5 Things You Need To Do As The CEO Of Your Blog

Are you the CEO of your blog?

Do you look at the big picture, direct the ship, and make the big decisions?

Or do you focus on getting the work done, on executing and creating?

In my experience, it’s all too easy to get caught up in trying to get stuff done without taking a step back and thinking about why you are doing it in the first place.

ceo of your blog

It’s why so many blogs fizzle out or fail – because there is no big vision or underlying purpose keeping the blog going.

So, let’s shift into CEO mode now, and discuss some of the big picture things you need to do to as the leader of your blog.

1. Clarify Your Vision

So many blogs begin with a dream and a hope. You have this spark of an idea and you can’t wait to share your ideas with the world.

Or you have a business and you dream of bringing it online and inspiring even more people with your writing.

That initial dream is important – it’s what gets you to take action and start your blog.

And you can take it a step further. Make it into a concrete vision that you can look to every time you falter.

2 ways to create a big vision for your blog:

  1. Daily visualization

Each morning, sit down and close your eyes. Imagine everything that will happen when your blog is as impactful and large as you want it to be. Really take the time to see it, hear it, feel it, even smell and taste it. What are you doing? How do you know you’re successful?

When you visualize your blog succeeding, it will motivate you to continue on your path, and you will see what needs to be done to keep growing.

  1. Make a vision board

Either on Pinterest or on a poster board, put together words and images you associate with your blog. Let your creativity and intuition go to work. Make something that you want to look at all day, and that will remind you why this blog is so important.

Having a vision for your blog will help you stay focused on your purpose. Instead of getting caught up in the day-to-day blogging activities, you’ll be able to take a step back and remember why you are blogging in the first place.

2. Get Focused & Hone Your Message

One of the things that bloggers struggle with the most is finding their focus. You want to write everything for everyone. You don’t want to get bored, and you don’t want your readers to get bored, either.

Yeah, I’ve heard it all.

But here’s the thing. In order to create momentum with your blog, you must have a clear focus. Period.

One of my favorite ways to do this is to create a simple blog mission statement.

Here’s the template: I write about [your topic ] in order to help [your audience + your unique angle]. I do this because [your purpose].

Here’s mine: I write about blogging and writing in order to help purpose-driven business owners gain clarity and connect with their ideal clients. I do this because I believe that blogging is one of the best ways to connect with our truth and to build relationships with the people we’re meant to serve.

Read more about how to write your mission statement on my blog.

Once you have your focus in place, it becomes easier to know what to write about, to reach out to your audience, and to become known online.

3. Plan For Your Blog

What do you want to accomplish in the next 3–6 months?

Do you want to get a certain number of blog visitors? Do you want to grow your email list by a certain number of people?

Create 1–3 specific and reasonable goals for your blog, and then work backward and figure out how you’re going to achieve them.

Ideas to think about while planning for your blog:

  • Who can help you achieve your goals? How will you reach out to them?
  • How will you know if you are on the right track? (i.e. What metrics do you need to look at?)
  • How will you know when to reevaluate what you’re doing?
  • What are you particularly skilled at that you can leverage to meet your goals?
  • What can you outsource?
  • What do you need to learn to achieve your goals?
  • What regular habits do you need to put in place?
  • Who are you going to reach out to when you are struggling?
  • What could potentially get in the way of meeting your goals?

Take your time with this. And remember, you’re human. Stretch yourself, but also be realistic about what you can accomplish.

4. Build a Strong Foundation

What do you need to do to feel fully supported as you build your blog?

Take the time to think this through before jumping in and getting things done. How can you create a stable foundation that will support your efforts? How can you avoid getting derailed?

A strong foundation consists of many things, including:

  • Systems that help reduce your workload
  • People to support you and rally behind you
  • An understanding of your inner demons and how they may stop you from implementing
  • A source of income to support you as you start and grow your blog
  • A plan for creating the space and time you need to build your blog

You probably need to put many other things in place in addition to the ones above. Add or subtract from my list as needed.

