If so, I have good news for you.
There are actually very specific things you can do to write an amazing blog post.
Every. Single. Time.
And I am about to share them with you in this post.
Once you’ve mastered these 5 strategies, you can hit the publish button on each post knowing that it’s going to be a great one.
1. Choose your topic well
The first step to writing a good blog post is choosing a great topic.
This may seem obvious to you, but the majority of blog posts fall flat because, to be blunt, they just aren’t interesting to readers.
When you choose a topic, consider the following questions:
What do my readers (or potential readers) like to talk about a lot?
If you’re unsure about this, do some research.
Talk to people you know in real life who could be ideal audience members. Pay attention to what they ask you about/share with you.
Go into Facebook groups with your ideal readers and look for posts that have lots of comments. Check out Quora.com or other online forums for discussions related to your niche.
Email your list asking them what they are struggling with the most. When they respond, you can start up a conversation to get deeper insights.
PRO TIP: Use Many Contacts to instantly look up all the social profiles of the people who email you. That way you can get more insights on who they are and have even more ways to find out what they care about. (I personally use the Chrome extension)
Above all, get curious and be a good listener. Your readers will tell you what to write about if you let them.
What transformations have I experienced when it comes to my blog niche?
If you’re like most bloggers, your readers are you a few years ago. Think back to transformations you’ve had that your readers would relate to.
What challenges did you overcome when you were just starting out? I bet your readers could learn a lot from your experiences.
What blog posts have I, or another blogger in my niche, written that were successful? Can I get more specific or approach the topic in a different way?
The best option for this is to go back through your blog and find your most popular posts. Then look for connected topics or ways to go deeper with subtopics within your popular posts.
Doing this will help you create more links within your blog, which is great for SEO and your bounce rate. And you will most likely hit on a topic people care about if it comes from a post that is already popular.
If you are just starting out and don’t have any popular posts of your own, use Buzzsumo.com to look up the most shared posts in your niche. Then skim the first few posts. If you find one you like, think about how to approach the topic from a different angle or to go deeper with one section of the post.
Also, head down to the comments to see what people asked questions about. Those questions are a fruitful place to find blog post topics.
2. Evoke emotion
It’s not enough to just pick a worthwhile blog post topic. For your blog post to be truly memorable and shareable, it must also make your readers feel something.
Make them laugh. Create a sense of wonder and joy in their hearts. Surprise them. Bring tears to their eyes.
Whatever you do, bring your readers into your posts and get them to respond emotionally.
How do you do this?
By telling jokes. By sharing ideas that surprise you. By paying attention to how other writers spark feelings in their readers.
One of the easiest ways to make your readers feel something is to write from an emotional place within yourself. It’s amazing how clearly your own feelings speak to your readers when you let them out onto the page (or website, in this case).
3. Tell stories
Speaking of emotion,a powerful technique for bringing your readers into your world is to tell stories in your blog posts.Click To Tweet
Humans have told stories for thousands of years.
You can hear them being whispered next to campfires, watch them play out in dark movie theaters, and roll your eyes at the dinner table when your spouse tells his favorite tale for the millionth time.
Stories are memorable and powerful.
“Okay, okay,” you are probably thinking. “I get it. But what types of stories am I supposed to tell? I’ve heard my blog isn’t supposed to be about me, right?”
Here are some examples of stories to share in your blog:
- Personal transformations related to your niche
- Stories of mistakes you made on your journey
- Client success stories
- Stories of other thought leaders in your niche
- Quick, funny anecdotes about your life
- Stories you read online related to your niche (make sure to give appropriate attribution)
4. Be specific
Specificity is so simple. And it’s the most effective and powerful tool you can use in your writing.
What do I mean when I write to “be specific?”
First of all, choose a specific, digestible blog post topic.
Then be specific in your writing itself.
Give concrete action steps to your readers. They should be able to imagine themselves actually doing what you’ve laid out for them.
When you write a story, be as specific as you can with your nouns and verbs. Instead of writing “I walked my dog,” write “I slogged through the rain, my Goldendoodle running beside me.”
Get specific with examples. (Check out my list of story examples above. Isn’t that helpful?)
Anytime you can be more specific, do it. Your writing will feel clearer and more actionable.
5. Give them a “party favor”
Every blog post you write should contain a takeaway.
What are your readers going to bring away with them?
- Be able to write a quick list of ideas that they can refer to later.
- Walk away with a feeling of inspiration or the sense that they can take action.
- Have your blog post bumping around in their brains long after they close the browser window.
How do you do that? By following the rules above.
If you need a quick refresher, they are…
- Choose a great topic
- Evoke emotion
- Tell stories
- Be specific
- Give them a “party favor”