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8 Benefits Of Social Media Marketing For Bloggers

It doesn’t matter what kind of blog you run – with the help of social media marketing, you can elevate its reach to a whole new level.

You know how powerful digital marketing can be. In today’s fast-paced world, it is the easiest way to reach out to your audience and gain productive results.

Ideally, social media can be used as a marketing tool in almost every business. If you are a blogger and would like to take the high-road, then you should certainly take its assistance as well. In this informative post, I will let you know how a blogger can be benefited from the power of social media in different ways. Let’s get it started with!

In this post, I will let you know how you as a blogger can benefit from the power of social media in different ways.

So let’s get started!

Covering the basics

Before we begin, it is important to identify which social media platform is right for you.

There are plenty of social media platforms out there, each serving its own purpose. Ideally, all the major platforms like Facebook, Instagram, Snapchat, Twitter, and more can be put into one of these categories.

Core Social Media Platforms: If you want to utilize the power of networking and get in touch with more like-minded people, then you should go for an age-old social media platform like Facebook, Google Plus, LinkedIn, YouTube, etc.

Social Apps: These days, apps are gradually taking over most of the leading social media platforms. For instance, one can’t overlook the massive reach of Snapchat or Instagram. Other messaging apps like Whatsapp, Viber, Skype, etc. can also be included in this category.

Social Bookmarking: StumbleUpon, Pinterest, Digg, and Delicious are some of the major examples of the bookmarking platforms that can easily be used to increase the reach of your content.

Social Blogging Tools: You might have already noticed how blogging platforms are becoming more social these days. Tumblr and WordPress are the best examples of it. Twitter can also be used as an ideal micro-blogging platform. There are also plenty of social news and community websites (like Quora or Reddit) that can help you in plenty of ways.

Twitter can also be used as an ideal micro-blogging platform. There are also plenty of social news and community websites (like Quora or Reddit) that can help you in plenty of ways.

Here is a quick display of the number of users on various social media platforms (in millions) as of January 2017.

social media for bloggers

Don’t just blindly pick any social media platform. Always go for your niche and think from the perspective of your audience. For instance, your audience on Instagram would be quite different from your audience on Quora. You don’t have to maintain your presence on every social media platform. You can just handpick them while keeping your audience in mind.

For instance, your audience on Instagram would be quite different from your audience on Quora. And you don’t have to maintain your presence on every social media platform. You can just handpick them while keeping your audience in mind.

If you are a food blogger, then you can always have a dedicated page on Instagram to promote your blog. At the same time, you can be active on platforms like Digg, Zomato, Delicious, etc.

After picking the most suitable social media platforms to promote your blog, you can aim big and try to drive more traction from them.

Benefits of Social Media Marketing

You might already know how social media marketing can help brand managers or marketers in different ways. As a blogger, it can help you in more ways than you can imagine.

Chances are that you might already be using social media to generate more traffic or do some personal branding. Surprisingly, you can use it in several other ways as well. Here are some benefits of social media marketing that every blogger should be aware of.

1. Increasing your Domain Authority

If you want to run a successful blog, then you should be aware of terms like Domain Authority, Page rank, Mozrank, etc. This metric is often used to determine the overall value of a blog. There are plenty of ways to improve the Domain Authority of your blog and digital marketing is undoubtedly one of the easiest approaches to follow.

You can always take the help of social bookmarking platforms and include backlinks to your blog. This will definitely be of a great help to you in the long run. If you maintain this practice, then it will certainly help you increase the Domain Authority of your blog.

For instance, here is a snippet of one of my answers on Quora. You can also provide a backlink like this to your blog on various social bookmarking websites.

social media marketing for bloggers2. Creating brand awareness

These days, people judge the value of a brand with their reputation on popular social media platforms.

If you want your content to reach out to more people, then you should make an effort to create an impressive reach on social media as well. It will also help you interact with your audience and get their reaction on a real-time basis.

You need to treat your blog as a brand in order to gain productive results from it in the long haul. By having your distinctive presence on social media, you can be easily recognized by your readers.

It will also help you create your own personal brand as well. There are plenty of brand monitoring tools that you can use in order to gain insightful results related to your performance on social media.

Sue is utilizing platforms like Twitter, Facebook, and more to manage her own brand while promoting her blog at the same time. You can always follow the same approach.

social media marketing3. For getting better SEO-oriented results

You might already know that Social Media Marketing is closely linked to Search Engine Optimization as well. In fact, if you take thoughtful measure, then you can easily make social media your most powerful SEO weapon. You can use these platforms as link-builders and improve your search engine results.

