Do you want to change your marketing game on Twitter?
When it comes to digital marketing, you always need to stay at the top of your game.
Instead of simply following someone else, you should always focus on creating a unique brand identity. Twitter, being one of the most powerful social media tools can certainly be of a great help to you.
It is one of the easiest ways to get in touch with your customers and acquire more leads. If you want to level-up your marketing game, then you have come to the right place.
We have handpicked some of the most convenient and effective Twitter marketing hacks that can help you boost your engagement for sure.
Part 1: Twitter Inbuilt Features
1. Create engaging Twitter Polls
This is the probably the easiest way to gain more traction on Twitter. People love to participate in short polls and express their opinion. Additionally, you can leverage your content while providing its link along with your poll as well. It can also act as an amazing way to get customer feedback.
Getting confused about your next big product? Why not ask your Twitter followers about it! Go ahead, and create some interesting polls on your Twitter page on time to generate more traction.
2. Make an extensive use of Twitter Lists
There are millions of tweets made every single day. As much as I love this interactive medium, it can get quite messy at times. With the help of Twitter lists, you can attain some balance in this chaos.
Twitter allows its users to create public as well as private lists. As a brand manager, you can create distinctive lists for your key influencers, industry leaders, and more. This would help you to stay updated with the ongoing trends in the market. Twitter has also provided this informative article about the uses of lists.
3. Use Twitter Advanced Search
Sometimes, it can get quite tedious to search for something on Twitter. Though it has a dedicated search tool, but most of the users out there aren’t aware of it. Start by making yourself familiar with some of the commonly used operators for Twitter Advanced Search. There are plenty of Twitter search tricks that will make your job a whole lot easier.
4. Try your hands on Twitter Analytics
Instead of running blind, use Twitter’s inbuilt analytics tool. It is a free and comprehensive tool that would provide a monthly breakdown of some of the vital statistics related to your Twitter account.
Additionally, you can go to the “Ads” feature to get more information related to your followers, activity, and more.
6. Did you try making a Twitter Moment yet?
It is Twitter’s answer to Snapchat and Instagram stories. There are plenty of unique features in Twitter’s brand new update. It can be used for brand promotion and collection of user-generated content in an organic way. Since it is a recent update, not every user has started using Moments. Create your first Twitter Moment and introduce a product to your audience in a brand new way.
Part 2: Basic Twitter Marketing Tricks
1. It’s all about the right timing
Social media is all about publishing the right kind of content at the right time. Twitter is certainly no such exception. Here’s a simple breakdown of the Twitter engagement trends with respect to the time of the day. Try to post your content just before (or during) the peak hours to gain maximum visibility.
2. Automation of publishing
No social media marketer can survive without an auto-publishing tool. There are plenty of tools out there that you can use in order to schedule your posts on Twitter. If you are going on a vacation or are dealing with an international audience, then you should try to schedule your posts at least 3-5 days beforehand. There are lots of scheduling tools that provide additional details related to your reach and analytics as well.
3. Use visual aids
Twitter supports a range of visuals that can be included in a tweet. You can always provide an infographic or include a video in your tweet as well. A picture says a thousand words. By adding a witty caption, you can certainly convey a lot of information to your audience. Try to use GIFs every once in a while to communicate with your audience without saying a word!
4. Keep organizing contests on Twitter
Conducting a contest is probably the easiest way to increase your impression. It can act as a great way to boost your follower count as well. There are kinds of contests that can be conducted on Twitter. From a basic Q&A to a tag-a-friend or caption contest, the sky is the limit here.
No one likes to wait – particularly when it comes to social media. Use this medium wisely while communicating with your audience. Try to be responsive or use Twitter as a way to perform customer support.
There are many brands out there that have created a dedicated customer support team on Twitter in order to provide a trouble-free experience to their users. Also, to make it easier for brand managers, Twitter has recently rolled out new features for customer support.
6. Focus on your copy
It doesn’t matter how appealing or affordable your product is, but if it doesn’t have a remarkable copy, then it certainly can’t leave a lasting impression on your audience. Consider copywriting as an integral part of the process and learn how to write engaging Tweets.
