I can’t wait to find out why Coca-Cola want to take me on an all expenses paid trip to Shanghai. There have been a few hints. Vague explanations like they might want me to be on an advisory board, give them feedback on their community projects or just share my superb ideas, opinions, insights and expertise with them.
I’m still a bit suspicious though.
Did they find out about my 80s coke habit? I was a regular diet coke user at that time.
Is it to repay me for naming all of my three kids with a nod to them? Hard to explain or believe but it’s something to do with the hard “c” sounds in Coca-Cola which I emulated in my kids’ names. I’ll share the gory details another time.
Or was it my secret beach shot?
The Real Deal
The Coca-Cola contingent deny it, claiming they contacted me to help launch their Live Positively initiative here in Australia. They want to make a positive difference in the world and that’s something we’ve got in common.
They’re interested in finding out how to talk about serious issues like sustainability or obesity in a postive manner and I like that too. The most important thing with serious issues is to talk about them, but no one wants to sit around moaning, complaining and feeling sad. I’m a qualified teacher and from experience the best way to help people learn is to get them having fun. That way they enjoy the learning process and want to come back for more.
When we talk about serious things it’s important to explain why they need to be talked about so people understand the facts and why something needs to be done.
Most of all I think we need to seek out positive stories about change and think of new ways to solve old problems.
We need to empower individuals and help everyone see that our small actions really do make a difference. That we’re part of a diverse, global team of people who are determined to make the world better and everyone, from small kids who pester their parents to recycle to the CEO of Coca-Cola, has an equal role.
The Plot Thickens
The Coca-Cola website say a lot of talented people have helped promote Coca-Cola ~ people like Greta Garbo, Cary Grant, the Harlem Globetrotters and Kylie Minogue. I’m keen to join their ranks but my husband says Coca-Cola don’t need me to sell their drinks, rudely inferring I’m not part of that “talented team”. He’s just jealous though.
Then there are the letters to help me get a Chinese visa, like this one from the Vice President of Coca-Cola Greater China:
“It gives us great pleasure to invite you to attend a conference on Innovation and to join us at the various programs we shall activate in Shanghai during the World EXPO. Your participation would be most valuable for the discussion of this conference.“
Help! Do they want me to really participate or just go along and take a few notes? Is that why they insist it’s not a holiday but a business trip?
The Height of Innovation
What’s Innovation anyway? I suppose it means creativity and I do know a bit about that. Ideas come easily to me. I have so many it can actually be annoying at times, especially when I get woken at 2am by yet another brilliant idea. I’m brimming with them but bringing them to fruition takes hard work.
They say necessity’s the mother of invention and it’s true. One of my best works of creative genius was the wardrobe I made when I lived in Zimbabwe out of some string and a broom handle. It worked a treat for keeping my clothes off the filthy, scorpion-infested floor.
Fortunately, I think something got added in the translation. There’s another letter from the President of Coca-Cola South Pacific who merely says I’m being invited to “attend” a conference (phew) and kindly agrees to “pick up all the expenses associated with my trip.” It’s not every day you hear that from a man you don’t know is it? It’s certainly not something I’d hear from any man who does know me.
I was even given the Coca-Cola credit card details to pay for something. These coke dudes seem very trusting. I wonder how long they’ve been studying me online and following my blog and tweets? Maybe they’ve had some private detectives check out my credit rating, mental health history and criminal record. Luckily my credit record is spotless. But even then, surely you don’t spend thousands of dollars on and hand your credit card details over to someone you don’t know? Isn’t that a bit of a no no with people you met on the Internet…
Maybe they need help coming up with some innovative drink ideas? I noticed they had some coke with vanilla in when I was at the supermarket. I like coke with a squeeze of lemon so how about adding that to it? Oh, they’ve already done that? How about chilli? Chocolate then? I hear the Chinese like drinking coca-cola mixed with red wine so perhaps an alcohol free version of that with all the delicious flavour of Shiraz and coke but none of the social problems and drink driving offences would go down well?
What Can I Say?
To be honest I don’t really think Coca-Cola know why they want to take me. In fact, they’re probably having second thoughts after reading this.
But there’s no turning back now. The business class tickets (on Qantas darling!) are booked and paid for and I’m all set to help them make the world a better place anyway we can.
If you could whisper in a VIP Coca-Cola executive’s ear and tell them how they could help your community or improve your daily life what would you say? They seem like smart people. They’ll probably be reading your comments and working out how they can help.
Meanwhile all this thinking and wondering has left me in need of a break. Three days in Shanghai will be perfect, thank you.
P.S.