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When it comes to social media, you should never underestimate the power of your followers. You can even drive a hashtag marketing campaign and use it in your favor to improve your SEO results. It also helps in crawling of your blog, which is done by most of the major search engines.

Try including a few appropriate hashtags and mention the handle of relevant users while posting an update.

social media for bloggers4. Running targeted campaigns and promoting content

Every blogger likes to get a dedicated base of readers. With the help of social media, you can certainly make it happen.

Let your content reach out to its right audience with the help of social media business tools. Most of these platforms provide a provision to promote content on the basis of various parameters.

You can always run Geo-targeted ads or filter your audience on the basis of their age, gender, interests, etc. This will help you reach out to just the right kind of people, who would be interested to read your blog.

For instance, you can set various parameters while boosting a post on Facebook in order to filter your audience automatically.social media marketingThis will save your time and resources for sure. If you want to highlight a post and think that it can generate impactful results, then you can always promote it on social media. Just a small promotional campaign can sometimes go a long way.

5. Building relationship with other brands

If you are a successful blogger and have a promising target audience, then you can easily be considered as an influencer as well. We all know the power of influencer marketing.

These days, brands like to walk an extra mile in order to win over their customers and generate new leads. As an influencer, you can certainly help them in plenty of ways.

A classic example of influencer marketing is when Gap collaborated with Judith Hill to promote their new line.social media marketing for bloggersNot only to get in touch with brands via social media, but your overall reach on these platforms can help you impress them as well.

Most of the brands consider the number of followers a blogger has on social media before engaging in a long-term relationship with them. If you want to win over more brands, then you need to level up your social media marketing game.

6. Allowing others to share your content

This is undoubtedly one of the most evident benefits of social media. It is the easiest way to reach out to more people in less time. You might already know that if you want to increase the overall visibility of your content, then you should come up with something informative and interesting.

People love to share interesting visual content on social media. If you are able to deliver just the right kind of information to your audience, then it can go viral in no time.

You can easily use the power of your Facebook or Twitter followers by delivering the kind of content that they would love to share. This can easily make them your brand ambassador and your blog posts would be able to reach out to a wider pool of audience without any added efforts.

Here is a perfect example of how Buzzfeed use their social media presence and let their followers expand the reach of their content by sharing it.

social media for bloggers7. Generating relevant traffic

You must already be using social media platforms to generate traffic. As I already discussed, one should always make an effort while picking the kind of social media platforms that they would be active on.

If you wish to gain relevant traffic on your blog, then you need to think from the perspective of your readers. If you have an impressive presence on social media, then you can easily get numbers like these and generate more traffic.

marketing for bloggers

Even popular and mainstream platforms provide a way for you to filter the reach of your content. Additionally, there are already plenty of dedicated social channels that you can use in order to get your content noticed.

If you are just starting and would like your blog to grow, then you can’t ignore the power of social media. You don’t have to be active everywhere. Be more relevant, current, and informative to generate recurring traffic on your blog.

8. Being more social!

As a blogger, you can’t deny how important networking is. Not only brands or your readers, you can also get in touch with other like-minded bloggers too.

This can give you a chance to collaborate with them as well. It will help you get noticed and will automatically provide fruitful results to you in the long run.

Needless to say, you can easily reach out to your readers, solve their queries, and be an active part of the whole community by being present on social media. You would stay more relevant and can also know the ins and outs of your domain in the most effortless way.

When it comes to social media, the sky is the limit. If you run a blog and would like to get your content noticed by others, then you certainly can’t think of a better way than various social media platforms.

Come up with engaging campaigns on social media and use the assistance of a hashtag tracking tool like >Socialert in order to get in-depth results on various social listening parameters. With its assistance, you would be able to take data-driven steps for better brand monitoring and keyword tracking.

Go ahead and attain the true potential of your content by using social media.

If you have any questions, feel free to drop them in the comments below.

Pankaj Narang is an avid social media marketer and digital branding expert. He co-foundedSociAlert, a hashtag analytics tool designed to optimize Twitter performance around brand campaign marketing, event tracking, social influencers,  and media hashtag reports. Know more about him at his blog http://blog.socialert.net

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33 comments on “8 Benefits Of Social Media Marketing For Bloggers”

  1. Hello, Pankaj!

    First off, great post.

