How I Got 600+ Subscribers In 3 Weeks After 4 Failed Opt-ins Attempts

Why Build Your Email List?

One of the most important things all professional bloggers will tell you when you start a blog is to build your email list.

Your email list is the only audience you have complete control over.

getting subscribers

The algorithms on Facebook may change and Pinterest may no longer feature your pins, but your email list is your own. It is a special privilege to be able to leave a line in your reader's inbox.

So how do you grow your email list? How do you entice someone who stumbles upon your blog to offer up their email?

How do you entice someone who stumbles upon your blog to offer up their email?

My Mistakes and Failed Opt-In Offers

Before I share my success, let me tell you how not to do it. I promise there is a success story in the end with practical step by step tactics you can do to get more subscribers. But first, it is important to review all my failed attempts.

I felt like Thomas Edison

I have not failed. I've just found 10,000 ways that won't work.

Failed Opt-In #1: Follow my blog for updates

Who wants updates? Would you sign up for that? Do you even know what type of updates I am referring to? The opt-in is vague and offers no value. And to put it frankly, it?s lazy and selfish. Readers want to be wooed and to feel important. Offering updates won't do any of that. Their email inboxes are already full, why would they add one more line for updates?

During this time I was talking to Sue from Successful Blogging. Through multiple email conversations, she gave me valuable advice, and she finally hit me with this,

I know what it is – your sign up is all about you and not about them! It needs to be “what's in it for them”.ย What can you give your readers for free that they would pay for? It has to be that good.

Now that is some awesome advice! And then I promptly created something that my users could get for free on other sites. No…

..ugh, I did not listen to Sue!

Failed Opt-In #2 – Free Stock Images

I figured all bloggers are looking for pinnable images. So why not use my fancy DSLR, set up a white backdrop and gather a few props to take stock images? Bloggers will surely love free stock images!

I had the classic flat lay image with the mac in the corner, the cell phone, the blogging notebook, the coffee cup. And I spent hours editing the images. I couldn't wait to post them on my blog and start promoting my freebie. But after pushing my freebie on Facebook and Pinterest, I heard nothing but crickets. (They are still available to download on my site if you are curious).

. But it was another failed opt-in. Why did this fail?

  • This opt-in was not unique. Free stock images are available everywhere.
  • There are professional photographers offering free stock images that are way better than mine!
  • There was only a small audience who wanted those types of pictures, 30 subscribers to be exact.

Failed Opt-In #3 – 25 Blog Post Ideas

All bloggers need to write, right? And all of them need post ideas.

So voila!

Why not offer bloggers a list of 25 blog post ideas that will increase their traffic and save time. I refer back to this list every few weeks to get ideas again for my blog. But after promoting this freebie for a month, I only received 31 subscribers. Why so low? Why did yet another freebie fail?

  • It was useful and practical, but it was not unique. Pinterest is bursting with pins advertising lists of different types of blog posts. My freebie was nothing new.

Failed Opt-In #4 – I will feature you on my site

I wanted to build an email list before my site launched. So on my initial landing page, I offered fellow mommy bloggers the chance to be featured on my site when it goes live, in exchange for their email address. This worked wellย until I got to 100 email subscribers and realized I can?t feature all of them on my site! So I cut it off at a nice round 100 and went back to the drawing board to think of another freebie. Why did this opt-in fail?

  • The opt-in was a bit unrealistic and had no room for growth

So What Did Work?

graph email subscribers

So how did I get the idea for my freebie that brought me over 600 subscribers in 3 weeks?

To be honest, it was staring me right in the face and I had no idea!

When I started blogging I joined every Facebook group I could. I wanted to connect with other bloggers, ask questions, learn more and of course, promote my hard work. But I soon became overwhelmed with the number of groups I joined. My Facebook notifications were pinging every few seconds and I couldn?t keep up with it all!

Even though I got amazing traffic from Facebook, it was inconsistent. I had no plan, no schedule and no method to my madness.

Creating a System that Works

So I put on my engineering hat (now you all know I?m a huge nerd) and I created a system for myself.

