You know consistency is key when it comes to email marketing, but you’ve got no idea what you should send to your list.
Every time you sit down to write your weekly email, you get writer’s block. Sure, you could send a link to your newest blog post.
But what if you don’t blog every week?
Here’s a list of 10 ways you can connect with subscribers when you don’t have a blog post to share. You can revisit these 10 ideas any time you’re struggling to come up with content for your email list. (Check out #8 if you’re on a tight deadline – it’s a quick and easy email!)
#1 – Answer Some FAQs
Think about the questions you get asked all the time. These can be questions about your product or service, common questions someone has before working with you, or questions about your industry.
The point is to answer questions that could be keeping someone from buying. Sharing these answers with your list also boosts your credibility and establishes you as a trusted authority.
#2 – Share Another Piece of Content You’ve Created
If you’re making content on other platforms, you can share it with your email list too. If you don’t tell them where to go, there’s a good chance your subscribers are missing out on all that extra value.
Send an email with a link to your latest live stream, your guest appearance on a podcast, or your free Facebook group. You work hard to create all this content, so get more mileage out it by sharing it with your subscribers.
#3 – Tell a Story
Email is perfect for storytelling. People on your list want to get to know you and sharing your story is the perfect way to do that.
There’s a lot of room to get creative here. You can tell stories related to your offers. You can share behind the scenes stories from your business, like how you got started. You can even tell personal stories completely unrelated to your business.
You can also get vulnerable. One of my most well-received emails talked about the email marketing mistakes I made when I started my list. It struck a chord with my audience because they’re struggling with those same challenges now. It also showed that I’m not perfect.
Getting personal helps you connect with subscribers because it shows you’re a real person. This is key for building the know, like, and trust factor that helps you create a relationship with your subscribers.
For more tips on telling great stories, check out this post from Sarah Williams: Storytelling: The Easiest Way To Enchant Your Readers
#4 – Send Out a Survey
Use a service like Typeform or SurveyMonkey to periodically check in with your audience and learn about who’s on your list.
Ask them what they’d like to learn from you. Create a survey to find out what they’re struggling with. Follow up after a launch to find out why they didn’t buy.
The answers will give you insight and ideas for new content or paid offers you can create that will serve your audience. The more you know about the people on your list, the easier it will be to send relevant content tailored to their interests. Survey your audience multiple times per year and continue to learn about them as your following grows.
#5 – Share a Case Study
Tell the story about someone you’ve worked with. Where were they before they came to you? Where are they now? What did they accomplish after your work together?
Use your email to share their transformation (and show that it’s possible for your subscribers too). And don’t forget to include a link to the product or service that got them there.
#6 – Curate Content
Send an email with links to other people’s great content and cool articles you find about your industry. You can recommend a business buddy or a brand you love that you know your audience will love too.
Anytime you can act as the curator, you boost your authority as someone who knows your niche inside and out. You’ll also build goodwill with your list by sending them the best stuff they might have missed.
#7 – Take a Stand For Something
Having a point of view matters. It’s the best way to differentiate yourself from everyone else in your niche who’s doing the same thing and giving the same advice. Even though it might be a little controversial, share an unpopular opinion.
If you’re not sure where to start, think about what drives you crazy about your industry. What conventional wisdom do you wish everyone would ignore? What gets you fired up about your topic? Tap into your passion for what you do and share it with your audience.
#8 – Write a “Best of Your Blog” Email
If you’ve created a lot of content on a topic, you can share it again. Create a list style email with links to your most popular blog posts.
Many of the people on your list haven’t been with you since the beginning. They may not know about all the gold in your blog archives. Go ahead and cherry pick the best of the best for them.
What makes this type of email so great? It’s super quick to write up! If you’re short on time and your newsletter needs to go out soon, you can put together a greatest hits list in 30 minutes or less.
#9 – Share a review
What products or services do you love? What tools are essential to your work? What do you recommend that your audience needs to know about? Share it with your list!
People trust your opinion and look to you as an expert in your field. You know the best stuff, so you’re in a good position to make expert recommendations. Tell people about the product/tool/service, what it does well, and how it can help them too.
This is also a great opportunity to bring in some affiliate income. If there’s an affiliate offer that lines up perfectly with your audience, share it with your list. (Just make sure it’s relevant to your audience and it’s something you genuinely would recommend.)
#10 – Tease something new
What’s new in your business? Loop your subscribers in. Tease it before it’s ready to go or share what’s new with your list before you announce it publicly.
Previewing things to your list makes your subscribers feel like insiders. They get to hear about it before anyone else. It makes your emails feel exclusive and gives people one more reason to stay subscribed.
These types of announcements also keep you accountable. If you say something will be available next month, you’ll be more motivated to stick to that deadline if you know your subscribers are expecting it.
When I told my list I would be on Facebook Live 3 times a week all summer, you better believe I showed up! I didn’t want to disappoint them. Making a public declaration to your list helps you stick to your goals and gives you the accountability you need to meet deadlines.
There are your 10 ideas that will keep you emailing your list each and every week. Pop these in your content calendar now and start writing!
Want even more ideas? Grab my free Welcome Sequence Blueprint here. It’s got 10 emails you can send to new subscribers or repurpose to send as regular newsletters.