send an email about new blog posts- will check and see if you are on it, Enstine.

      Thanks for featuring Corinne and Eli on your blog!
      Sue

  15. thanks for sharing this I will use pre-publish post-plugin, as it seems useful. today i learn some great things from your article

  16. Hi Syed,

    I was not knowing that there is the limitation to the internal links. 2-4 for 1000 words. And also thanks for the other tips.

    1. I use do-follow links for everything, Melanie. And use CommentLuv Pro, so that my commenters get do-follow links, also!

      Thanks for your comment on Syed's post.
      Sue

  17. Hi Syed

    Very important checklist and each one has its own significance.

    While writing for offline publications we simply have to look into creative aspect of our contents that means to keep in view of readers liking and disliking.

    But while writing for online publication we need to look into what search engines and like and dislike to get higher ranking and make our post read by more than many people.

    Many thanks for sharing this very valuable info.

  18. Impressive post!!!

    30 checklist??? 30× the status!

    I've never come across a well detailed blogging checklist like this one. Normally, all other checklist (including mine) are mostly 10 max, but this one actually carry every detail a blogger needs, both newbies and vets.

    And the most important key takeaway for me are #1, #3, #6, and #19. I sure have a lot of work to complete in those category.

    Thank you, Sue, for taking your time to post this. Very helpful.

    1. That's a great question, Eileen. To be honest, most of it is necessary.

      But to keep it simple this is how I would prioritize it:

      1. While Creating the Blog Post Outline:

      Check#1, 2, 6, 9, 10, 12.

      Check#17: I would decide the products / services to mention

      Check#18: I will add relevant influencers in the outline itself

      A well-planned outline leads to a great blog post. So first create a killer outline. It has to have all the strategic promotional elements in it.

      2. Along with writing:

      Check#16 - plan or create a content upgrade

      Check#19 - Research all the relevant bloggers to contact

      Check#20 - Set tweets and other promotion method if any

      3. While publishing:

      Check#3, 4, 5, 8 inside WordPress

      4. Once Published:

      Check#24 to 27

      The rest, I leave onto whether you have the time to do it or not. But making a blog post successful requires hardwork.

      Good luck with it.

  19. Thanks for writing such a wonderful article. It is very informative and educative too. I personally have followed some of your above checklists (Which I did not have done so far) and it's really help me a lot to nurture my blog and make it more useful to my readers. Again Thanks for writing it.

  20. Hey Syed,

    I just received your email and I made it a point to check it out.

    You've done a great job with this blog checklist. I actually thought about writing a blog checklist for a content upgrade before and you did give me some great ideas of what to add.

    As a matter of fact, the content upgrade which you mentioned helped to increase my subscriber rate. I just started using it this year and I'm very glad I did. I definitely recommend this to everyone who want to give their subscription rate a jolt.

    Also headlines are very vital and Neil Patel is right about the effects of it. Especially when it comes to sharing your links on Twitter. In this case, headline matter a lot and is someone a "sneak preview" of what the blog post is going to be about. So if you know what your target audience is interested in, then you want to make sure you write the type of headlines that's going to at least have them click on your link.

    Thanks for sharing Syed! I hope you're enjoying the weekend!

    1. Sure Sherman,

      Of course, headlines are absolutely important to get those essential clicks. And so are content upgrades for list building. I'm really glad that it's working well for you.

      Thanks for stopping by. I'm glad this gave you some ideas for your checklist.

      Best,

  21. Thanks for sharing such a complete checklist Syed!

    You have certainly opened my eyes to a lot! Thanks!

    And your incredibly practical ideas, strategies & tips,

    prove there is always much work to be done,

    in the pursuit of providing value to our readers!

    This one post is loaded with a ton of potential "how to" blog

    posts and instructional videos! Thanks! And thanks Sue!

    My mind is literally swimming in potential blog post content!LOL!

  22. Amazing checklist! You sure need to make it PDF so that everyone could print it out and go through it when publishing a new post (the plug-in idea is wonderful too!)