I logged every single Facebook group that I was a part of into a Google sheet. I gathered the promotional days, the size of the group and a link to the group for quick reference.

Every day I would check my list for which group is promoting and I would share my latest post in those groups. I don?t link and run, it?s unclassy and a terrible method at trying to build a blog. I lingered and browsed the group.

I read other posts; I scrolled through the feed and to see if there are any interesting questions I can answer or bloggers I can help. This way I “check in” with each Facebook group at least once a week and connect with the audience there. Often I return to the group to check replies and comments and to share advice.

This system allows me to not miss promotional days and to network with other bloggers. Two important steps for building traffic to your blog.

Making the Opt-In

One late weekday night I was chatting with my blogging buddy on Facebook. She?s supportive, motivated and gives me honest critiques. If you don't have at least one blogging friend you can bounce ideas from, get one. Blogging can be a lonely journey and you need support.

I showed her my system of keeping track of Facebook groups and she loved it. She immediately told me to make it an opt-in for my site. I was hesitant at first but her enthusiasm convinced me.

I also remembered my email correspondence with Sue when I asked her for help with my opt-in. She told me

Give them something they want and your numbers will go up.

Smart woman. I finally applied her advice correctly and knew the promo schedule fit her description.

So I worked through four days of naptimes and bedtimes after the little ones were asleep to put together the promo schedule for 31 super engaged Facebook groups. If you are a mom you can understand how much those quiet hours mean. Dedicating it all to one post was a true commitment.

Promoting my Opt-In

I finished the post late on Monday night. I knew it was promo day in one of the large Facebook groups I was a member in. So at 11:54 pm I quickly published my post on the group wall and went to bed.

Facebook Groups Post

A few minutes later I received a notification that someone signed up for my opt-in. Then a few minutes later, another notification. That went on the entire night!

Over the next three days, I had almost 300 people sign up for my freebie. I received amazing feedback from my fellow bloggers letting me know how useful this resource was to them. Some of them even offered to babysit my kids they were so happy about the freebie!

Other Facebook group admins picked up the post and shared it with their followers. I was blown away by the overwhelming interest in my post!

A week later, it was reshared in many Facebook groups by bloggers who did not know me but found it online and just had to share it.

I was elated, I finally found an opt-in that converted!

What Made This Opt-In Successful?

The Facebook promo schedule was something I created originally for myself.

It was a mere Google sheet that worked really well for me. And I should have realized that if it worked for me, it may work for someone else too!

My best posts have been the ones where the tips and tricks I offer are ones I use every day.

The 5 Reasons Why my Opt-In was Successful

  • It was useful. It was something that I referred to every day.
  • It was unique. It was not something that was readily available but a resource that took time and effort to put together. Other bloggers realized this.
  • It delivered quick results. Once you know where to share your post, you can get immediate traffic back to your site.
  • It was completely focused on helping my niche.
  • I promoted it to the perfect audience. By promoting it in Facebook I targeted those bloggers who wanted to use Facebook to share their posts. They wanted a schedule of which groups to promote in and I offered it to them.

This has been such a fantastic opt-in because not only do bloggers like it, they use it often to see where to promote their posts. Many bloggers tell me they refer back to it daily!

Create an Awesome Opt In

Question to Ask for Creating an Awesome Opt-In Offer

  1. Is it useful?
  2. Is it unique?
  3. Will it deliver quick results?
  4. Is it all focused on the user?
  5. Do you wish you thought of this sooner?
  6. Is it something that they would pay for? Is it that good?

Using the Facebook promo schedule has been a great system for me to grow my brand and promote my blog through Facebook groups. It provides a steady stream of traffic to my blog. And at times welcome traffic spikes when a particular post of mine gets a lot of comments and likes.

With the help of Sue from Successful Blogging and my blogging buddy Lis, I finally succeeded in finding the perfect opt-in. In the end, it did require a lot of work, but it was not difficult, I just had to remember the questions above. Follow those and your opt-in will be successful!

