Getting traffic is tough!
I have something that may change this for you today. A strategy that can easily kick-start your blog. I said traffic strategy in the title but you are in luck because it is actually a traffic and content strategy.
How disheartening can it be to see no growth despite following the number one rule, to create more content? You see nothing more than a trickle of traffic here and a trickle there but nothing that could sustain your business.
You know that you need traffic for natural link building and that you need links to build your presence in Google.
What is the best thing to do?
You need to start thinking a little more strategically for a start.
You need to know what your customers want and then you need to give it to them. With a little help from your community, you can then put your content in front of them and bring them back to you.
That is because it is, this is nothing new, in fact, people have done this for years!
Let's not waste another minute as we dive into the ultimate content and traffic strategy to kick-start your new blog.
Solve Your Audiences Problems To Really Boost Your Results
I want you to think about your niche and think about the biggest problem, and the most severe that your reader may have. Here are examples of some major problems…
- Fitness – Weight Gain – How do I lose weight from my belly?
- Health – Diabetes – My blood sugar is out of control, what can I do to help this?
- Blogging – I'm spending money, but still no traffic to my blog, how can I get more visitors?
- Social Media – How do I increase my followers?
- Dog Training – How can I stop my dog biting me?
Do you get it?
You really need to focus on one question or one problem. Then you can focus on bringing visitors to your content. Do you really know who your audience are or what they are looking for?
These are big problems and some can lead to life or death, that means there is a sense of desperation. This means that people are more likely to part with their email address or their money.
If you can help them.
Post Content Strategy To Make Your New Readers Raving Fans
When you start a new blog you need to build trust and authority and your content is how you do this. How will people trust you just from your content though?
Put simply… they won't!
You need to borrow authority from someone who is more established than yourself. In this three post method you are going to publish 3 epic pieces of content that let you borrow the authority of others!
- High-Quality Article – You want to provide an ultimate guide on one topic, that over delivers in every way possible. Your guide should be over 5000 words and feature external links to higher authority sites. This helps build trust because you are referencing the higher quality sites. You will also want to include at least 10 quotes from industry experts and link to them. For more info on this type of content check out Backlinko.com.
- Expert Roundup Post – For the perfect roundup you need to find one question that your audience needs solving, think of the biggest question ever sort of thing! Now reach out to 20+ experts (the more the better) and ask them to contribute a short answer. This is free promotions because most of the experts will share with you.
- List Post Article – Everybody knows how popular these posts are, you know the type. 10 ways to train your legs sort of post. Again include link and quotes from at least 10 experts on the topic. This is similar to the high-quality article except instead of a guide it is a list format.
This gives you three high-quality articles that are the best out there.
Start by looking at your competition and when you write yours beat their content in every way possible! For example, create a longer piece of content, look for unanswered questions related to the topic and make sure you cover it all.
With all these quotes and links you have the perfect opportunity to borrow authority from industry experts. You do this by reaching out to them but more on that later.
Where Does Your Audience Hang Out?
When thinking about getting traffic, you need to be strategic too. So your quotes and links have to be strategic.
You want to know that your audience has a connection with these higher authority sites. When you reach out to a blog owner, and if you have created an epic piece of content that features them, you can be sure that they will check it out.
If you want them to share it though, it has to resonate with their audience.
Do your homework and make sure the people you link to and feature have an interest in what your content is about. This will increase the chances of it getting passed around on social media.
As well as outreach look for places such as forums, Facebook groups, Twitter chats etc… and get involved in the conversation. This glues you to the community and helps position you as an expert.
All that's left is to find a non-spammy way to drop your links. This isn't hard, all you need to do is create value and then add your link.
Always think value first!
Guarantee Your Success With Help From Your Buddies
Now that you have strategically placed quotes and links it is time to reach out to the featured bloggers and get your content out there.
The best way to do this is to start with people you are more connected with first to get your initial boost.
The closest people you have is your friends and family!
They might not be interested in your topic directly but they will nearly always share your stuff because it's you! You never know they may have friends or followers that are interested in your topic and they will see if your post is shared. This helps you to get some social shares and if you're really close to them you can ask them to leave a short comment.
This will encourage others to comment!
Let's begin some email outreach!
The first emails should be people you are already connected with because you know what they are interested in. You know what they like and more importantly, you know if they will share.
You have a relationship so it is easy traction!
The last thing to do is to reach out to the other quotes and links that you don't know. This time you have to be nice and friendly. Do not try to sell something to these people. Relationship first, shares and anything else later!
Start with a gentle email to see if they are ok with you contacting them.
How are you?
I just wanted to let you know that I linked out to an awesome post you wrote on TOPIC. You really nailed the bit about…
Is it ok to send you over the link to my article that features you?
If they say yes, then send over the link and ask them for feedback.
Here is the link really appreciate this.
If you have a moment, I would love to know what you think?
Gentle and to the point!
Perfect for busy bloggers and this is usually enough to get them to share or comment on your post.
Doing this kind of outreach is the best way to bring traffic your way and this is the best way to get traction for your new blog. Anytime you mention someone let them know you have featured them.
For the expert roundup post, you have 20+ people that will more than likely share your content. They have been featured so they will want their audience to know.
So remember to email each and every one of them the link to the finished article to really boost your traffic.
This is a lot of outreach, but doing it will really get your blog off to the best start.
You Need Social Proof To Build Trust!
When you land on a new blog, you read an article or two and your like… this seems pretty legit!
You go down to comments to see there is none, you notice their social profiles are empty, they haven't even linked to anybody and there is no hint of feedback.
How do we know what they say is true?
Can I trust this person and part with my email or my money?
Getting social proof is easy, comments are a good way to start. This is why I say when you ask friends and family to visit your blog, you should ask them to comment. These first few comments add some social proof!
Now when you ask for feedback from bloggers you are inviting them to give you a testimonial. You have two options, you could ask them to comment or you could type a two sentence testimonial. Being endorsed by an expert in your industry can work wonders when building authority.
Simply send them over your couple of sentences and ask if you can publish it with a link back to them. Now, most will agree but some won't, do not be disheartened… They might just want to see a wee bit more from you before they endorse you.
Start building your social proof from day one and then when your traffic starts to grow, you will have endorsements from experts that show what you say is right!
Wrapping It Up
When you devise a strategy and stop writing content aimlessly your setting yourself a firm foundation for success and growth. A blog is really a foundation to encourage people to do business with you.
Visitors coming to your blog and then never returning is pointless, write content that is going to transform your readers into subscribers.
All of these things put together will bring traffic to your new blog, but that is not all. You are preparing your readers to take action and hopefully spend some money.
What are you waiting for, put this content and traffic strategy in place and watch your blog grow.
What are you doing to drive traffic to your blog? Share with me in the comments!
Joe Elliott is the founder of One Man Wiki. He loves to help new and struggling bloggers make a full-time living from their blog. Start building your following and increase your traffic by downloading his Blog Post Promotion Checklist.