Do You Know Who Your Blog Readers Are?

Chances are, if you’re a beginner blogger, you’re a bit hazy about who you want to read your blog.

You may even think that it’s dangerous to get more specific about who your target audience is.

“Anyone can benefit from reading my blog,” you may think. “I don’t want to leave anyone out.”

Unfortunately, by catering to everyone, you’re making it harder to write content that grows your audience, promote that content in the right places, and create products and services that people want to buy.

blog readers

When you have a clear idea of who you are serving with your blog, you will be able to get more traffic and customers, and you won’t waste time writing blog posts that people don’t want to read.

I hope I’ve convinced you by now that you need to have a target audience.

But knowing you need one and actually defining your readership are two different things.

Here are a few ways to define your ideal reader.

1. Look in the mirror

To find your ideal reader, you don’t need to do much more than think back to who you were 2 years ago.

Your blog is probably written to help someone very similar to you, only before you learned what you know now.

Think about what you struggled with before you started writing about your topic. What kept you up at night? What transformation were you trying to achieve?

And your ideal audience is probably composed of people much like yourself on a more basic level, as well. If you’re a single woman in her 20's, chances are, your audience members will be, too. If you’re a mom with 3 kids, your audience probably looks similar.

Why? Because we connect with people similar to us. So people who are like you are likely to connect with your content.

2. Check out who is already reading your blog

Another way to get clear about your target audience is to look at who is already drawn to your content.

Go back and look at your blog comments. Pay attention to people who have shared your posts on social media. Who are they? What are they like? Do you notice any commonalities?

Write a list of similarities you find in your blog readers, and then keep those qualities in mind whenever you create new content.

3. Ask your readers what they are struggling with

Your readers may be different when it comes to gender, age, location, and all the typical demographics, but they probably struggle with the same things and have similar goals.

For example, my readers are men and women, of all ages, living all over the world. But they all have one thing in common – they want to create profitable blogs.

In the email that I send out to all of my new subscribers, I ask them what they’re struggling with in their blogs. I get around 15–20 responses every single day, and those responses help me understand my readers and the transformation they are looking to achieve by reading my blog.

Reading and responding to those emails helps me better understand my audience and how to serve them by creating content designed to help them overcome their struggles.

4. Compile a list of common words and phrases your readers use

When you look at the responses you get to the “what are you struggling with” question, pay close attention to the type of language your readers use.

Keep a file with the most common words, sentiments, and phrases you find in their responses.

Then use their language in blog posts, sales pages, emails, and any other content you create.

One of the most important ways of building trust with your readers is communicating with them effectively. And the best way to do that is to write things in a way that perfectly describes how they are feeling.

5. Create a reader avatar

Once you have a good sense of who your ideal reader is, create a reader avatar.

Make up a person (or use one of your existing readers) and write down who they are and what they are trying to achieve.

Give your reader avatar a name and a back story. Who is he? What does his family look like? What does he worry about when he wakes up in the middle of the night?

You can even get really specific by thinking about what kinds of clothes he wears, what he likes to drink on his night off, etc.

Write down everything you can about your reader and keep it close at hand whenever you create a new piece of content. If your reader avatar would like your blog post, you’re probably on the right track.

6.Get a sense of where your readers hang out online

A key piece of understanding your ideal readers is knowing where they hang out online.

What social media platforms are they on?

  • Facebook?
  • Twitter?
  • Pinterest?
  • LinkedIn?

If they’re on Facebook, what groups are they in? What pages do they like?

If they are on Twitter, what hashtags do they use and search for?

What type of Pinterest boards are they likely to follow? Which LinkedIn groups are they a part of?

Knowing where your readers hang out online is essential because, without that knowledge, you won’t be able to reach them, get them on your email list, and convert them into customers.

Once you understand where to find your readers, you can promote your blog posts there, build relationships with other influencers in those spaces, and get in front of your readers as much as possible.

Before you write another blog post,email or social media update, take the time to determine who you want to read your blog.

  • Who are they?
  • What transformations are they wanting to achieve?
  • How do they communicate?
  • Where do they hang out online?

Create your reader avatar and you’ll be ready to start growing your audience and making a regular income from your blog.

Do you have a clear sense of who your readers are?

Share your thoughts and ideas about your audience in the comments below.