Suzi Whitford is a wife, mom of two under two, engineer and blogger. She uses her engineering skills to help other moms balance raising a family and blogging, and offers helpful references guides like her Facebook Groups Promo Schedule.


  1. says

    Hi Suzi! This is a great case study. After reading this post I got the right direction to use Opt in form.

    These six questions should be memorize to every person who want to collect email subscribers.

    Thanks for sharing this post with us.
    Umesh Singh recently posted…New post is coming soon!My Profile

    • says

      Umesh, thank you for the comment! I’m so glad this gave you direction for your opt-in form. It took me several tries, so don’t get discouraged. Just keep trying!

      I’m glad you liked the 6 questions – you can pin that little image and refer to it later ๐Ÿ™‚

  2. says

    Hi Suzi,
    Welcome to Sue’s blog and thanks for sharing this real life experience.
    I didn’t start my blog with building a list. The simple reason is that I didn’t know anything about it. If I’m given another chance to re-start my blogging, setting up an AWeber account would be one of the first things to do ๐Ÿ˜‰

    When I got started, I knew that giving out something of real value will attract subscribers. I put in place a report I thought was so powerful. It did get results but not as big as yours.

    Recently, after having some experiences with advertisers, I discovered there is something unique they want. So I did another report detailing what will attract advertisers to any blog.

    Then I got a copy of Featured Box and pushed the signup box above the fold. That got me over 200 new subscribers in 24 hours and another the list keeps growing.

    There is power in offering an awesome gift ๐Ÿ˜‰

    Thanks for sharing this secret. I’ll read this post a second time by weekend I promise.

    Do have a wonderful week you both, Suzi and Sue
    Enstine Muki recently posted…Why I Bought Thrive Content Builder ~ Why you too should buy now!My Profile

    • says

      Thank you for the comment Enstine! Pushing the signup box above the fold is a great tip! And congrats on the 200 subscribers in 24 hours – sounds like a super valuable gift.

      Right now I’m using the free versions of SumoMe to capture my subscribers but I am definitely looking into using Aweber, OptinMonster or Leadpages.
      suzi whitford recently posted…Be More Productive: Ridiculously Simple Method How to Set Your PrioritiesMy Profile

  3. says

    Hi Suzi,
    Welcome to Successful blogging.
    I love the idea of crating something you wished you had earlier.
    Great guide for creating freebies. So that we know that freebies are not just about pushing out e books, courses, or cheatsheets.
    I’d be sure to refer to the questions when creating mine. I’m getting in on the goodies.
    Ps: you are doing a great job. Last year I also had 2 boys under 2. ?

    • says

      Hi Ruth! Thank you for the welcome! My husband actually added that question, “It should be something you wish you had thought of sooner.” And he’s pretty smart in my eyes, so I included it. ๐Ÿ™‚
      Yup, my toddler is now 22 months and my baby 2 months – so it keeps me busy! I have to use a lot of productivity hacks to get anything done! Congrats on your little ones!

  4. says

    Wonderful concept, Suzi. You just nailed it. ๐Ÿ™‚

    Suzi, is it possible to share your Google Doc in your post here. The image looks impressive but link to your Google doc would be really helpful.

    Please share it.
    Thank you.
    Sagar Rai of
    How To Start A Blog recently posted…Why to Choose WordPress as YOUR Blogging Platform?My Profile

    • says

      Hello Sagar,

      Thank you for the comment! The landing page for my opt-in is here ๐Ÿ™‚ I initially sent out a PDF as the freebie but because I wanted to keep it updated, it is now all online. You are welcome to copy the data into a Google doc and sort it there. ๐Ÿ™‚

  5. says

    Also to note that Generic optin like “Get the Latest posts” does not work for a new blog. They only work on sites with heavy traffic loaded with lot of articles/tutorials/reviews.

    Rigorously made free gifts are best for optin set up and they convert very well. For an example : Yours Free: A 101 page no-nonsense Guide to doing Blah Blah Blah stuff… Grab it now >>

    I especially agree the fourth point by suzi – optin should be very well focused on the user.