I’m probably in Shanghai right now – or pinching myself as I settle down in the roomy sky bed with a glass of champagne – but if there are any interesting developments I’ll write about it here when I get back.
Thank you for reading ~ Please subscribe if you haven’t already
If you’re new here make yourself at home and check out some more articles. I hope you’ll like what you see and take a moment to subscribe to Successful Blogging. It’s a brilliant way to stay motivated and inspired plus it’s totally free.
Subscribe now by email or to choose the RSS Feed for updates in your feed reader.







{ 22 comments… read them below or add one }
This is a great story! Can’t wait to hear the details. I know you will fill us in.
Maybe your finally getting what you deserve.
Good luck and have fun!
“The Coca-Cola website say a lot of talented have helped promote Coca-Cola ~ people like Greta Garbo, Cary Grant, the Harlem Globetrotters and Kylie Minogue. ”
They lost me at Kylie Minogue.
So your off to China for certain….that’s very cool. Have a great time and live itup – its on Coca’s Cola’s amex card after all…:)
Well Annabel, I think it was the each shot for sure! If your board had only been painted with their logo!
I wondered at your lack of stating that your mental health and criminal records were as clear as your credit rating. Is there something you want to tell us?
I would have had a hard time accepting their most generous offer as I know how terrible their product is for us, but then,, they didn’t ask me and I do love to travel. I can be bought!
Lemon coke has been out for years babe! Now as for the rest of it…they could not have chosen a better person…there is no-one I know with a more benevelant attitude than yours. Whatever they require you can handle but remember it’s also your choice too!
You could mention to them that a good thing for them to do would be to get more well known for cleaning the world up a bit. Anyone that has ever lived by a river or beach (I live by both) knows that 35% of rubbish has the Coco Cola logo on it…maybe even more! I actually have a photo of all the Coke bottles on a beach where turtles are trying to nest! I would be quite willing, and I’m sure others would too, to set up a ‘Coco-Cola-Clean-ups’ on the beaches in Costa Rica. Not only would they look great but it would cost hardly anything at all to set-up!
So go get ‘em girl….and remember how amazing you are and how good it is for you to give up your time to advise them…You’re such a good person
I’m interested in hearing how everything turns out, too. You’ll definitely have plenty to blog about in the coming days.
I’m finding plenty to blog about these days, too. And no one has sent me on a trip. I could sure use one, though — vacation or not.
G’Day Annabel,
Congratulations on an exquisitely crafted variation to what the old-school sales trainers used to call the “Ben Franklin Balance Sheet Close.”
I’ve run a business for 30 years. I’ve learnt a few things. When the good times roll, roll along with them.
It’s clear to me that the invitation was ‘the real thing.” And this proves beyond doubt that “things go better with Coke.”
So…… enjoy, enjoy, enjoy. Just make sure you have fun
Regards
Leon
I think they invited you because YOU are the “real thing”, Miss Annabel, and don’t let sour-puss Rich tell you otherwise. “What the world needs now, is love, sweet love” and your blog is a definite push in that positive direction. You’re going to have a great time and meet lots of people!
I’m not a coca-cola drinker myself (not the right demography these days, anyway), but I’ve always loved their very positive upbeat ads. Even way back in my childhood in the 60′s I remember working out their theme song on the recorder – then finding out that it was a Eurovision Song Contest winning tune!
A huge company with the potential for huge impact – go ahead and do it, Annabel, give them a positive direction to vent all that positive energy. You are the real thing.
Hope you’re having an awesome time!
Maybe they want you on board because when people see someone as sexy as you drinking coke, they want to drink it too. That’s my guess. Oh, and your writing is really upbeat, smart, and on-target.
Can’t wait to hear how it goes!!
Congrats Annabel on scoring the trip and I agree with Teresa, although CC was not top of my rubbish clean up list, it was up there. What about a unilateral 10c a can or bottle return reward? That should shame others into ‘cleaning up’ their act too!
Hey Ani, enjoy Shanghai ! Im suspicious about their motives. Coca cola are villians on a similar scale to the cigarette and fast food manufactuers. They employ some of the best marketing brains and the outcome….. obesity and diabetes, especially in kids and the poorer classes who drink the stuff !
A x
Just have fun and spend some of their money on worthy causes, ie fair trade items, etc. Love you and hope you are having a wonderful time – bet you will get a whole year’s worth of blog posts out of the experience.
I always love their Christmas commercials … so simple, so nostalgic, and so evocative.
I think they might need to teach the world to sing again in perfect harmony.