  1. says

    Hi Sue,

    It is important for blogging success, we know who is out audiences and where we can find them. Many bloggers make this silly mistake they start blogging without even know who are their ideal readers.

    You have pointed some amazing tips to find true readers. It will help the who bloggers don’t know about their audience.

    Thanks for sharing. 🙂

    – Umesh Singh
    Umesh Singh recently posted…9 Habits of Highly Successful Bloggers (Which One You Have?)My Profile

  2. says

    very important the information contained in this entry, the first 3 months of blog I thought it was better to write to all, not a long time to realize that it is important especificarte in a type of reader , to write content based on their needs , many thanks for the article , slds

  3. says

    Oh, I remember how vague I was till six months ago! After taking the help and guidance of expert bloggers like you, I am now on track. Having a reader avatar helped me the most in determining my target audience. Thanks for another wonderful post, Sue!

    Cynthia recently posted…Seven Productivity Tips for WritersMy Profile

  4. says

    Wow! I just hit me like a ton of bricks. “Your ideal audience is probably composed of people much like yourself”. That is what Google Analytics have been telling me for a long time but it just never clicked in my head. This is the new place I should start. Thanks.

  5. says

    Hey Sue,

    Excellent advice, I’m sure!

    I think asking them what they are struggling with is really important. I just happened to spot a comment from Andy Andrews yesterday, on the importance of asking QUALITY questions.


  6. says

    Hey Sue,

    For beginners, it’s hard to know about their readers. They should try to know by visiting their social networking profiles and their questions.

    It is a good to ask your readers. It’s a kind of confusing thing. There is important to know about the targeted audience.

    Great post indeed.
    Have a nice day.
    Ravi Chahar recently posted…How To Protect A Post In WordPress Using The Password?My Profile

  7. says

    Literally, there’s about 20 million people in my country, now add that to the population of the world and multiply that to their pain. That was my mistake with my first blog, I wanted it to serve everybody’s need. However it didn’t and the failure of the blog was as the result of that. My new blog now serves a specific group of people between the ages of 15 and 30 who want to take charge of their lives and perform at their best.

    So I totally agree with you on bloggers knowing their readers in order to tailor their contents to meet their needs, if possible, narrow it down to a specific group that needs it most.

    Thanks Sue, for the reminder to keep narrowing until I get the best group. You sure know how to do your thing.


    • says

      You are spot-on with your targeted audience, Tessa! Great work.

      Thanks for commenting.

  8. says

    Thanks for the tips, Sue! I’m a newbie blogger (less than a year) and I’d like to think I’m writing/creating projects for someone like me BUT when I look at my demographics, my audience is at least 20 years old than me! I wonder if this is due to third party sites that pick up my projects and probably have an older audience. So in my case, would you suggest some type of survey in post form so I can figure out who is visiting my site?

    • says

      Hi, Victoria,

      Surveys are great to do several times a year. I would take the demographic info with a grain of salt and I would interview 10 of your readers. Send them an email asking if you can call or Skype them or even ask them questions via email. That way you’ll get to know your readers even better.

      Thanks for your comment and question!

  9. says

    Thanks for this and all of your posts. Even though I am enrolled in a blog program, I read and save your posts. I find them to be to the point and very helpful. I am just beginning to narrow my niche to people just like me, 60+. Your journey and posts are an inspiration.

  10. says

    Hi Sue!
    As a infant blogger, I struggle with all your topics, in a great way!
    Your continuous insights and generosity are generous beyond measure,
    I simply am here right now to thank you!
    namaste, constance

  11. says

    Great post Sue Ann,

    Your tips here will definitely help a new blogger find out who their readers are. I think we all struggle with that when we first start. I know I did. 🙂

    It’s good to know there are awesome people like you guiding new bloggers in the right direction.

    Thanks for sharing. Passing this one along.


  12. says

    If the purpose of this article is to grab more ideas to write articles, then I agreed with the point #1. Just think back the time you were just a beginner and what you were looking for to get started.