    • says

      Kaushik, very true, I only sign up for “latest post” if the site is huge and I already follow the blogger on other mediums.

      Love your tip and agree completely. Opt-ins should be viewed as a ‘gift’ to the person in exchange for their email. Thanks for reading!

  6. says

    Hi Suzi (& Sue), thanks for the detailed post describing your lead magnet journey! It’s good to know that with time and effort everyone CAN land on that 1 freebie that works. I found the questions you posted above very helpful. I never considered ‘unique’ as a factor but I guess it certainly helps if your lead magnet is unique.

    Apart from those questions you mentioned above, I feel these other 2 questions could also help in deciding on a good lead magnet:
    1. Is the freebie aligned with your direction and what you want to be known for. So, if youโ€™re a brand strategist, offer a guide on how to find out your brand colours. If blog design is your focus you could offer a โ€˜DIY- checklistโ€™ or โ€˜HTML cheatsheetsโ€™.
    2. Does it lead them through a change or outcome. For instance, more subscribers or lose 10kg weight.
    I think as long as you put a check on most of these questions, a lead magnet is good to go. I think what’s important for bloggers to remember is that it’s never a once and you’re done but continuous tweaking and testing to find the one that works. Hats off to your perseverance Suzi! Thanks again and I’m off to tweet this now! ๐Ÿ™‚

    • says

      Meera, so nice to see you here! And thank you for the super insightful comment.

      I agree that the lead magnet should lead someone through a change. It should be useful to make a change in their business or blog.

      And yes, continuous tweaking is very necessary. As I’m learning what my readers like it becomes easier, but that does not mean every freebie will be a huge success.

      Thanks for sharing the post!! xo

  7. says

    Great post! And, great advice. Thanks for writing the article and sharing your knowledge.

    • says

      Crystal, thank you for commenting. I am so happy you enjoyed the post!

  8. says

    I really like the suggestions but also the explanation of failed efforts. Learning what didn’t work for others is a great way to avoid making the same mistakes. But you have to be careful you take away the right lessons. Each case is different and things that don’t work in some situations will work in others. Understanding the concepts behind why certain tactics failed is important and you provide some useful thinking along those lines.
    John recently posted…Out of Pocket โ€œMaximumโ€ โ€“ Understanding USA Health Care CostsMy Profile

    • says

      John, thank you for the comment! I almost did not want to include all of my failed attempts but felt it was necessary. I really thought they were great freebies until I realized they did not provide any value to my reader.

      Thank you for your support!

  9. says

    Hello Suzi,

    Nice to have you featured here.

    I agreed with all your points about List Building. Nothing can really be compared to having your own list and not building one is a huge mistake.

    In one of his post, Noah Kagan the owner of sumome talked about how Facebook deleted his account some time ago after spending lots of money on their ads and the ads was already generating lots of money on daily basis. I understand how bad i will feel if i happen to have such experience.

    Yes, telling someone to subscribe to your list just to receive updates no longer work today, no one will take you up for that because they can easily get the same updates somewhere else without giving out their email hence, the need to create an irresistible offer that they will find hard to reject.

    I love the way you were able to figure out what worked for you and that’s what we all should do.

    Like you said, the ideas are usually there, staring us at the face but we seldom notice it.

    A very informative post Suzi and Sue.

    Thanks for sharing.
    Theodore Nwangene recently posted…Blogging is Dead and Buried: Why You Should Stop Blogging Today (What to Do Instead If Youรขย€ย™re Struggling)My Profile

    • says

      Jenn, thanks for the comment! I checked out your group board tracker. Why not make it easier for your readers and include 20+ group boards that you love? The more the better. Give a little description of each group to let the readers know if it will fit in their niche. Now that is something that would be super valuable! Hmm.. what about 10 big group boards for the top 5 blog niches? (food, parenting, kids, blogging, etc)

      Just an idea! Thanks for the comment!

  10. says

    I LOVE this! We all make those mistakes at first, but I absolutely love the opt-in you have now. You made something that everyone needed and is crazy unique. I use and love it!

