Here’s What to Email Your List When You’re Fresh Out of Ideas

You know consistency is key when it comes to email marketing, but you’ve got no idea what you should send to your list.

Every time you sit down to write your weekly email, you get writer’s block. Sure, you could send a link to your newest blog post.

what to email your listBut what if you don’t blog every week?

Here’s a list of 10 ways you can connect with subscribers when you don’t have a blog post to share. You can revisit these 10 ideas any time you’re struggling to come up with content for your email list. (Check out #8 if you’re on a tight deadline – it’s a quick and easy email!)

#1 – Answer Some FAQs

Think about the questions you get asked all the time. These can be questions about your product or service, common questions someone has before working with you, or questions about your industry.

The point is to answer questions that could be keeping someone from buying. Sharing these answers with your list also boosts your credibility and establishes you as a trusted authority.

#2 – Share Another Piece of Content You’ve Created

If you’re making content on other platforms, you can share it with your email list too. If you don’t tell them where to go, there’s a good chance your subscribers are missing out on all that extra value.

Send an email with a link to your latest live stream, your guest appearance on a podcast, or your free Facebook group. You work hard to create all this content, so get more mileage out it by sharing it with your subscribers.

#3 – Tell a Story

Email is perfect for storytelling. People on your list want to get to know you and sharing your story is the perfect way to do that.

There’s a lot of room to get creative here. You can tell stories related to your offers. You can share behind the scenes stories from your business, like how you got started. You can even tell personal stories completely unrelated to your business.

You can also get vulnerable. One of my most well-received emails talked about the email marketing mistakes I made when I started my list. It struck a chord with my audience because they’re struggling with those same challenges now. It also showed that I’m not perfect.

Getting personal helps you connect with subscribers because it shows you’re a real person. This is key for building the know, like, and trust factor that helps you create a relationship with your subscribers.

For more tips on telling great stories, check out this post from Sarah Williams: Storytelling: The Easiest Way To Enchant Your Readers

#4 – Send Out a Survey

Use a service like Typeform or SurveyMonkey to periodically check in with your audience and learn about who’s on your list.

Ask them what they’d like to learn from you. Create a survey to find out what they’re struggling with. Follow up after a launch to find out why they didn’t buy.

The answers will give you insight and ideas for new content or paid offers you can create that will serve your audience. The more you know about the people on your list, the easier it will be to send relevant content tailored to their interests. Survey your audience multiple times per year and continue to learn about them as your following grows.

#5 – Share a Case Study

Tell the story about someone you’ve worked with. Where were they before they came to you? Where are they now? What did they accomplish after your work together?

Use your email to share their transformation (and show that it’s possible for your subscribers too). And don’t forget to include a link to the product or service that got them there.

#6 – Curate Content

Send an email with links to other people’s great content and cool articles you find about your industry. You can recommend a business buddy or a brand you love that you know your audience will love too.

Anytime you can act as the curator, you boost your authority as someone who knows your niche inside and out. You’ll also build goodwill with your list by sending them the best stuff they might have missed.

#7 – Take a Stand For Something

Having a point of view matters. It’s the best way to differentiate yourself from everyone else in your niche who’s doing the same thing and giving the same advice. Even though it might be a little controversial, share an unpopular opinion.

If you’re not sure where to start, think about what drives you crazy about your industry. What conventional wisdom do you wish everyone would ignore? What gets you fired up about your topic? Tap into your passion for what you do and share it with your audience.

#8 – Write a “Best of Your Blog” Email 

If you’ve created a lot of content on a topic, you can share it again. Create a list style email with links to your most popular blog posts.

Many of the people on your list haven’t been with you since the beginning. They may not know about all the gold in your blog archives. Go ahead and cherry pick the best of the best for them.

What makes this type of email so great? It’s super quick to write up! If you’re short on time and your newsletter needs to go out soon, you can put together a greatest hits list in 30 minutes or less.

#9 – Share a review

What products or services do you love? What tools are essential to your work? What do you recommend that your audience needs to know about? Share it with your list!

