There’s no denying it:
If you want to build an online business, build your personal brand or publish a book, you need a blog.
Blogging is one of the best ways to get in front of thousands of like-minded people.
It goes without saying that there are many advantages to blogging. But at the same time, there are disadvantages.
You should be aware of both. That way, you’re better positioned to grow your blog.
First, let’s look at the advantages:
The advantages of blogging
#1: You build a business
This is one of the most obvious advantages of blogging.
As a reader of Successful Blogging, you’ve probably considered it.
By building a blog in a specific niche, you can build an online business to sell physical or digital products, launch a coaching career, or hold training sessions and workshops.
One of the best parts of an online blogging business is that it’s flexible, and it enables you to build the lifestyle you want.
#2: You build a community
Another advantage is that you grow a community.
If you want to build a business, get funding for a cause or write a book, you need a community.
That way, when you launch a product or publish your book, you already have an audience that wants and needs your product.
Another advantage is that you can get feedback on your products. This enables you to improve them to create products your customers crave.
#3: You become an expert
Your online presence can open a lot of doors.
One of the main advantages is that through your blog, you’re seen as an expert in your industry or niche.
This also builds your personal brand.
Say you apply for a new job. Lots of recruiters scour the web to find out more about you. If they come across your blog, and you position yourself as an expert in your industry, this can only be to your advantage.
And if you run a freelance or consulting business, the advantages are obvious. Potential clients get to check your work, which significantly increases the likelihood that they’ll hire you.
#4: You build a network
You can never have too big a network, right?
Through your blog, you’ll meet all kinds of people from all over the world.
Meeting people online is easier than offline.
Consider this: if you blog, you can simply comment on another blogger’s posts and start a relationship. Offline, it’s harder to begin a discussion about your shared interests.
The disadvantages of blogging
#1: Blogging takes time
It might not come as a surprise that blogging takes time.
But what might come as a surprise is that blogging takes a lot more time than you think from the beginning.
You have to write blog posts on a regular basis, take care of emails, engage with your audience, and so forth. Having someone, like WriteMyEssays – blog, to write your blogs helps immensely when you are swamped with working and blogging.
Before you launch a blog, it’s worth asking yourself if you can devote enough time to grow a successful blog.
#2: There’s a steep learning curve
For most beginner bloggers, there’s a steep learning curve.
If you’re not familiar with growing a blog from before, you have several new areas you need to master to grow your blog.
Namely, crafting engaging blog posts, pitching guest posts, email marketing, copywriting, and more.
Many bloggers launch their blogs but get discouraged when they don’t take off immediately.
Instead, familiarize yourself with the different areas of blogging. Then, set up a learning plan and define what you need to learn to grow your blog.
#3: Blogging requires planning
Building a blog consists of several bits and pieces.
You don’t want to end up with anything that’s put together haphazardly. After all, you’re building your brand and business with your blog.
That’s why it’s crucial that you plan before you launch your blog.
Figure out who you’re writing for, what you write about and what your blog should look like.
And if you’ve already launched your blog, you should make sure that you have a plan in place or that you create one as soon as possible.
#4: It can be hard to get out of your comfort zone
We already talked about how you can grow your network with your blog.
At the same time, it can be hard to get out of your comfort zone and get to know your peers in the blogosphere.
If you’re not a born networker (and honestly, how many of us are?) you might find it intimidating to approach someone online.
But networking through your blog doesn’t have to be difficult. Think of it as making friends; instead of stressing about what to say and how to behave with your virtual friends, be yourself and show that you’re a real person.
Over to You!
Now you know what advantages and disadvantages there are to blogging.
While some disadvantages can feel overwhelming, the advantages of blogging are worth the hassle.
Think about it:
Blogging could enable that you build a lifestyle you love, publish a book or land your dream job.
What other advantages or disadvantages can you think of? How do you intend to overcome disadvantages? Let me know in the comments!