It’s important to put these foundational pieces together at the outset, otherwise, you will end up battling them on a constant basis. (Trust me. I speak from personal experience.)

It’s also key to take time each week or each month to stop and look at your foundation.

  • Where are you faltering?
  • What resources need to be looked at?
  • Are you reaching out to your network enough?

Set up a regular CEO meeting to focus on these foundational pieces. Then when you’re in worker bee mode, you’ll be able to move forward much more smoothly.

5. Build Relationships

You must build relationships with 3 types of people:

  1. Influencers
  2. Collaborators/Blogging BFFs
  3. Readers

Influencers are bloggers in your niche or in a complementary niche whose audiences are larger than yours. Building relationships with them are important because they can give you access to a larger audience than you currently reach. Once you have some influencer buddies, you can guest post for them (thanks, Sue) or even do a joint webinar.

Check out these Successful Blogging posts on how to grow relationships with influencers:
Why Blogger Outreach Will Make (Or Break) Your Blog
Everything You Need To Create An Expert Roundup Post

Collaborators or blogging BFFs are bloggers who are serving the same audience as you and whose blogs are about the same size as yours. They are great for doing guest post swaps, creating mastermind groups, and partnering up on projects. Blogging can be very lonely, and it’s important to have some people in your corner.

Reach out to people whose blogs resonate with you and who feel like they have similar values to yours. Meet them in Facebook groups. And then create genuine friendships with them.

And then you have your readers. The people who eagerly devour your posts like kids at a cupcake store. The ones who email you to thank you for writing your latest post.

They are the reason you blog in the first place.

Get clear on who they are, what they care about, and what drives them. Do this by getting to know them as much as possible. When someone shares or comments on a post, start up a conversation.

Make it your mission to understand them even better than they understand themselves. Once you do that, you will be able to write blog posts that resonate and create programs and products that they really want.

So, Blog CEO, Congrats On Being The Leader Of Your Online Space.

You don’t have to get bogged down in the details of blogging, which, to be honest, can be very overwhelming. Instead, you can take the time to look at the big picture and to lead your blog where it needs to go.

From now on, schedule regular CEO meetings with yourself where you:

  • Check in on your vision
  • Read and adjust your mission statement
  • Look at your blog plan and make sure you’re on the right track
  • Dive into your blog foundation and see where things need fixing
  • Devote time to building relationships with people who will help you grow your blog

Where do you spend most of your time on your blog? Are you more of a CEO or a worker bee? Share in the comments below.


  1. says

    Excellent article!

    It is so easy to get caught up in doing the little things, that you forget about the big picture at times.

    Like you’ve mentioned, I’ve found that putting systems in place and checking regularly on your goal helps keep you on track.

    Waseem recently posted…How to Build Lean Muscle Mass With These 10 Food CombinationsMy Profile

      • says

        Building strong relationships with others is the key here.

        As a marketer or blogger, you need to manage your time wisely otherwise you’ll get lost in the world full of online distractions.

        Staying focus plays a huge role. Figure out ways to know your target audience so you can serve them better by focusing on solving their problems through your content.

        Great insights.

  2. says

    superb post!!!

    I would just add three words, that one should DREAM, DARE and DELIVER if he or she really want to succeed in any field…!!this post have everything for people who want to achieve success in life..!!

    Have a great day

  3. says

    Hello Daniela,

    That is pleasant to my ears – CEO of my blog 🙂

    Yes, we need to think and act like one to make our blogs successful. Most of my time is spent on thinking of what to write next and after I do write, how and where do i promote my content.

    If I can get a regular fan following, I should be better off thinking of quality content and leave the rest to my audience.
    Praveen rajarao recently posted…Best wired earbuds for runners under $50My Profile

    • says

      Thanks for your comment, Praveen. It is important to think about the smaller details of what you will write and how you will promote it, but without a larger plan in place, it’s easy to get stuck. I’m glad you enjoyed the post!
      Daniela Uslan recently posted…How to Trust Yourself More as a BloggerMy Profile

  4. says

    This post is of much help.I always thought how to write a post that cab be much of help and easy to understand .thankyou soo much for this post .