People trust your opinion and look to you as an expert in your field. You know the best stuff, so you’re in a good position to make expert recommendations. Tell people about the product/tool/service, what it does well, and how it can help them too.

This is also a great opportunity to bring in some affiliate income. If there’s an affiliate offer that lines up perfectly with your audience, share it with your list. (Just make sure it’s relevant to your audience and it’s something you genuinely would recommend.)

#10 – Tease something new

What’s new in your business? Loop your subscribers in. Tease it before it’s ready to go or share what’s new with your list before you announce it publicly.

Previewing things to your list makes your subscribers feel like insiders. They get to hear about it before anyone else. It makes your emails feel exclusive and gives people one more reason to stay subscribed.

These types of announcements also keep you accountable. If you say something will be available next month, you’ll be more motivated to stick to that deadline if you know your subscribers are expecting it.

When I told my list I would be on Facebook Live 3 times a week all summer, you better believe I showed up! I didn’t want to disappoint them. Making a public declaration to your list helps you stick to your goals and gives you the accountability you need to meet deadlines.

There are your 10 ideas that will keep you emailing your list each and every week. Pop these in your content calendar now and start writing!

Want even more ideas? Grab my free Welcome Sequence Blueprint here. It’s got 10 emails you can send to new subscribers or repurpose to send as regular newsletters.

Sarah Anderson is a copywriter and email marketing strategist at Spitfire Scribe. Follow her on Facebook for weekly tips to help you write better emails.


  1. says

    Hi Sarah,

    Great tips, especially for someone who is still new to email marketing. I make it a point to email my list every Friday.

    I’ve found it challenging to find topics I can write about. Your tips are definitely helpful to get my creative juices flowing.

    I love your idea of sharing a case study. I’ve never thought about doing that, but I’ll have to try that one day.

    My email list isn’t that big right now, but I still think it’s important to get into the habit of emailing your list on a weekly basis.

    Plus it gets me into the habit of it and becomes a part of my blogging duties every week.

    Have a great day 🙂


    • says

      Hi Sarah,

      Great ideas to nurturing an email list.

      From the above 10 ideas, I really like sending people emails about telling stories, discussing case studies and teasing them up with new ideas that you’re going to launch. They all work like a charm.

      Apart from them, I’d also try the following:

      – Asking them questions (what are they struggling with?)
      – Giving them a reason to introduce themselves
      – Knowing their favorite blog posts (what’s the best piece of content that you read about _____ [topic]?)
      – Providing a chance to promote themselves (share your best blog post and I’ll leave a comment or give you honest feedback about it OR ask them to guest post on your site)
      – Promoting other bloggers (by linking to their sites or twitter handles). You get what you give, right?
      – Giving them “insider and less known strategies about your industry”

      Great share Sarah, I just stumbled upon your site and really liking it.

      Sue, you’re doing a great job by publishing only the BEST guest posts. I usually read vague guest posts on other sites. Your blog is different 🙂

      • says

        Hi Sarah,

        Thanks so much for the write up. I seriously struggle what to email my list (as I already have a broadcast with around 8 emails).

        Apart from that, I regularly send them new tips related to marketing and SEO. Sending emails whenever you publish a new post will also make them engaged but make sure you’re NOT sending too many emails.

        Otherwise people would burn out and unsubscribe from your email list.

        Great list of tips here.

  2. says

    Hi Sarah

    Thanks for the 10 ideas. I usually tie up a current event with a resource or educational type content with my weekly email. Analyzing my list behavior, I’ve noticed that the majority don’t like to click links – even if it would help them immensely.
    I keep putting it down to industry standards and while my list does well, it could do better. I’m going to try a case study email next week. I’m inspired!
    Vatsala Shukla recently posted…Want to be an effective Leader? You need to examine your Track WordsMy Profile

  3. Nell says

    So useful! Thank you!

  4. says

    Great post SARAH ANDERSON , I also agree with you.There is no alternative with WordPress. It’s Easy friendly use to all, Nice Free and Premium theme and Everyone can manage control panel. There is the main reasons that WordPress is widely used by Bloggers.

    Thanks for share it .