    Also, you can go to blogging, internet marketing forums, or whatever your niche is, and then see what users are searching. That’s how I find more ideas to write.
    Tony recently posted…How To Fix Err_Internet_Disconnected Error In Google ChromeMy Profile

  13. says

    Hi Sue,

    I absolutely loved this post. The reason is because I picked an audience that looks a lot like me. I thought I might have been creating an ideal reader profile incorrectly, but I realized that I wanted to help moms just like me. I have recently included dads in the mix because there are many who want to blog and make money at home too, while mom works. It’s been a fun journey getting to know my readers.

    Also, I continuously research the language from my ideal readers and repeat it back to them in everything I do.

    Loved this post!

  14. says

    Great information as always, Sue Anne 🙂 Whenever someone asks for help with getting more traffic to her blog – my first question is always “Who is your audience? Who are you writing for?”

    It’s amazing how many people are blogging who have never even stopped to consider that question.

    In so many FB groups, I see people making blogging so difficult! And it’s really just a matter of narrowing down your audience, figuring our their needs and problems, then providing solutions. That’s all there is to it! But if you don’t know who the audience is, you’ll never be able to do the next two steps.

    • says

      LOVE your comment, Kelly! Spot-on advice.

      I appreciate you taking time to read the post and comment.

  15. says

    Hi Sue Anne,

    Interesting Post. The points that you shared a most valuable because I have these mistakes in the starting stage. Especially the point number 1 and 3 are liked the most since those two are essential things.

    Those who in the starting stage of blogging should read this compulsory and avoid the common mistakes.

    Thanks for the interesting and valuable Post.
    vinayakprabu10 recently posted…Top 10 Most Popular Torrent SitesMy Profile

  16. says

    Great article as always. Knowing your reader is the most important aspect to increase traffic to your blog. Create a buyer persona for your target audience and understand their pain points.

  17. says

    Hey Sue, I hope you are doing well today.

    Knowing who your readers are is very important I think, as you want to try to tailor you articles to what visitors are coming to your site for, and want to read.

    We all have a story to tell and we have all started at the beginning of it, and visitors that come to your blog are somewhere at the beginning of that story. They are seeking the same knowledge that you were looking for when you first started.

    I think it is a great idea to go back and look at previous comments to see not only who is commenting, but where they are coming from. It is also a good idea to reach out to these people to see what you can do for them. They came to your site for a reason, maybe they found what they were looking for, or maybe not, but this is a real opportunity to ask them what they need help with.

    Sue, I like your idea of creating a “reader avatar.” This is your model reader, and once you have this down, you can write just to this model.

    Thanks Sue for this informative article, its something that everyone that blogs needs to know. I will be off to share it for sure.

    I hope you have a great week!

    Rob McDonald recently posted…The 4 Most Important Pages On Your Website and How to Optimize ThemMy Profile

  18. says

    Hey Sue,

    Glad to read your wonderful post,

    Fortunately, audience who comments below our post and share it on social media are likely they are readers of our blogs.

    Developing avatar is really good sense for ideal reader. Yes we have to observe that they belongs whether in which social media and what types of pages liked by them.

    Sharing our thoughts and ideals about our self pertaining to audience in comments section is very significant.

    Thanks for sharing your worthy post,

    With best regards

    Amar kumar

  19. says

    Hi Sue,

    You have given clear tips to find true readers. Knowing your reader is the most important on successful blogging

    Thanks for sharing
    Aravinth recently posted…Best Applock for AndroidMy Profile

  20. says

    It’s is crucial to know who your readers are before writing content. Don’t play blind. Create a buyer persona and then create content accordingly.

    Thanks for the great post Sue.

  21. says

    Great post indeed.
    Thanks for sharing the detailed info with us. I’m also a beginner in blogging and also suffered from same issues. And I think not only beginners but many professionals are also struggling.
    Really thanks for sharing such types post. Your post really helps me a lot.

  22. says

    Hello Sue,

    Very nicely pointed out, it is of course important to know your readers and understand what they are looking for when they come to your blog. If you can cater to those needs, you have a confirmed audience.
    It is a good practice also to hang out with them on social media, join their groups, interact and exchange ideas outside the blog as well. Maybe create a forum and see how many like-minded people join??

    Thanks anyways.
    Praveen Rajarao recently posted…How I’ve earned more than $100 with mPlus AppMy Profile

    • says

      Forums are tough if you don’t have a big list. A Facebook group is free and people check Facebook at least once a day.

      Thanks for your comment.


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