Furthermore, if the title of your blog doesn't entice your readers and make them want to know more, they’re not likely to opt-in to your list, making it harder to grow your business and achieve greater levels of success.
So, how do you create a title that magnetizes your clients and draws them in? One that convinces them to give you their contact information and make it easier to market directly to them?
Fortunately, there are several options.
In order for your blog title to be successful, it has to speak to the reader in a way that they understand. Here are five ways to do that:
Choose a title that qualifies who you want to read your blog.
If your blog is directed toward college students, for instance, will they know that by the title?
If not, then you need to reword it in a way so that your target market clearly knows that you have written it specifically for them.
Another qualifying title possibility is to use a headline that says, “If _____, Then _____”.
Titles like this tell your reader exactly who you are reaching out to, and who can benefit from reading your blog.
If your blog title doesn't grab your readers’ attention, then you’ve lost them before you’ve ever had them.
Remember that people are bombarded with marketing ploys all day every day via TV, billboards, email, and every other form of contact, so you’re going to want to use a blog title that commands their attention like a blinking red “Danger” sign.
Some attention-grabbing title examples include;
Of course, you have to be able to back up your dramatic claims, but that can only occur if your target market actually reads your blog!
A compelling blog title is one that makes your readers stop dead in their tracks, and read what you wrote right then and there. If it doesn't, they may never come back to it, no matter how well-intentioned they may be.
Fortunately, there are several options when it comes to creating compelling blog titles. Here are just a few to consider using a "Give Me _____ and _____” title.
Titles like these get your reader excited about what they can gain within a certain period.
The key is to make sure you don’t make promises you can’t keep, so you’ll need to be able to follow through on whatever your title states you can do.
Another option for creating a compelling, must-be-read title is to ask your reader a thought-provoking question.
This gets your reader to feel like they can’t finish their coffee break until they know the answer, which makes them stop to read your blog and, hopefully, also opt-in to your list. Some examples of these headlines are:
Both of these make your target audience want to know the answers, compelling them to continue to read what you've written.
The last way to compel your reader to want to know what your blog says is to connect with them emotionally. Let them know that you understand where they are mentally, and that you feel what they feel.
An emotion-based title would be something like:
All three of these ideas can draw your reader in and hold them captive, making them want to opt-in to your page.
The fourth option when creating a great blog title is to share with your reader what they will learn by reading your blog. This is often accomplished by creating a How-to title, like:
You can also take a slightly different approach with this particular blog title tip by using a title that lists reasons, options, or factors. For instance, your title could be:
If you are going to choose this route with your title, you’ll probably want to include sub-headings in your blog. This allows your reader to skim your list, giving them a preview of the great ideas your content has to offer.
The last option on generating your own blog title is to create one that establishes your credibility. This can be done by using a short testimonial by a past client, such as:
However, you can also enhance your credibility by showcasing your education or experience.
Use any one of these blog title generating options and you’re sure to create enough excitement that gets your reader to want to know more. Now, the question is which one to try first!