  5. says

    Thanks for sharing a really helpful post. As someone just starting out, I have found myself just staring at the screen wondering what on earth I’m supposed to put in an email to such a small list of subscribers! Thanks for your insights! 🙂

  6. says

    Thanks, Sarah. I am just starting out on the whole process of engaging with my email list, so your ideas are very timely. I will certainly give some of them a go.
    Cheers, Mel

  7. says

    These are awesome, useful tips! Great job keeping the content fresh Sarah.

  8. says

    I love these tips, these could apply for blog posts as well 🙂
    I need to spend more time when I generate my emails to usually promote a new post.
    These tips will help. I’ve tried surveys but I did not get of feedback 🙁

    Thank you.

  9. says

    Funny you note answering frequently asked questions Sarah 😉 I just did so through my most recent blog post, which I of course sent to my email list.

    I’ve no clue how I had writer’s block way back in the day. Now I just expand my awareness just a little bit and write about what I see going down in the blogging tips niche, helping people solve their problems and also, to help them live their dreams. I see about 4 blog post ideas in this very post, from fleshing out a few of your subsections to hitting on key points you make throughout the article. Just take a deep breath, learn how to observe and you will always have content to send to your list.
    Ryan Biddulph recently posted…10 Common Blogging Questions AnsweredMy Profile

  10. says

    Hi Sarah,

    Thank you for these awesome tips you shared with us here on email marketing.

    Honestly, I must tell you it’s difficult combining all of these things together (writing on social media, handling clients, updating the 3 blogs and handling my new email list). It’s hard. But what you’ve shared will really help me.

    Thanks again.


  11. says

    Hi Sarah,

    Great Tips. Yeah, It is beneficial to newbies email marketing Blogger.
    To keep relations to your email subscribers, you have to consistent with your content and deliver some goodies consistently.
    These lists having great ideas to keep your subscriber active on your Blog.
    Thanks for sharing such a valuable article with us!

  12. says

    Hello, Sarah!

    Lovely actionable tips!

    I use the email just to when I’ve got the new content up on my blog and nothing else.

    Actually, I never put a good focus on the email thing and I know that’s the reason it is not increasing.

    Will do think of some good ideas to test out on my email list.

    And thank you for giving the workable ideas to me! 🙂

    ~ Adeel

  13. says

    Helpful Tips Sarah,

    As a Beginner who is just starting out, doesn’t have enough to write about and keep their audience nurtured, these tips such as sending out a Survey or a Case Study can really be helpful.

    Thanks for the Insights.

  14. says

    Hi Sarah,
    Great tips for newbies email marketer like me and others.
    I have very short list of email but I can’t decide what I send them.
    So here I find the ideas, some tips on what and how I send them email.
    Thank you for sharing this article with us!
    It is very useful

  15. says

    Hi, Sarah!

    Great post, indeed. I struggle with sending email newsletters ever since I stopped sending RSS-based newsletters.

    There were two reasons for that. First, I wasn’t posting every week. Second, I was lazy. So I decided that I would send manual newsletters whenever I’d publish a new blog post.

    Your blog post has given me a way out. Thank you so much.


    Hassaan Khan

  16. says

    Hi Sue,

    There is no doubt that when you add value to your subscribers experience you make him visit your blog again and again plus you make him fall for some of the best offers that you are pitching.

    I must say surveys are great way to also use email lists to find out what your readers want from your blog. Thanks for sharing.

    Gaurav Kumar recently posted…Why Your Blog is Dying? & How to Save itMy Profile

  17. says

    Hi Sarah,

    Well written article with amazing tips.

    I have never thought about these ideas but I’m sure it can give me a lot of profits. Your above tips also help in keep active your daily readers when you send an email like a case study or tell a story.

    My email list is increase day by day and I want to utilize it very carefully so that my readers enjoy of emailing. This is awesome that I found your article on time.

    Thanks for sharing an informative article with us.

    – Rajinder

  18. says

    Hello Sarah 🙂
    i am hoping that you will be fine.
    I was reading your post and couldn’t stop my-self to comment and pay compliments for your work. Keep working and sharing with the readers.