  5. says

    I am the CEO of 4 Blogs. LoL: )

    When I first started my Blogging Journey, I taught Blogging is all about SEO and Making Money. After failing multiple times, I realized that Blogging is a Business and engagement with our audience. In the Blogging world, Short term Planning for 3-4 months is better than long term objectives.

    Consistency is the Key

  6. says

    Hey Daniela,

    Willing to read your informative post and I totally agree with your potential points. Getting noticed and building relationships with influencers will really help us to increase our online influence within our industry.

    With influence comes leverage, which is the foundation to growing the business. Eventually, thanks for sharing your healthy experience with us.

    With best wishes,

    Amar kumar

  7. says

    Hi Sue,
    Informative post, I agree with your idea about strong foundation. Bloggers should have a vision about what it will be after 2/3 years, short term plans won’t succeed much. Thank You for posting.

  8. says

    Hello Daniela,

    Thanks for this beautiful and informative post. Being a CEO of your blog is definitely a important job and needs a lot of work to do. These tips will definitely help bloggers to maintain their blog and get success with it.
    Vishwajeet Kumar recently posted…How to Avoid the 3 Most Common Affiliate MistakesMy Profile

    • says

      Hi Vishwajeet,

      Thanks for your comment! I’m glad you enjoyed the post.


  9. Tauseef Alam says

    Hi Daniela,

    I second that. I have seen most bloggers (mostly newbies) starts a blog in a hope that it will become an authority one day but they don’t visualize the future. Without a clear vision, someone can not make a plan and without planning success never comes.

    Indeed a good article. Thanks for sharing it with us.


    • says

      Thanks Tauseef! I’m glad you enjoyed the post and that you resonated with the message. It’s not enough to want to be authority. You have to think about what that will look and feel like when it happens – and to actually be the authority you want to be, you must lead yourself.
      Daniela Uslan recently posted…How to Trust Yourself More as a BloggerMy Profile

  10. says

    Hey Daniela,

    To handle a blog, it’s vital to have a vision. Many bloggers come with the problem of demotivation and it’s because of their poor focus.

    Bloggers should really sit for a while, close their eyes to think about their blogs. I remember the days I used to curate a plan for a week.

    Connecting makes you reach more people. Meeting new people, sharing others content, targeting your audience can bring the glory.

    Thanks for this wonderful guide.
    Enjoy your day.
    Ravi Chahar recently posted…How I Gained 10000 LinkedIn Followers In A Few MonthsMy Profile

    • says

      Thanks Ravi! I agree, we should take time to really think about what we want our blogs to create in the world. The key to remaining motivated is to have an underlying purpose to our work.
      Daniela Uslan recently posted…How to Trust Yourself More as a BloggerMy Profile

  11. says

    Hi Daniela,

    I want to learn how to earn more because i am just using google ads not much income. cna you guide me.

  12. says

    The following discusses the importance of five thinks for ceo. Thank you for the gift of this article.

  13. says

    This is the first article I’ve seen like this and it’s definitely a great reference. Thanks for sharing, I will definitely recommend your site. Cheers!
    Derek Le recently posted…Coal Harbour Condos for SaleMy Profile

  14. says

    Thanks for your valuable post. I agree your all point that you mentioned.

  15. says

    These are all such great tips to starting off on the right foot with a client! I think it is so important to use the method of communication they prefer. They are the client after all!

  16. says

    Thanks for sharing such a workable blueprint Daniela!

    Your five point checklist and definitely a real eye opener.
    Plus, you really did a great job of putting things in their proper

    Sadly, I think I’ve been primarily guilty of the worker bee complex. LOL!

    Now I realize I have to focus on the overall bigger picture and not be
    so caught in my blogging activities.

    Thanks for helping you get more on track!
    Mark recently posted…What If Your Major Competitor Decides To Implement This Proven Marketing Strategy First!Part ThreeMy Profile

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