It doesn’t matter what kind of blog you run – with the help of social media marketing, you can elevate its reach to a whole new level.
You know how powerful digital marketing can be. In today’s fast-paced world, it is the easiest way to reach out to your audience and gain productive results.
Ideally, social media can be used as a marketing tool in almost every business. If you are a blogger and would like to take the high-road, then you should certainly take its assistance as well. In this informative post, I will let you know how a blogger can be benefited from the power of social media in different ways. Let’s get it started with!
In this post, I will let you know how you as a blogger can benefit from the power of social media in different ways.
So let’s get started!
Covering the basics
Before we begin, it is important to identify which social media platform is right for you.
There are plenty of social media platforms out there, each serving its own purpose. Ideally, all the major platforms like Facebook, Instagram, Snapchat, Twitter, and more can be put into one of these categories.
Core Social Media Platforms: If you want to utilize the power of networking and get in touch with more like-minded people, then you should go for an age-old social media platform like Facebook, Google Plus, LinkedIn, YouTube, etc.
Social Apps: These days, apps are gradually taking over most of the leading social media platforms. For instance, one can’t overlook the massive reach of Snapchat or Instagram. Other messaging apps like Whatsapp, Viber, Skype, etc. can also be included in this category.
Social Bookmarking: StumbleUpon, Pinterest, Digg, and Delicious are some of the major examples of the bookmarking platforms that can easily be used to increase the reach of your content.
Social Blogging Tools: You might have already noticed how blogging platforms are becoming more social these days. Tumblr and WordPress are the best examples of it. Twitter can also be used as an ideal micro-blogging platform. There are also plenty of social news and community websites (like Quora or Reddit) that can help you in plenty of ways.
Twitter can also be used as an ideal micro-blogging platform. There are also plenty of social news and community websites (like Quora or Reddit) that can help you in plenty of ways.
Here is a quick display of the number of users on various social media platforms (in millions) as of January 2017.
Don’t just blindly pick any social media platform. Always go for your niche and think from the perspective of your audience. For instance, your audience on Instagram would be quite different from your audience on Quora. You don’t have to maintain your presence on every social media platform. You can just handpick them while keeping your audience in mind.
For instance, your audience on Instagram would be quite different from your audience on Quora. And you don’t have to maintain your presence on every social media platform. You can just handpick them while keeping your audience in mind.
If you are a food blogger, then you can always have a dedicated page on Instagram to promote your blog. At the same time, you can be active on platforms like Digg, Zomato, Delicious, etc.
After picking the most suitable social media platforms to promote your blog, you can aim big and try to drive more traction from them.
Benefits of Social Media Marketing
You might already know how social media marketing can help brand managers or marketers in different ways. As a blogger, it can help you in more ways than you can imagine.
Chances are that you might already be using social media to generate more traffic or do some personal branding. Surprisingly, you can use it in several other ways as well. Here are some benefits of social media marketing that every blogger should be aware of.
1. Increasing your Domain Authority
If you want to run a successful blog, then you should be aware of terms like Domain Authority, Page rank, Mozrank, etc. This metric is often used to determine the overall value of a blog. There are plenty of ways to improve the Domain Authority of your blog and digital marketing is undoubtedly one of the easiest approaches to follow.
You can always take the help of social bookmarking platforms and include backlinks to your blog. This will definitely be of a great help to you in the long run. If you maintain this practice, then it will certainly help you increase the Domain Authority of your blog.
For instance, here is a snippet of one of my answers on Quora. You can also provide a backlink like this to your blog on various social bookmarking websites.
2. Creating brand awareness
These days, people judge the value of a brand with their reputation on popular social media platforms.
If you want your content to reach out to more people, then you should make an effort to create an impressive reach on social media as well. It will also help you interact with your audience and get their reaction on a real-time basis.
You need to treat your blog as a brand in order to gain productive results from it in the long haul. By having your distinctive presence on social media, you can be easily recognized by your readers.
It will also help you create your own personal brand as well. There are plenty of brand monitoring tools that you can use in order to gain insightful results related to your performance on social media.
Sue is utilizing platforms like Twitter, Facebook, and more to manage her own brand while promoting her blog at the same time. You can always follow the same approach.