    There is no doubt that social media is crucial to our success. Seth Godin said, "We're wasting the chance of a lifetime."

    Social media does have the ability to influence the content ranking. Perhaps, it comes down to the quality and relevancy of the content. The 'useful content' aspect is something I was trying to find in the blog post. I believe that the use of great content for social media marketing begins with the creation of the great content.

    You're absolutely right about the selection of the social media platforms. We can't survive on every social platform at the same time. I've talked about this a lot in my blog posts. We can't be active everywhere on social. Finding the target audience and understanding the persona will take us to them.

    Thank you so much for this blog post.

    Loved it.

  2. Hey, it is surely an impressive topic. Well Social Media has gained the command over the market and surely we would choose good Social Media agents to work for our businesses. The important part is that there are somethings you shouldnt say to an Social Media expert as highlighted above and i totally agree with them. We should always keep it in mind that if he can make our business he also can break our business.

  3. Hello

    Pankaj,

    Happy to read this informative post. Really social is effective way to elevate your blog. It is a easiest way to reach out more audience and gain productive result. Now-a-days social media platform are used by people in their daily life. social media platform is a easiest way to show your talent.

    In this article all 8 points are explained nicely nicely. I love Facebook and great to know its 1,871 millions users.

    Thanks for sharing with us.

    Praveen verma

  4. Hi Pankaj,

    Great article and tons of tools that can help us with our social media efforts and blog. It took me a while to jump on the social media bandwagon to start using it for my blog.

    However, now I think it's virtually impossible to ignore it. I think I ignored it because I just didn't want to spend the time learning how to use it effectively.

    I totally agree with you about not trying to be everywhere. I tried to do this when I first started my blog and thought I was going to go crazy.

    Now I've chosen 1-2 platforms that are actually helping me grow my blog and am focused on learning the ins and outs of those. There's always something to learn so that we can learn how to make the most of it.

    I have been wanting to dive into using forums and Quora more, but there's always something to be done online, I just haven't had time.

    I am going to check out some of the tools like Socialert and see how it can help me out with hashtags. To tell you the truth, I am not the best when it comes to finding the right hashtags to use.

    Thanks for sharing these tips and I hope you have a great day 🙂

    Susan

  5. Social media platform can be used as a great tool to promote our blogs,but many people do extra promotion to their blogs in social platforms and hence finally termed as spammers

  6. Hi,

    There is no doubt that a perfect social media marketing strategy can land maximum benefits in your bucket. Domain authority is the real way to measure the success and popularity of a blog or site.

    Focusing more on targeted audience, more social shares and being more social really help in good way.

    Thanks for sharing 🙂

  7. Hello
    Social Media marketing has evolved since the digital age so online competition is increasing as well. I am facing some issues in online visibility that's landed me here.
    When it comes to using Social media to drive traffic to the business, I often hear people say "don't give it away for free." But I don't necessarily agree with that philosophy.
    I think that by providing quality, useful information, anyone can position themselves as an expert in their field, which invariably results in business.
    Thank you for sharing your thoughts and Services you gonna help me a lot.

  8. Hey Pankaj,

    It's good to see you around.:)

    Social media marketing is considered as one of the best things to boost your blog's growth.

    You can increase the organic reach because social signals matter a lot. From the SEO point of view, the more share you get, the more you boost the SEO score.

    There are many social media apps, platforms but I always advise people to focus on only two platforms.

    If you try to be an everywhere guy, you will be down at some point. I prefer Twitter and LinkedIn over others.

    Thanks for your insightful post.

    ~Ravi

  9. Hey!

    Thanks for sharing your experience on Social Media Marketing. This is one of the best way to reach people easily.

  10. Hello Pankaj.

    Social Media sites are really a great place to connect with like minded people and increase your networking. Social Media also gives you a vast platform to get targeted traffic. Social media marketing gaining a lot of pace in recent few years and have tremendous opportunity for marketing. Thanks for this great post. I really enjoy it.

  11. Hello Pankaj,

    Great post indeed!

    No doubt, Social media is a great tool to promote your business and blog. I always do my best to connect with people through social media.

    I have a question related to my niche website.

    I have an entertainment website like Birthday Wishes, Anniversary Wishes.

    Which platform is best for me to connect niche related people.

    I am so worried about my blog promotion.

    Thanks in advance.

    Regards:

    Areesha Noor!

  12. Social media marketing is considered as one of the best things to boost your blog’s growth.

    You can increase the organic reach because social signals matter a lot. From the SEO point of view, the more share you get, the more you boost the SEO score.

