Are you the CEO of your blog?
Do you look at the big picture, direct the ship, and make the big decisions?
Or do you focus on getting the work done, on executing and creating?
In my experience, it’s all too easy to get caught up in trying to get stuff done without taking a step back and thinking about why you are doing it in the first place.
It’s why so many blogs fizzle out or fail – because there is no big vision or underlying purpose keeping the blog going.
So, let’s shift into CEO mode now, and discuss some of the big picture things you need to do to as the leader of your blog.
1. Clarify Your Vision
So many blogs begin with a dream and a hope. You have this spark of an idea and you can’t wait to share your ideas with the world.
Or you have a business and you dream of bringing it online and inspiring even more people with your writing.
That initial dream is important – it’s what gets you to take action and start your blog.
And you can take it a step further. Make it into a concrete vision that you can look to every time you falter.
2 ways to create a big vision for your blog:
- Daily visualization
Each morning, sit down and close your eyes. Imagine everything that will happen when your blog is as impactful and large as you want it to be. Really take the time to see it, hear it, feel it, even smell and taste it. What are you doing? How do you know you’re successful?
When you visualize your blog succeeding, it will motivate you to continue on your path, and you will see what needs to be done to keep growing.
- Make a vision board
Either on Pinterest or on a poster board, put together words and images you associate with your blog. Let your creativity and intuition go to work. Make something that you want to look at all day, and that will remind you why this blog is so important.
Having a vision for your blog will help you stay focused on your purpose. Instead of getting caught up in the day-to-day blogging activities, you’ll be able to take a step back and remember why you are blogging in the first place.
2. Get Focused & Hone Your Message
One of the things that bloggers struggle with the most is finding their focus. You want to write everything for everyone. You don’t want to get bored, and you don’t want your readers to get bored, either.
Yeah, I’ve heard it all.
But here’s the thing. In order to create momentum with your blog, you must have a clear focus. Period.
One of my favorite ways to do this is to create a simple blog mission statement.
Here’s the template: I write about [your topic ] in order to help [your audience + your unique angle]. I do this because [your purpose].
Here’s mine: I write about blogging and writing in order to help purpose-driven business owners gain clarity and connect with their ideal clients. I do this because I believe that blogging is one of the best ways to connect with our truth and to build relationships with the people we’re meant to serve.
Once you have your focus in place, it becomes easier to know what to write about, to reach out to your audience, and to become known online.
3. Plan For Your Blog
What do you want to accomplish in the next 3–6 months?
Do you want to get a certain number of blog visitors? Do you want to grow your email list by a certain number of people?
Create 1–3 specific and reasonable goals for your blog, and then work backward and figure out how you’re going to achieve them.
Ideas to think about while planning for your blog:
- Who can help you achieve your goals? How will you reach out to them?
- How will you know if you are on the right track? (i.e. What metrics do you need to look at?)
- How will you know when to reevaluate what you’re doing?
- What are you particularly skilled at that you can leverage to meet your goals?
- What can you outsource?
- What do you need to learn to achieve your goals?
- What regular habits do you need to put in place?
- Who are you going to reach out to when you are struggling?
- What could potentially get in the way of meeting your goals?
Take your time with this. And remember, you’re human. Stretch yourself, but also be realistic about what you can accomplish.
4. Build a Strong Foundation
What do you need to do to feel fully supported as you build your blog?
Take the time to think this through before jumping in and getting things done. How can you create a stable foundation that will support your efforts? How can you avoid getting derailed?
A strong foundation consists of many things, including:
- Systems that help reduce your workload
- People to support you and rally behind you
- An understanding of your inner demons and how they may stop you from implementing
- A source of income to support you as you start and grow your blog
- A plan for creating the space and time you need to build your blog
You probably need to put many other things in place in addition to the ones above. Add or subtract from my list as needed.
It’s important to put these foundational pieces together at the outset, otherwise, you will end up battling them on a constant basis. (Trust me. I speak from personal experience.)
It’s also key to take time each week or each month to stop and look at your foundation.
- Where are you faltering?
- What resources need to be looked at?
- Are you reaching out to your network enough?
Set up a regular CEO meeting to focus on these foundational pieces. Then when you’re in worker bee mode, you’ll be able to move forward much more smoothly.
5. Build Relationships
You must build relationships with 3 types of people:
- Collaborators/Blogging BFFs
Influencers are bloggers in your niche or in a complementary niche whose audiences are larger than yours. Building relationships with them are important because they can give you access to a larger audience than you currently reach. Once you have some influencer buddies, you can guest post for them (thanks, Sue) or even do a joint webinar.
Check out these Successful Blogging posts on how to grow relationships with influencers:
Why Blogger Outreach Will Make (Or Break) Your Blog
Everything You Need To Create An Expert Roundup Post
Collaborators or blogging BFFs are bloggers who are serving the same audience as you and whose blogs are about the same size as yours. They are great for doing guest post swaps, creating mastermind groups, and partnering up on projects. Blogging can be very lonely, and it’s important to have some people in your corner.
Reach out to people whose blogs resonate with you and who feel like they have similar values to yours. Meet them in Facebook groups. And then create genuine friendships with them.
And then you have your readers. The people who eagerly devour your posts like kids at a cupcake store. The ones who email you to thank you for writing your latest post.
They are the reason you blog in the first place.
Get clear on who they are, what they care about, and what drives them. Do this by getting to know them as much as possible. When someone shares or comments on a post, start up a conversation.
Make it your mission to understand them even better than they understand themselves. Once you do that, you will be able to write blog posts that resonate and create programs and products that they really want.
So, Blog CEO, Congrats On Being The Leader Of Your Online Space.
You don’t have to get bogged down in the details of blogging, which, to be honest, can be very overwhelming. Instead, you can take the time to look at the big picture and to lead your blog where it needs to go.
From now on, schedule regular CEO meetings with yourself where you:
- Check in on your vision
- Read and adjust your mission statement
- Look at your blog plan and make sure you’re on the right track
- Dive into your blog foundation and see where things need fixing
- Devote time to building relationships with people who will help you grow your blog
Where do you spend most of your time on your blog? Are you more of a CEO or a worker bee? Share in the comments below.