Are you trying to be successful on Twitter?
Do you struggle to get followers? Do your tweets not get shared?
Twitter can be one of the most successful… or frustrating ways to get new readers to your blog. If you are not doing the right things on Twitter, you are sure to spend hours with no results.
I want to show you the top five mistakes you are probably making, or will make, and how to fix them.
I see it all too often, and I am sure if you go to your Twitter feed, you will see it too; bloggers or businesses using Twitter as a platform to sell with. I’m not saying you can't ever give your readers a sales pitch, but you better make sure they are ready for it.
People often forget that social media is just that, social! You need to remember to be social and human.
The reason Twitter got so large in the first place was because it was the first time that average people could connect with famous people. I did not follow Shaquille O'Neal so I could get a discount on his shoes. It was because I loved to see the social side of him.
People are not going to follow you if all you post is offer after offer after offer. Yes, you can post them once in a while, but that is not why they follow you. You need to give information to your clients that will help them. You need to hop on and answer their questions.
If you treat Twitter more like a chat room and less like a billboard you are sure to connect more with your followers. When the time comes that you want to post an offer, they are much more likely to trust you.
Mistake Two: Not Including an Image
It has been proven that adding a photo to your tweets make them much more likely to get retweeted. There are a number of reasons for this, but most importantly, it helps you stand out.
Twitter, unlike Facebook, does not edit what you see on your wall. You are going to see the most recent posts first. If you follow a bunch of people, you are getting a lot of tweets to search through.
Tweets with images get 2x the amount of engagements than those without, so be sure and add an image to those posts you want to be retweeted.
This might come as a shock to you, but your readers do not care about you. They trust you and care about you as much as it helps them.
Twitter is not a board to brag how amazing you are. Your readers are following you, because they want you to help them. You need to make almost every tweet about your followers.
Sure, you can brag while helping them, but as soon as you stop helping them, they are going to stop following you. And unless it is your best friend or mother, they are not going to retweet an accomplishment you had.
One way to show your followers that you do not care is to set up a program to create and send out Tweets automatically. Some successful people have said they use programs to auto-Tweet their posts or updates, but I have found that when I take the time to manually tweet it, with a quality image in the right size for Twitter, I get much more interaction.
Instagram has a feature that allows you to post your Instagram status directly to Twitter or Facebook. I always see Twitter accounts whose statuses are just an extension of their Instagram page. Posting an occasional Instagram status on your Twitter is OK, but do not do it for every post.
Your success will be much greater if you take the time to show to your followers that you care by sending them a more personalized tweet.
While Twitter allows up to 140 characters, you do not want to use all of them in your tweet. I have seen studies that say 100 characters is the best length and others that say 120. The point they all make is to make sure your tweets are not too long.
If I am going to retweet (quote) you, then it is going to add 4 characters at the beginning for the parentheses, colon mark and space. Then it will add your @username to the beginning. If you use all 140 characters then you are not leaving enough space for them to quote you.
I like to make my tweets as short as possible without cutting up my message too much. I like to have control of what is being retweeted. If someone tries to quote you, and they have to delete 10 characters to get it under the 140 character limit, they are much more likely to remove what is important to you, or just not send the tweet at all.
Twitter is one of my favorite places to spend my time. I am constantly having to make sure I am being productive as I love to just tweet. If you use these tips, you will see an improvement in your engagement and success on Twitter.
Now I want to hear from you. Have you fallen into some of these traps? Is there anything you have found that helped you be more successful on Twitter? Leave your comments below.