  13. Social media is best platform for promoting our blogs or products such as website etc.

    Firstly we need effective ways to get maximum attention on social media in positive way.

    Because social media is about mix reaction platform and we need to be very careful about our content.

  14. We cannot ignore social media because it will soon become major source of traffic. It gives us the opportunity to push our content among active readers. Facebook and Twitter work good for me. I am not sure if WhatsApp can be good source.

  15. These days social media sites are very useful to us, it can help connect people to each other and also help for marketing.

    The complete benefits of social media marketing are discussed in this post.

    Thanks to pankaj for giving this information.

  16. Pankaj, thank you for sharing this informative article. It's really great how you describe such details of the benefits of social media marketing. Hoping to see more of your article in the future.

  17. Do you recommend Yahoo Q/A site to promote my business website? Can't wait to try these methods to boost my business website! By the way, I am in agreement with you and that is such a great writing.

  18. hello Pankaj

    wow,this post is very informative. social media is a great flatform to promote business for blogger and its gained in huge amount in this world. today we all are connected to social media. well i am also using social media since 8, 9 years.

    i am a new in this world so i dont no much about blogging but i got intrest on it. this is really a good job for me and i"ll be going to contuniue this for a long time. its devlope the skill. i realize it can be great oppunitue for my carrier.

    i am new learner in this new world.

    thanks for sharing with us.

    aman kumar

  19. Hello Pankaj,

    This is a very helpful post for the new bloggers. I knew that social sharing helps to increase the traffic. But I did not know that it also helps to increase domain authority.

    Thank you so much for the post.

  20. This is a very useful post, thank you. As a blogger, I've come to appreciate the power of social media, especially Pinterest, for driving traffic. One thing I've learned is not to spread yourself too thin by trying to be everywhere, but also not to put your eggs in one basket when it comes to choosing social media channels.

    I liken it to having just one client – if that client were to pull their contract, you'd be in a hard spot. Social platforms change frequently and ones that work for you today may not be as effective in the future. It's important to diversify your social traffic sources and work toward driving organic search traffic as well. I agree that social media and SEO are inter-related and that, as Neil Patel says, "Social is the new SEO."

    The best advice for anyone using social media for business is to dig into one channel and master it. Then, move on to the next until you find ones that move the needle on your business. Always be looking for new ways to increase your visibility.

  21. I like the idea about social bookmarking and keeping in mind the type of audiences we have in terms of social media marketing. It is always best to consider age/generation and reader preferences. Thanks as well for sharing the benefits of SMM, on top of that, quality content is foremost to draw permanent site visitors. Thanks for sharing!

  22. I have to say I like these suggestions - especially the idea of sharing content with other marketers. My personal experience has been the best with Pinterest. After hooking up with a few group boards, my traffic went to a whole new level, it was pretty amazing.

  23. Raising domain authority with social media sharing is one of the most democratic ways to get excellent backlinks and positioning through search engines

    Many thanks for the article!

  24. I find this article really helpful. All the points that are mentioned here are the main factors for achieving the targeted results in ways that are effective, less time consuming and interesting as well. Thankyou so much for sharing your thoughts. Looking forward to the next one.

  25. Amazing blog.Thanks for sharing this nice information with us. Social media is a now strong way to generate traffic. And it is increasing with every passing day. Everyone should pay attention to this to get some real traffic.

  26. Really this is fantastic blog that will help all social media marketer.yes now social media is strong way to generate traffic

  27. Great read! In simple words, bloggers cannot thrive if they do not have an active social media presence and social media plays a huge part in the success of a blog.

  28. Great article!
    Just wanted to ask the community if anyone has any thoughts on the current state of Facebook!
    Recently, they removed every single post from my business page and personal page that linked to my website!!!
    They said it is spam but the articles in the links took me ages to write and are defo not spam!
    Do you think this us a strategy to make people like me have to pay for ads???
    Look forward to more informative posts...

  29. Great information you have shared here. I am doing social media marketing for 6 months and didn’t get any positive information. But after reading this article finally I got some results. Thank you so much.

  30. Great article with tons of good advice about the power of Social Media.

    I started blogging about 6 months ago and am now starting to get half-decent organic traffic.

    Just wanted to say to all noobie bloggers to keep going....Google will give you the traffic eventually...just keep posting good content and it will work out!

    Looking forward to your next article:-)

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