    • says

      Kaylene, thanks for stopping by! I’m so glad you use the Facebook Groups Promo Schedule. I refer to it daily and keep it updated with new groups as I join them. ๐Ÿ™‚

  11. says

    Big congrats Suzi!

    It just goes to say, whenever we actually take the time,
    to give our target audience exactly what they want!

    And not try and promote or market, what we think they should want or
    They will respond like gangbusters!If we just learn to get out
    of our own way!LOL!

    And learn to take the proven advice of those, who’ve already
    successfully traveled down the path we’ve chosen!

    Most newbie and otherwise struggling marketers, will eventually
    learn, there are basically two types of teachers.

    The ones you can pay like Sue, or real world reality!
    And the Sue Dunlevies of this world’s lessons, are always cheaper and far
    more beneficial!

    And less painful!LOL! Thank so much for sharing your extremely inspiring results!
    And thanks to you Sue, for demonstrating again, what it really takes
    to be successful!
    Mark recently posted…How Some Extremely Savvy Entrepreneurs Use Free Stuff To Create Huge Long Term Profits!Part TwoMy Profile

    • says

      Mark, so true! Sue is a wonderful resource and she replied to my emails calling out for help within minutes! She’s super quick and I’m so appreciative!

      If only I listened to her advice sooner. Thanks for the great comment and insights. I’m so happy you enjoyed my journey!

  12. says

    Loved your post! Currently working on my own opt-in. I am also going to offer something that I use every day. Something that works for me. -Atena

    • says

      Smart move Atena! If you use if every day, surely someone else will find it useful too!

  13. says

    Hi Suzi,

    Thanks for your sharing your story including the failed attempts. Sounds like you have found a winner now!

    Are the Facebook Groups in your report all geared for Mom Bloggers or would they be useful for other bloggers too? I’ve joined a few FB groups but it’s not something I’ve used extensively to help with blog promotion. Most of my groups don’t actually allow that kind of thing.

    – David
    David Hartshorne recently posted…13 Google Chrome Extensions That Make You More EfficientMy Profile

    • says

      David, thank you for the comment.

      Most of the groups I’ve included are for entrepreneurs, lifestyle bloggers, or those blogging about blogging ;). I would recommend joining the Smart Passive Income community Facebook group if you are looking for something a bit more broad. The group there is super engaged!

      Hope that helps! Thanks again for the comment!

  14. says

    Suzi, Congrats on finding, creating and spreading such a great opt-in. It definitely fit all of your questions. I am still in the process of trying to find a good one for my health coaching business for women over 40. Will use these questions. Thanks.

    • says

      Karen, thank you for the comment! Have you tried interviewing a few of your followers? Just setting up a quick 15 minute call to get to know 10 of your readers will tell you exactly what they are struggling with and what type of optin to make. My blogging friend recently did this and found a wealth of information on what she needed to do with her blog.

      Hope it all works out! Good luck!

  15. says

    Suzi, I felt the same way as Lis when I first saw your promo. It was fantastic and had to be shared. This guest post just reminded me that I need to go back to your system. I’ve been off a routine and I love that your left brain engineering side gives us more right brained types a lesson in how to be more organized! Thanks for taking the time to share your strategies.

    • says

      Andrea, thanks for the comment! My left brain is useful sometimes ๐Ÿ˜‰ Although it’s hard to tap into it with two little ones vying for my attention all day long.

      Hope my post it notes and Facebook schedule help your blog and organization grow sky high!

  16. says

    Looks like your next idea should be 25 great opt in ideas ๐Ÿ˜‰ keep the good stuff coming, Suzi. You’re one to watch out for! ๐Ÿ™‚

    • says

      Haha, Lis, you are always FULL of great ideas! If it wasn’t for you, I’d be so lonely at 11:35 pm every night. ๐Ÿ™‚

  17. says

    Hi Suzi (and Sue),

    Thanks for such a useful and enlightening post. I am definitely going to save this one to my favourites. I am in exactly the same position as you were, so I’m devouring any quality information I can on how to improve my subscriber numbers. To be honest, Facebook has always been a secondary priority for me, but you’ve convinced me to give it another look.

