The name SEO elicits varied reaction amidst website owners. While some think it is a tricky feature to be handled with care, others think it to be an overwhelming task they cannot possibly achieve. Only a few including me know that it is not such a Herculean task.
In fact, Google actually wants to rank you high, so it can get more income from advertising this way. If you just spend some effort on quality and relevant content, Google will cherish you and send more traffic than you can handle.
I've compiled a few smart SEO tips that will boost your SEO rankings and generate traffic to your site like never before.
1. Build a strong foundation
Putting together things for a website is just like constructing a building. You need to build a strong foundation first. To make your website generate traffic and rank in the search engines, you need to understand the entire SEO process.
Prepare the necessary tools, which will make it easy for you, and set goals you need to accomplish. Some of the significant aspects you need to look into include a clear web design, great theme, good coding, and quality content. This page at hubspot.com has an informative account on optimization you should not miss. When you make sure of this, you will get the attention of Google and your target audience.
Knowing how the search engines rank websites and how you can get good rankings is important to go ahead in the right direction. The ranking basics and the steps adopted can be best understood here that has information to roll the dice in your favor.
2. Use efficient tools
There are smart tools that help your SEO efforts. You need to pick out the best SEO tools from the many options present. Some important tools you can look into include Moz tools Advanced Web Ranking, Open site explorer, and Google analytics. These tools just help your efforts to walk the desired path in quickest possible time.
3. Generate quality content
Quality content is an integral part of SEO. I can’t stress enough on its significance. While Google comes up with new and more stringent rules that make web masters and SEO experts flounder, one thing that hasn't changed is the stress on relevant and quality content. If you understand quality and what it really is, I must tell you that Google will always stay in your side.
Your website should have a perfect content marketing strategy with niche specific keywords. Proper keyword research is vital. One good place to look for the right keywords is Google AdWords but yes, there are many other tools that help you with your keyword research.
Google Authorship is another important part that gets you into the good books of Google. Videos, photos, meta tags, and descriptions should be taken care of appropriately. You can visit James Brockbank’s take on SEO basics here to know in detail about tweaking your content.
4. Link building
You need to have strong links with the building blocks to make your construction strong, right? The exact thing goes here too. The new algorithms from Google–Panda and Penguin have changed SEO completely, especially the link building. While many lament on the death of links, experts, however, suggest that good links build in a natural way keep their value and I’m totally with them.
Relevant links are important to grab the attention of web crawlers. When you have fresh content of top quality, people will automatically share it.
In 2015, SEO experts are all for having multiple links from authority sites, instead of single links from low rated sites. To accomplish this, I’d suggest using co-citation, editorial links, and building all broken links.
5. Embrace Social Media
With the current popularity that social media has, you’ll pay dearly, if you don’t optimize your site for social media. Since Google considers social signals for its rankings, I’m sure website owners would agree that active social media involvement is necessary. It seems much is in the hands of public these days which is a good sign for serious business.
When you post regularly in your social medial pages, you can increase traffic, boost SEO as your content is liked, shared, and linked. To know more on link building, look in at this post by AJ Kumar.
6. Track and analyze
Once you have optimized your website for SEO, the next step is to track and assess the results. Unless you do that, failures will continue fooling you and you will be forced to roam around the bush every time. When you take care of this, you will be able to check the areas where you have succeeded and the ones in which you have failed.
I've seen many bloggers miss out on this significant part and wonder on why they couldn't get the top rankings, when they had adhered to all SEO rules. When you analyze the results, you can identify the loopholes and correct them appropriately.
Some ways to measure the impact of your SEO efforts include your checking SEO rankings, traffic to your site, and improving your measures with the help of tools like Google analytics and Advanced Web Ranking.
7. Be secure
According to the latest Google update, HTTPS is counted as a ranking signal. The secure encryption is now favored by Google. Website owners who have their site secured are sure to find a boost in their rankings. While for sites collecting personal data this is a great move, it is not as helpful for purely informational sites.
SEO is being constantly updated all through the year. And it will continue to be so in 2015 too. When you focus on the key aspects and make sure that your site has the right SEO basics, you can drive traffic at a faster rate and be favored by the search engines.
The SEO tips I've listed are sure to help fast track your SEO efforts and get you on the first page of search engines.
Could you now jump to the tip 6 first and determine the lagging behind areas? Good luck! And let me know what questions you have by putting them in the comments.
Nisha Pandey is a pro-blogger and digital marketing expert. She loves to write about SEO, blogging and technology updates. She has recently posted a great article on “blogging 101” at her personal blog seotechyworld.com.