  19. says

    Hello Sarah,

    Nice to see you here on Sue’s space 🙂

    These are some awesome tips for me, as I am just doing to increase my e-mail list and this hit me up at the right time.

    I need to schedule so many things in this list, as I was missing a lot of things out in doing my e-mail list to get on.

    points like #2, #3, and #6 hit me hard.

    People love to hear stories, they relate it with themselves and thats how we can get a good pin point by offering them
    some interesting stories about our self, our web site, products.
    Sharing other pieces of our work, is indeed a great idea. People will get to know more about us and things we are doing
    at various level rather than just doing work for our own web sites.

    #6 I love this one, promoting other works over to our e-mails is very interesting, as people will get to know about the
    person, which will have a better bond by that human and also it will benefit our own growth.

    Apart from all this, one thing we need to do that, providing with the quality of content which is promised by our side,
    what our customers are looking for. This will make them stuck to us and they would also help in the publicity with their
    other fellow mates that this guy is the best for that particular things.

    Thanks for the share.


  20. says

    Great article Sarah!

    It makes me happy when I see this list because I’ve sent all the types of emails you mentioned. The most recent one was a survey which is more powerful than I thought.

    I have tried reviews before but they’re not effective unless you’re a good storyteller. Really helpful article. I check this blog regularly and immediately clicked on the post when I read the title because I knew it would be helpful.

  21. says

    This is an excellent post that is packed with valuable content. I love this site because you provide examples of the content that you are talking about. Personally I use How To, List and Resource posts for my audience.

  22. says

    Hey Sarah,
    A mindblowing post you have shared. I am a new in email marketing and your post helps me a lot. I will follow these steps and subscribe your blog for getting the upcoming post. Great work, keep it up.

  23. says

    Outstanding post Sarah,

    I love the part about how Email is perfect for storytelling and how people on your list want to get to know you. I will start to use this technique versus just using call to action email swipes.Thanks for sharing!

  24. says

    Wow Sarah!

    You did a nice job.

    Keeping your subcribers bored is way of loosing them.

    But writing your subcribers weekly can prove very daunting to some.

    Story telling, Case study! These two are very great.

    When you tell your subscribers how you got to the point where you are, how you became successful doing this or that, your subcribers would love to read it to find out how to their blogs or brands too.

    Thanks once again for sharing and do have a nice day.


  25. says

    Awesome article Sarah,

    Way cool! Some extremely valid points! I appreciate you writing this post and the rest of the website is very good.

  26. says

    Hi Sarah,
    These are the really beneficial point for a newbie email marketer. Sending regularly one by one blog post is not a great method, it will definitely increase unsubscribe rate.To stop that Everyone should use some different techniques ( like you said above) to change user mood and taste.
    Thanks for sharing this awesome tips.
    Hamim recently posted…35+ Black Friday Hosting Deals 2017My Profile

  27. says

    WOW!!! Thanks for sharing a really helpful post. As someone just starting out, I have found myself just staring at the screen wondering what on earth I’m supposed to put in an email to such a small list of subscribers! Thanks for your insights! ?

  28. says

    Hi Sarah,

    It’s nice and awesome content you have shared. I am totally new in email marketing field. Though I am internet marketing person.

    But with your lovely post i think i have got some best help from your side.

    Keep going up.. Thanks!!

  29. says

    It makes me happy when I see this list because I’ve sent all the types of emails you mentioned. The most recent one was a survey which is more powerful than I thought.

    I have tried reviews before but they’re not effective unless you’re a good storyteller. Really helpful article. I check this blog regularly and immediately clicked on the post when I read the title because I knew it would be helpful.

  30. says

    These are the really beneficial point for a newbie email marketer. Sending regularly one by one blog post is not a great method, it will definitely increase unsubscribe rate.To stop that Everyone should use some different techniques ( like you said above) to change user mood and taste.

  31. says

    Great post – I wish this was my problem! I have the exact opposite problem…waaay too many ideas!! Perhaps it’s because I am a food blogger…I have a spreadsheet of about 400 recipes I really, really want to make for my blog…and it gets added to every day!


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