    Cheers, Mel

    • says

      Hi Mel! Facebook can be a beast. But I found the only way I can use it is if I have a system. So I made the promo schedule. Without it I would be lost on what group to share my post in that day. I hope it helps you too!

  18. says

    Suzi, I actually subscribed to your list for this opt-in a few weeks ago!

    I hadn’t seen the author of this post before I started reading. But, as soon as I read the part about you keeping track of your Facebook group share days, I was like “hey, this is Suzi.”

    You know, I would have thought that offering free stock images would have been successful. Especially considering how popular they are nowadays. But you’re right. Free stock images are everywhere.

    Great post!
    Tiffany Griffin recently posted…20 Busy Bloggers Share Their #1 Productivity TipMy Profile

    • says

      Haha, thank you Tiffany! I’m glad I’m ‘known’ as the Facebook Groups List girl. ๐Ÿ™‚ So happy to see you here! You are still very welcome to download my stock images – although you can find better ones on other sites!

      Always happy to see that cute picture of yours!

  19. says

    I love your opt-in and am using it too! My issue with opt-ins has been figuring out what my audience would want….I don’t have a narrow niche like bloggers….I have a broader audience of women—-18-60!! So far my opt-in has been doing okay…I am almost to 600 in a year and without any effort on my part except having a hello bar and a slow to pop up…pop up box. I will use your questions and keep working on a new opt-in soon!

    • says

      Jamie, thanks for stopping by! I used and looked at your top posts: Easter cakes, diaper bouquet, happiness quotes and birthday scavenger hunts. Any idea how you can combine something that covers all of those topics? ๐Ÿ™‚ I got lost in your Easter cake post – so pretty! If I think of something I know where to find you on Facebook ๐Ÿ™‚

      Good job on 600 and thank you for using my promo list, so happy it’s helping you!

  20. says

    Some great info. I’ve been struggling with my own opt-in. I thought I came up with something “cool” and unique. But nobody is signing up. So I’m working on it right now, and this gave me a couple of ideas. I know the content in my freebie is good. I just haven’t made my it sound useful enough yet. Hoping this works…

    • says

      Thank you Kris for your comment! I think your freebie is great and very useful. It’s just for a specific niche. So I believe if you are advertising to the right people, you will get sign ups.
      I wish you lots of luck!

  21. says

    Hi Suzi! Thanks for sharing this post. I’m inspiring by your story and guilty of committing the same email opt-in failures. I’m now inspired to obtain a blogging buddy to help me achieve my goals. Thanks Suzi! I may also need to take a look at your email opt-in. Sounds very useful!

    • says

      Thank you Charlene! Sure thing, sometimes having a second pair of eyes in the form of a blogging buddy works miracles! I have found fantastic friends in the Facebook groups I’m in – they have supported me and motivated me during difficult times. Thank you for the comment and I’m so glad it inspired you!

  22. says

    I love hearing about what didn’t work and why, before you found the best opt in for you. Definitely an inspirational case study! Thank you ๐Ÿ™‚

    • says

      Kristen, thank you for the comment. Sharing my failures was difficult but I’m glad it can help inspire others. ๐Ÿ™‚

  23. says


    This makes me want to take my email list seriously. I’ve never thought of an opt-in because I could never figure out what I could offer my readers. I guess I now have to put some effort and thought and come up with a great freebie that my readers will love. The other day I opted in for one such freebie which turned out to be a two-page eBook full of typos and grammatical errors. I told myself, ‘If these people can do it, I can do it too.’ And then I found your post. What great timing! Thank you again, and I’m getting down to work right now!