7. Organize more giveaways
There is only thing better than conducting a contest and that is a giveaway. If you are trying to boost your follower count instantly, then conducting a giveaway can be a great idea. Instead of asking a set of questions to your users, just ask them to follow your Twitter handle in order to get eligible for the giveaway.
Part 3: Advanced marketing Hacks
1. Social Media Listening
Most of the marketers make this vital mistake of not performing hashtag tracking or keyword analysis on Twitter. In order to filter unnecessary noise on Twitter, it is highly recommended to use a Twitter tracking or social media listening tool.
This will help you tap those users who have not originally mentioned your handle or misspelled something while posting their tweets. Additionally, it can help you create brand awareness or perform competitive analysis. Socialert, Keyhole, Hashtracking etc. are some common hashtag trackers that you can use.
2. Tap the right influencers
Influencer marketing has rapidly changed the way brands communicate with their audience these days. Learn how to run a successful influencer marketing campaign on Twitter to gain productive results. Almost 40% of the users on Twitter purchase anything after getting influenced by other users. Understand the value of influencer marketing and try to maintain a long-term relationship with your key influencers.
3. Segregate your content
If you restrict your posts only about your products, then you might lose traction on your page. Try to be more versatile and segregate your content into different groups. Try to post 33% informative content, 33% content about the industry trends and recent updates, while the remaining 33% should be about your products and its features.
Whenever you are tweeting something, think from the perspective of your users. Will they be interested in reading it? Try to add something valuable in your tweets while posting it.
4. Tweet live more often
This particularly works well during a product launch or an event. Let your audience be a part of your event by tweeting live. You can also stream a live session on Periscope in order to let your audience experience it all with you. Your audience would love to get a sneak peek of your event and would certainly appreciate your effort.
5. Connect with others via Twitter Chats
Twitter is one of the fastest ways to communicate with your audience. By hosting a Twitter chat, you can easily create brand awareness and involve your audience at the same time. There are also dedicated applications and tools that you can use while conducting a Tweetchat. Create a dedicated schedule and be as responsive as you can in order to participate in Twitter chats.
6. Retweet smartly
Let your audience know how much you appreciate them by retweeting their content every once in a while. It is a subtle way of promoting their content and encouraging others to do the same. It also makes a great way to interact with new influencers or maintaining a fruitful relationship with other users on Twitter.
6. Don’t hesitate to feature your content
Twitter provides a seamless way to pin your tweets on your page. By pinning a post, you can feature it and place it at the top of your profile. This would make it easier for you to increase the visibility of a certain tweet. Ideally, you should pin a certain CTA or an ongoing offer in order to boost its reach.
7. Showcase your products
Tease your audience with your best products while showcasing them on Twitter. Make it more tempting and come up with a clever CTA (Call to Action). After all, you are spending your time and resources on Twitter to boost your sales, right? This can’t be done without educating your audience about your new products.
Don’t overdo it by only posting your product images, but don’t hesitate as well to showcase your best ones on Twitter every once in a while.
8. Keep experimenting with new things
This is one of the best things about Twitter. Since it is such a fun medium, you can always come up with new marketing ideas. Don’t be stagnant or keep repeating a run of the mill campaign over and over.
You can also perform cross-platform marketing by featuring a piece of content from some other source on Twitter or vice versa. If you have a significant presence on other platforms like Facebook or Instagram, then you can help them migrate to your Twitter account as well.
Your hashtag can be your biggest marketing weapon on Twitter. Focus on your hashtag and try to make it relevant to your brand. Learn how to use a hashtag efficiently and don’t let your next campaign go stagnant.
Summing It Up
I’m sure these hacks would come handy to you on many occasions. From conducting a contest to performing a keyword analysis, there are so many things you can do to level up your marketing game.
Explore some of these productive features that are already available on Twitter and get yourself familiar with some must-have tools that are sure to bring a new life to your next Twitter marketing campaign.
Pankaj Narang is an avid social media marketer and digital branding expert. He co-founded SociAlert, a hashtag tracking tool designed to optimize Twitter performance around event tracking, social influencers, brand marketing, and media reporters. He can be found on Twitter or LinkedIn.