Digital products such as eBooks are the perfect way to monetize a blog. You’ll often see bloggers producing their own how to eBook, or offering a course that people can buy to help them achieve something (these are normally more in-depth than an eBook).
The great thing about selling digital products is that they’re just so easy to produce and set-up. Once you’ve gone through all the effort of creating a product, it becomes a source of passive income.
After you’ve created a digital product, everything can be automated so that you never have to do anything when somebody purchases it. For me, this is without a doubt the best source of income imaginable, because you can be earning money whilst you’re asleep or sitting on a beach somewhere.
The steps to successfully selling digital products on your blog are fairly simple, and anyone can start implementing them on their website, no matter what niche you’re in.
Here are 5 steps to successfully selling digital products on your blog.
1) Choosing a Product
Clearly, the first step to successfully selling digital products on your blog is to work out what you want to sell. For many bloggers, the first product for them is to create an in-depth eBook that will help their readers in one way or another.
So if you have a blog like this one that helps beginners to make money from blogging, then your first eBook might be a guide on showing people how to drive traffic to their blog.
If your company is more advanced you might have an idea for some sort of software people can use that’s really going to help them out. Whatever it is, if it’s within the same niche as your blog and will help your readers achieve something, it’s a good starting point.
2) Product Creation
There’s no doubt about it; creating your product will take the longest amount of time and the most effort. If you’re writing an eBook, then it’s going to take quite a while in order to write the whole thing out, and then go over it half a dozen times, making sure that there aren’t any spelling errors.
Also, you’ll need to make sure that it’s as relevant and useful as possible to your readers. Sometimes when you write long pieces of material (for example an eBook of 10,000 words), it’s written out fairly quickly and it tends to lose a little of the structure.
So a lot of your time will be spent re-checking everything you’ve written to make sure that your readers can gain the most knowledge possible out of it.
EBooks are normally distributed as PDF files, so if you write it all out in a word document, you can easily convert it later on to a PDF using a free online converter.
3) Creating a Sales Page
The next thing you’ll need is a sales page in order to advertise your product. It doesn’t need to be incredibly flashy or cliché in order to get results. You could use various plugins such as Optimize Press and Lead Pages to do this, or if the blog them you’re using has something like Visual Composer installed, then you can use this within WordPress to customize a new page.
Just make sure you include a cover image of the product, a great title and description, as well as features of the product. If you can, include some testimonials as well to show people you’re the real deal, and lastly put the price at the end of the page.
Below the price, you’re going to place a button people can click on to purchase your product. This will link out to a unique link you’ve been given through your product delivery system, which we’ll get in the next step below.
4) Product Delivery
Once you’ve created a sales page, you’ve got to figure out a way for people to buy your product and for it to be delivered to them, preferably without you having to do anything. You can use various programs to do this for you such as e-Junkie or GoSpaces.
These programs will allow you to upload your product, set your price, and then give you a URL to link to your buy now button.
If you link the buy now button on your sales page to the URL they gave you – when people click this it will then send them straight through to the payment screen.
Or, for those with more products and complexity to their businesses, consider setting up an online store.
The last step is to automate the whole process perfectly so that you still deliver a customized and good experience, but also so that you don’t have to do anything every time you make a sale.
The programs I mentioned above will allow you to do this. Firstly with the payment gateway; then you’ll also be able to customize a template email that will be sent to everyone once they complete the payment.
In this email, you can customize the subject line, add in people’s names, a download link and any other custom text you want to. The idea of this email is so that anyone who receives it will completely understand what they need to do next, and will also have a friendly greeting by yourself or your company.
And that’s it! A completely automated digital product that can produce you income without you even needing to do anything.
In conclusion to this brief outline, digital products have been the common way of income for professional bloggers for a long time now, and they will be for some time.
If you’re not already offering a digital product on your blog, they’re so easy to set up and are a great source of income.
What are you waiting for?!
Are you already offering digital products on your blog? Leave a comment below.
Dan Western is the CEO and Founder of WealthyGorilla.com, a blog dedicated to inspiring others towards success. Dan is a young entrepreneur who knew from a fairly early age that his true passion was to make money through his own means and to be able to share his knowledge with others. Join him on Facebook.