    • says

      Thank you Cynthia! I agree, there are some terrible freebies out there! And after I sign up for a freebie that was put together in 5 minutes I am really let down and feel taken advantage of. Sharing my email address is showing a form of trust and that person took advantage of it. So I completely agree. Make your freebie good enough to gain your reader’s trust and keep them coming back. ๐Ÿ™‚

  24. says

    Great post and great thinking. I think this kind of strategy will become all the more useful and important as Facebook does more and more to keep article readers on the platform. Thanks! ๐Ÿ™‚

    • says

      Anthony, so very true! Facebook wants their users to spend their time on the platform. And being a part of Facebook groups forces you to spend time there networking and promoting. I hope the list I created stays valuable for a long time.

  25. says

    Great post! I realize that you really did put a lot of effort into promoting your blog and thinking of how the opt-in should sound. I put very little effort and the results are showing. (no new subscribers, little traffic, no comments)
    My opt-in is boring and I only got one subscriber since I put it up more than two weeks ago.
    I agree that opt-ins need to show to visitors what they really get from subscribing. I’m working at an e-book, too to give it for free. Hopefully will have more luck with getting subscribers after giving this freebie!


    • says


      I hope it goes well! Another take away I had from my opt-in was that I was doing the work for them. Instead of them having to put together a schedule and search all the FB groups, I did it for them. We are all strapped on time and if your freebie helps your audience with practical advice, it’ll do well I’m sure!

      Thank you for the comment!

  26. says

    Hello Suzi Whitford,

    Nice to meet you here ๐Ÿ™‚

    Great post, something that is need to get memorized by every blogger and e-mail suscriber.
    Your journey has been something really to appreciate up on.

    These are the mistakes which are continued by almost every one of us.
    This something so unique and most needed things among others.
    Thank you
    Have a great week ahead.
    Happy Blogging
    Shantanu sinha

    • says

      Shantanu, thank you for the comment! I agree, it is hard to find something truly unique. But just keep at it – each one of your failures will bring you closer to the perfect optin!


  27. says

    Hi Suzi,
    Welcome to Successful blogging.
    I am admired how you have got that much of patience even after failures and still focus on it. Most of us get distracted, disappointed, frustrated when we fail more than once and I am such guy where I never went for Opt-ins as I have not tried it after not understanding the concept in initial day of my blogging. Now I will start doing based on the inputs from you through this post..:) Thanks for the informative post and thanks Sue for publishing this awesome post..:)

    • says

      Gurunath, thank you for the comment! I realized that I want my blog to work and even though I go through big and little failures every day, sometimes I get my home runs! Just keep at it. The great scientists of our time didn’t give up after one failure, so I look to them for inspiration. I wish you lots of luck and thank you for the welcome!

  28. says

    Love this post! I’ve neglected my email list for the longest time and only recently started putting more time and effort into learning how to really build it.

    Great reminders on how to make those opt-ins really mean something! (I just bookmarked your promo list for when I’m really ready to promote!!)

    • says

      Ana, thanks so much! I hope the promo list helps you! ๐Ÿ™‚

      I listened to a lot of Bryan Harris’s podcasts – he is a great resource too! And a very laid back guy.

      What I also found with having subscribers is that they help determine what I should post about. I ask them and they tell me. It’s a great relationship!

  29. says

    These are useful information to gain more subscribers for the list. In the past, I have tried a different solution and also gain a lot of subscribers. It’s a website that shared latest deals and coupons. I have shared a lot of good deals I found and insert a subscription box on the page where users can enter their emails to receive more notifications in the future. It’s working well.
    Alize Camp recently posted…How To Force Quit An App On Apple WatchMy Profile

    • says

      Alize, that’s great! Websites with coupons and deals tend to do well traffic wise, so I am happy you’re having success! I also like your advice of putting the subscriber box inside the page – very smart!

  30. says

    Good one Suzi! Very interesting opt-in. It is all about using creativity and think outside of the box approach. Everything we need in our business is always in front of us or nearby. We just need to change the frequency of our binoculars ๐Ÿ™‚ try, test and iterate until it is perfect. Good one. Keep up the great work.

    • says

      Haha, love the binoculars quote!

      I am working on another opt-in at the moment and I just mentioned it in a Facebook group I’m in. I already got over 200 comments for it. So hopefully this one does well too!

      Thanks again for the comment!