3. For getting better SEO-oriented results
You might already know that Social Media Marketing is closely linked to Search Engine Optimization as well. In fact, if you take thoughtful measure, then you can easily make social media your most powerful SEO weapon. You can use these platforms as link-builders and improve your search engine results.
When it comes to social media, you should never underestimate the power of your followers. You can even drive a hashtag marketing campaign and use it in your favor to improve your SEO results. It also helps in crawling of your blog, which is done by most of the major search engines.
Try including a few appropriate hashtags and mention the handle of relevant users while posting an update.
4. Running targeted campaigns and promoting content
Every blogger likes to get a dedicated base of readers. With the help of social media, you can certainly make it happen.
Let your content reach out to its right audience with the help of social media business tools. Most of these platforms provide a provision to promote content on the basis of various parameters.
You can always run Geo-targeted ads or filter your audience on the basis of their age, gender, interests, etc. This will help you reach out to just the right kind of people, who would be interested to read your blog.
For instance, you can set various parameters while boosting a post on Facebook in order to filter your audience automatically.This will save your time and resources for sure. If you want to highlight a post and think that it can generate impactful results, then you can always promote it on social media. Just a small promotional campaign can sometimes go a long way.
5. Building relationship with other brands
If you are a successful blogger and have a promising target audience, then you can easily be considered as an influencer as well. We all know the power of influencer marketing.
These days, brands like to walk an extra mile in order to win over their customers and generate new leads. As an influencer, you can certainly help them in plenty of ways.
A classic example of influencer marketing is when Gap collaborated with Judith Hill to promote their new line.Not only to get in touch with brands via social media, but your overall reach on these platforms can help you impress them as well.
Most of the brands consider the number of followers a blogger has on social media before engaging in a long-term relationship with them. If you want to win over more brands, then you need to level up your social media marketing game.
6. Allowing others to share your content
This is undoubtedly one of the most evident benefits of social media. It is the easiest way to reach out to more people in less time. You might already know that if you want to increase the overall visibility of your content, then you should come up with something informative and interesting.
People love to share interesting visual content on social media. If you are able to deliver just the right kind of information to your audience, then it can go viral in no time.
You can easily use the power of your Facebook or Twitter followers by delivering the kind of content that they would love to share. This can easily make them your brand ambassador and your blog posts would be able to reach out to a wider pool of audience without any added efforts.
Here is a perfect example of how Buzzfeed use their social media presence and let their followers expand the reach of their content by sharing it.
7. Generating relevant traffic
You must already be using social media platforms to generate traffic. As I already discussed, one should always make an effort while picking the kind of social media platforms that they would be active on.
If you wish to gain relevant traffic on your blog, then you need to think from the perspective of your readers. If you have an impressive presence on social media, then you can easily get numbers like these and generate more traffic.
Even popular and mainstream platforms provide a way for you to filter the reach of your content. Additionally, there are already plenty of dedicated social channels that you can use in order to get your content noticed.
If you are just starting and would like your blog to grow, then you can’t ignore the power of social media. You don’t have to be active everywhere. Be more relevant, current, and informative to generate recurring traffic on your blog.
8. Being more social!
As a blogger, you can’t deny how important networking is. Not only brands or your readers, you can also get in touch with other like-minded bloggers too.
This can give you a chance to collaborate with them as well. It will help you get noticed and will automatically provide fruitful results to you in the long run.
Needless to say, you can easily reach out to your readers, solve their queries, and be an active part of the whole community by being present on social media. You would stay more relevant and can also know the ins and outs of your domain in the most effortless way.
When it comes to social media, the sky is the limit. If you run a blog and would like to get your content noticed by others, then you certainly can’t think of a better way than various social media platforms.
Come up with engaging campaigns on social media and use the assistance of a hashtag tracking tool like Socialert in order to get in-depth results on various social listening parameters. With its assistance, you would be able to take data-driven steps for better brand monitoring and keyword tracking.
Go ahead and attain the true potential of your content by using social media.
If you have any questions, feel free to drop them in the comments below.
Pankaj Narang is an avid social media marketer and digital branding expert. He co-foundedSociAlert, a hashtag analytics tool designed to optimize Twitter performance around brand campaign marketing, event tracking, social influencers, and media hashtag reports. Know more about him at his blog http://blog.socialert.net