Hope you had a fab time… And I know the feeling of wondering ‘why me’.. heck I don’t even like coke! LOL
Looking forward to updates from Shanghai.
I’m seriously interested in your perspective from the inside.
Back now. Tired but happy with lots to report. Shanghai blew my tiny little mind – lots to take in for a country bumpkin like me:)
Fungeezer – This is gold. Will email them immediately requesting the branded surf board.
Teresa – Yes, this sounds marvelous. I know they’ll be reading this – media monitors – and they just had a conference in La Fortuna, Costa Rica too. Fingers crossed they hear you:)
Gip – Hmmm, starting to realise why they called it a business trip. Long 18 hour days, need a real vacation now too!
Leon – Thanks for commenting. Brilliant, yes let the good times roll:)
Molly – I was hobnobbing with bloggers and execs from several different continents. They were lovely and treated me like a queen:)
Cate – Thank you!
Kate – Lol, that’s lovely. Sexy! Can I quote you on that?!
Stafford – I thought that too but they claim there are better methods and encouraging recycling even when people are not paid for it is the goal…
Andy – We can’t go on together with suspicious minds. They seem like lively people though, yes, very clever, I guess I’ll fit right in.
Kate – Thanks for swinging by. I like it but best drunk in moderation. They make Mt. Franklin sparking spring water too and I can handle that on a regular basis.
Dave – I hope to oblige. So interesting to learn about China, meet Chinese people and see them on their home ground.
Hi Annabel,
A colleague I’m doing an editing course with is an ex-executive of Coca-Cola, and she told me about how carbonated drinks, especially diet colas can weaken bones. Soon after my Doctor told me the same thing and told me to cut them out and especially not for kids. So I looked it up and did some research. Turns out the carbon dioxide somehow reacts with the calcium in your bloodstream, and if there is not enough calcium then it sucks it out of your bones. Pretty scary. If I were you I’d look into it thoroughly before hopping on the Coke wagon. I used to drag home a carton of diet coke and about 6 bottles of carbonated mineral water per week. Cold turkey, no more, just boring old water now.
Cheers, (natural bubbles only)
Ann9squared
Ann – Thanks for joining us and sharing that. No idea if it’s true but it sounds scary. I recommend drinking any sugary drinks in small quantities. I never give my children juice because it’s bad for their teeth and they have fizzy drinks very rarely. Coca-cola makes many drinks including sparkling water which is my personal favourite and flavoured milk which I do give my kids once or twice a week. We all need to be aware of health issues and I’ve been talking to the company about how to make their labelling clearer and easier to understand. It’s great to think that they are reading our comments and will be reacting to them:)
Can you tell me one good thing they do? One activity, that in ANY way matches the scale of their daily business activity as an organisation?
Repect. Coca Cola did a brilliant job building an omni-present, upbeat, beautiful brand. Unfortunately it’s purpose is to flock a product connected to huge health issues, plastic bottle/waste issue and petrol dependency that goes with manufacturing and shipping ‘body hydration fluid inferior to water’ around the world?
How are they different from tobacco manufacturers and marketeers? Please tell me? Until I’m convinced otherwise – and boy am I open for that, I swear! – until that day, I’d say they are attempting ‘ethics wash’ – which is the social equivalent to green wash.
And Annabel, I admire your positive drive – You ARE the real thing!!
On the off chance some Coke marketing person IS reading your comments, I want him/her to be aware, that we are aware…. I deeply believe we need to stop ‘wasteful business as usual’. This has to go deeper then ‘washing over’ issues. It is time for REAL change – for all of us. And it’s a good thing too.
Bee – I’ve removed all the links. I don’t like having links in my comments. If you want to link to them from your blog people can check them out from there. There’s a lot of anti-cola propaganda. You can say negative stuff about anyone or anything. I like to focus on the positive:
They wash their bottles with forced air instead of water to save water.
They donate $1 million a year to community causes in Australia.
They are leading research into reducing need for plastic in bottles.
We could probably go round in circles on this one forever so we may have to agree to disagree. I’ve only been working with them for four weeks. I’m happy with what I’ve heard. Let’s be open to positive change and optomistic that it can happen. Their main job is to make money. They want to do that in an ethical way, I hope they can. I’m going to hang around and see what happens. In the mean time I want to carry on trying to help people feel happier and get the life they want. All the details of this are probably better suited for discussion elsewhere:)
Welcome back Annabel
Randall – Thank you! It reminds me of a line from a kid’s book: North, south, east, west, home’s best:) Lovely to get back online to my Get In the Hot Spot team too:) I missed you lot as well!