  31. says

    Well, this is a great way to building email list. The idea you chose for attracting users worked like charm. I can grantee this because i am also looking for the way to get those 31 Facebook groups link so that i can drive little traffic to my website as well. ๐Ÿ˜‰
    Jimmy Dev recently posted…FinchVPN Premium Cracked APK Download For Android Full ModMy Profile

    • says

      Jimmy, thanks for the comment! We’re all trying to promote our hard work. Using Facebook groups has given my blog a steady income of traffic, its great. I’ve also build fantastic relationships.

  32. says

    Hi Suzi,

    Sensational ๐Ÿ˜‰

    For me it came down to clarity. Less I worried about opt in numbers the more they grew, because I stayed on topic, offered entertainment, value and I kinda detached from outcomes.

    In the past I tried way too hard to grow my list. Not good. Then I tried. Still not good.

    Then, I said to heck with list building. Focused my energies on sharing something fun, light, helpful and aligned with what my readers liked. More readers signed up.

    In the process of doing a Free eBook Friday giveaway. Now to create the pop up form. Thanks for the nudge Suzi ๐Ÿ˜‰

    Signing off from sunny NJ.

    Ryan Biddulph recently posted…Free eBook Friday: Download How to Stay in Shape While Travelling AbroadMy Profile

    • says

      Thank you Ryan! I agree, when I stopped forcing to ‘create’ opt-ins, one naturally came to me. It was something I already used, so I knew others would like it too. Good luck on your ebook! Hope it does fantastic!

  33. says


    You hit the nail on the head with this and changed the way I now look at email acquisition. Those 6 questions (and especially #3) are incredibly helpful! Thank you so much for writing this killer post!

    • says

      Zac, thank you! So glad I could sum it all up in a few questions and help you! Good luck!!

  34. says

    Really cool case study Suzi, I love that you shared what DIDN’T work in detail before giving us the solution, we need more of that to show people how much hard work we put into this stuff and how many iterations we have to go through until we find something that works! Thanks so much for sharing!
    Niklas Goeke recently posted…The Happiness Project SummaryMy Profile

    • says


      Thank you for understanding and appreciating my unsuccessful opt-ins. These things do not happen overnight – maybe for a lucky few – but for the majority of us, it takes hard work and iterations. ๐Ÿ™‚

  35. says

    Great post! I realize that you really did put a lot of effort into promoting your blog. Planning to do the same

    • says


      Definitely! Half of the work is writing great content, the other half, promotion. You can’t be shy – you put in the work – now you have to share it. ๐Ÿ™‚ Just don’t be spammy.

  36. says

    Hi admin,

    Thanks for giving the great guidance for building and growing the blog in right way. Great insight.


    • says


      Thank you so much for the comment! I’m glad my guidance helped you!

  37. says

    Hi Suzi,

    It’s nice to meet you. First, let me congratulate you on your success and for sharing what worked for you.

    I’m currently working on a new list for my second blog but it’s been slow. While I was reading your post I was thinking about my free gift and how it would be a good idea to upgrade or offer something that would be more valuable to subscribers.

    I’m sure the project you worked on took a lot of your time but you’re reaping the rewards now…and it makes it all worth it!

    Thanks for sharing this!

    Have a great day ladies!


    • says


      Thank you for the comment! You’re right, my freebie took days to put together. Which is a lot of naptimes and bedtimes to offer up for one freebie. But it really did pay off!

      Good luck on yours!

  38. says

    Hi Suzi,

    Your post makes so much sense. Though you did your way first – trial and error – before you listen to Sue’s advice. A thing that is not bad at all because you saw what is working and what not!

    When it comes to spirituality though, there is no material that will offer “quick fix”. So it can be a bit tricky on what to offer for free. I really like this post, there are so many things to think about after reading it. Thank you!

    Psychic Nest recently posted…Reincarnation and the AfterlifeMy Profile

    • says

      Zaria, thank you for the comment! Eek, you are in a hard niche – and one I know nothing about. ๐Ÿ™‚

      Good luck!


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