So what’s the best way to boost your search engine traffic to your sites? If you said, long tail keywords, you’re absolutely right. Long tail SEO is the quickest way to bring more visitors from search engines like Google.
Long tail keywords generally contain 4 or more words in it. For example: “best SEO practices for beginners” is a long tail keyword that consists 5 words in it. You can quickly rank for such keywords because they are less competitive when compared to short tail keywords like “SEO practices”.
Are you getting me?
Here are few of the reasons to use long tail keywords when creating content.
Long tail keywords quickly boost your search traffic because they are less competitive. Meaning, fewer people are searching for them so you can easily outrank your competitors.
They help you get more authority in search engines for keywords that you are trying to rank for. Enough said!
They generate high-quality traffic. The visitors that use long tail keywords are more purchase-oriented. Meaning, they are looking for some conclusion to close a deal or buy a product. So you can easily increase your website conversions by using long tail keywords.
They help you target more specific audience so you can serve well with your content or products.
Have a look at the following illustration to know more about the importance of using long tail keywords to skyrocket your website traffic quickly.
So are you convinced that long tail keywords are great for increasing your search engine traffic and sales? But do you know how to find really good long tail keywords? Here are few quick tips just for you.
The first thing is, get access to the right tools. They can help you save more time and you can quickly find really great long tail keywords. I highly recommend you to checkout SEMrush to find profitable keywords for any niche. If you’re just starting out, you can use free tools such as Google Keyword Planner, KWFinder etc. They also work well but you can get better results with premium tools like SEMrush or Moz (as they provide more accurate information and used by most SEO experts).
Always focus on finding long tail keywords with less than 1000 monthly search volume so you can easily rank for those keywords even if you've got a new blog. Just make sure to get 1 or 2 quality links for every post you write to get even better results.
Once you’re done with long tail keyword research, create long-form content with around 2000+ words and use your keywords sparingly within your content. Google rewards long form of articles over time. So make sure to use this long SEO strategy wisely to boost your overall website traffic from search engines.
Make sure to update your blog posts frequently. Most bloggers forget about the importance of their existing content. When done right, it can bring you a lot of traffic without spending much time. You can improve your existing posts by building more links, updating it with latest information, deep interlinking, publishing it again on the homepage etc.
The 80/20 rule of content
The biggest mistake most bloggers make while they are struggling to increase their website traffic is this: they create more content.
Seriously, that’s a blunder. What’s the purpose of creating more content when you can’t get more people to read your already published content?
So what can you do instead to get the most out of your content?
Here’s what most experts like Derek Halpern would recommend: follow 80/20 rule of content creation. What does that even mean?
Spend 80% of your time in promoting your content and 20% in creating that content. Let me simplify it for you.
If you spend 2 hours on content creation at an average, you should spend at least 8 hours in promoting that content. Promoting your content is what helps you reach a wider audience.
Without doing that, your content doesn't go viral or attract more website traffic. If you’re wondering about how to promote your content to reach more audience, here are few quick tips for you.
Find forums in your niche. You can do a quick Google search using “your niche” + “forums” to find relevant forums in your niche. I mean, if you use “marketing + forums” search query on Google, it will give you all the marketing forums recommendations like Warrior Forum. Simply join them (most of them are free), start networking with other people by commenting on their links or posts. Sooner or later, you’ll start building a network using forums whenever you promote your content.
Repurpose your content. Once you are done publishing your textual form of content, turn it into infographics, eBooks, videos and other ways. The more promotional channels you use to repurpose your content, the more traffic you can attract to your sites. It’s as simple as that.
Make sure to link out to other bloggers while creating content. That way, you can reach out to them after publishing it. Many bloggers will be glad to promote your content or even link back to your content if they find your content informative. That means you can attract both traffic and links apart from building relationships with other bloggers in your niche.
Don’t forget the importance of promoting your stuff on social media. You can find and join Facebook groups. You can tweet multiple times to reach a wider audience. You can use sites like Instagram, Pinterest to attract another level of audience (make sure to use appealing images within your content to get more traffic from these sites). Don’t forget to add social sharing buttons to your content so that your readers can easily share it with their networks.
Getting traffic from search engines take some time but you can attract more traffic from social media sites almost instantly.
Did you know that your search engine rankings are directly proportional to the social shares that you get?
Yes, top ranking web pages have more social shares. Google gives #1 priority to the pages where people interaction is high (such as sharing your content with others on Facebook, Twitter etc).
Not only that, here are few more benefits of using social media to skyrocket your website traffic.
You can network with other influencers easily using social media. Undoubtedly, networking is the key to grow your traffic, brand awareness and overall sales in the long run. So don’t ignore it!
You can increase your traffic almost instantly when you use viral headlines while sharing on social media sites like Facebook, YouTube, Instagram etc. Just make sure to analyze the post headlines that already gone viral in your industry. You can also use tools like Buzzsumo to find out top performing posts in your niche.
Not only your social shares impact your direct traffic but they also create an impact in your search engine rankings. The more social share you get the better search rankings you’ll get on Google. It’s as simple as that.
SEO means Bing too, not just Google
Hands down, search engine traffic is the lifeblood of any profitable website that makes money.
But here’s the thing: most bloggers I know focus ONLY on Google. They often forget the importance of Bing. If you’re still wondering about Bing, it’s another biggest search engine after Google (run by Microsoft).
Have a look at the below chart to know the importance of Bing vs other search engines like Google.
Here are few key findings from the above chart:
With generic keywords, Google is more generous to local businesses. So if you’re running a local business, Google is a great place to focus your SEO efforts.
Google gives greater % of space to both Local Results (40%) & Local Business Sites (19%). Why? We all know how big Google is! They control almost 80% of the whole internet searches.
Bing & Yahoo give more space to larger websites (65% & 58% respectively). This is where Bing wins the race.
As you can see from the above chart if you’re running or affiliate to largest sites, focusing on Bing can give you even better results in terms of getting more search traffic and website sales.
If you’re still wondering about whether or not to focus on Bing, here are few demographics of Bing.
72 percent of users are 35 or older. That’s compared to 53 percent of the U.S. population, according to the census.
48 percent of Bing users earn an annual salary of $75,000 or more, compared to only 35 percent nationwide.
79 percent of users attended college, compared to 59 percent nationwide.
So if your demographics and target audience meet the above criteria, you should definitely focus on Bing.
Always build backlinks
Backlinks have a HUGE impact on your search engine rankings.
Just have a look at the screenshot below to know the importance of attracting more backlinks to improve rankings.
Brian Dean’s high traffic post “on page SEO” gets #1 result for the same keyword phrase. Just look at the number of links it has. Over 2600 backlinks. That’s insane, right?
The reason that post is consistently ranking on #1 on Google is that of the backlinks.