    I'd only disagree on the quantity of Internal & External links. It's not the quantity that matters, but the quality. Personally, I always have a lot of links to other people and so do Brian Dean, Neil Patel, and other marketing experts. It won't make your SEO any worse if you have 100 external links per 5,000 words, for example. If the article is helpful to its readers, Google will appreciate it.

    I'd also like to add that you need not only to mention the Influencer Names, but other regular bloggers as well. Nowadays there's a tendency for chasing the authorities, but the authorities don't help just because you ask them to, moreover they receive a lot of such requests that it's simply not possible to help everyone. Regular bloggers supported my post, and it had 3,000 viewers, 93 comments and 859 shares (all of that thanks to regular bloggers).

    1. Hey Michael,

      Glad you enjoyed the post.

      Speaking of the links: Absolutely, Michael! Keeping it less is something I personally prefer, especially internal links, for a better user-experience. Some bloggers have this habit of bombarding the users with their own links in their blog posts, which I think leads to poor reader experience. I'm all for giving relevant, quality internal links, but giving links just for the sake of giving, is something I wouldn't recommend. There's so much great work out there that if you link out to that content, it would be good not only for SEO but also for the readers. They get to read different perspective from different bloggers. And I completely agree we can add as many as we want, as long as they are quality.

      For the influencer names, that's actually a great thought. Now that I think about it, there's been a kind of euphoria around influencers / influencer marketing lately. I know that it could be helpful and it brings results to a great extent, but what you did / suggested is like breaking the stereotype. Influencers are not the only people. There are many hardworking bloggers out there, who can be equally helpful. I'm all game for it.

      Thanks for stopping by, Michael. 🙂

  23. Actually Robin, there isn't.

    It's something that I personally prefer. Partly because I firmly believe that you don't have to bombard your readers with your own stuff with internal links. Plus I think adding internal / external links just for the sake of it won't be that valuable to the readers. It's only quality / authority stuff that you should link out to.

  24. WOW! such a long post!

    You have mentioned most important points to create professional looking blog posts. My view is, the beginning and the end of the blog post must be eye catching. It must be something that make user realize that this read gonna be interesting and at last they must get valuable ideas or whatever they are looking for.

  25. At this time in blogging world call to action and content upgrades are two main factors which play amazing role for getting higher conversion in terms of both email subscribers and affiliate sales also and I also focus on these factors very seriously..

  26. Syed,

    You really brought the heat with this one! Amazing!

    Everyone should have this checklist printed out and next to them whenever they sit down to create or edit content.

    Very impressive!

  27. We all use CoSchedule to improve our content projects to blow our blogs up with traffic, conversion, and hundreds of grateful and loyal readers.

  28. Hey Sue, immensely valuable post for me. My posts are suffering from a quality perspective but this post and the plugin is very useful.

    And I am sure now I can post ultra useful content day-in and day-after.

  29. Choosing a main keyword before writing is a right step. But we also need to find some other long tail keyword to implement in the article. It will help our articles reach more searches and more easy to do link building.

  30. Hey, Syed

    Thanks for sharing important blog post SEO friendly checklist its really helpful for my recently publish blog post.

  31. Wonderful blog post. I took copious notes. Thank you. Our New Year's Resolution is to begin blogging (www.coletticoffee.com/blog). But I do have a question that was not addressed. What is your guideline for blog post length?

    1. Google and the other search engines love over 1000 words. So I usually recommend 1000+ words per post - better posts not as often is the way to go!

      Thanks for your comment and question, Josh!
      Sue

  32. Well explained,

    This post is not only useful for beginners but an average blogger can also get benefits from.

    Big thanks for sharing your ideas.

  33. Now, this is going to sound crazy, but the people over at Insta Builder have just released their new sales page for their "drag & drop" sales funnel creator (the one that over 6000 marketers are using right now)...

    And I have to tell you...

    If you need a "checklist" for your sales funnel (to make sure you are getting the highest conversions possible) you NEED to read that letter.

    I'm not even joking right now.

    Get out a pen and piece of paper, go to the sales page, and go through all 32 of those points.

    If your sales funnel isn't taking advantage of EVERY SINGLE ONE of those conversion boosting tactics... then your funnel isn't performing like it should.

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